Social Media & Accountancy (Baker Tilly Berk)

of 62 /62

description

Contextuele presentatie over Social Media & Accountancy tijdens de summercampus van Baker Tilly Berk. Social Media Training Workshop Coaching & Advies >>> www.socialbites.com

Transcript of Social Media & Accountancy (Baker Tilly Berk)

Page 1: Social Media & Accountancy (Baker Tilly Berk)
Page 2: Social Media & Accountancy (Baker Tilly Berk)

SOCIAL MEDIASummercampus

Page 3: Social Media & Accountancy (Baker Tilly Berk)

Jeroen van der Schenk

jvdschenk jeroenvanderschenk

Add me as a contact in your mobile phone

Page 4: Social Media & Accountancy (Baker Tilly Berk)

I’M NOT A SOCIAL MEDIA GURU.

JUST A BELIEVER, ACTIVE USER AND FAN.

Page 5: Social Media & Accountancy (Baker Tilly Berk)
Page 6: Social Media & Accountancy (Baker Tilly Berk)

TRENDS

Page 7: Social Media & Accountancy (Baker Tilly Berk)
Page 8: Social Media & Accountancy (Baker Tilly Berk)
Page 9: Social Media & Accountancy (Baker Tilly Berk)

TRA

NSP

AR

AN

CY

Page 10: Social Media & Accountancy (Baker Tilly Berk)

TRA

NSP

AR

AN

CY

Page 11: Social Media & Accountancy (Baker Tilly Berk)

TRA

NSP

AR

AN

CY

Page 12: Social Media & Accountancy (Baker Tilly Berk)

TRA

NSP

AR

AN

CY

Page 13: Social Media & Accountancy (Baker Tilly Berk)

GR

OU

ND

SWEL

L Een sociale trend waarbij mensen nieuwe technologie gebruiken

om dingen te doen en te maken met anderen, in plaats van gebruik te

maken van de gevestigde orde organisaties en overheid.

Page 14: Social Media & Accountancy (Baker Tilly Berk)

3.200 QUANGO’S120.000 WERKNEMERS

140 MILJARD

Page 15: Social Media & Accountancy (Baker Tilly Berk)

NO BOSS PLEASE!

Page 16: Social Media & Accountancy (Baker Tilly Berk)

GR

OU

ND

SWEL

L

Page 17: Social Media & Accountancy (Baker Tilly Berk)

POWER TO

THE CROWD!

Page 18: Social Media & Accountancy (Baker Tilly Berk)

CROWDSOURCING

Page 19: Social Media & Accountancy (Baker Tilly Berk)

CROWDFUNDING

Page 20: Social Media & Accountancy (Baker Tilly Berk)

CROWDFORCING

Page 21: Social Media & Accountancy (Baker Tilly Berk)

CROWDFORCING

“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol...”

Page 22: Social Media & Accountancy (Baker Tilly Berk)

CROWDFORCING

Page 23: Social Media & Accountancy (Baker Tilly Berk)

CROWDFORCING

Page 24: Social Media & Accountancy (Baker Tilly Berk)

CROWDCOLLABORATION

Page 25: Social Media & Accountancy (Baker Tilly Berk)

CROWDBUYING

Page 26: Social Media & Accountancy (Baker Tilly Berk)

Disruptive Businessmodels

Page 27: Social Media & Accountancy (Baker Tilly Berk)

And how about this one....

Page 28: Social Media & Accountancy (Baker Tilly Berk)

And how about this one....

Page 29: Social Media & Accountancy (Baker Tilly Berk)

We become are mobile

Page 30: Social Media & Accountancy (Baker Tilly Berk)

KNOWLEDGE IS AVAILABLE....

EVERYWHERE!FOR FREE!

Page 31: Social Media & Accountancy (Baker Tilly Berk)

BOOKLAUNCH SOCIETY 3.0

Page 32: Social Media & Accountancy (Baker Tilly Berk)

FREEMIUMBUSINESSMODEL

Page 33: Social Media & Accountancy (Baker Tilly Berk)

14.000+ DOWNLOADS

3.800 SOLD!

Page 34: Social Media & Accountancy (Baker Tilly Berk)

BEDRIJVEN

KLANTEN

1.0 2.0 3.0

Source: Marco Derksen in het boek Society 3.0

Media Landscape

Page 35: Social Media & Accountancy (Baker Tilly Berk)

COMMODITY MARKETS

Page 36: Social Media & Accountancy (Baker Tilly Berk)

IS ACCOUNTANCY EEN COMMODITYMARKT?

Page 37: Social Media & Accountancy (Baker Tilly Berk)
Page 38: Social Media & Accountancy (Baker Tilly Berk)
Page 39: Social Media & Accountancy (Baker Tilly Berk)

SOCIAL (MEDIA)

STRATEGY

Page 40: Social Media & Accountancy (Baker Tilly Berk)

1.Analyseer

dialoog

5. Deel relevante

content

4. Selecteer tools

3. Bepaal content

strategie

2. Omschrijf

doelstelling

7. Meet resultaten

en herijk

6. Participeer en

faciliteer dialoog

SOCIAL (MEDIA)STRATEGIE

Page 41: Social Media & Accountancy (Baker Tilly Berk)

Analyseer Dialoog1

Wie zijn mijn stakeholders?Waar zijn mijn stakeholders?Welke thema’s houden mijn stakeholders bezig?Welke thema’s verbinden mijn stakeholders?

Page 44: Social Media & Accountancy (Baker Tilly Berk)

Omschrijf Doelstelling1

Page 46: Social Media & Accountancy (Baker Tilly Berk)

Omschrijf Doelstelling2

Wat wil je bereiken met jouw social media activiteiten? Ik wil ....

• interactie met klanten• klanten werven• expertise ‘claimen’• producten & diensten innoveren• reputatiemanagement faciliteren

• traffic naar website genereren• sales verhogen

Page 47: Social Media & Accountancy (Baker Tilly Berk)

Bepaal Contentstrategie3

Welke content is nodig om de doelstellingen terealiseren?

• inhoud• vorm• lokaal of centraal georganiseerd?

Page 48: Social Media & Accountancy (Baker Tilly Berk)

Selecteer Tools4

Page 49: Social Media & Accountancy (Baker Tilly Berk)

Selecteer Tools4

Customer Communication

BrandExposure

Traffic to Website

Search EngineOptimalisation

ClaimingExpertise

Facebook

Twitter

Linkedin

Flickr

Youtube

Digg

Diigo / Delicious

Foursquare / FBP

Weblog

Source: CMO’S Guide To The Social Landscape

Page 50: Social Media & Accountancy (Baker Tilly Berk)

Deel Relevante Content5

Page 51: Social Media & Accountancy (Baker Tilly Berk)

Sharable content - be exiting 5

CASE: Martin Schilder Automobielbedrijven

Page 52: Social Media & Accountancy (Baker Tilly Berk)

Deel Relevante Content

5

Page 53: Social Media & Accountancy (Baker Tilly Berk)

Participeer & Faciliteer Dialoog6

• MONITOR• REPLY• CONNECT

Page 55: Social Media & Accountancy (Baker Tilly Berk)

Meet Resultaten & Herijk7

Page 57: Social Media & Accountancy (Baker Tilly Berk)

Curator Broadcaster

Syndicator Feeder

Dabbler Conver-sationalist

Observer Explorer

Socializer Networker

Activist Specialist

Tastemaker Celebrity

Thought Leader Pundit

LIST

ENIN

GPA

RTIC

IPAT

ING

CONSISTENTCASUAL

BRO

ADFO

CUSSED

SHARING CREATING

KLO

UT

STY

LES

Page 59: Social Media & Accountancy (Baker Tilly Berk)
Page 60: Social Media & Accountancy (Baker Tilly Berk)

WAT JE DOET ZEGT MEER OVER JOU DAN

WAT JE ZEGT DAT JE DOET...

Page 61: Social Media & Accountancy (Baker Tilly Berk)

Jeroen van der Schenk

jvdschenk jeroenvanderschenk

Add me as a contact in your mobile phone

Page 62: Social Media & Accountancy (Baker Tilly Berk)