Social Cohesion | Atelier Rotterdam

1

social cohesion.A T E L I E R R O T T E R D A M

Gabriela Pedroso Chimello . Giovanna Mendes . Juliano Boldrin . Larissa Ragaini . Marina Piva . Maurício Storchi . Monyse Takaki . Thiago Furtado

4

Institute for Housing and Urban Development Studies of

Erasmus University Rotterdam

Urban Management & Development: Sustainable Urbanism 4

Science without Borders Exchange Programme

Atelier Rotterdam IV

Neighbourhood based Co-design and Co-creation of inclusive Public Space in Rotterdam (Dreamstreet)

Social Cohesion Team

Gabriela Pedroso ChimelloGiovanna Mendes InêzJuliano Boldrin de MendonçaLarissa Gabriela Germano RagainiMarina Figueiredo PivaMaurício StorchiMonyse Elias TakakiThiago Pardini Furtado

The present project is the result of the eight-week atelier done in partnership with the following organization:

Practical imput and interviews are gotten from the following organizations:

Rotterdam, The Netherlands. 2016

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contents.

introductionlocations

methodology

guiding question

background

social cohesion definitionpeperklip

diagnosis

location

mapping

stakeholders analysis

problem tree

swot

project diagram

gantt chart

3 months strategy

1 year strategy

5 years strategy

lusthofkwartierdiagnosis

location

mapping

stakeholders analysis

problem tree

swot

project diagram

gantt chart

3 months strategy

1 year strategy

5 years strategy

concluding remarksreferences

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Developing strong knowledge, services economy and improve the attractiveness of residential areas is some of the goals of the city of Rotterdam for the coming years. Focus on public

space is one of the municipality’s strategies once it is in public domain that relations and social cohesion could take place.

However, its quality (physical and psychological) defines the use and make the space a place – a repository of values and memories where the sense of belonging is common among

people who enjoy and live in a specific locus (Santos, 1985).

To guarantee neighborhood’s attractiveness, aiming a health social climate and balanced population distribution,

Rotterdam is investing for uplift the status and quality of its neighborhoods and it is extending the ones that already has

such characteristics. Those investments aim to attract, mainly, more families with children, the creative class and higher income persons in general, once, it is believed that these

groups of people mobilize ideas, talents and develop creative organizations.

The municipality wants to give the streets and public

spaces around residential buildings back to the residents of Rotterdam. This means a shift in the role of the municipality

as a supporter and mediator of neighborhood based initiatives, which calls for optimal and appropriate use of public space

that is not only created but maintained by them: co-design and co-creation of living spaces.

This project of Atelier Rotterdam – Social Cohesion

aims uncovering creative methods to engage the creation, management and ownership of inclusive public space in two neighborhoods - Lusthofkwartier in Kralingen-West and the

Peperklip building in Kop van Zuid-Entrepot - which are part of the Municipality’s programme Kansrijke wijken (promising

Neighborhoods) and analyze and evaluate other initiatives such as the Dreamstreet project

introduction.

locations.

51°5

4’29

.9”N

4°3

0’15

.3”E

51°5

5’26

.4”N

4°3

0’38

.3”E

01

02Peperklip building / Kop van Zuid-Entrepot / Feijenoord / Rotterdam Zuid / City of Rotterdam / The Netherlands

Lusthofkwartier / Kralingen-West / Rotterdam East / City of Rotterdam / The Netherlands

0102

The City of Rotterdam

0 1 2 4 6 km

8

S OC IA L .

“Social cohesion is a broad concept, covering several dimen-sions at once: sense of belonging and active participation, trust, inequality, exclusion and social mobility. A cohesive so-ciety works towards the well-being of all its members, fights exclusion and marginalization, creates a sense of belonging, promotes trust, and offers its members the opportunity of up-ward social mobility.”

(OEDC – Social Cohesion in a Shifting World, 2012)

9

methodology.

background.

Understanding the city as an spontaneous summary of the behavior and decisions of millions of urban actors in different scales and time intervals connected in a complex network (Batty, 2008), it is impossible to conceive a straight, top down and rigid thinking while analyze and talk about cities. In this way, social cohesion is a result of the interaction among the different actors in a society and can be define, according the literature, as:

“The capacity of a society to ensure the welfare of all its members, minimizing disparities and avoiding polarization. A cohesive society is a mutually supportive community of free individuals pursuing these common goals by democratic means” (European Committee for Social Cohesion)

“Social cohesion is a broad concept, covering several dimensions at once: sense of belonging and active participation, trust, inequality, exclusion and social mobility. A cohesive society works towards the well-being of all its members, fights exclusion and marginalization, creates a sense of belonging, promotes trust, and offers its members the opportunity of upward social mobility.”

(OEDC – Social Cohesion in a Shifting World, 2012)

“The two principal dimensions of social cohesion are:The reduction of disparities, inequalities and social exclusion;The strengthening of social relations, interactions and ties.”

(UNDP - Community Security and Social Cohesion, 2009)

guiding question. What process, actions or events can be used to promote

social cohesion amongst the different groups found in the Lusthofkwartier and Peperklip building to ensure the success

of the Kansrijke wijken (Promising Neighbourhoods Iniciative) ?

social cohesion. definition.

Our research was based on observation and interviews aiming to analyze the level of interaction between neighbors, the

kind of participation in the neighborhood activities, concern with neighborhood matters, satisfaction with the facilities and

expectations. It is important to clarify that the result of the interviews do not represent the entire neighborhood opinion,

since the numbers of interviewed are few, but they display important issues to be addressed.

Kansrijke wijken programme (translated as “promising neighbourhoods”) is a path for the city of Rotterdam to achieve their vision. This programme focuses on 4 (four) groups that have potential to strengthen the city: Students; Young Professionals; Promising Families (“kansrijke families”)*; Empty Nesters**.

The groups identified above tend to live in neighbourhoods that are close to the city centre, mostly neighbourhoods with a health social climate and with an easy access to the centre. Thereby, one of the goals of the program is to attract more families to live close to the city centre. In this sense, the city plans to achieve it through interventions in areas of housing, education and public spaces.

The Kansrijke wijken program intends to increase the number of promising families living in 9 (nine) neighbourhoods. The 9 neighbourhoods selected are: Liskwartier, Oude Noorden, Nieuw-Crooswijk, Kralingen-West, Middlelland, Nieuwe Westen, Lloydkwartier, Katendrecht, Kop Van Zuid – Entrepot.

*Promising Family can be defined as: A family with at least one child under 18 living in the house; A family that none of the parents receive welfare from the state; A family that if one parent is unemployed he/she should have at least a Bachelor’s degree and be registered as searching for work at the unemployment agency; A family that lives in a rental or self-owned house with a worth of at least 160.000 euros.

**Households whose children have grown and left home.

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diagnosis.

CITY OF ROTTERDAM

Feijenoord

Kop van Zuid-Entrepot

Peperklip

LOCATION

It is important to consider that a significant part the people our group tried to interview did not speak English fluently thus were not comfortable being interviewed. Despite not

being able to get a big sample of interviews, the information obtained seemed satisfactory for our analysis.

First off, the majority of the people interviewed has been living there for many years and do not have any short-term plans of living elsewhere. They also seem pleased living in

the building and often make use of the facilities nearby such as bars and mosques, and also the park inside the Peperklip.

Overall, there is a good feeling of living there by the residents.

However, we noticed problems when it comes to integration, activities and the general social cohesion. The people

interviewed did not seem to know about activities promoted in the building or region. One man said he would like to take part in group projects or activities depending on their focus: “I’d do something for the kids because they don’t learn very

much around here. (…) Now they are hanging and make a lot of noise. I’d take part in educational programs.”

Regarding inclusiveness and maintenance, there is a similar problem. The residents interviewed said that they would go

to Vestia if they had any problem, but didn’t seem to manifest their opinions by suggestions or complaints neither to Vestia nor to the neighborhood association. One man even said that

he knows some members from the association but claimed that they do not do much anymore due to lack of budget.

Besides that, the ones interviewed did not know their neighbors well, if they knew they at all. The ones they do

know, however, do not maintain a close relationship in overall, with a few exceptions.

Assessing the diversity, we heard that the building is multicultural: “Maybe 10 years ago only black people used to live in here, but now you have Turkish, Moroccan... For

me there is no problem, I can live with everybody”, said one man. Not many Dutch people seemed to live there in

location.

comparison to the rest of the city, though. The main groups identified were Turkish, Moroccan and Surinamese.

Religion and culture, which are closely related to cultural diversity, do not seem to be a problem there either. A Muslim man interviewed claims to “[go to the] Mosque every Friday

to play games with the kids, drink tea and sit there”. He also said that he does not feel any issue with other cultural

manifestations and has friends from other cultures and religions.

We also interviewed a man that does not live in the building, who was around the area. However, he did not seem to

appreciate the building and did not think the improvement of the area was possible.

Overall, the ones interviewed seemed happy. The suggestions given were to improve the public spaces, mainly the one for

the kids and to use.

14

mapping.

Peperklip

Inner public space

Public spaces

Sports facilities

Playgrounds

Parks

Skatepark indoor

N

According to the United Nations Development Programme (UNDP) social cohesion is about reducing disparities, inequalities and social exclusion. It is about consolidating social relations, interactions and ties (UNDP, 2009). Therefore, it is important to map places where people can interact with each other: public spaces* such as parks, playgrounds and sport facilities; private-public spaces such as reli-gious spaces, cafes/bars/restaurants and educational buildings; and associations such as housing, neighbourhood and student ones. The public transportation in the area was also mapped. It is provid-ed with bus stops, tram stops, metro stations and train station, thus the area is well connected to other areas of Rotterdam.

*It is important to highlight that the definition taken for public spaces refers to meeting places where people can hang out, more-over it is different from green spaces which are defined as perme-able areas.

Nieuwe Mass

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Tram stop

Tram stop

Bus stop

Train station

Metro station

Metro line D

Metro line E

Middle school

Kindergarten

College

Food - cafes,

bars, restaurants

Mosques

Vestia

Community

center /

associations

N N

Peperlink

DOCK

Nieuwe Mass Nieuwe Mass

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promising familiesempty nesters

immigrantssorrounding residents

private sector

peperlink

municipality

vestia

media

national government

residents

power / influence

inte

rest

european union

provincial government of south-holland

promising neighbourhoods+ dreamstreet program

schools

current situation.

context setters

playerssubjects

crowd

citylab 010

dock

stakeholder analysis.This chart is meant to identify all the parts involved and affected by the decision-making processes in the Peperklip area. For each one of them, there is a description of what they consider as a problem in the building, the potencial role — in what way they can intervene, their capacity and the implications that they might cause. Also, the power and interest of each stakeholder were categorized as high, medium or low in order to organize the next chart.

Each stakeholder identified in the previous analysis was placed in this charts according to its level of interest and power, which leads to classifying them in four groups: crowd, subjects, context setters and players. The crowd has low interest and low power, the subjects have high interest and low power, the context setters have low interest and high power, and the players have high interest and high power. The first chart shows the current situation according to the analysis and the second chart is the situation we desire to reach. In both of them the lines represent the connection between stakeholders — the thicker the line, the stronger the bond. In the desired situation, the schools have more interest, so they can play a stronger role in the network and connect more with the residents. Also, the two associations — Peperlink and Dock — acquire more power, increasing the representativeness regarding the residents and also the connection with them. Lastly, the associations pair up with the Promising Neighborhoods and Dreamstreet initiative, so they can make use of the funds available in order to improve the Peperklip area, being mediators in the process.

desired situation.promising families

empty nestersimmigrants

sorrounding residentspeperlink

municipality

vestia

media

national government

residents

power / influence

inte

rest

european union

provincial government of south-holland

promising neighbourhoods+ dreamstreet program

schools

context setters

playerssubjects

crowd

citylab 010

dock

private sector

desi

red

situ

atio

n.cu

rren

t situ

atio

n.

17

STAKEHOLDER CATEGORY PERCEPTION OF THE PROBLEM POWER INTEREST POTENCIAL ROLE CAPACITY IMPLICATION

European Union International None High Low Create policies Set up guidelines to develop the region

Sustainable development and policies regarding social housing

National Government of The Netherlands National

Rotterdam-Zuid Program as a way to reduce problems in the south bank of

RotterdamHigh Low Policies, subsidies, regulations,

programs

Set up guidelines to develop the region and subsidize projects

implementation

Implementation of the "Rotterdam-Zuid" program,

national policies, other investments

Provincial Government of South-Holland Regional A problem based on the development of

Rotterdam High Medium Policies, subsidies, regulations, investments, projects


implementation

Potential of partnership to raise funds

Municipality of Rotterdam Local government The south bank of Rotterdam as an area in need of development, turning it into an

attractive residential areaHigh High

Policies, subsidies, regulations, investments, projects, marketing,

research (collecting data), collecting taxes

Set up guidelines to develop the region, subsidize projects

implementation and maintenance and promote the integration of

the area into the city

Integration between Rotterdam North and South and

development of the area

City Lab 010 Agency/department (governmental)

Platform available for residents, businesses and organizations from

Rotterdam to come up with solutions to social issues

Medium Medium

To work as a facilitator - exhibit plans, ideas and projects on an

online platform for financial support and other stakeholders

Act as a mediator between developers and supporters

Co-creation of public spaces and activities; development of different areas of the city

Private Sector Private Sector Potential area for growth High Medium Attractiveness, facilities, economic development

Promote the economic development of the area and

bring vibrancy

Potential of partnership and possibility to bring more people

to the area increasing competitiveness, developing a

polycentric city

Housing organization (VESTIA) Private Sector Possibility to come back to core business Medium High Provide housing Maintenance of the dwellings and the building

Improvement and maintenance of the building area, affecting the quality of life of the residents

Newspaper/Television/App/Social networks Media Influenced by other stakeholders; varied

perceptions High Low Promotion, awareness, branding, influence

Promote projects and establish a link between the population and

organizations

Potential of widespread of information and gather interest of

people

Peperlink CBO (community based organization)

Fear for the continuity of their existence and for the availability of resources High High Connect residents (of the building

and surroundings)

Develop projects, co-creation with residents, promote meetings

and events

Improve social cohesion and the quality of the area

Immigrants Residents Affected by prejudice and exclusion Medium High Promote diversity and cultural mix

Bring new labor-force, different traditions and economic activities Promote diversity and tolerance

Promising families Residents Hostile area for raising a family Medium High Investments in the region and gentrification

Potential of increasing property values

Composition of a residential environment

Empty nesters Residents Hostile area and noise problems Medium High Social and economic stability and quietness

Potential mediators of the neighbourood interests

Improve social connections between residents and the

communication with the residents association

Residents from the surrounding area Residents Hostile area - "not a place to be" Medium High Influence in the development of the area (gentrification)

Potential to promote diversity and attract highly educated

people

Attraction of qualified services and improvement of economic activities, developing the area

PEPERKLIP | STAKEHOLDER ANALYSIS

stakeholder analysis chart.

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problem tree.

LACK OF SOCIAL INTERACTION

CONFLICTS BETWEEN DIFFERENT CULTURAL BACKGROUNDS

CONFLICTS BETWEEN DIFFERENT INCOMES IN SURROUNDINGS

NO SENSE OF BELONGING PREJUDICE

Language barrierConcentration of immigrants from different cultural backgrounds in the

building

Carelessness towards the space

Difficulty in maintaining the public spaces

Lack of interest in participating

Less social events and activities

Noise Dirtiness Vandalism

Sense of isolation: external prejudice

Intolerance between different cultural backgrounds

SPATIAL SEGREGATION

Inadequate relation between bulding and

surroundings

Unusual design: shape and size creating a close

environment

Stigmatization of the building

Negative historical backgrounddue to port activities

Gentrificated surroundingsBuilt exclusively

for social housing

Concentration of low income

Social inequality

UNDERUSED PUBLIC SPACES

Inadequate design of public spaces

Unequal atractiveness of public spaces

Unattractive public spaces

Lack of ownership of public spaces

Lack of care for the public space by users

Social segregation

LIMITED SOCIALINTERACTION

problem tree.

19

In the case of Peperklip, the main issues found in the building are: public spaces condition, spatial segregation and conflicts of cultural backgrounds, added to a conflict between different lifestyles in the neighborhood. All these factors lead to a low

social interaction between all groups.

Spatial segregation comes from the unusual design and size of the building: too long and densely populated, creating a closed

environment in its inner part with a bad connection to the surrounding area. In that way people inside are separated and do not usually know their neighbors from across the building,

affecting the general social interaction. Besides, there is a canal on one side and a wide street on the other, which makes the

Peperklip a sort of island, where no visitor fells welcome to step into.

Added to the spatial segregation, the building’s residents have distinct cultural backgrounds, comprehending about 62

nationalities. There are, consequently, language barriers between these groups because Dutch is not their first language. This fact leads to a separation of people in different clusters of different

backgrounds, interests and languages that aggravate the lack of integration of the community and the social interaction.

Ultimately, this low social interaction leads to a lack of sense of belonging, where residents do not feel part of a community and

have no ownership of public spaces, then, some areas become dirty or vandalized and the unattractiveness of the common

spaces do not help the interaction between people that could be happening there.

Also, the marginalization coming from the sense of isolation in the neighborhood and the bad image of the building may

generate a narrow perspective of life for some people, for example those that couldn’t get a job because they lived in

Peperklip.

Even after all the improvements done in Peperklip, the bad perception of the building is still present and has a considerable impact on the integration of its residents with the neighborhood.

problem tree analysis. The Peperklip residents really like living there, and almost none have plans to live somewhere else. The outside residents that were interviewed, however, made negative comments about the building and about the people living there.

The location in the south bank of Rotterdam, a former mono-functional port area with little connection to the rest of the city, contributed to the stigmatization of Peperklip.

The building is exclusive for social housing and has a high concentration of low-income dwellers, especially immigrants. Yet, being located in the Kop van Zuid region, the building’s surroundings have received investments to attract medium and higher incomes, creating a mismatch/significant gap of lifestyles – which, combined with the stigmatization of the building, leads to conflicts with the people from the surroundings.

swot.swot analysis.strenghts

good locationhigh quality of construction materials

high housing capacitydiversity of different layoutsavailability of public spaces

high investments from Vestiagood public transport connectivity

cultural diversitycommercial diversity

opportunitiesRotterdam South National Program

new bridge connecting south and northgentrification

EXPO 2025festivalsawards

social housing and EU policiespromising neighbourhoods and dreamstreets iniciatives

port of Rotterdam

weaknessesconflict of culturesstigmatization of the buildingbuilding designsocial and physical segregationconcentration of low incomedifficulty in maintaining the public spaceslack of interest in participatingfew social activitieslanguage barrierscriminalityprejudicethreatsgentrificationlimited resources from the governmentrefugee crisisconservative government

so

wt

20

Enhance community feeling and pride inside the Peperklip through information of at least 80% of the

residents and empowering initiatives, so that they know about

what is happening and their potential to impact their community.

To consolidate a strong community and change the relation between the

building and the surroundings by surpassing psychological barriers

such as prejudice, aiming to socially connect the Peperklip with the other

parts of the neighborhood, empowering the community as a

whole - activities with participation of people from the Peperklip (60%) and

walkable distance (400 m) surroundings (30%).

With a mature collective consciousness, develop bigger projects including a symbolic

physical intervention too be owned by all residents of the area, aiming to change the negative view of the building, to the point where at least

80% of the neighbors have a positive response to questions regarding the Peperklip image.

Peperklip as a place to be, with a strong collective consciousness, where people think and work

together for the wellbeing of the entire community,

transcending social and physical existing barriers

inside and in its surroundings and disrupting

the current stigma.

.“Pimp my bridge!” – transforming the bridge to be an extension of the

square, occupying the space with events and activities,

blocking the way for vehicles temporarily, then, after 5 years, turn it into a pedestrian bridge

space representing the integration of the Peperklip

in the neighborhood.

Events in the Binnenhaven with

floating infrastructure, such as a bridge, to attract people to participate and establish contact with the

building and its residents.

Use of roofs for green and leisure spaces as well as

sustainable resources for the building (rain water,

cooling, etc.)

Game day: several, simultaneous

tournaments in multiple public spaces such as the Rosestraat

and courts right next to Peperklip, with the participation of residents

from Peperklip and surroundings. It will be aligned with exhibitions (in Peperwal and inner garden) and food stands, all administrated by

Peperlink in order to raise funds.

Building capacity of young

people in the building - training courses, art classes, language

courses

Consolidation of a seasonal agenda,

attractive for different people where residents can show their abilities in order

to raise money to their public space design or

courses.

To hire experts in dealing with social networks - efficient

networkers Branding through

co-creation, using the dreamstreet

iniciative as a window of oportunity

Expand the website and create interactive means of

information, digital and physical, such as the Peperwall,

where people can share new ideas and experience with space, thinking about their

relation to the living environment.

GA

MG

AM

hire professional web designer and find volunteers for the creation of online

platforms + Peperlink and Vestiabuilding of new informative/interactive wall in the square + Peperlink in partnership with Municipality and participation of residents

co-creation of the site, app, twitter and facebook page, all connected + Web designer and Peperlink volunteers

promotion of the online platforms through banners, new wall and mouth-to-mouth + Peperlink volunteers, networkers (local economy) and block managers (wellbeing)

maintenance of the platforms and collection of data + Peperlink volunteers

send data to stakeholders according to their roles and interests + Peperlink, Vestia, Municipality

organize a storage for the materials to be used in the activities + Peperlink, Vestia, residentssearch for partnerships with local stores and supermarkets to provide funds or

other materials or food + Peperlink - event manager, local shop owners, Networkerreaching out to the Municipality for financing of events organized by residents with

finished plan and list of existing resources + Peperlink - event manager, Municipality, residents

preparation of the event and final details + Peperlink + residents

lack of social interaction

1234

5

6

3 M

ONT

HS1

YEAR

5 YE

ARS

VISION

OBJECTIVE STRATEGIESSELECTED

STRATEGIESACTION PLAN

CORE

PROBLEM

promotion of event (using the Peperwall, calling people for the organization

meeting + Peperklip, residents, Dock, Vestiareunion with residents to decide the activities and tournaments according to their

intersts + Peperlink, Networker, Vestia, residents, block managers

monthly events for production, training or organization of teams + Peperlink and Dock volunteers, networker (local economy) and block manager (wellbeing)

evaluation of results and revision of plans + Peperlink, residents, Vestiause the projects’s results to transform the inner garden of Peperklip + Peperlink, residents, Vestia

123

4

5

6

8910

closing of car passage for monthly events on weekends+ Peperlink, Municipality Vestia, residentspropose the reform of the bridge as part of the Dreamstreet project and collect

ideas + Peperlink, Residents, Dock, Vestia, Block managersanalysis of Dreamstreet results to decide permanent changes + Peperlink, Vestia, residents

maintenance + Municipality

announcement of the iniciative on digital media and in Peperwall + Peperklip, residents, Dock, Vestiareunion with residents to collect ideas to intervene in the bridge, space for

suggestions in Peperwall + Peperlink, Networker, Residents, Dock, Vestia, block managers

turn it into a pedestrian bridge to transform it into a meeting point and landmark + Peperlink, Municipality, Vestia, resident.

1

234567

7 promotion of the finished agenda though online platfomrs, associations, flyers and

banners + Peperlink + Dock + volunteers, networker (local economy) and block managers (wellbeing)

project diagram.

Surpassing all these obstacles, we imagine the future Peperklip as a place to be, with a strong collective consciousness, where people think and work together for the wellbeing of the entire community, transcending social and physical existing barriers. insi

With this vision in mind, and in order to tackle the main problem of lack of interaction between residents of the area, the first step is to act inside the Peperklip, strengthening the community feeling and pride through information and empowerment. Then, it is important to consider the immediate surrounding, aiming to surpass psychological barriers such as prejudice and connect Peperklip with its neighborhood.

21

Enhance community feeling and pride inside the Peperklip through information of at least 80% of the

residents and empowering initiatives, so that they know about

what is happening and their potential to impact their community.

To consolidate a strong community and change the relation between the

building and the surroundings by surpassing psychological barriers

such as prejudice, aiming to socially connect the Peperklip with the other

parts of the neighborhood, empowering the community as a

whole - activities with participation of people from the Peperklip (60%) and

walkable distance (400 m) surroundings (30%).

With a mature collective consciousness, develop bigger projects including a symbolic

physical intervention too be owned by all residents of the area, aiming to change the negative view of the building, to the point where at least

80% of the neighbors have a positive response to questions regarding the Peperklip image.

Peperklip as a place to be, with a strong collective consciousness, where people think and work

together for the wellbeing of the entire community,

transcending social and physical existing barriers

inside and in its surroundings and disrupting

the current stigma.

.“Pimp my bridge!” – transforming the bridge to be an extension of the

square, occupying the space with events and activities,

blocking the way for vehicles temporarily, then, after 5 years, turn it into a pedestrian bridge

space representing the integration of the Peperklip

in the neighborhood.

Events in the Binnenhaven with

floating infrastructure, such as a bridge, to attract people to participate and establish contact with the

building and its residents.

Use of roofs for green and leisure spaces as well as

sustainable resources for the building (rain water,

cooling, etc.)

Game day: several, simultaneous

tournaments in multiple public spaces such as the Rosestraat

and courts right next to Peperklip, with the participation of residents

from Peperklip and surroundings. It will be aligned with exhibitions (in Peperwal and inner garden) and food stands, all administrated by

Peperlink in order to raise funds.

Building capacity of young

people in the building - training courses, art classes, language

courses

Consolidation of a seasonal agenda,

attractive for different people where residents can show their abilities in order

to raise money to their public space design or

courses.

To hire experts in dealing with social networks - efficient

networkers Branding through

co-creation, using the dreamstreet

iniciative as a window of oportunity

Expand the website and create interactive means of

information, digital and physical, such as the Peperwall,

where people can share new ideas and experience with space, thinking about their

relation to the living environment.

GA

MG

AM

hire professional web designer and find volunteers for the creation of online

platforms + Peperlink and Vestiabuilding of new informative/interactive wall in the square + Peperlink in partnership with Municipality and participation of residents

co-creation of the site, app, twitter and facebook page, all connected + Web designer and Peperlink volunteers

promotion of the online platforms through banners, new wall and mouth-to-mouth + Peperlink volunteers, networkers (local economy) and block managers (wellbeing)

maintenance of the platforms and collection of data + Peperlink volunteers

send data to stakeholders according to their roles and interests + Peperlink, Vestia, Municipality

organize a storage for the materials to be used in the activities + Peperlink, Vestia, residentssearch for partnerships with local stores and supermarkets to provide funds or

other materials or food + Peperlink - event manager, local shop owners, Networkerreaching out to the Municipality for financing of events organized by residents with

finished plan and list of existing resources + Peperlink - event manager, Municipality, residents

preparation of the event and final details + Peperlink + residents

lack of social interaction

1234

5

6

3 M

ONT

HS1

YEAR

5 YE

ARS

VISION

OBJECTIVE STRATEGIESSELECTED

STRATEGIESACTION PLAN

CORE

PROBLEM

promotion of event (using the Peperwall, calling people for the organization

meeting + Peperklip, residents, Dock, Vestiareunion with residents to decide the activities and tournaments according to their

intersts + Peperlink, Networker, Vestia, residents, block managers

monthly events for production, training or organization of teams + Peperlink and Dock volunteers, networker (local economy) and block manager (wellbeing)

evaluation of results and revision of plans + Peperlink, residents, Vestiause the projects’s results to transform the inner garden of Peperklip + Peperlink, residents, Vestia

123

4

5

6

8910

closing of car passage for monthly events on weekends+ Peperlink, Municipality Vestia, residentspropose the reform of the bridge as part of the Dreamstreet project and collect

ideas + Peperlink, Residents, Dock, Vestia, Block managersanalysis of Dreamstreet results to decide permanent changes + Peperlink, Vestia, residents

maintenance + Municipality

announcement of the iniciative on digital media and in Peperwall + Peperklip, residents, Dock, Vestiareunion with residents to collect ideas to intervene in the bridge, space for

suggestions in Peperwall + Peperlink, Networker, Residents, Dock, Vestia, block managers

turn it into a pedestrian bridge to transform it into a meeting point and landmark + Peperlink, Municipality, Vestia, resident.

1

234567

7 promotion of the finished agenda though online platfomrs, associations, flyers and

banners + Peperlink + Dock + volunteers, networker (local economy) and block managers (wellbeing)

22

1st 2nd 3rd

Launch of the website, app and wall

months

Hire professional web designer and find volunteers to co-create the online platforms + Peperlink and Vestia

Building of new informative/interactive wall in the square (Peperwall) + Peperlink in partnership with

Municipality and participation of residents

Co-creation of the site, app, Twitter and Facebook page, all connected + Web designer and Peperlink

volunteers

Promotion of the online platforms through banners, Peperwall and mouth-to-mouth + Peperlink

volunteers, networkers (local economy) and block managers (wellbeing)

Maintenance of the platforms and collection of data + Peperlink volunteers

Send data to stakeholders according to their roles and interests + Peperlink, Vestia, Municipality

1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th

expand the website and create interactive means of information, digital and physical, such as the

Peperwal, where people can share new ideas and experience with space, thinking about their relation

to the living environment

game day: several, simultaneous tournaments in multiple public spaces such as the Rosestraat

and courts right next to Peperklip, with the participation of residents from Peperklip and

surroundings. It will be aligned with exhibitions (in Peperwal and

inner garden) and food stands, all administrated by Peperlink in order to raise funds.

“pimp my bridge!” - using the bridge as an extension of the square, occupying the space

with events and activities, blocking the passage of vehicles temporarily, then, within five years,

turning it into a pedestrian bridge and representing the integration of the Peperklip in the

neighborhood.

months

gant

t cha

rt.

3 m

onth

s.

23

of existing resources + Peperlink - event manager, Municipality, residents

Search for partnerships with local stores and supermarkets to provide funds or other materials or food. + Peperlink - event

manager, Local shop owners, Networker

Monthly events for production, training or organization of teams + Peperlink and Dock volunteers, residents

Promotion of event (using the Peperwal), calling people for the organization meeting + Peperlink, residents, Dock, Vestia

1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12thmonths

Reunion with residents to decide the activities and tournaments according to their interests + Peperlink

Networker, Vestia, residents, block managers seitivitca eht ni desu eb ot slairetam eht rof egarots a ezinagrO

+ Peperlink, Vestia, residents

+ Peperlink and Dock volunteers, networker (local economy) and block

manager (wellbeing)

+ Peperlink, residents

Use of the project’s results to transform the inner garden of Peperklip + Peperlink, residents

Evaluation of results and revision of plans + Peperlink, residents, Vestia

Game day realization

Reaching out to the Municipality for financing of eventsorganized by residents, with a finished plan and list

Promotion of the finished agenda though online

Preparation for the event and final details

Closing of car passage for monthly events on weekends

+ Peperlink, Municipality, Vestia, residents

Reunion with residents to collect ideas to intervene in the bridge, space for suggestions in Peperwal

+ Peperlink, Networker, Residents, Dock, Vestia, Block managers

Announcement of the initiative on digital media and in Peperwal + Peperlink, residents, Dock, Vestia

1st 2nd 3rd 4th 5thyears

Propose the reform of the bridge as part of the Dreamstreet project and collect ideas + Peperlink,

Residents, Dock, Vestia, Block managers

Analysis of Dreamstreets results to decide permanent changes + Peperlink, Vestia, residents

Turn it into a pedestrian bridge to transform it into a meeting point and a landmark

+ Peperlink, Municipality, Vestia, residents

Dreamstreet intervention on the bridge

Temporary intervention on the bridge

Maintenance + Municipality

Opening of the new pedestrian bridge

1 ye

ar.

5 ye

ars.

25

The idea for the first 3 months is to expand the website and create interactive means of information, digital and physical, such as the Peperwal, where people can share new ideas and projects. The Peperwal is a project for the front square, consisting of a writable wall for information and self-expression, combined with a new design for the square, turning it to an adaptable environment in a quicker, lighter and cheaper way, using the principles of placemaking. Later, the ideas written on the wall will be collected and used for the workshops in the one-year’s strategies. The square will be a place where people can experience with space and think about their relation to the living environment, showing that their ideas are taken into consideration and that they can make a difference in the community.

Influence area

0 50 100 200 300 m

Peperwall in the front square

N

3 months.

26

peperklip website.

Peperklip website

Use this QR code or the link below to access the Peperklip website.http://bit.do/peperklip

27

Direct link to suggestions, complaints and doubts connected to the Peperlink

Online agenda for all the events and activities happening in the Peperklip and neighbourhood

Page with the form to volunteer for activities and events and direct link to the network catalogue.

Online shop where souveniers of the Peperklip are available for sale in order to raise funds

29

Then, within one year, the plan is to establish the Game day: several, simultaneous tournaments in multiple public spaces such as the inner court of the building, the Rosestraat and courts right next to Peperklip, with the participation of residents from Peperklip and surroundings. It will be aligned with exhibitions (in Peperwal and inner garden) and food stands, all administrated by Peperlink in order to raise funds. In addition, the event may host the launching of the souvenirs collection (available on website).

The local economy network of abilities and interests will be helpful to find people that could coordinate events and help with capacity building, and the results of some activities can be used to customize the inner garden.

This event is made to bring the neighborhood together with a variety of interesting activities, so that the people get to know each other, the chances of prejudice and conflict are reduced in the future and the community is consolidated.

1 year.

Influence radius

0 50 100 200 300 m

N

Event in the inner court of Peperklip

31

With a mature collective consciousness developed throughout 5 years, a bigger project can be carried out, such as the “Pimp my bridge!” - this selected strategy is to use the bridge as an extension of the front square, occupying the space with events and activities, while temporarily blocking the passage of vehicles.

The plan includes changes in pavement, color, greening and urban furniture. Depending on the resident’s response, the intention for the future is to permanently close the bridge for cars, turning it into a pedestrian space linking the two sides of the Binnenhaven and representing the integration of the Peperklip in the neighborhood.

5 years.

Influence radius

0 50 100 200 300 m

N

“Pimp my bridge!”

33

diagnosis.

LOCATION

CITY OF ROTTERDAM

Kralingen-Crooswijk

Kralingen-west

Lusthofkwartier

Our sample of interviews in Lusthofkwartier was more extensive and diverse than the one obtained in the Peperklip area. We were able to interview people that have been living in the area for a short time and also residents that have been

there for several years. Besides, we could reach varied groups such as students, young families and elderlies.

Overall, all the people interviewed seemed happy with the area, with the highlights being its quietness and availability

and quality of facilities and also the how close it is to the city center: “it feels is a small village in the city, quite quiet”, said one woman. Another woman also expressed these feelings: “I

feel safe and comfortable, it is really close to the city center but it is a neighborhood, not a city center so you don’t have a

lot of people walking in the streets...”.

The satisfaction with the neighborhood can also be seen on how the residents usually plan to stay there on a long term

timespan, with the exception being students who usually plan to move elsewhere once they finish their studies. We also

interviewed people who were around the area but do not live there. Most of them live nearby and go there frequently for

work, shopping and making use of the facilities.

When it comes to group activities and projects, some of the people interviewed seemed not to be interested in them claiming not having enough spare time, while others stated they would take part in such events depending on what the

events are about – a woman mentioned she would take part in something related to gardening, for instance.

According to the interviews, the residents appeared not having had any problems regarding the neighborhood, but if they had

any, they would not effectively know who to contact. Some said they would contact their landlords or the city hall.

Regarding the integration of the residents, we found that they do not feel like they belong to a group nor express their

location.

cultural traditions. However, they appeared to be tolerant towards diversity – most of them viewed it as a positive

aspect. “If they are not disturbing me, I don’t mind. And if they invited me, I’d take part of a party or something”, said a

woman.

36

mapping.According to the United Nations Development Programme (UNDP) social cohesion is about reducing disparities, inequalities and social exclusion. It is about consolidating social relations, interactions and ties (UNDP, 2009). Therefore, it is important to map places where people can interact with each other: public spaces* such as parks, playgrounds and sport facilities; private-public spaces such as reli-gious spaces, cafes/bars/restaurants and educational buildings; and associations such as housing, neighbourhood and student ones. The public transportation in the area was also mapped. It is provid-ed with, tram stops, metro station, thus the area is well connected to other areas of Rotterdam.

*It is important to highlight that the definition taken for public spaces refers to meeting places where people can hang out, more-over it is different from green spaces which are defined as perme-able areas.

Associations0 50 100 200 300 m

Leisure0 50 100 200 300 m

squares

sports

playgrounds

associations (students and neighbourhood)

37

Education0 50 100 200 300 m

Food and drinks0 50 100 200 300 m

Religion0 50 100 200 300 m

Complete mapping0 50 100 200 300 m

kindergarten/daycare

primary/secondary school

college

protestant church

catholic church

bars/restaurants/cafes

38

stakeholderanalysis.

This chart is meant to identify all the parts involved and affected by the decision-making processes in the Lusthofkwartier. For each one

of them, there is a description of what they consider as a problem in the area, their potential role — in what way they can intervene, their capacity and the implications that their decisions and actions

might cause. Also, the power and interest of each stakeholder were categorized as high, medium or low in order to organize the next

chart.

Each stakeholder identified in the previous analysis was placed in this graph according to its level of interest and power, which

leads to classifying them in four groups: crowd, subjects, context setters and players. The crowd has low interest and low power, the subjects have high interest and low power, the context setters have

low interest and high power, the players have high interest and high power. The first chart shows the current situation according to the analysis and the second chart is the situation we desire to

reach. In both of them the lines represent the connection between stakeholders — the thicker the line, the stronger the bond.

In the desired situation, the neighbourhood association increases their power by improving their relationship with the residents,

achieving more representativeness. In that way, the relation with funding associations and programs like CityLab 010 and the

Promising Neighborhoods program also becomes stronger, given that the residents would be participating more actively suggesting

ideas for the improvement of the neighbourhood. Furthermore, the Student Association would also increase their interest, having more participation in the relation of the university students residing in the

area with the other residents and the neighbourhood association as well.

studentspromising families

empty nestersimmigrants

private sector

neigbourhood association municipality

housing organisation

media

students association

national government

CONTEXTSETTERS

PLAYERSSUBJECTS

CROWD

residents

POWER / INFLUENCE

INTE

REST

private landlords

desired situation.

provicial government of south-holland

european union

citylab 010

desi

red

situ

atio

n.cu

rren

t situ

atio

n.students

promising familiesempty nesters

immigrants

neigbourhood association municipality

housing organisation

students association

CONTEXTSETTERS

PLAYERSSUBJECTS

CROWD

residents

POWER / INFLUENCE

INTE

REST

current situation.

private sector

private landlords

media

national government

provicial government of south-holland

european union

citylab 010

39

STAKEHOLDER CATEGORY PERCEPTION OF THE PROBLEM POWER INFLUENCE INTEREST POTENCIAL ROLE CAPACITY IMPLICATION

European Union International None High Low Creation of policies Set up guidelines to develop the region Sustainable development

National Government of The Netherlands National None High Low Creation of policies, subisidies,

regulations


implementation


Provincial Government of South-Holland Regional None High Low Creation of policies, subisidies,

regulations, investments, projects


implementation


Municipality of Rotterdam Local government Promising neighbordhood High High

Creation of policies, subisidies, regulations, investments,

projects, marketing, research (collecting data), collecting taxes

Set up guidelines to develop the region, subsidize projects

implementation and maintenance and promote the integration of

the area into the city

Potential to finance projects, provide consultants and

supervise the area

City Lab 010 Agency/department (governemetal)

Platform available for residents, businesses and organizations from

Rotterdam to come up with solutions to social issues

Medium Medium

To work as a facilitator - exhibit plans, ideas and projects on an

online platform for financial support and other stakeholders

Act as a mediator between developers and supporters

Co-creation of public spaces and activities; development of different areas of the city

Private sector Private Sector Potential of growth Medium HighBring attractiviness, facilities and

economic development to the area

Promote the economic development of the area and

bring vibrancy

Potential of partnership and possibility to bring more people

to the area increasing competitiveness, developing a

polycentric city

Private landlords Private Sector Potential of increasing property values Medium Medium Hinder housing organizations actions Renovation of old properties

Potential of increase property values and attract higher income

families

Housing organization Private Sector Possibility to come back to core business High High Provide social housing

Offer different typologies of housing and mixing incomes and

ethinic groupsBring diversity to the area

Media Media None High Low Promotion, awareness, branding, influence

Promote projects and establish a link between the population and

organizations

Potential of widespread of information and gather interest of

people

Neighbourhood association CBO (community based organization)

Potential of improvement of the quality of life and attract more young families Medium High

Promote integration, creation of small projects, mediation between government and

residents

Bring people together in group activities and promote diversity

Promote residents empowerment and community-building

Student association CBO None Low Low Promote events and motivate students

Integration of students in the neighbourhood, showing them the rules of the area, work with the residents association in the

promotion of activities and awareness

Empowerment of students

Students Residents Conflicts with other residents Low LowInfluence in economic

development (types, low-income supermarkets e.g.)

Promote renovation and new ideas

Promote gentrification of the area, diversity and tolerance

Immigrants Residents Integration problem Low Medium Promote diversity and cultural mix

Bring new labor-force, different traditions and economic activities Promote diversity and tolerance

Promising families Residents Noise problems, lack of green spaces, playgrounds and maintenance Low Medium Investments in the region and

gentrification Potential of increasing property

valuesComposition of a residential

environment

Empty nesters Residents Noise problems, lack of green spaces and maintenance Low Medium Investments embellishment of the

areas (eg. greening) Potential mediators of the

neighbourood interests

Improve social connections between residents and the

communication with the residents association

LUSTHOFKWARTIER | STAKEHOLDER ANALYSIS

stakeholder analysis chart.

40

LACK OF COMMITMENTto participating

and knowingeach other

LIMITED USE OF PUBLIC SPACES

“Boring” streets:monotonous and narrow

Unattractive public spaces

Bad weather limits public space usage

LACK OF INTEGRATION BETWEEN DIFFERENT

GROUPS OF RESIDENTS

Conflicts amongst residents

Excessive garbage

Unbalanced mix of people with different

lifestyles

Not enough bike parking

spaces

Overcrowded student housing

Exploitation of high demand: production of more student housing

Large infux of temporary residents (specially students)

COMFORT ZONE:LACK OF

PROACTIVENESS

Lack of communi-cation between

associations

The only recent creation of

neighbourhood association

Insuficient promotion- publicity of the neighbourhood

associations

Language barriers

Large influx of international

residents

High student turnover rate

Low interaction between students

and other residents

LACK OF PARTICIPATION

No communication to solve problems

No representativeness on the neighbourhood association

LACK OF CARE FOR THE NEIGHBOURHOOD

Noise Dirtiness VandalismPrejudice Conflicts

Difficulty in including other ethnic and age groups

DIFFICULTY IN DEALING WITH THE RAPID IDENTITY TRANSFORMATION

OF THE NEIGHBOURHOOD

DIFFICULTY TO REACH MIGRANT FAMILIES

RAPID CHANGES IN THE PROFILE OF THE RESIDENTS AND NEIGHBORHOOD

IDENTITY

LACK OF INFORMATION ABOUT THE

NEIGHBORHOOD AND THE ASSOCIATION

LACK OF SENSE OF BELONGING FROM STUDENTS

problem tree.

41

Applying the same methodology in Lusthofkwartier, we can notice a very different scenario. There are tree main issues: lack of information, public spaces condition and lack of integration coming from conflicts. All of them lead to a low commitment in participating and knowing each other.

The neighborhood association is already well organized and promotes several events aiming to improve the area and connect people. However, most of the interviewed residents in the streets did not know about the projects, events or the association. Considering this fact, the group concluded that the reasons for the lack of information include insufficient promotion of neighborhood association platforms, language barriers (especially for exchange students) and the recent history of the association, created only two years ago. Interest would most likely follow the knowledge about the initiatives and their potential role in the area. Also, if the ways of participating are clear, more people might want to join, which would end improve social cohesion.

Another issue found is the lack of integration between different groups of residents. This issue could be a consequence of the rapid changes occurring due to an increasing number of residents, especially students.

Housing associations are selling properties in more profitable areas, such as Lusthofkwartier, to reinvest in social housing in more convenient areas, and, since the approval of new housing regulations in the Netherlands, this process is being intensified. In the case of Lusthofkwartier, many family houses are becoming student houses, which are more densely populated than family houses. In that way, the neighborhood population increases and faces conflicts of lifestyles and space, shown by the lack of bike parking and maintenance of public areas.

It is interesting to notice that the character of the streets varies according to the number of people sharing its space. For example, the more people sharing a garden, the lower the ownership of this space, the same happens to sidewalks and other public spaces. Besides, the short stay of students,

problem tree analysis. allied to the low interaction with other residents reduces their sense of belonging, causing lack of participation in the neighborhood activities, less care for the public space and no use of their potential to improve the area.

Related to spatial issues, the group considers that the quality of public spaces may have an impact in the wellbeing of the user, sense of belonging and in the rate of social connections made between users, which affects their sense of community and consequently their interest in the neighborhood matters.

According to the interview with the neighborhood association, there are groups of residents that are more difficult to reach, such as some families with different cultural backgrounds and students. This fact has a huge impact on social cohesion, since these groups living in Lusthofkwartier are still not part of the

swot.

wt

swot analysis.strenghts

good locationcommercial diversity

public transport connectivityyoung population

proximity to universityage and income diversity

good facilitiescalm neighborhood

proximity to parkscreative class

opportunitiesart and music festivals

municipality financing neighborhood projectsdreamstreets

promising neighborhoods

weaknessesnarrow streetsmonotonylack of parking spaces for bikeslarge amount of cars parkedprejudiceyoung neighborhood associationdifferent profiles of residentsovercrowded student houseslack of interest

threatshousing association selling propertiesexpansion of universityhigh influx of students (no mix of profiles)

so

wt

local community - due to cultural barriers, language or no common interests.

That fact suggests that the level of cohesion in the neighborhood could still be improved and conflicts could be reduced through the inclusion of these groups, which represent a significant part of the local population. Without that, it is not possible to embrace different interests and ideas, generating a lack of interest in the neighborhood projects and, consequently, a lack of commitment.

42

Increase awareness of all residents concerning the neighborhood association as well as events,

projects and general information about the area, so that people know what is happening and how they can

be a part of it, which canincrease participation and the

contact between groups.

Get all groups to know each other’s points of view through

representativeness in the neighborhood association meetings

— at least 1 person from each age/ethnic group — bringing different perspectives to the issues and new

ideas, reducing conflicts and prejudice.

Reach a level of cohesion shown by the active participation of residents

that do not participate yet in decision-making and co-creation processes for projects concerning the neighborhood (solving issues,

events, lectures, classes, workshops). The number of

participants in the neighborhood association staff for developing

projects should increase in 30%.

Lusthofkwartier as a

multilevel, integrated

neighborhood, where overflowing

creativity, energetic youth potential

and dynamism, combined with the

social media empowerment, generates

a resilient community where

all groups are connected and work

together for the neighborhood

development.

Co-creation of community center

by residents through several building workshops and activities, and finished within five years. This space should be large enough to host largeindoor events, classes,

exhibitions, and personal initiatives; also, it should be strategic placed

to become a meeting point for the residents.

Co-creation of public spaces, public

intervention areas,lively places

Paid employees in neighborhood association to

concentrate moreresponsibilities

Annual event with several activities where

residents can worktogether to improve their living environment and

discuss their vision of the neighborhood for the

following year.Find willing

participants among the residents to

become mediatorsand reach the other

groups

Capacity building and funding

plan for neighborhood association in order to

support future projects and receive

more people

Regular meetings with diferent

associations in the neighborhood

Agenda of activities involving

more groups.

Branding development to create awareness about the

neighborhood matters; and digital media expansion to makecommunication more dynamic and attractive, which includeschanges in the website, the

creation of an app and sculptures of the

neighborhood logo placed in strategic

points.

GA

MG

AM

include English option in the neighborhood association website

+ Neighborhood association and websdesigner

create a hashtag for the residents vision of neighbohood, using

social media + Residents, neighborhood association

develop neighbourhood app with interactive sensitive map

+ Neighborhood association, webdesigner, municipality,

residents, local commerce

discover residents interests + Neighborhood association,

neighborhood networker

find willing participants for the activities in the annual event

+ Neighborhood networker and association, Neighborhood

Network catalog (Local Economy group)

meetings for discussion of the annual event:

+ Neighborhood association, residents,

networker

1st meeting

2nd meeting + CityLab 010, financers

3rd meeting + Municipality

4th meeting + Municipality, financers

5th meeting

final preparations for the launch of the annual event

+ Neighborhood association, residents, networker

awareness of the initiative to the neighborhood through publicity

+ Neighborhood association, residents and networkers

find a location in the neighborhood, focusing on closed and large

spaces where the residents can gather for different activities

+ Residents, neighborhood association and networker,

housing organisations, municipality

gather residents interested in helping in the implementation of the

center, with donations and/or volunteer work + Residents,

neighborhood association and networker, Neighborhood


promotion of workshops related to co-creation and building the

centre, aiming to incentive the participation of the residents in the

process + Residents, neighborhood association and networker,

Neighborhood Network catalog (Local Economy group)

LACK OF

COMMITMENT

to participating

and knowing

each other

1

2

3

123

4

12

3

43

MO

NTHS

1 YE

AR5

YEAR

S

VISION

OBJECTIVE STRATEGIES SELECTEDSTRATEGIES

ACTION PLAN

CORE PROBLEM

Considering the key points found on Problem Tree, the future Lusthofkwartier is imagined as a multilevel, integrated neighborhood, where overflowing creativity, energetic youth potential and dynamism, combined with a widespread social media, generates a resilient community where all groups are connected and work together for the neighborhood development. insi

With the vision in mind, the focus is in three main objectives: first, awareness, then representativeness and, finally, active participation.The initial point for the first 3 months is that the residents know about what is happening in the neighborhood and how they can participate, in order to increase the contact between groups and their involvement in the neighborhood development. Then, within one year, the neighborhood reunions should have the participation of all groups – representativeness – so that they know each other’s points of view, interests and ideas, reducing conflict. Finally, by the end of 5 years, more residents should be actively involved in activities or projects concerning the neighborhood.

project diagram.

43

Increase awareness of all residents concerning the neighborhood association as well as events,

projects and general information about the area, so that people know what is happening and how they can

be a part of it, which canincrease participation and the

contact between groups.

Get all groups to know each other’s points of view through

representativeness in the neighborhood association meetings

— at least 1 person from each age/ethnic group — bringing different perspectives to the issues and new

ideas, reducing conflicts and prejudice.

Reach a level of cohesion shown by the active participation of residents

that do not participate yet in decision-making and co-creation processes for projects concerning the neighborhood (solving issues,

events, lectures, classes, workshops). The number of

participants in the neighborhood association staff for developing

projects should increase in 30%.

Lusthofkwartier as a

multilevel, integrated

neighborhood, where overflowing

creativity, energetic youth potential

and dynamism, combined with the

social media empowerment, generates

a resilient community where

all groups are connected and work

together for the neighborhood

development.

Co-creation of community center

by residents through several building workshops and activities, and finished within five years. This space should be large enough to host largeindoor events, classes,

exhibitions, and personal initiatives; also, it should be strategic placed

to become a meeting point for the residents.

Co-creation of public spaces, public

intervention areas,lively places

Paid employees in neighborhood association to

concentrate moreresponsibilities

Annual event with several activities where

residents can worktogether to improve their living environment and

discuss their vision of the neighborhood for the

following year.Find willing

participants among the residents to

become mediatorsand reach the other

groups

Capacity building and funding

plan for neighborhood association in order to

support future projects and receive

more people

Regular meetings with diferent

associations in the neighborhood

Agenda of activities involving

more groups.

Branding development to create awareness about the

neighborhood matters; and digital media expansion to makecommunication more dynamic and attractive, which includeschanges in the website, the

creation of an app and sculptures of the

neighborhood logo placed in strategic

points.

GA

MG

AM

include English option in the neighborhood association website

+ Neighborhood association and websdesigner

create a hashtag for the residents vision of neighbohood, using

social media + Residents, neighborhood association

develop neighbourhood app with interactive sensitive map

+ Neighborhood association, webdesigner, municipality,

residents, local commerce

discover residents interests + Neighborhood association,

neighborhood networker

find willing participants for the activities in the annual event

+ Neighborhood networker and association, Neighborhood


meetings for discussion of the annual event:

+ Neighborhood association, residents,

networker

1st meeting

2nd meeting + CityLab 010, financers

3rd meeting + Municipality

4th meeting + Municipality, financers

5th meeting

final preparations for the launch of the annual event

+ Neighborhood association, residents, networker

awareness of the initiative to the neighborhood through publicity


find a location in the neighborhood, focusing on closed and large

spaces where the residents can gather for different activities

+ Residents, neighborhood association and networker,

housing organisations, municipality

gather residents interested in helping in the implementation of the

center, with donations and/or volunteer work + Residents,

neighborhood association and networker, Neighborhood


promotion of workshops related to co-creation and building the

centre, aiming to incentive the participation of the residents in the

process + Residents, neighborhood association and networker,

Neighborhood Network catalog (Local Economy group)

LACK OF

COMMITMENT

to participating

and knowing

each other

1

2

3

123

4

12

3

4

3 M

ONT

HS1

YEAR

5 YE

ARS

VISION

OBJECTIVE STRATEGIES SELECTEDSTRATEGIES

ACTION PLAN

CORE PROBLEM

44

1st 2nd 3rd

Include English option in the neighbourhood association website noitaicossa doohruobhgieN +

Develop neighbourhood app with interactive sensitive map + Neighbourhood association, web designer

Create a hashtag for the residents vision of neighborhood + Residents, neighborhood

association, using social media

1st interactive sculpture: at Metro square

months

and web designer

Municipality, residents, local commerce

gantt chart. 3

mon

ths.

45

Meetings for discussion of the annual event: + Neighbourhood association, residents, networker

gniteem ts1 2nd meeting

3rd meeting + Municipality4th meeting ytilapicinum dna srecnaniF +

Find willing participants for the activities in the annual event + Neighbourhood networker and association,

Neighborhood Network catalog (local economy)

Final preparations for the launch of the annual event + Neighborhood association, residents, networker

Discover residents interests + Neighbourhood association, neighborhood networker

1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12thmonths

2nd interactive sculpture: at the launch of the event at Lusthhofstraat

5th meeting

Find a location in the neighbourhood, focusing on closed

activities. + Residents, neighborhood association and networker

Housing organisations, Municipality

Awareness of the initiative to the neighbourhood through publicity


years

Gather residents interested in helping in the implementation of the centre, with donations

and/or volunteer work+ Residents, neighbourhood association and networker

g (local economy)olatac krowteN doohrobhgieN

Promotion of workshops related to co-creation and building the center, aiming to incentive the participation of the

residents in the process+ Residents, neighborhood association, networker,

Neighborhood Network catalog

1st 2nd 3rd 4th 5th

Annual event at Lusthhofstraat

1 ye

ar.

5 ye

ars.

47

Intervention location0 50 100 200 300 m

Aiming to increase awareness amongst residents, reach a larger number of people - mainly those that not participate of neighborhood activities yet - and make communication and information more dynamic and attractive; the strategies are focused in branding development and expand the widespread capacity of social media.

The existing website is already well developed and has many important information about the neighborhood, events and participatory programs; however, the group considers that a simple improvement such as an English option could be useful to reach international residents.

Taking advantage of the existent visual identity of the neigh-borhood association website, sculptures will be created pre-ceding specific events instigating people to know more about them. These sculptures will be place in strategic points and will be available for intervention such as painting or writing, potentially becoming a local landmark. QR codes will be

added to the sculptures and a hashtag related to the neigh-borhood vision will be created to increase the coverage of the neighborhood activities and vision. The interactive part of the branding aims to increase the sense of belonging and social cohesion.

In addition, a mobile version of the neighborhood website will be created in order to stimulate social connections and aware residents about the activities and events happening, and along with this, a platform called ‘Stapp’ will be devel-oped. ‘Stapp’ is an extension of the wellbeing workshop to promote community feeling where people can digitally create their own map of the neighborhood, highlighting their favor-ite spots. This map will be added to a bigger one where all participants can see each other’s preferences, getting to know the neighborhood and connecting with people. The idea of the ‘Stapp’ may be expanded to the entire city.

3 months.

49


In order to increase representativeness amongst residents and stimulate participation in neighborhood association and activities, the one-year strategy consists in the organization of an Annual Event with several activities happening at the

same time in different locations of the neighborhood. These activities will be focused in the development of community

feeling and sense of belonging, where residents can work together to improve their living environment – creating urban furniture, for example -, can support talents of other residents – such as music, art and dance –, and discuss their vision for the neighborhood for the following year, to be pursued with

the coming projects.

The final product of each annual event will be the renovation of a public space with residents’ participation; this initiative

aims to enhance ownership of space and expand people’s perspectives for the neighborhood, showing that they have power to change their living environment; enabling co-cre-

ation in the future.

1 year.

Current situation - Lusthofstraat

51


5 years. To consolidate the process of change in the neighborhood,

and to promote active participation of residents, a place will be chosen to become a community center, co-created by resi-dents through several building workshops and activities, and finished within five years. This space should be large enough to host large indoor events, classes, exhibitions, and person-al initiatives; also, it should be strategic placed to become a

meeting point for the residents.

Current situation - former College

52

concluding remarks. In order to answer our guiding question “What process,

actions or events can be used to promote social cohesion amongst the different groups found in the Lusthofkwartier

and Peperklip building to ensure the success of the Kansrijke wijken (Promising Neighbourhoods Iniciative) ?” the present

project was develop folowing the methodology of field work, desk research, questionaries with people from the two neighbourhoods, and the development of our vision,

objectives , strategies and action plan . The strategies are the result of the problem tree and swot analysis, allied with the

mapping of the area with the social cohesion focus.

Therefore, according to the definition of social cohesion from OEDC, it is important to guarantee the wellbeing, inclusion,

sense of belonging, strengthening of social interaction as well as active participation of the people involved. For that, our group suggests actions concerning awareness, representativeness and active participation of residents with co-creation processes in both locations. A mature

social cohesion ensures the continuity and success of the government’s initiatives, creating a good environment for its

residents and attracting more people to the area.

53

concluding remarks. Batty, M., 2008. Generating cities from the bottom-up : using complexity theory for effective design. Cluster Editions, pp. 1-14. Available at: http://www.complexcity.info/files/2011/07/batty-cluster-magazine- 2008.pdf [Accessed 28-09- 2015]

OECD, 2011. Perspectives on global development 2012: Social cohesion in a shifting world. OECD publishing, pp. 52. Available at: http://www.keepeek.com/Digital-Asset-Management/oecd/development/perspec-tives-on- global-development-2012_persp_glob_dev-2012-en#page58.[Accessed 10-03- 2016]

Santos, 1985. Espaço e Método. Livraria Nobel. São Paulo, pp. 88.

United Nations Developing Programme, 2009. Community Security and Social Cohesion: Towards a UNDP Approach. pp. 14. Available at: http://www.undp.org/content/dam/thailand/docs/CommSecandSocialCohesion.pdf.[Accessed 10-03- 2016]

references.

All images and drawings of this brochure are property of the authors. The reproduction of this material, without permission

of the copiright holders, is strictly forbidden.

Maurício Storchi | 2015

54

Weight S1 S2 S3 Ranking Unweighted Weighted

1 Coverage 3 4 5 4 1 S2 S2

2 Focus 4 4 5 4 2 S1 S1

3 Adequacy 5 4 4 4 3 S3 S3

4 Feasibilityofimplementation 5 3 4 2

5 Resourceavailability 5 2 3 3

6 Commitment 4 3 2 2

7 Integration 3 5 5 5

3,6 4,0 3,4

3,4 3,9 3,3

S1 hireexpertsS2 createinteractivewebsiteS3 informalworkshopswithlocalschools mudou:brandingthroughco-creation

Average(unweighted)

Average(weighted)

Peperklip

Criteria

Strategiesandscores


1 Coverage 3 5 4 5 4 1 S1�S3 S3

2 Focus 4 5 4 4 3 2 S1�S3 S1

3 Adequacy 5 5 4 5 4 3 S2 S2

4 Feasibilityofimplementation 5 3 2 4 5

5 Resourceavailability 5 2 1 3 5

6 Commitment 4 3 3 3 3

7 Integration 3 5 4 4 4

4,0 3,1 4,0

3,9 3,0 4,0

1 seasonalagenda2 buildingcapacity3 developmentofbuildingidentity�branding,foipara3meses�novo:informalworkshops

Peperklip Strategiesandscores

Criteria

Average(unweighted)

Average(weighted)


1 Coverage 3 5 4 4 1 S2 S2

2 Focus 4 4 4 2 2 S1 S1

3 Adequacy 5 3 3 2 3 S3 S3





3,0 3,1 2,6

2,� 3,1 2,4

1 eventsbinnenhaven2 pimpthebridge3 greenroofs

Peperklip Strategiesandscores

Criteria

Average(unweighted)

Average(weighted)

o hire e erts in dealin ith social net or s e ficient networkers

Branding through co-creation, using the dreamstreet inicia-tive as a window of oportunity

Expand the website and create interactive means of infor-mation, digital and physical, such as the Peperwall, where people can share new ideas and experience with space, thinking about their relation to the living environment.

Consolidation of a seasonal agenda, attractive for different people where residents can show their abilities in order to raise money to their public space design or courses.

Game day: several, simultaneous tournaments in multiple public spaces such as the Rosestraat and courts right next to Peperklip, with the participation of residents from Peperklip and surroundings. It will be aligned with exhibi-tions (in Peperwal and inner garden) and food stands, all administrated by Peperlink in order to raise funds.

Building capacity of young people in the building - training courses, art classes, language courses

E ents in the innenha en ith oatin in rastr ct re such as a bridge, to attract people to participate and estab-lish contact with the building and its residents.

Use of roofs for green and leisure spaces as well as sustainable resources for the building (rain water, cooling, etc.)

“Pimp my bridge!”– transforming the bridgeto be an extension of the square, occupying the space with events and activities, blocking the way for vehicles tem-porarily, then, after 5 years, turn into a pedestrian bridge space representing the integration of the Peperklip in the neighborhood.

S1

S2

S3

S1

S2

S3

S1

S2

S3

3 months.

1 year.

5 years.

peperklipG A M

appendix.

55


1 Coverage 3 4 5 4 1 S2 S2

2 Focus 4 4 5 4 2 S1 S1

3 Adequacy 5 4 4 4 3 S3 S3





3,6 3,9 3,4

3,4 3,7 3,3

Lusthofkwartier Strategiesandscores

Criteria

Average(unweighted)

Average(weighted)


1 Coverage 3 4 5 4 1 S2 S2

2 Focus 4 5 5 3 2 S1 S1

3 Adequacy 5 5 5 4 3 S3 S3


5 Resourceavailability 5 2 2 1�udei�S2ganhouagora



3,9 4,� 3,�

3,� 3,9 2,�

Lusthofkwartier Strategiesandscores

Criteria

Average(unweighted)

Average(weighted)

Branding development to create awareness in neighbor-hood matters; and digital media expansion to make com-munication more dynamic and attractive, which includes changes in the website, the creation of an app and sculp-tures of the neighborhood logo placed in strategic points

Agenda of activities involving more groups.

Regular meetings with diferent associations in the neigh-borhood

Capacity building and funding plan for neighborhood asso-ciation in order to support future projects and receive more people

Find willing participants among the residents to become mediators and reach the other groups

Annual event with several activities where residents can work together to improve their living environment and dis-cuss their vision of the neighborhood for the following year.

Co-creation of public spaces, public intervention areas, lively places

Paid employees in neighborhood association to concen-trate more responsibilities

Co-creation ofcommunity center by residents through several building

or sho s and acti ities and finished ithin fi e ears. This space should be large enough to host largeindoor events, classes, exhibitions, and personal initiatives; also, it should be strategic placed to become a meeting point forthe residents.

S1

S2

S3

S1

S2

S3

S1

S2

S3

3 months.

1 year.

5 years.

l u s t h o fG A M

56

INCLUSIVENESS

5. When you have an important matter about the neighbourhood/building, to whom do you talk? (suggestions for the area, complaints about the neighbours or the infrastructure)

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

6. How is your communication with the neighbours association? Would you suggest any changes?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

7. Have you ever seen improvements after someone expressed an opinion about some issue? Was it satisfactory?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

INTEGRATION

8. Do you feel like you belong to a group here? - IF YES: Which group?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

9. What could make you feel more like a part of a group?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

10. Do you think your community would work together to improve the neighbourhood? (build playgrounds, plant trees, make a garden, organize events like barbecues)

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

SOCIAL RELATIONSHIPS

11. Do you know your neighbours? - IF YES: How is your relation with them?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

DREAMSTREET PROJECT – TEAM SOCIAL COHESION

Your answers will contribute to the Atelier Rotterdam, part of the UMDSU 4 – Urban Management and Development: Sustainable Urbanism programme of IHS from the Institute for Housing and Urban Development Studies of Erasmus University Rotterdam.

BASIC QUESTIONS:

1. What’s your name? ______________________________________________________ M F

2. Where are you from? ___________________________________________________________________

3. How old are you? ______________________________________________________________________

4. How many people live in your house? ___________________________________________________

5. How many rooms are there in your house? _______________________________________________

6. How long do you live here? _____________________________________________________________

7. Do you like living here? Why? ___________________________________________________________

8. Do you have plans to live somewhere else? ______________________________________________

1. What is your general feeling about living in the building/neighbourhood?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

2. Where in the neighbourhood do you often go?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

PARTICIPATION

3. Do you know any group activities here? (parties, meetings, sports) - IF YES: Which? How often?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4. Would you take part in group projects benefiting the region? - IF NO: Why? - IF YES: What kind of project?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

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12. What do you think about the diversity in the neighbourhood/building?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

13. How do you feel about the fact that more students are moving here?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

CULTURE AND IDENTITY BUILDING

14. How do you express your cultural traditions here? (traditional parties, religious reunions)

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

15. How do you feel about other cultural manifestations here? (traditional parties, religious reunions)

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

16. What kind of contact do you have with other ethnic or religious groups here? Do you also participate in events from other cultural groups?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

SUGESTIONS

17. What do you think about the facilities here? Is there anything missing? (parks, playground, community gardens, meeting places)

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

18. Do you think living in a mixed community has its benefits? (culture, income, age) - IF YES: Which benefits? IF NO: Why?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

19. How do you think you can contribute to improve your neighbourhood?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

FOR STUDENTS

20. Have you ever had any complaint from your neighbours? (about noise, behaviour)

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

21. Would you continue living here after you finish your studies?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

FOR THOSE WHO DO NOT LIVE THERE

1. What is your interest in this area?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

2. How often do you come here?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

3. Do you think there is something missing in this area?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4. How do you like the facilities here?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

5. How do you think this area can be improved?

_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

- If the person wants to receive feedback after, ask for a contact (e-mail):

___________________________________________________________________________________________

Social Cohesion | Atelier Rotterdam

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