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Transcript of SHOP Austria SS16
AU
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tyle E
ditio
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prin
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016
Page 26
CULTURE HUB:
discover Vienna’s
MuseumsQuartier, the
city’s vibrant heart
AUSTRIA | АВСТРИЯ | 奥地利 |
MONDAY – FRIDAY 9.30 AM – 7 PMSATURDAY 9.30 AM – 6 PM
Getreidegasse 195020 Salzburg
MONDAY – FRIDAY 9.30 AM – 8 PMSATURDAY 9.30 AM – 6 PM
Kärntnerstraße 81010 Wien
wolford.com
EDITOR’S LETTER
6
Emma Cheevers
@shopcontent
/globalblue/globalblue
@环球蓝联-GlobalBlue
@GlobalBlue
/GlobalBlue/GlobalBlueRu
Welcome to Austria
Discover the best of this scenic country with
SHOP. Read about Vienna’s extensive, vibrant
MuseumsQuartier cultural hub on page 26 and
discover Austrian fashion label Femme Maison
on page 32 – plus much more.
SHOP is part of Global Blue, the Tax Free
Shopping market leader that helps you save up
to 15% when shopping in Austria. We publish
guides to over 40 destinations across Europe
and Asia. Our international insider knowledge
means we are ideally placed to tell you about
the top global brands you’ll fnd in Austria.
For the very latest information, visit
globalblue.com.
Be sure to sign up for your free SHOP TAX
FREE Card – the simplest way to shop tax free
without flling in Tax Free Forms by hand, and
enjoy exclusive members-only discounts and
promotions too: visit globalblue.com/join.
ILLU
ST
RAT
ION
: IS
AA
C B
ON
AN
Austria
Austrian Alps
Barcelona
Belgium
Berlin
Cologne
Copenhagen
捷克共和国
Düsseldorf
Frankfurt
French Riviera
دليل ألانيا
德国指南
Германия
Gothenburg
Hamburg
Hanover
Helsinki Area
Holland
Istanbul
Italy
Japan
Lake Saimaa
Lebanon
London
Madrid
Milan
Munich
Nuremburg
Oslo
Paris
巴黎
Portugal
Prague
Riga
Rome
Seoul
Singapore
Stockholm
Stuttgart
Switzerland
Vienna
Vilnius
CONTRIBUTORS
8
Andrew Lyons
Andrew Lyons created this
season’s cover for SHOP Austria,
inspired by our feature on
Vienna’s MuseumsQuartier,
known as MQ. His illustration
shows a selection of what MQ
has to ofer; the space, which
celebrates its 15th anniversary this
year, is a vibrant mix of museums,
performance spaces, creative
studios, restaurants and shops.
Read more on page 26. Andrew’s
other clients include the Wall
Street Journal and Google.
Explore our archive of cover
illustrations at globalblue.com/covers.
Hannah Lewis
Hannah Lewis, features editor at
SHOP, read English literature and
language at the University of
Oxford before going on to study
for an MA in journalism at the
London College of Fashion.
She has worked for Time Out in
the Middle East and, more
recently, has produced her own
magazine in London.
Ginger Rose Clark
Editor and fashion journalist
Ginger Rose Clark studied
English literature at the
University of Glasgow. Besides
writing for a number of
publications, she also works as a
fashion stylist. In this edition of
SHOP she interviews the couple
behind Austrian fashion label
Femme Maison.
globalblue.com
ILL
US
TR
AT
ION
: AN
DR
EW
LY
ON
SP
HO
TO
: KA
TIE
WIL
SO
N E
LL
Kollektionen führender, internationaler Designer für die ganze Familie.
High quality fashion for women, men and children.
мода ведущих интернациональных дезайнеров для вей семьи.
SORELLE RAMONDAInternationale Designer-Mode im TOP SHOP-IM-SHOP
Wöllersdorf bei Wiener Neustadt
auf über 11.000m2
A- 2752 Wöllersdorf
Römerstraße 3-9
Tel. +43 (0)2622 - 42 444
Sattledtauf über 6.000m2
A- 4642 Sattledt
Welser Straße 10-12
Tel. +43 (0)7244 - 8383
GRAZauf über 5.000m2
8054 Graz
Center West
Weblinger Gürtel 25
Tel. +43 (0)316 - 297 000
www.sorelleramonda.at
10
SHOP FLOOR
E DI TOR I A L
Editor-in-chiefEmma Cheevers
PU BL I SH I NG
PublisherJames Morris
Chief executive officerJacques Stern
SHOP is published by Global BlueGroup headquartersGlobal Blue SA,Route de Crassier 7, CH-1262 Eysins, SwitzerlandCorporate registration [email protected]
Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to
ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall
not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue
GL OBA L BLU E AUST R I A
Head of commercial Austria
Jiří Macas
Marketing sales manager
Michael Mauerhoff
Marketing specialists
Julia Monod,
Alexandra Rudenko
Retail service manager
Hermann Danzmayr
Sales manager
Martin Tille
Global Blue Austria,
Zetschegasse 17,
A-1230 Vienna,
+43 (0)1 798 4400,
Chinese editor
Yuan Fang
Associate Chinese editor
Junjie Dou
Chinese contributing editor
Qingya He
Chinese editorial assistants
Yangzi Liang, Manqing Li
Chinese translators
Yin Shi, Chenguang Yi
Russian editor
Anastasia Nemchenok
Russian editorial assistant
Karina Starobina
Russian translators
Teena Garnik,
Gary Ramazanov
Arabic editor
Haneen Malaeb
Dane Consultancy
Commercial editor
Ruairidh Pritchard
Commercial artworking assistant
Samantha Junak
AVP business development manager
Patrice Janet
Art director
Fabio Gervasoni
Junior designer
Kiranjeet Kaur
Content corporate
production manager
Steve Brown
Corporate production coordinator
Inga Abramian
Head of digital
Eamonn Leacy
Digital campaign manager
Iwona Wlodarczyk
Digital data analyst
Dian Liu
Digital marketing assistant
Anastasia Budieva
Product manager
Devesh Sankadecha
Developer
Mohammed Hakki
Digital production manager
Andrew Lugton
Production assistants
Olivia Chou, Sammy Ha
Deputy editor
Sally McIlhone
Cover illustrator
Andrew Lyons
Contributor
Ginger Rose Clark
Production editor
Caterina Mazzolai
Assistant production editor
Katie Muxworthy
Features editor
Hannah Lewis
City guide and lifestyle editor
Isabella Redmond Styles
Fashion editor
Ximena Daneri
Fashion coordinator
Fani Mari
Fashion intern
Danielle De Wolfe
News editor
Rebecca Davies
Assistant news editor
Theresa Harold
Chief sub-editor
Hester Lacey
Copy editors
Katie Davis, Sue Flook,
Claire Gervat, Ann Morphew,
Harriet O’Brien
Picture editor
Kirsty Andrews
Assistant picture editors
Grace Bird, Katie Byrne
Senior picture assistant
Mónica R Goya
Picture assistant
Charlotte Rogers
Artwork editor
Simon Thompson
Artworking assistants
Aaron Carline, Dionne Hélène,
Milkha Lala
Artworking intern
Onur Unaltay
Online managing editor
Kirsty Welsh
Assistant online editor
Marina Nelson
Online writerEmily Scrivener
GRAZ
INNSBRUCK
KITZBÜHEL
KLAGENFURT
SALZBURG
VIENNA
CONTENTS
12
Products
14 Check Out
SHOP selects a standout
piece from Austria this season
16 Products
Key looks for the season, from
fashion and footwear to
jewellery and accessories
News
20 Shop Window
One store not to be missed in
Austria
22 News
Seasonal updates on shops,
services and new products
Features
26 Cover story: City Of Culture
Vienna’s MuseumsQuartier
celebrates its 15th anniversary
this year. Hannah Lewis
discovers one of the world’s
most extensive and exciting
cultural spaces
32 Labours Of Love
Austrian label Femme Maison
is putting the country on the
fashion map. Ginger Rose
Clark talks to the dynamic
couple behind the brand
Experience
38 Cold Comfort
Nothing says summertime
quite like an ice cream.
Theresa Harold seeks out the
coolest confections in Austria
44 Stay In Style
SHOP’s guide to the world’s
most exclusive hotels
Guide
51 Maps and guides to Austria’s
top shops and destinations
Essentials
71 How To Shop Tax Free
The simple steps to saving
money on your shopping
Translations
72 Русский Перевод
81 美文翻译
89
Souvenir
90 The essential item to bring
home
Above: an indulgent treat from Leones Gelato ice-cream parlour in Vienna
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YOU ARE
GREAT !
www.hirmer-grosse-groessen.de
MEN'S FASHION
IN BIG AND TALL SIZES
MARIAHILFER STRASSE 1A, 1060 WIEN
CHECK OUT
Save up to 15% by shopping tax free, see page 71
14 | PRODUC TS
casual weekends. Ludwig Reiter’s
classic styles have been given a
contemporary update this season
with a variety of diferent textures
and shapes. The footwear brand
was established in Vienna in 1885
and remains a family-run business
to this day. fm
Ludwig Reiter Capri shoes,
€498,
Ludwig Reiter,
Mölkersteig 1,
1010 Vienna,
+43 (0)1 5334 20422,
ludwig-reiter.com
STEP OUT IN STYLE
Slip-on shoes get a luxurious
makeover in Ludwig Reiter’s
spring/summer 2016 collection.
Crafted in genuine anaconda
leather in dark brown with a leath-
er lining and classic white boat
soles, these shoes are the perfect
addition to every man’s wardrobe
and can be worn from morning to
night, so don’t save them just for
BREGENZ · BÜRS · EISENSTADT · GERASDORF · GRAZ · INNSBRUCKKLAGENFURT · KREMS · LINZ · RIED · SALZBURG · SPITTAL · ST. PÖLTEN
TELFS · VELDEN · VILLACH · WELS · WIEN · WÖRGL · ZELL AM SEE
gerryweber.at
16 | PRODUCTS
Save up to 15% by shopping tax free, see page 71
ALL BLACK
Black lends itself to both
classic and contemporary
accessories
1. Montblanc watch, €3,190,
Montblanc, Alter Markt 1, 5020 Salzburg,
+43 662 840831, montblanc.com
2. B&O H7 headphones, €449,
Media Markt, Landstrasser Hauptstrasse
1B, 1030 Vienna, +43 (0)1 54699,
beoplay.com
3. Mulberry backpack, €900,
Mulberry, Seitzergasse 2-4, 1010 Vienna,
+43 (0)1 532 0976, mulberry.com
4. Z Zegna trainers, €295, Ermenegildo
Zegna, Kohlmarkt 8-10, 1010 Vienna,
+43 (0)1 512 0979, zegna.com
5. Louis Vuitton sunglasses, €465,
Louis Vuitton, Tuchlauben 3-7,
1010 Vienna, +43 (0)1 533 6151,
louisvuitton.com
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SEE THE NEW 2016
SPRING/SUMMER
COLLECTION IN
STORES NOW
ECCO STORE VIENNAKärntner Straße 47 · 1010 Vienna
+43 1 512 2962
ECCO STORE SHOPPING CITY SÜDEntrance 6 · 2334 Vösendorf
+43 1 609 1027
1 2
5
Save up to 15% by shopping tax free, see page 71
BRIGHT FUTURE
Experiment with primary tones in clothing and accessories
1. Burberry dress, €2,195, Burberry, Kohlmarkt 2, 1010 Vienna, +43 (0)1 532 2820, burberry.com
2. Chopard bangle, €2,490, Chopard, Kohlmarkt 16, 1010 Vienna, +43 (0)1 533 719719, chopard.com
3. Mac Russian Red lipstick, €20.99, Marionnaud, Herrengasse 18, 8010 Graz, +43 (0)316 826 1199, maccosmetics.com
18 | PRODUC TS
4
3
4. Cos earrings, €19, Cos, Herrengasse 8, 8010 Graz, +43 (0)31 681 0544, cosstores.com
5. Giorgio Armani shoes, €750, Giorgio Armani, Kohlmarkt 3, 1010 Vienna, +43 (0)1 535 2470, armani.com
6. Miu Miu Club bag, €2,050, Miu Miu, Tuchlauben 7, 1010 Vienna, +43 (0)1 532 3053, miumiu.com
7. Chanel eyeshadow, €30.90, Douglas, Kärntner Strasse 26, 1010 Vienna, +43 (0)1 512 9244, chanel.com
8. Roeckl scarf, €29.90, Roeckl, Mariahilfer Strasse 33, 1060 Vienna, +43 (0)1 587 7097, roeckl.com
9. Dodo necklaces, from €180, charms from €105, Juwelier Heldwein, Graben 13, 1010 Vienna, +43 (0)1 512 5781, dodo.it
10. Bulgari watch, €10,400, Juwelier Paul Koppenwallner, Alter Markt 7A, 5020 Salzburg, +43 (0)662 842 6170, bulgari.com
SHOP | 19
globalblue.com
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Save up to 15% by shopping tax free, see page 71
SHOP WINDOW
aluminium and fuorine, and
accessories are sourced from
local talent. Fünf is also a great
destination if you are seek-
ing gifts – we especially like
the Soulbottles glass drinking
receptacles. rd
Fünf,
Erzherzog Rainer Ring 5,
2500 Baden bei Wien,
+43 (0)699 1040 4233,
fuenf-baden.at
HIGH FIVE
Concept store Fünf in the spa
town of Baden bei Wien, a short
drive south of Vienna, special-
ises in natural, environmentally
friendly products. All clothing
stocked here, much of which is
vividly printed, is made in Vi-
enna; beauty products are free
of ingredients such as parafns,
20 | N E WS
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Sackstrasse 7-13, 8010 Graz (Nähe Hauptplatz)Mo - Fr 9.30 - 19.00 Uhr
Sa 9.30 - 18.00 Uhr
www.kastner-oehler.at
Willkommen in Österreichsschönstem Modehaus
Save up to 15% by shopping tax free, see page 71
CARRIED AWAY
Austrian-born Simone
Springer and Yuji Mizobuchi from
Japan are the designers behind
accessories and footwear label
Rosa Mosa. They work with local
artisans to create unusual and
innovative collections. This wicker
basket (€299) is a playful take
on the traditional bicycle basket
and reinterprets the Austrian
tradition of basket-weaving for a
contemporary audience. th
Sight,
Kirchengasse 24,
1070 Vienna, +43 (0)676 739 4407,
rosamosa.com
LOCAL LABEL
Schella Kann is one of
Vienna’s most exciting fashion
labels. Explore the brand’s
full collection of wearable yet
concept-driven womenswear
at its city centre fagship store.
This must-visit independent
boutique’s interior design was
conceived by Conrad Simeon
Kroencke. Fans of the brand will
be interested to know that all
design, pattern-making and sew-
ing is carried out at the atelier
in Vienna’s 2nd district where
Schella Kann is based and also
has a showroom. th
Schella Kann,
Spiegelgasse 15,
1010 Vienna,
+45 (0)1 997 2755,
schellakann.com
FOR MAP GO TO PAGE 53P
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22 | N E WS
GOOD SPORTS
For spring/summer 2016,
Kitzbühel-based brand
Sportalm has taken a fashion-
led approach and created a
covetable collection of easy-
to-wear pieces for women.
The family-run business
is committed to Austrian
production, and makes the
most of local and traditional
handiwork techniques.
Everything is manufactured
in Europe and the efortless
clothing conveys the relaxed
Kitzbühel lifestyle. The brand
has successfully translated this
aesthetic to the 44 countries in
which Sportalm is stocked. th
Sportalm,
Europastrasse 1,
5020 Salzburg,
+43 (0)662 434994,
sportalm.at
BEAUTIFUL CONCEPT
Lifestyle brand Callisti has
opened a new Vienna fagship. The
bright and airy three-storey space
stocks womenswear, menswear and
the Callisti home range. Callisti is
a one-stop shop for day, evening
and ofce attire; for nights in, the
homeware department is stocked
with fragrant candles, throws,
pillows and books. rd
Callisti, Weihburggasse 20,
1010 Vienna, +43 (0)676 301 3010,
callisti.at
FOR MAP GO TO PAGE 53
N E WS | 23
globalblue.com
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Save up to 15% by shopping tax free, see page 71
EASTERN MAGIC
Indigo Express is the top destination in Vienna for authentic Indian interiors and accessories. The showroom stocks solid wooden tables, stools, cabinets, sideboards and benches, all sourced in India and reclaimed from premises such as schools and teashops. Owner Irene Haberfelner-Adams has travelled widely in south Asia. rdIndigo Express, Linke Wienzeile 108, 1060 Vienna, +43 (0)664 946 9254, indigoexpress.at MORE FROM
MÖBLICH
Interior design store Möblich is a workshop and showroom combined in one loft. There is a strong emphasis on restoration and upcycling, in a refreshingly modern style. As well as selling its own line of furniture, the company stocks accessories, tableware, jewellery and sou-venirs, and also refurbishes antiques and creates custom-made pieces for clients. With plenty of in-store events such as pop-up shops, brunches, poetry slams and art exhibitions, visitors can be sure of a pleasant surprise every time they stop by. thMöblich, Vogelweiderstrasse 83, 5020 Salzburg, +43 (0)664 8865 9139, moeblich.at
24 | N E WS
PERFECT FITA made-to-measure suit or
dress is not hard to fnd, but in modern times, bespoke shoes are less common. Scheer, however, still produces made-to-measure shoes in its workshop in the heart of Vienna, in a building of the Gründerzeit architectural style. The company dates from 1816, and little has changed about the manufacturing process that has now been handed down through seven generations of the founding family. The creation of each pair of handmade shoes takes around 60 hours and clients make three visits to the workshop before taking their natural leather shoes home; Scheer produces around 300 pairs each year. rdScheer, Bräunerstrasse 4, 1010 Vienna, +43 (0)1 533 8084, scheer.at
FOR MAP GO TO PAGE 53
GET MOVING
Swarovski moves into wearable technology with the Slake Deluxe Swarovski Activity Crystal set (€169). Its two on-trend bracelets house the elegant Activity Crystal, which tracks movement and sleep and can be synchronised to a smartphone. As you’d expect from the famous Austrian crystal brand, the bracelets also make a sparkling style statement. thSwarovski, Herzog Friedrich Strasse 39, 6020 Innsbruck, +43 (0)512 573100, swarovski.com
N E WS | 25
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CITY OF CULTURE
Vienna’s MuseumsQuartier celebrates its 15th anniversary this year. Hannah Lewis
discovers one of the world’s most extensive and exciting cultural spaces
In 1713, Emperor Charles VI of
Austria commissioned acclaimed
architect Johann Fischer von
Erlach to build an imperial stable
complex near the city wall of what is
now Vienna’s Old Town. In 2001,
three centuries after Fischer von
Erlach began work, the structure
was transformed into a new cultural
hub: Vienna’s MuseumsQuartier.
The MuseumsQuartier, known as
MQ, celebrates the 15th anniversary
of its opening this year – and has
become a must-visit for anyone
exploring Austria’s capital.
The impressive baroque
structure was redeveloped for
modern use by respected Austrian
firm Ortner & Ortner. The team
was committed to ensuring a
genuine connection between old and
new, as well as creating a space
where art and recreation could
coincide and coexist. The resulting
28 | F E AT U R E S
space cleverly fuses historic
buildings with new constructions,
and is now one of the largest cultural
complexes in the world. Its
museums, exhibition and
performance spaces, creative
studios, shops, research facilities and
eateries cover over 90,000 square
metres and attract four million
visitors each year. MQ is far more
than just a collection of museums; it
is one of the most bustling places in
the city, offering entertainment from
morning until night.
The Leopold Museum, home to
one of the world’s leading collections
of Austrian art, is the perfect place to
start a day at MQ. Formed largely
from pieces gathered by art patrons
Rudolf and Elisabeth Leopold, the
collection comprises pieces by
Gustav Klimt, Egon Schiele and
many other modern painters. The
space is largely dedicated to Austrian
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Previous page: Kunsthalle WienAbove (from left): MuseumsQuartier at night; the Leopold Museum
72 8189
SHOP | 29
Above (above from top): The Way of Love and Death of Cornet Christoph Rilke at ImPulsTanz; Dark Circus at the Wiener Festwochen festival
art, especially Viennese art nouveau,
and boasts the world’s largest
selection of works by Schiele,
alongside a number of pieces by
other artists.
The building’s design, which is
largely open-plan with a huge inner
court, is almost as striking as the
artworks themselves. On the fourth
floor, panoramic windows frame a
beautiful view of the city centre, over
Maria Theresien-Platz and the
imperial palace.
In what was once the winter
riding hall of the royal stables, you’ll
find Kunsthalle Wien, an exhibition
institution for international
contemporary and modern art. One
of the most important contemporary
art facilities in Vienna, its events
focus on photography, video, film
and experimental architecture,
favouring interdisciplinary creations.
Visitors are always sure to discover P
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Visitors are always
sure to discover
something new and
engaging at MQ
30 | F E AT U R E S
Above (clockwise from top left): Until Our Hearts Stop by Meg Stuart at Tanzquartier Wien; desserts at CupCakes Wien; Corbaci café-restaurant; the Mumok art museum
something new and engaging. The
adjoining Halle E + G also hosts
events throughout the year.
This summer, the annual
Wiener Festwochen festival runs
from 13 May to 19 June, with
events throughout at MQ, and
the contemporary dance and
performance art ImPulsTanz
festival takes place from 14 July
to 14 August. But even if there’s
no festival taking place when you
visit, MQ’s offerings are rich and
varied, with something for every
taste and age. Children will find
endless entertainment at the Zoom
children’s museum. Dance lovers
should check out Tanzquartier
Wien, the centre for contemporary
dance and performance.
Architecture fanatics will love
Architekturzentrum Wien. Creative
minds are sure to enjoy a tour of
Q21, the 7,000 square metres of MQ
dedicated to creation and creations.
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Home to local firms and artists, as
well as international creatives invited
to take temporary residence, this
enormous studio space also holds
exhibitions. No day at MQ would
be complete without a visit to the
Mumok museum of contemporary
art. In the biggest collection of
modern art in Austria you will
discover pieces by Warhol, Picasso,
Lichtenstein and many more.
There are also many
opportunities for refreshment. For an
authentic taste of Austrian cuisine,
head to Glacis Beisl for lunch. The
restaurant combines typical Viennese
tavern traditions and classic food
with modern elements. Sip a regional
wine alongside a dish of schnitzel or
goulash, sitting on the picturesque,
leafy terrace. Mumok is home to a
branch of the CupCakes Wien
bakery. Corbaci, a beautiful tiled
café-restaurant inspired by Turkish
coffee houses, serves modern dishes
inspired by both Turkish and
Austrian cuisines and is the perfect
place to take a break. For an evening
meal it’s hard to beat Café Restaurant
Halle; and at Café Leopold you can
sip cocktails on the terrace into the
early hours.
While almost all of the spaces in
MQ have their own shops, the store
that really stands out is MQ Point.
Much more than a museum shop,
the boutique stocks unusual pieces
and unconventional gifts, from mugs
to bags to slogan T-shirts, all with a
design edge; a local emerging
designer is showcased each month.
Vienna has long been world-
famous for its culture and is known
not only as the city of music but also
as the city of dreams. Embracing this
spirit of creativity, the
MuseumsQuartier not only protects
the city’s cultural heritage but also
shows Vienna’s enduring
commitment to culture of all kinds
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32 | F E AT U R E S
Right: Femme Maison spring/summer 201677 83
With its pure lines and soft colours, Austrian label Femme Maison is putting the country on the fashion map. Ginger Rose Clark talks to the
dynamic couple behind the brand
LABOURS OF LOVE
88
SHOP | 33
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34 | F E AT U R E S
Above (from top): Franziska Fürpass-Kermani and Sia Ali-Pour-Kermani; Femme Maison spring/summer 2016
director in control of all things
relating to design and production,
and Ali-Pour-Kermani in charge of
brand management and strategies.
Five years later on, and Femme
Maison is now a healthy, growing,
thriving brand.
Simplicity, effortlessness and
purity are all appropriate words to
describe Femme Maison garment
designs, but the expression that the
pair often uses to encapsulate the
brand’s aesthetic is raw elegance.
The notion of womanhood is central
to the label, starting with the very
name of the brand. Femme Maison
is the title of a series of paintings by
Louise Bourgeois, an artist who
inspired Fürpass-Kermani when
Femme Maison is a dual love
story. It’s a story about the
love between a man and a
woman, and it’s a story
about their mutual love for a luxury
womenswear label.
Franziska Fürpass-Kermani
and Sia Ali-Pour-Kermani first
crossed paths in Vienna in 2011.
Ali-Pour-Kermani had recently
moved to the city from Milan. ‘After
working intensively in fashion for a
couple of years, I wanted to quit the
industry entirely, and Vienna
seemed the best place for it since the
professional fashion infrastructure
was definitely not as tempting as in
cities like Paris, Milan or London,’
he explains. ‘Then, one day, while
trying to find some headspace at a
bar during a fashion event, I met a
breathtaking and charismatic
woman: Franziska. The love of my
life and ... a fashion designer.’
Having graduated from the
University of Applied Arts in
Vienna the year before, in 2011
Fürpass-Kermani had just set up
her own label, Femme Maison. The
couple decided to join forces, with
Fürpass-Kermani as creative
SHOP | 35
Above: the brand’s studio
she was starting out. ‘The sense of
an awakening and the sense of a
re-invention of oneself were two
elements which I was obsessed with
translating into women’s garments,’
she says. The term Femme Maison
took on its own meaning as she
gradually began to explore and
interpret the concepts in her own
way. She adds that, in the name of
the brand, a house is ‘a metaphor for
a woman’s character and body – a
personal world in which the Femme
Maison woman feels authentic,
powerful and elegantly comfortable’.
The spring/summer 2016
collection, for example, was
inspired by the compelling 1960s
film La Piscine. ‘I have always been
strongly inspired by certain women
and characters,’ says Fürpass-
Kermani. In this movie, the striking
contrast between the characters of
Romy Schneider and Jane Birkin
was captivating, she adds. ‘One is
grown up, serious and glamorous;
the other is livelier and conveys the
sense of youth.’
Of course the label itself is
young yet sophisticated: in five
years Femme Maison has
progressively evolved. Growing as a
brand doesn’t just require creative
development. Knowing how to run
a successful business is an essential
part of the process, and there’s been
a lot to learn along the way, as
Fürpass-Kermani explains. ‘At the
beginning, the brand was mostly
Femme Maison
garment designs are
simple, effortless,
pure and elegant
36 | F E AT U R E S
Above: three looks from Femme Maison spring/summer 2016
based on a strong poetic, artistic
approach. But I quickly realised
what Femme Maison needed to take
it to the next level. From the role of
designer, I also had to become a
businesswoman heading an
entrepreneurial venture.’
The synergy of the couple’s
skills has been a strong force in the
brand’s progress ‒ as well as making
for an enriching relationship. This,
says Fürpass-Kermani, ‘is very
dynamic and broadens one’s mind,
complements one’s individual
knowledge and skills.’
They recently married, and
their close bond means they support
and look out for one another.
‘Whether at work or in our private
life, it is so important that we take
care of each other while still
working at a very fast pace. We work PH
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MA
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SHOP | 37
Above: the label’s uniform designs for the Sofitel Vienna Stephansdom hotel
powerfully together, on a strong
joint mission.’
The Viennese fashion scene
may not have quite the same weight
as that of Paris or London, but the
couple behind Femme Maison
speaks highly of the city. Their
studio is in the historic Servitenvier-
tel quarter. After handpicking the
finest fabrics, Fürpass-Kermani
gets to work there. ‘Every Femme
Maison piece is designed and
developed to achieve the perfect
silhouette and to guarantee the best
fit and form.’ The duo has also
focused on building firm business
relations in Vienna. For example,
guests of the luxury five-star hotel
Sofitel Vienna Stephansdom will
notice the elegant uniforms of the
female staff at Das Loft bar and
restaurant – designed by Femme
Maison. The couple also has an
international outlook and frequently
works with new stockists across the
world. ‘We really enjoy, and are
proud of, being an internationally
operating fashion company based in
Vienna,’ says Fürpass-Kermani.
As one of the labels putting
Vienna on the international fashion
map, there’s a clear sense that this is
just the beginning of a long and
fruitful trajectory for an ambitious
couple and an impressive label
The label has an
international
outlook and is
stocked worldwide
PH
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KA
TS
EY
globalblue.com
38 | EXPER IENCE
Austria’s fondness for ice
cream cannot be understated.
Thanks to the abundance of
good quality milk and cream
from the country’s dairy herds,
and the fact that Austrians love
a sweet treat, there are ice
cream parlours almost
everywhere. The country has a
long-standing tradition of ice
cream making, and artisanal
producers often use recipes
that have been handed down
through the generations.
In recent years, there has
also been a surge in popularity
for vegan offerings and now
many shops offer dairy-free
options. One of the most
appealing attributes of much
Austrian ice cream is that local
ingredients are often
incorporated. In addition to
using milk from local farms,
some parlours also make the
most of regional and seasonal
specialities such as Cornelian
cherries or dirndl – small red
berries that are not to be
confused with the traditional
skirt of the same name.
COLD COMFORT Nothing says summertime quite like an ice cream, and in Austria this cool confection is an art form served in parlours which match that creativity. Theresa Harold seeks out the best
V E G A N I S T A
This dairy-free ice cream parlour
has been taking Vienna by storm.
Founded by sisters Susanna Paller
and Cecilia Havmöller, who have
been vegans for more than 20
years, it produces small batches
of artisanal vegan ice cream using
only natural ingredients. These
are freshly made every day, where
possible from local and organic
produce, and served in biodegrad-
able cups with biodegradable
spoons. The ice cream shop’s
pastel-hued interior adds to the
charm of a visit here.
Veganista, Neustiftgasse 23/3,
1070 Vienna, +43 (0)1 961 0845,
veganista.at
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40 | E X PE R I E NCE
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When long-established Italian
ice cream company La Romana
opened a gelateria in Vienna in
2015, it was an immediate hit with
visitors and locals alike. La Roma-
na was founded in 1947 and has
an impressive heritage of crafting
delicious ice cream. Visitors can
choose from original favours
such as pear scented with ginger,
eggnog, and yoghurt with honey
and nuts. Freshly whipped cream,
organic milk, and free range eggs
are the basic ingredients behind
every favour available.
La Romana, Stiftgasse 15-17,
1070 Vienna,
+43 (0)1 523 2300,
gelateriaromana.com
E I S G R E I S S L E R
The Graz branch of Eis Greissler,
which opened in 2013, is a must-
visit for anyone with a sweet tooth.
This stylish little shop carries a
range of 24 diferent ice creams.
Unusual favours such as goat
cheese, pumpkin seed oil and star
anise mean the ice creams at Eis
Greissler are an intriguing depar-
ture from classic vanilla. Made
with organic milk from a nearby
farm, they ofer the perfect way to
cool down on a summer’s day.
Eis Greissler,
Sporgasse 10,
8010 Graz,
+43 (0)664 311 9195,
eis-greissler.at
L E O N E S G E L A T O
Leones Gelato opened in
2015 in a former shoemaker’s
shop in Vienna’s 8th district.
Lisa and Giorgio Leone make
traditional Italian ice cream
at the back of their beautifully
designed parlour. Throughout
the summer, there is a chang-
ing selection of 12 ice cream
favours, prepared freshly
each day. In addition to the
signature gelato made with
organic milk, there are also
sorbets made from fresh fruit.
Vegans will appreciate favour
options such as coconut and
dark chocolate.
Leones Gelato,
Lange Gasse 78,
1080 Vienna,
+43 (0)1 352 5252,
leones.at
SHOP | 41
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C A F É D A L L M A N N
Open from June to September, the ice cream parlour at Café Dallmann in St Gilgen near Salzburg sells only the fnest homemade gelato. Har-nessing the creativity customers also enjoy in the company’s pastries and cakes, the shop sells colourful, fam-boyant sundaes, elegant ice cream cones, and ice cream with cofee for those seeking something with a little more kick. With 24 diferent variet-ies of ice cream, there is something for everyone. Popular with locals and visitors alike, this welcoming café ofers outdoor seating and is a perfect place for relaxing with a cold dessert on sunny days. Café Dallmann, Mozartplatz 2A, 5340 St Gilgen, +43 (0)6227 22082, dallmann.at
T O M A S E L L I G E L A T E R I A
For more than 10 years, delicious tubs of Tomaselli Gelateria ice cream have been a common sight around the city of Innsbruck, especially during the summer months. The secret of the company’s success lies in the high qual-ity of its ingredients. Fresh fruit and Tyrolean milk are processed according to an old Italian recipe. A wide range of favours, reasonable prices and natural ingredients make this is as close to a non-guilty pleasure as ice cream can get.Tomaselli Gelateria, Hofgasse 5, 6020 Innsbruck, +43 (0)512 574609, gelateria-tomaselli.at
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STAY IN STYLEThe world’s fnest hotels boast desirable locations, interiors that demonstrate meticulous attention to detail and amenities that range from Michelin-starred restaurants to luxury spas. SHOP shares its pick of some of the best
44 | E X PE R I E NCE
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cade. The atmosphere is informal
and friendly, and there’s even a
Gibson music room where guests
can brush up their music skills.
The Chez Ima restaurant serves
simple, hearty food and there’s an
impressive roof terrace that’s the
perfect spot for whiling away long
summer evenings.
25hours Hotel Frankfurt by
Levi’s, Niddastrasse 58,
60329 Frankfurt,
+49 (0)69 256 6770,
25hours-hotels.com
25HOURS HOTEL
FRANKFURT BY
LEVI’S
Designed in collaboration with
the legendary fashion brand, the
25hours Hotel Frankfurt by Levi’s
stands out from the crowd. It’s
conveniently close to Frankfurt’s
main station and each of the 76
rooms is decorated in a diferent
blue hue to refect the art, fashion
and design of a 20th century de-
rooms and 19 suites, each of which
is opulently furnished: expect
four-poster beds, chandeliers and
roll-top baths. The cosy Ecsotica
Spa & Health Club is situated in
the building’s former cellars.
Enjoy excellent Mediterranean
dishes at the elegant Aquarius
restaurant which features hand-
painted wall murals.
Alchymist Grand Hotel and
Spa, Tržiště 19, 110 00 Prague,
+420 257 286011,
alchymisthotel.com
ALCHYMIST
GRAND HOTEL
AND SPA
The Alchymist Grand Hotel and
Spa epitomises Prague’s old-world
grandeur. The hotel is set in a
stunning baroque mansion which
dates back to the 1500s; it has
been thoughtfully restored to
provide modern comforts while
preserving the house’s rich history.
Guests can choose from 26 deluxe
SHOP | 45
46 | E X PE R I E NCE
Fearnley museum of modern art,
which is located next door. Sample
some of the best cocktails Oslo
has to ofer in the hotel bar, where
mixology is treated as an art form:
fresh fruit is dehydrated daily in-
house, and even the ice cubes are
hand cut. Take time to relax in the
spa, which contains a pool, sauna,
steam room and the city’s frst
hammam (Turkish bath).
The Thief, Landgangen 1,
0252 Oslo, +47 2400 4000,
thethief.com
THE THIEF
Since it opened in 2013, the
Thief has built a global reputa-
tion for cutting-edge design. The
hotel’s permanent art collection is
overseen by Sune Nordgren, the
founding director of the National
Museum of Art, Architecture and
Design in Oslo. As a result, guests
enjoy the beneft of expertly select-
ed original artwork in their rooms
as well as free access to the Astrup
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would have selected. The result is
a series of six standout suites, each
with a strong artistic style. On a
fashionable and quiet street in
Saint-Germain-des-Prés, this is
one of the most original and
enticing spaces in Paris, and a
wonderful addition to the city’s
portfolio of hotels.
Hôtel Le Montana,
28 rue Saint-Benoît,
75006 Paris,
+33 (0)1 5363 792028,
hotel-lemontana.com
HÔTEL LE MONTANA
Le Montana, the famous Parisian
nightclub which has played host to
countless celebrities, artists and
socialites, is once again opening its
upper-floor hotel. When planning
the décor for Hôtel Le Montana
interior designer Vincent Darré
imagined the type of apartments
famous creatives such as Pablo
Picasso and Serge Gainsbourg
48 | E X PE R I E NCE
light-flled rooms providing views of
the adjacent canal and of the house’s
pleasant courtyard garden. After-
noon tea is served in the refned
surroundings of the hotel’s Peacock
Alley, gourmets will appreciate De
Librije restaurant, which holds three
Michelin stars, and the cosy Vault
Bar is the ideal place for a nightcap.
Waldorf Astoria Amsterdam,
Herengracht 542-556,
1017 CG Amsterdam,
+31 (0)20 718 4600,
hilton.com/amsterdam
WALDORF
ASTORIA
AMSTERDAM
Positioned on Herengracht, one of
Amsterdam’s best-known canals,
the Waldorf Astoria Amsterdam
combines Dutch style and history
with the luxury and attention to
detail for which Waldorf Astoria
hotels are known worldwide. The
hotel is in a former merchant’s
house with plenty of spacious,
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lobby, while the Mandarin Bar is
the ideal place in which to enjoy an
informal lunch or cocktails and
dinner. In the hotel’s Seta
restaurant, chef Antonio Guida
creates a flavourful Mediterranean
menu influenced by his southern
Italian background; select a bottle
to accompany your meal from the
500-label selection.
Mandarin Oriental Milan,
Via Andegari 9, 20121 Milan,
+39 02 8731 8888,
mandarinoriental.com/milan
MANDARIN
ORIENTAL
MILAN
The Mandarin Oriental Milan
encompasses four 18th-century
buildings; the original inner
courtyards typical of grand
Milanese buildings have been
retained, and the interior is also in
line with traditional, local décor.
A large fireplace is the central
feature of the concierge area and
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Global Blue’s guide ensures you make the most of your trip to Austria with a look at the country’s must-visit destinations. Start with SHOP’s highlights before delving deeper with expert guidance from our well-travelled team. For further helpful hints and detailed city guides, check out globalblue.com/austria.
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A Glimpse Of Austria
Above: Innsbruck, capital of the Austrian state of Tyrol, combines a picturesque mountain setting with a rich historic past
THE GUIDE
GU I DE | 51
52 | GUIDE
VIENNA
Place Of Interest Featured In This Issue U-Bahn
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UNIVERSITY OF VIENNA
IMPERIAL
COURT THEATRE
AUSTRIAN
PARLIAMENT
BUILDING
HOFBURG
PALACE
Burggarten
Volksgarten
NATURHISTORISCHES
MUSEUM
KUNSTHISTORISCHES
MUSEUM
MUMOK
SECESSION
PAGE
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SHOP | 53
BR
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STEPHANSPLATZ
KARLSPLATZ
VIENNA STATE
OPERA
ST. STEPHEN'S
CATHEDRAL
SHOP HIGHLIGHTS
Schella Kann
Take home a piece of
Viennese fashion from
the Schella Kann boutique.
Schella Kann, Spiegelgasse 15,
1010 Vienna,
+45 (0)1 997 2755,
schellakann.com
FEATURED ON PAGE 22
Veganista
Enjoy delicious dairy-free
ice cream at the pretty
Veganista parlour.
Veganista, Neustiftgasse 23/3,
1070 Vienna,
+43 (0)1 961 0845,
veganista.at
FEATURED ON PAGE 38
Scheer
Bespoke shoemaker
Scheer celebrates its
200th anniversary this year.
Scheer, Bräunerstrasse 4,
1010 Vienna,
+43 (0)1 533 8084, scheer.at
FEATURED ON PAGE 25
Callisti
Discover the latest
womenswear collection
at Callisti’s flagship store.
Callisti, Weihburggasse 20,
1010 Vienna,
+43 (0)676 301 3010, callisti.at
FEATURED ON PAGE 23
PAGE
57
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Global Blue Retailer Non-Global Blue Retailer Department Store
56 | GU I DE
Kohlmarkt, Naglergasse, Wallnerstrasse,
Habsburgergasse & Kärntner Strasse
● COS
S'OLIVER ●
GLUCKGASSE
BRÄUNERSTR .
JASOMIRGOTTSTR.
BR
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NAGLERGASSE
ANNAGASSE
GOETHEGASSE
BOGNERG.
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GRABEN
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GOLDSCHMIEDGASSEKOHLMARKT
TUCHLAUBEN
KRUGERSTR ASSE
BURBERRY ●
BREGUET ●
DIOR ●
TIFFANY & CO. ●MICHAEL KORS ●
ERMENEGILDO ZEGNA ●
TOMMY HILFIGER ●
CHOPARD ●
OPTIK PILWEIN ●ANTIK JUWELEN ●
LORO PIANA ●SCHULLIN ●
CARTIER
● ●
BREITLING
● G
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● CH
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● D
’AM
BROSIO
● G
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● SCH
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● CH
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● H
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● M
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● M
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● RO
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MEISTER
● H
AIDER PETKO
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● A
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● D
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HO
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● G
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THOMAS SABO ●
DOLCE & GABBANA ●
● RA
SPER & SÖ
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● W
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EN
● P
LA
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● HACKETT
● GERRY WEBER
● STEFANEL
● HUMANIC
● FOREVER 21
● ESPRIT
● GERSTNER
● DOUGLAS
● SIR ANTHONY
● STREET ONE
● D´AMBROSIO● SALAMANDER
● WEMPE
BENETTON ● MEGASTORE
● ECCO
SWAROVSKI ●
DOHNAL ●
SWATCH ●
BENETTON ●
PAUL VIENNA ●
GEOX ●
JONES ●
RADO ●
WOLFORD ●
MANGO ●
SWAROVSKI ●
DOUGLAS ●
LOBMEYR ●
MARIONNAUD ●
JUWELIER WAGNER ●
INTIMISSIMI ●
DESIGUAL ●
CIRO ●
ZAK ●
JUWELIER BUCHERER ●
● OMEGA● WMF
NESPRESSO ●
CECCONI ●
FREY WILLE ●
DOTZAUER ●
● POPP & KRETSCHMER
SALAMANDER ●
Peek &Cloppenburg
Steffl
ERIC BOMPARD ●
● MAX MARA
HUGO BOSS ●
● VIVIENNE W
ESTWOOD
● AM
ICIS MEN
ZARA ●SISLEY ●
● CHANEL
● JUWELIER WAGNER
● M
ONDIAL MODE
MARC'O PO
LO ●
VERSACE ●●
PA
ND
OR
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● PRADA
SCHEER ●
● IWC SCHAFFHAUSEN
Shiki
FREYTAG& BERNDT ●
ETRO ●
VALENTINO ●
MIU M
IU ●
● CAVALLI
BOTTEGA VENETA ●
LOUIS VUITTON ●
BLACK DIAMOND ●
TIMELOUNGE ●
● JIM
MY
CH
OO ●
VILLEROY & BOCH
Place Of Interest Restaurant Featured In This Issue
SHOP | 57
Graben, Bauernmarkt, Brandstätte,
Rotenturmstrasse & Stephansplatz
JULIUS MEINL ● JASOM
IRGOTTSTR.
KR
AM
ERG
AS
SE
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NAG
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SSE
BO
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GOLDSCHMIEDGASSEK
OH
LMA
RK
T
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UCHLAUBEN
LOUIS VUITTON ●
EMPORIO ARMANI ●
● TIMBERLAND
● PHILIPP PLEIN
Stephansplatz
● A
DIDAS
● HERMÈS● KÖCK ● NAPAPIJRI
● ESCADA● SCHWÄBISCHE JUNGFRAU
● NÄGELE & STRUBELL
● SWATCH ● CAMPER
LACOSTE ●SALAMANDER ●
WOLFORD ●
MONTBLANC ●LONGCHAMP ●
MAX MARA ●HELDWEIN ●
KNIZE ●BALLY ●
IWC ●PAUL & SHARK ●
MARC O’POLO ●VERSACE ●
● JUWELIER WAGNER
● PANDORA
VIVIE
NNE
● W
ESTWOOD
● ●
VILLEROY & BOCH
COS
● R
EPLAY
D’AMBROSIO ●
● S
PORTALM
ST STEPHEN’S
CATHEDRAL
WEMPE
Statement jewellery is a key
trend this season and Wempe’s
spring/summer 2016 collection
is nothing short of dazzling.
Highlights include the Revival
By Kim necklace, a chic,
contemporary take on the
classic curb-link chain necklace.
This classic 1970s style has
been redesigned in feminine
rose gold and combines a bold
handmade link chain with a
solid necklace. By Kim’s
exquisite Colonna cocktail rings
are adorned with a tourmaline
in either sea green or purple,
and the spectacular haute
joaillerie bracelet’s sapphire and
diamond design was inspired
by the crest of a wave.
Wempe,
Kärntner Strasse 41,
1010 Vienna,
+43 (0)1 512 3322,
wempe.de
Mariahilfer Strasse
KIRCHENGASSE
THEOBALDGA
SSE
WINDMÜHLGASSE
S
CH
AD
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GA
SS
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LAIMGRUBENGASSE
KÖSTLERGASSE
GIRARDIGASSE
LUFTB
AD
GA
SS
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RIC
HT
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GA
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STIEGENGASSE
JOANELLIGASSE
LINK
E WIEN
ZE
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ESCHENBACHGASSE
HERMANNGASSE ANDREASGASSE
ZOLLERGASSE
KARL-SCHWEIGHOFER-GASSE
LIND
ENG
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DEN
GA
SS
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A
MERLINGSTRASSE MONDSCHEINGA
SS
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NEUBAUGASSE
NEUBAUGASSE
GUM
PE
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TR
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GU
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END
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BE
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GA
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GA
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STIFTGASSE MARIAHILFER STRASSE M
AR
IAH
ILFER S
TRA
SS
E MA
RIA
HILFER STR
ASSE
MA
RIA
HILFER STR
ASS
E
PELZHAUS FUSS ●
APOTHEKE ●
SUDWIND ●
LEINER ●
DM ●
RAG ●
SMART PHONE CENTER ●
BAWAG ●
MAJOLIE PARIS ●
BOUTIQUE MIMI ●
AMERICAN APPAREL ●
GALERIE OTTO ●
NEW YORKER ●
TUREK ●
UHREN BOHNEL ●
SALAMANDER ●
TCHIBO ●
WEIN & CO ●
JACK & JONES ●
STREET ONE ●
REITER ●
MERKUR ●
ZARA ●
SATURN ●
BONITA ●
PALMERS ●
PROMOD ●
INTIMISSIMI ●
ESPRIT ●
PUMA ●
S OLIVER ●
COMMA ●
THURZO FOR YOU ●
SIX ●
KOMOLKA ● A1 ●
MAX SHOES ●
DOUGLAS ●
PIMKIE ●
VIP ●
ETERNA ●
LADY JAY ●
SWATCH ●
TUREK ●
● BLAUMAX
● HIRMER
● HUMANIC
● KARE
● GRÜNE ERDE
● BIJOU BRIGITTE
ANSICHTS KAUFEN
● WIEN ZENTRALE
● BUTLERS
● INTERIO
● BOSE
● L’OCCITANE
● BRANDY MELVILLE
● ALISA’S
● COLLI
● PULLOVERIA
● BUSSY BUSSY
● RUNNERS POINT
● GABOR
● SKINY
● JEANS SHOP
● CLAIRE’S
● WALTER WEISS
● ROECKL
● BILLA
● HUMANIC
● PANDORA
● H&M
● DEICHMANN
● JONES
● VOGUE
● NETZ
● FOREVER 21
● BERSHKA
● LUSH
● ORANGE
● TECNIK MODERN
● SNIPES
● DOROTHEUM
● HALLHUBER
● HUNKEMÖLLER
● M.GIBIAN
● H&M
● PEAK PERFORMANCE
● H�GL
APOTHEKE
● ZUR MARIAHILFER
● DESIGUAL
● OBERWALDER
● HARTLAUER
● WEIN ENERGY
● 3
● FIELMANN
● CALZEDONIA
● OPTIK CORSO
● NEUNER
ENERGIE /
● KILLAH
C&A ●
LEOPOLD MUSEUM
PARK ●
CAMILLE BOYER ●
Peek &
Cloppenburg
Gerngross
● LICHTERLOH
● L
EN
A H
OS
CH
EK
● SAINT CHARLES APOTHEKE
● YOGESH
INA KENT ●
ARNOLD’S ●
Global Blue Retailer
Place Of Interest
Non-Global Blue Retailer Department Store
58 | GU I DE
LOCAL TIP
No trip to Vienna would be
complete without a visit to the
world-renowned Spanish Riding
School – the oldest institution of its
kind, with an illustrious history
stretching back over 450 years.
There are daily guided tours of the
school, and visitors can also
experience performances of classical
horsemanship in one of the most
beautiful riding arenas in the world.
Early risers can also take the
opportunity to watch the riders and
their Lipizzaner horses at their
morning exercise, accompanied by
classical Viennese music.
Spanish Riding School,
Michaelerplatz 1, 1010 Vienna,
+43 (0)1 533 9031, srs.at
BUCHERER
Bucherer has been known for
excellence since it opened its
first watch and jewellery
boutique in Lucerne in 1888,
and today it has stores across
the globe. The company’s
long partnership with Rolex
allows it to offer an unrivalled
selection of the brand’s
watches. Bucherer’s own
range of fine jewellery is also
not to be missed. The
exquisite La Cerise collection
includes these delicate,
ultra-feminine earrings with
their intricate decoration of
diamonds and tourmalines.
Bucherer,
Kärntner Strasse 2,
1010 Vienna, +43 (0)1 512 6730,
bucherer.com
PH
OT
O: S
PA
NIS
CH
E H
OF
RE
ITS
CH
UL
E/S
TE
FAN
SE
EL
IG
SHOP | 59
FA
BE
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TR
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SCHRANNENGASSE
PARIS-LODRON-STRASSE
WO
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TR
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SC
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KAIPROMENADE
RUDOLFSKAI
FRANZ-JOSEFS-KAI
GETREIDEGASSE
JUDENG.
GRIESGASSEMÜ
NZ
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FRANZ-JOSEF-STRASSE FR
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SALZBURG CATHEDRAL
MOZART’S
GEBURTSHAUS
SCHLOSS MIRABELL
MUSEUM
DER MODERNE
MIRABELLGARTEN
MOZART-
WOHNHAUS
Café Sacher
Konditorei Ratzka
FESTUNG
HOHENSALZBURGKapitelplatz
Domplatz
Max-Reinhardt-Platz Residenzplatz
Alter Platz
Mozartplatz
Waagplatz
Makartplatz
AlterMarkt
SALZBURG
60 | GU I DE
Café Place Of Interest Featured In This Issue
Alter Markt & Waagplatz Area
GO
LD
GA
SS
E
DÖLLERGÄSS
CH
EN
B
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DG
AS
SE
RUDOLFSKAI
RUDOLFSKAI
Mozartplatz
Residenzplatz
Alt
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arkt
Rat
haus
plat
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SIG
MU
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-HA
FF
NE
R-G
AS
SE
WAAGPLATZ
JUDENGASSE JUDENGASSE
Waagplatz
RESIDENZPLATZ
Alter Markt
JEANS ONLY ●
ZILLERTALERTRACHTENWELT ●
GANT ●C. DEMZE ●
● F
OR
ST
EN
LEC
HN
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SOUVENÏRMAROJ ●
KOPFBERGER ●
STRANNER ●
● F
OS
SIL
● D
ALL
ING
ER
● W
OLF
OR
D
● COLLINS HÜTE● PUUR
● KOPPENWALLNER ROSITA● KÖCHERT ●
NOMINATION ● PANDORA ● PRADA ●MASSIMO DUTTI ● PALMERS ● AUGARTEN ● HERMÈS ●SILLAM ●
● ESCADA
● KOPPENWALLNER
● AIGNER
● OPTIK SLATNER
Café Tomaselli
Global Blue Retailer Non-Global Blue Retailer
SHOP | 61
PRADA
Miuccia Prada has created a bold and
eclectic spring/summer 2016 collection
bursting with statement accessories and
embellishments. Dangling, oversized
earrings such as this turquoise pair
feature heavily; make-up is similarly
high-impact. On the catwalk, silk slip
dresses, metallic snakeskin coats and
stripy suits were the order of the day.
It is testament to the creative genius of
Prada that such disparate materials
can co-exist in one season.
Prada, Alter Markt 13-14, 5020
Salzburg, +43 (0)662 848295, prada.com PH
OT
O: ©
GO
RU
NW
AY
.CO
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Judengasse, Sigmund Haffner Gasse
Hagenauerplatz & Rathausplatz
MA
SSI
MO
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GA
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DÖLLERGÄSS
CH
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BR
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GA
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RUDOLFSKAI
Alt
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plat
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SIG
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FF
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JUDENGASSE JUDENGASSE
Waagplatz
CHURFÜRSTSTR.
RESIDENZPLATZ
Alter Markt
● L
AN
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● F
OS
SIL
● D
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RÏL
LE●
RIG
LER
’S●
WO
LFO
RD
A1 ●
ALE
SSI
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RO
SITT
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PAN
DO
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●
MANGO ●
LONGCHAMP ●
UHREN SIEGL ●
● STIEFELKÖNIG
● M
ON
TBLA
NC
● G
EHM
AC
HER
● E
SP
RIT
● B
RO
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● L
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AS
CH
RIS
TMA
S●
IN S
ALZ
BU
RG
● B
OG
GI M
ILA
NO
● LACOSTE● DIVAEC FASHION● & BASICS● CRAI● BOGNER● WINDSOR
G
IFTS
& T
HIN
GS
● S
TEFA
NEL
●
ZIL
LER
TALE
RTR
ACH
TEN
WEL
T ●
LA
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EL ●
● MIA SCHUHE
TEA & CO ●
● MANNER
● LUDWIG REITER
● T
RA
CH
TEN
SC
HA
CH
TNER
HÄMMERLE ●
Café Konditorei Fürst
NEW
ON
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SCH
ULL
IN ●
B
RA
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●
Global Blue Retailer Non-Global Blue Retailer Featured In This Issue Café
Ra
tha
usp
latz
● MAYER
● HUGO BOSS
● DALLINGER
● SPERL
62 | GU I DE
SCHLOSS MIRABELL
The Mirabell palace and gardens
take their name from the Italian
words for admirable and beautiful,
with good reason. Built in 1606
and remodelled in the 1720s, the
palace is a masterpiece of baroque
architecture, while the gardens are
home to a stunning fountain
constructed in 1690, a rose garden
and an orangery filled with palm
trees. The hedge theatre hosts
musical events during the summer.
Schloss Mirabell, Mirabellplatz,
5020 Salzburg, +43 (0)662 80720,
salzburg.info
FOR MAP GO TO PAGE 60 PH
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OU
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Carp
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Getreidegasse
SHOP | 63
LACOSTE
Spring/summer 2016 sees
Lacoste stick to what it knows
best: streamlined polo shirts,
smart trousers, and unfussy
accessories. This dressed-down
outfit is the perfect solution to the
smart-casual dress code. Founded
by tennis champion René
Lacoste, the French company is
now a globally recognised
lifestyle brand. The lightweight,
breathable piqué cotton that
Lacoste invented remains the
label’s signature fabric. This
season, it has been reinterpreted
in a wide range of eye-catching
colours and patterns.
Lacoste,
Sigmund-Haffner-Gasse 3,
5020 Salzburg,
+43 (0)662 847809,
lacoste.com
64 | GUIDE
ALBRECHTG
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GRAZ ART MUSEUM
MURINSEL
LANDHAUSHOF
Schlossberg
SüdtirolerPlatz
GRAZ
Place Of Interest
PAGE
67
PAGE
66
PAGE
68
SHOP | 65
ALBERSTR.
H
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GA
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Jakominiplatz
ST. CATHERINE'S
CHURCH AND
MAUSOLEUM
OPERA
Stadtpark
PAGE
67
PAGE
68
Place Of Interest Non-Global Blue Retailer Global Blue Retailer
66 | GU I DE
Sackstrasse, Hauptplatz & Herrengasse
HOFGASSE
STEMPFERGASSE
HE
RR
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GA
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FÄRB
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GA
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SP O
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SC
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LA
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GA
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ANTIKES KABINETT ●
KUTTLER PELZE ●
KASTNER & ÖHLER ●
THOMAS SABO ●
BILLA BOX ●
HÄMMERLE ●
GERRY WEBER ●
VERO MODA /
JACK JONES ●
TEZENIS ●
H&M ●
WOLFORD ●
PEARL ●
ARA SHOP ●
WURZELSEPP ●
ADLER APOTHEKE ●
TRACHTENSCHLÖSSL ●
HUBERT AUER ●
BILLA ●
LÖSCHNIGG ●
● 3
● BIG BAR
● HUMANIC
● PIM
KIE
● SCHULLIN
● BONITA
● SALAMANDER
● KLAMMERTH
● M
OTHWURF
● FIELMANN
STEFANEL ●
TAMARIS ●
GRAZ TOURISM ●
MARIONNAUD ●
OPTIK WUTSCHER ●
NÄGELE & STRUBELL ●
DOUGLAS ●
TRIUMPH ●
DAS KLEINE PERLENHAUS ●
JONES ●
HEINDL ●
STEIFELKÖNIG ●
ONLY ●
INTIMISSIMI ●
TCHIBO ●
JUWEILER
● SCHREINER
● BENETTON
● BÄRENAPOTHEKE
● VOGUE
● LIEBESKIND
● CLAIRE’S
● HUT & MODE
● YVES ROCHER
● NEW YORKER
● M
ODA ITALIA
● DIETMAR HAAS
● SWAROVSKI
● GOLDZANDER
● PARFÜMERIE PILZ
● LUSH
● HERMANN W
EIKHARD
● M
ARIONNAUD
● RUEFA
● THE BODY SHOP
● TALLY W
EIJL
● NESPRESSO
● LUDWIG REITER
INTERIO ●
● PALMERS
● TCHIBO
● FERDINAND HALLER
● CALZEDONIA
EIS DEMEL ●
ACCESSORIZE ●
● PALMERS
● BANG & OLUFSENHauptplatz
WOLFORD
Austrian hosiery brand Wolford
has released a revolutionary new
concept: tights so smooth and
soft as to be almost invisible
beneath clothes. Launched in
November 2015, Pure 10 Tights
are made of an innovative fibre
that is finer and softer than silk.
The tights are available in a wide
range of colours including classic
black, dark grey, and navy. The
company, which recently
celebrated its 65th anniversary,
has built a global reputation for
unrivalled quality and innovative
design. All of its manufacturing
takes place in Europe, the
majority at its Bregenz
headquarters. Clients rely on
Wolford for comfort, elegance
and luxury.
Wolford, Hauptplatz 9,
8010 Graz, +43 (0)316 822910,
wolford.com
SHOP | 67
Hans Sachs Gasse, Stubenberggasse, Kaiserfeldgasse, Girardigasse, Opernring & Joanneumring
STUBENBERGGASSE
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GA
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OP
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SC
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KAISERFELDGASSE
F.AMBERGER ●
TAUSENDSCHÖN ●
● NORTHLAND
● ANDREWS TIES
● BENETTON
● G
EBA
.CC
●
●
BU
TLERS
●
MA
RC O
’PO
LO
BU
CHH
AN
DLU
NG
MO
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HA
RB
ISC
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CELLIN
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COC
UN
II ●
ÖG
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SA
●BER
MU
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PIA A
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ANNA MARIA ●
● BIPA
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● LENA HOSCHEK
● RIEGLER
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HA
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H&M ●
ZARA ●
HOH ●
NEUROTH ●
BREINEDER GIBISER ●
TOP 3 …MUSEUMS
Archäeologiemuseum
Schloss Eggenberg
This archaeology
museum is a treasure
trove of unique finds,
including the Strettweg
chariot. Workshops give
youngsters the
opportunity to examine
pieces first-hand.
Archäeologiemuseum
Schloss Eggenberg,
Eggenberger Allee 90,
8020 Graz,
+43 (0)316 8017 9560,
museum-joanneum.at
Kunsthaus Graz
The instantly recognisable
Kunsthaus Graz art
museum opened in 2003
and has since become a
landmark in the city.
Kunsthaus Graz,
Lendkai 1, 8020 Graz,
+43 (0)316 8017 9200,
museum-joanneum.at/
kunsthaus-graz
Museum der
Wahrnehmung
For an experience unlike
any other, venture to the
unique Museum of
Perception, where the
senses are the subject of
scrutiny. Book ahead to try
the extraordinary Samadhi
Bath, where visitors float in
saline water in complete
darkness.
Museum der Wahrnehmung,
Friedrichgasse 41,
8010 Graz,
+43 (0)316 811599,
muwa.at
Place Of Interest Non-Global Blue Retailer Global Blue Retailer
68 | GUIDE
Murgasse, Sporgasse, Hofgassse,
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MURGASSE
ALBRECHTGASSE
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PILATUS ●
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Rathaus Galerie
INTIMISSIMI ●
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KauÜaus Tyrol
● COS
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Hotel Penz
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Eduard-Wallnöfer-Platz
Adolf-Pichler-Platz
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JUW
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РУССКИЙ ПЕРЕВОД
26: City Of Culture
Город культуры
Ханна Льюис рассказывает о венском музейном квартале MuseumsQuartier, который в этом году отмечает 15-летие и остается одним из самых интересных культурных центров в мире
В 1713 году император Австрии Карл VI заказал знаменитому архитектору Иоганну Фишеру фон Эрлаху построить императорский дворцовый комплекс рядом с венской городской стеной, которая теперь окружает Старый город. Три века спустя, в 2001 году,
TRANSLATIONS
этот ансамбль превратился в культурный центр нового времени – венский Muse-umsQuartier. В этом году MQ отмечает 15-летие со дня открытия. За это время квартал стал тем местом, которое нельзя не посетить во время путешествия в столицу Австрии.
Автором проекта реконструкции прекрасного барочного здания для современного использования стала уважаемая австрийская компания Ortner & Ortner. Ей доверили воссоздать истинную связь между старым и новым, а также оформить пространство, где бы мирно сосуществовали искусство и городской досуг. В результате
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им удалось искусно соединить исторические здания с новыми сооружениями, так что MQ вошел в десятку крупнейших культурных комплексов мира. Музеи, помещения для выставок и перформансов, творческие студии, магазины, кабинеты для исследований, кафе и рестораны занимают более 90000 квадратных метров и привлекают четыре миллиона посетителей каждый год. MQ – это нечто большее, чем просто собрание музеев: квартал стал
одним из самых популярных мест в городе, где интересный досуг возможен с утра и до ночи.
Начать день в MQ лучше всего с Музея Леопольда (Leopold Museum), в фондах которого хранится одно из крупнейших в мире собраний австрийского искусства. Его основа – коллекция меценатов-покровителей Рудольфа и Элизабет Леопольдов, посвященная, главным образом, австрийской
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живописи, а особенно – венскому ар-нуво. Помимо произведений Густава Климта и многих других модернистов, здесь представлена самая большая в мире коллекция работ Эгона Шиле. Здание с открытой планировкой образует огромный внутренний двор – и это пространство впечатляет не меньше живописных шедевров. А сквозь панорамные окна четвертого этажа можно созерцать великолепный вид на город, Maria Teresien-Platz и императорский дворец.
Выставочные залы современного искусства Kunsthalle Wien заняли помещение зимнего манежа королевской знати. Теперь это одна из самых важных локаций в Вене для представления различных форм современного
искусства – фотографии, видео, кино и экспериментальной архитектуры. Особое внимание уделяется междисциплинарным проектам. Словом, во время каждого визита посетители обнаружат здесь нечто новое и увлекательное. Рядом находится зал Halle E + G, где также проводятся самые разные события на протяжении всего года.
Этим летом, с 13 мая по 19 июня весь MQ охватит ежегодный фестиваль Wiener Festwochen. А с 14 июля по 14 августа состоится фестиваль современной хореографии и перформансов ImPulsTanz. Но даже если на дни вашего визита не приходится никакого большого мероприятия, в MQ найдется занятие каждому, в соответствии с
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его вкусами и возрастом. В детском музее Zoom всегда множество развлечений для детей. Поклонникам танца стоит посетить Tan-zquartier Wien – центр современной хореографии и перформансов. Ценителям архитектуры наверняка понравится Architekturzen-trum Wien. Творческим личностям придется по душе Q21 – это 7000 квадратных метров творческих студий, где работают венские компании и художники и иностранные художники в рамках арт-резиденций, а также проводятся выставки. И конечно, день в MQ не будет полным без посещения музея современного искусства Mumok с его самой большой коллекцией современного искусства в Австрии: в фонде
музея есть произведения Уорхола, Пикассо, Лихтенштейна и многих других.
MQ предоставляет множество вариантов для отдыха и трапезы. Если вам хочется попробовать аутентичную австрийскую кухню, то стоит отправиться на обед в Glacis Beisl. В этом ресторане соединяются лучшие традиции венских таверн и классических блюд с современным гастрономическим подходом. Располагайтесь на живописной террасе в тени деревьев, потягивая региональное вино и наслаждаясь шницелем или гуляшом. На территории Mumok работает одна из пекарен сети CupCakes Wien. Кафе Corbaci – тоже идеальное место, чтобы
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сделать паузу и попробовать современные турецкие или австрийские блюда: атмосферу традиционной турецкой кофейни здесь подчеркивают красивые изразцы в интерьере. Для ужина нет заведения лучше, чем Café Restaurant Hal-le. А в Café Leopold вы можете потягивать коктейли на террасе в ранние вечерние часы.
У каждой институции MQ есть собственные магазины, но именно MQ Point выделяется на фоне прочих. Это не просто музейная лавка, здесь продаются необычные вещицы и сувениры: от кружек и сумок
до футболок со слоганами – все с дизайнерским акцентом. А каждый месяц здесь в MQ Point выставляют работы местного молодого дизайнера.
О культурной жизни австрийской столицы говорит весь мир. Уже давно Вена известна не только как город музыки, но и как город грез. Подхватывая и развивая этот творческий дух, Museums-Quartier не просто защищает культурное наследие, но и демонстрирует непреходящую преданность Вены культуре во всем ее разнообразии.
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32: Labours Of Love
Плоды любви
Джинджер Роуз Кларк поговорила с основателями венского бренда Femme Maison, который славится чистыми силуэтами и мягкой палитрой, а также помогает Вене оставаться заметной в модном мире
Femme Maison – это двойная история любви. Она повествует о любви между мужчиной и женщиной – и их общей страсти к бренду качественной и красивой одежды для женщин.
Франциска Фюрпасс-Кермани и Сия Али-Пор-Кермани познакомились в 2011 году в Вене. К тому моменту Сия недавно переехал в столицу Австрии из Милана: «Интенсивно поработав в сфере моды пару лет, я решил покинуть эту индустрию. Вена казалась мне идеальным местом, поскольку профессиональная модная инфраструктура здесь была не столь заманчивой, как в Париже, Милане или Лондоне, – делится он. – Однажды я пытался найти свободное место в баре во время модного фестиваля и встретил сногсшибательную и харизматичную женщину – Франциску. Она – любовь всей моей жизни и... модный дизайнер».
Окончив Венский
университет прикладных искусств за год до этого, Франциска Фюрпасс-Кермани в 2011 году только-только основала собственный бренд – Femme Maison. Пара решила объединить усилия: так, Франциска занимает пост креативного директора
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и возглавляет направление дизайна и производства, а Сия управляет брендом и разрабатывает стратегию. Прошло пять лет – и Femme Maison стал процветающим и активно развивающимся брендом.
Простота, непринужденность и ясность – эти слова лучше всего характеризуют одежду Femme Maison. Однако сами создатели бренда чаще всего выражают его эстетику в формулировке «нерафинированная элегантность». Понятие женственности стало центральным для марки, и чтобы убедиться в этом, достаточно взглянуть на ее название. Femme Maison – это серия произведений
художницы Луизы Буржуа, творчеством которой вдохновлялась Франциска Фюрпасс-Кермани в самом начале своего пути.
«Ощущение пробуждения и чувство обновления – вот что я страстно хотела передать через женскую одежду», – комментирует дизайнер. По мере того как она исследовала и интерпретировала идеи, название Femme Maison все больше отражало суть ее стиля. Франциска Фюрпас-Кермани подчеркивает, что дом в этом случае – это «метафора женского характера и тела, то есть тот индивидуальный мир, в котором женщина Femme Maison чувствует себя подлинной, сильной и комфортно элегантной».
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Коллекция весна/лето 2016 создана под впечатлением от фильма 1960-х годов La Piscine. «Меня всегда вдохновляли женщины и образы определенного типа», – делится дизайнер. В этом фильме ее особенно впечатлил разительный контраст между персонажами Роми Шнайдер и Джейн Биркин: «Одна – взрослая, серьезная и чарующая, другая – живая, она несет в себе ощущение молодости».
Разумеется, и сам бренд – воплощение молодости и в то же время изысканности: в течение пяти лет Femme Maison постепенно развивался. Однако этот процесс требует не только творчества. Знание законов успешного бизнеса также является неотъемлемой частью прогресса, и Фюрпасс-Кермани, по ее собственному признанию, нужно было многому научиться: «В самом начале бренд базировался на художественном, творческом начале. Но вскоре я поняла, чего не хватает Femme Maison, чтобы перейти на следующий уровень. Помимо роли дизайнера, я стала бизнесвумен, возглавившей предприятие».
При сложении вместе навыки и знания этой пары стали движущей силой для развития бренда, а также для обогащения их отношений. По словам Франциски Фюрпасс-Кермани, это «очень оживляет
и расширяет сознание каждого из нас, опыт одного дополняется опытом другого». Они недавно поженились, и эта тесная связь стала источником поддержки для каждого: «И на работе, и в личной жизни очень важно заботиться друг о друге, не снижая деятельного ритма. Мы серьезно вкладываемся в нашу крепкую общую миссию».
Может быть, венская модная сцена и не столь весома, как парижская или лондонская, но эта пара, создающая Femme Maison, высокого мнения о своем городе. Их студия находится в историческом квартале Servitenviertel. Вручную отобрав качественные ткани, Франциска Фюрпасс-Кермани приходит сюда работать: «Каждая вещь Femme Maison прорабатывается до
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идеального силуэта, чтобы мы могли гарантировать, что она будет хорошо сидеть и держать форму». Кроме того, для этого бренда важно поддерживать прочные деловые связи с Веной. Например, гости роскошного пятизвездочного отеля Softel Vienna Stephansdom могут обратить внимание на элегантную женскую униформу персонала в баре и ресторане Das Lof – ее создает Femme Maison.
Эта пара не останавливается на достигнутом. Для создателей бренда важно видеть перспективы на интернациональном рынке, поэтому они с удовольствием работают с продавцами по всему миру: «Нам по-настоящему нравится быть международной модной компанией, работающей в Вене. Мы действительно гордимся этим», – делится Фюрпасс-Кермани.
Femme Maison – один из тех брендов, которые наносят Вену на модную карту мира. И есть ясное ощущение, что это только начало долгого и плодотворного пути амбициозной пары и ее чудесного бренда.
71: When You Shop The
World, Shop Tax Free
Совершая покупки по всему миру, совершайте их с Tax Free
Услуги Global Blue Tax Free
Shopping позволят вам сэкономить на покупках, совершенных в около 270 000 магазинах, расположенных в самых лучших шоппинг районах мира.Так почему бы не присоединиться к 26 миллионам путешественников, совершающих покупки Tax Free с Global Blue каждый год? Просто найдите голубую звезду или спросите о Global Blue и следуйте нашим несложным инструкциям.
1. В магазинеГде бы вы ни совершали покупки, попросите Tax Free форму Global Blue и сохраните чеки.
2. При выездеВозвращаясь домой, в пункте отправления, пройдите к таможне для того, чтобы заверить ваши чеки для получения возврата в одном из наших офисов.Контакты:[email protected]+421 232 111 111
Потратьте минимум €75.01 и сэкономьте до 15% на стоимости покупок. Пожалуйста, примите к сведению, что конечная сумма возврата составит сумму налога (НДС) минус административная комиссия. В некоторых аэропортах при возврате наличными взимается комиссия за каждую Tax Free форму.
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美文翻译
26: City Of Culture
文化之城
今年,维也纳的博物馆区(Muse-
umsQuartier)将迎来15周年华
诞。Hannah Lewis带您探索这个全
世界最多元、最有趣的文化圣地
远在1713年,奥地利皇帝查理六世
命令著名建筑大师Johann Fischer
von Erlach在如今的维也纳旧城区
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城墙附近建造一座坚不可破的皇家
马厩。2001年,Fischer von Erlach
开工三个世纪后,这座建筑摇身成
为全新的文化中心:维也纳博物馆区
(MuseumsQuartier简称MQ)。
即将迎来15周年华诞的博物馆区如
今已成为每一个奥地利首都游客的
必访之地。
这座雄伟华丽的巴洛克建筑在
享誉全球的奥地利公司Ortner &
Ortner改造下,重新焕发出属于现代
的生机。设计团队努力确保过往和当
下的联系,让艺术和创意在同一个空
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间相遇、共生。他们巧妙地将历史建
筑和新修结构融为一体,缔造出全球
十大文化建筑群之一。整个博物馆区
占地超过9万平方米,囊括博物馆、展
览馆、表演区域、创意工作室、商店、
研究机构和餐厅,每年吸引近四百万
游客。博物馆区不仅仅是许多博物馆
的聚集地,更是维也纳最繁华的地
区,熙熙攘攘的景象昼夜不息。
在利奥波德博物馆(Leopold
Museum)开启您的博物馆区一日
游最合适不过了,这里荟萃的奥地
利艺术堪称世界一流。多数作品由
馆主Rudolf Leopold和Elisabeth
Leopold收集,古斯塔夫·克林姆
(Gustav Klimt)和埃贡·席勒
(Egon Schiele)等现代画家的杰
作齐聚一堂。博物馆主要展出奥地利
艺术作品,特别是维也纳新艺术派的
作品,其中席勒作品馆藏数量名列世
界第一,也不乏许多其他艺术家的作
品。博物馆采用敞开式设计,搭配宽
敞的内庭,整栋建筑和展出的艺术作
品一样弹眼落睛。四楼的全景窗户可
以俯瞰市中心,玛丽亚·特蕾西亚广场
(Maria Theresien-Platz)和皇宫
的景致一览无遗。
在昔日皇家马厩的冬季观马厅,
您将看到展览国际当代和现代艺术
作品的维也纳艺术馆(Kunsthalle
Wien)。作为维也纳最重要的当代艺
术中心,艺术馆主要举办摄影、摄像、
电影和建筑实验等活动,跨界作品尤
受青睐。每一次探访必会带来全新的
体验,令人流连忘返。毗邻的Halle E
+ G展览馆亦全年举办各种活动。
一年一度的维也纳音乐节(Wie-
ner Festwochen festival)将于今
年夏季的5月13日至6月19日举行,
维也纳国际舞蹈节(ImPulsTanz
contemporary dance festival)将
于7月14日至8月14日举行,届时博物
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馆区将举办多项活动。即使您不巧没
有赶上任何节日,博物馆区同样能提
供丰富多彩的体验,不同年龄、不同
品味的人都会有所收获。孩子们可以
前往Zoom儿童博物馆参与缤纷游
戏;舞蹈爱好者不该错过当代舞蹈表
演中心Tanzquartier Wien剧院;建
筑迷们会爱上Architekturzentrum
Wien建筑博物馆;Q21之行一定能
满足“创客”的胃口,这块7千多平方米
的工作坊区域专为创新和创意品而
设,堪称本土公司和艺术家的天堂,
也吸引了诸多国际创客安营扎寨,
会不定期举办展览。如果没有去过
Mumok当代艺术博物馆,那么您的
博物馆区之旅也是不完整的。这里有
规模最大的本土现代艺术作品展,沃
霍尔(Warhol)、毕加索(Picasso)
和里奇特斯坦(Lichtenstein)等名
家的作品应有尽有。
博物馆区还有许多填饱肚子的好
去处。想品尝正宗奥地利美食,那就
去Glacis Beisl餐厅吃个午饭。该餐
厅把维也纳酒馆传统和经典美食搭配
以现代元素。坐在风景如画、绿树成
荫的露台,啜饮一杯当地葡萄酒,再
来一份牛肉片(schnitzel)或炖煮牛
肉(goulash),好不惬意。Mumok
点心店是CupCakes Wien面包房旗
下的一家分店。Corbaci是一家铺着
精美瓷砖的咖啡馆,风格宛如土耳其
咖啡店,供应现代土耳其及奥地利菜
肴,是午后小憩的绝妙之地。咖啡餐
厅Café Restaurant Halle的晚餐无
出其右;您在Café Leopold咖啡馆
的露台上小酌一杯鸡尾酒,伴着黑夜
等待黎明。
虽然博物馆区的每个展馆都有
自己的店铺,但是MQ Point精品店
却一枝独秀,令人眼前一亮。这家宛
如博物馆的精品店出售非比寻常的设
计品和创意礼物,无论是马克杯、手
袋还是标语T恤衫,都充满设计的灵
感。该店每月都会展示一位当地设计
新星的作品。
维也纳一直以文化而闻名于世,
不仅被誉为音乐之都,更被称为梦想
之城。博物馆区拥抱这种创新精神,
在保护当地文化传统的同时,也向各
种文化敞开大门。
32: Labours Of Love
爱的劳作
凭借纯粹的线条和柔软的色彩,维也
纳时尚品牌Femme Maison将这座
城市推进了时尚版图。它的背后,是
一对充满活力的夫妇,Ginger Rose
Clark与他们展开畅谈
Femme Maison(女屋)是一个双重
的爱情故事:既讲述了一对男女的两
情相悦,又蕴含了两人对一个奢侈女
装品牌的共同热爱。
2011年,Franziska Fürpass-
Kermani与Sia Ali-Pour-Kermani
的人生路线第一次有了交叠,当时后
者刚从米兰搬到维也纳不久。“在时
尚界高强度工作了几年后,我一度想
彻底放弃这个行业。于是维也纳似乎
就成了最好的去处,因为这里的时尚
产业缺乏专业的基础设施,不像巴
黎、米兰或伦敦一样充满诱惑、令人
动摇,”他解释道。“然后有一天,我刚
想从一场时尚活动中抽出身去酒吧散
散心,就遇到了一个魅力四射、令人窒
息的女人:Franziska。她是我一生的
挚爱,而且……也是个时尚设计师。”
当时Fürpass-Kermani刚从维
也纳应用艺术大学毕业一年,并创立
了她自己的品牌Femme Maison。这
对爱侣决定携手并进,由Fürpass-
Kermani担任创意总监,管控与设计
和生产相关的一切事务;Ali-Pour-
Kermani负责品牌管理与战略。五年
很快过去了,如今的Femme Maison
已经是一个蒸蒸日上、蓬勃发展的
品牌。
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“简单”、“轻松”、“纯粹”这些词,
都能恰当地描述Femme Maison的
服饰。但他们俩人经常用来概括其
品牌美学的表达方式,是“原生的优
雅”。从名字就能看出,该品牌的核
心在于女人味。Femme Maison是
Louise Bourgeois系列画作的标题,
这位画家在Fürpass-Kermani事业
刚起步时给予了她灵感。“我痴迷于
将那种觉醒和再造自我的感觉转化
进女性服装里,”她说道。她逐渐开始
以自己的方式探索和解读这些概念,
而“Femme Maison”这个名字也有
了自己的含义。她补充说,品牌名字
里的“Maison(房屋)”一词,“是暗喻
女性的人格和身体——在这个私人世
界中,身着Femme Maison牌服饰
的女性会感到真实、有力、舒适而不
失优雅”。
举例而言,2016春夏系列的灵
感源自20世纪60年代引人入胜的
电影《游泳池》(La Piscine)。
“某些女性和角色总能给我强烈的启
发,”Fürpass-Kermani说。她还提 PH
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到,影片中Romy Schneider和Jane
Birkin这两个角色的鲜明对比颇为扣
人心弦。“一个人成熟、严肃、魅力无
比,另一个人则更加活泼、流露出青
春的感觉。”
该品牌本身当然也是既年轻又老
练:短短五年内,Femme Maison突
飞猛进。但品牌要想蓬勃成长,需要
的不仅是创意方面的发展。知晓成功
企业的运营之道,是品牌发展过程中
的关键部分。正如Fürpass-Kermani
所说,这一路有太多要学习。“一开
始,我们的品牌主要走诗性和艺术性
的路线。但我很快意识到,Femme
Maison需要更上一层楼。我作为设
计师,也不得不成为一个女商人,开
辟企业发展征程。”
夫妇俩的技艺完美融合,极大
地推动了品牌的进步,也使两人的关
系无比坚实。在Fürpass-Kermani
口中,这种关系“充满活力,而且能拓
宽思路,使个人的知识和技能更加完
备。”于近期完婚的两人可谓密不可
分,这意味着他们会全心支持和照顾
对方。“无论在工作上还是私人生活
中,彼此照应的同时要能快节奏地工
作,这一点非常重要。我们珠联璧合,
一同披荆斩棘。”
维也纳时尚圈的份量也许不及
巴黎和伦敦,但Femme Maison背
后的这对夫妇却对其赞赏有加。他们
的工作室位于历史悠久的Serviten-
viertel区。Fürpass-Kermani带着
精挑细选的上乘织物,来到这里工
作。“Femme Maison每件衣服的设
计和制作,都是为了塑造完美的轮廓
和最佳的外形,确保最合身。”这对夫
妇也致力于在维也纳建立扎实的商
业关系。举例而言,住在五星级奢侈
酒店Softel Vienna Stephansdom
的宾客,会留意到在Das Loft酒吧工
作的女性身着典雅的制服——来自
Femme Maison的设计。但他们俩
的努力不会止步于此。国际前景铺陈
眼前,这对夫妇与世界各地的新专卖
店频频合作。“能够成为一家立足维
也纳、面向世界运营的时尚公司,我
们真的很享受也很自豪,”Fürpass-
Kermani如是说。
作为将维也纳放进国际时尚版图
的品牌之一,这对雄心勃勃的夫妇和
这个令人赞叹的品牌,显然才刚刚踏
上一段漫长而硕果累累的旅程。
71: When You Shop The
World, Shop Tax Free
畅购全球,尊享退税
当您在全球顶级购物区中的27万多
家商店消费时,环球蓝联(Global
Blue)购物退税服务(Tax Free
Shopping)为您节约购物开销。
每年有两千六百多万名游客通过环球
蓝联(Global Blue)获得购物退税,
您怎能错过?您要做的只是寻找蓝星
标志或者问询商家是否提供环球蓝联
(Global Blue)服务,然后遵循我们
简单的退税过程:
1. 消费购物
无论您在哪里消费,请索要环球蓝联
退税表格(Global Blue Tax Free
Form),并记得保存小票。
2. 申请退税
当您准备回家时,您需要先去出发城
市的海关柜台请他们在您的退税表格
上盖章,然后再到环球蓝联的退税点
领取您的退税款。
联系方式:
+421 232 111 111
最低消费€75.01即可节约高达购买
价格15%的税。请注意:最终退款将
包含增值税总额,但是要扣除管理手
续费。部分机场还将以退税申请表为
单位收取现金退税手续费。
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بالطبع العلمة بحد ذاتها يافعة لكن معقدة: تطورت Femme Maison بشكل
ملحوظ ف غضون خمس سنوات. لكن ل يقتص تقدم العلمة عل التطور البتكاري فحسب. الدراية بإدارة العمل بنجاح جزء Fürpass- ة وتشح أساس من العمليKermani أنها تعلمت الكثي ف تلك
الفتة. “ف البداية اعتمدت العلمة بشكلة متينة. لكن أساس عل مقاربة شعرية فني
Femme سعان ما أدركت ما تحتاجهMaison لتنتقل إل الرحلة التالية.
بالضافة إل دوري كمصممة أزياء، كان ل بد ل أن أصبح امرأة أعمل تدير مشوعا
رياديا.”ضم الثنائ مهاراتهم إل بعضها البع” فاستحالت قوة دافعة لتقدم العلمة وعززت علقتهم. تقول Fürpass-Kermani ف هذا الصدد: “التعاون أمر ديناميك للغاية ويوسع الفاق كم يكمل العرفة والهارات
الفردية.” تزوجا مؤخرا وزاد ارتباطهم الوثيق ة الدعم والعناية التبادلة. “ف حياتنا العملي
ة، نحرص عل العتناء ببعضنا والشخصيالبع” مع الحافظة عل وتية عمل سيعة.
نعمل سويا بقوة من أجل مهمة مشتكة راسخة.”
قد ل يكون مجال الزياء ف فيينا بثابته ف باريس أو لندن، لكن يشيد أصحاب Femme Maison بالدينة. يقع مشغلهم
Servitenviertel التاريخي. ف حي تختار Fürpass-Kermani شخصيا
Femme أفخر القمشة. “كل قطعة منMaison مصممة ومنفذة لتقدم الطللة
ة وتضمن أفضل شكل ومقاس.” كم الثاليحرص الثنائ عل بناء علقات أعمل متينة
ف فيينا. عل سبيل الثال، يلحظ نزلء فندق Sofitel Vienna Stephansdom
الفاخر الزي النيق الذي ترتديه العاملت ف حانة ومطعم Das Loft، وهو من تصميم Femme Maison. إل أن طموح الزوجي
أكب من ذلك: لديهم انتشار عالي ويعملن باستمرار مع تجار من حول العال. تقول
Fürpass-Kermani: “يسعدنا ويشفنا
أن نكون شكة أزياء واقعة ف فيينا وعاملة حول العال”.
فيم تضع إحدى العلمات مدينة فيينا ة، من الواضح أنها عل خارطة الزياء العالي
مجرد بداية مسية طويلة ومثمرة لزوجي طموحي وعلمة رائعة.
When You Shop The World,
Shop Tax Free : 71
عندما تتسوق حول العال، تسوق من دون دفع الضيبة
Global Blue تقدم لك غلوبل بلوTax خدمة التسوق من دون دفع الضيبةFree لتدخر الال لدى تسوقك ف أكث من
270,000 متجر ف أبرز مناطق التسوق حول العال.
فلم ل تنضم إل الـ 26 مليون مسافر الذين يتسوقون من دون دفع الضيبة من خلل
غلوبل بلو Global Blue كل سنة؟ ما عليك إل أن تبحث عن النجمة الزرقاء أو
تسأل عن غلوبل بلو Global Blue وتتبع خطواتنا السهلة.
1. تسوقأينم تسوقت، أطلب الحصول عل طلب
Global استداد الضيبة الخاص بغلوبل بلوBlue وتذكر أن تحتفظ باليصالت.
2. أطلبف طريق العودة إل وطنك، أقصد مكتب
الجمرك عند نقطة الغادرة لتتم الصادقة عل إيصالتك قبل قب” الستداد من أحد
مكاتب الستداد الخاصة بنا.
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%15 من ثن مشتياتك. يشمل مبلغ الستداد النهائ الذي ستحصل عليه مجموع
الضيبة عل القيمة الضافة ناقص رسم إداري. ف بع” الطارات، يفرض رسم خدمة نقدي عل كل طلب استداد ضيبة ف حال
رغبت بالحصول عل استداد فوري نقدي.
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“بعد أن عملت بجهد ف الزياء لسنتي، رغبت بالنقطاع تاما عن هذا الجال وبدت ة للزياء فيينا الكان الثال إذ أن البنى التحتي
ة فيها غي جاذبة مقارنة مع مدن الحتافيأخرى كباريس أو ميلنو أو لندن. وذات يوم،
بينم كنت أبحث عن مكان هادئ ف حانة خلل إحدى مناسبات الزياء، التقيت امرأة
.Franziska جذابة تخطف النفاس وهيإنها حب حيات ... ومصممة أزياء.”
Fürpass-Kermani تخرجتة ف فيينا قبل من جامعة الفنون التطبيقيFemme سنة وأسست علمتها التجاريةMaison سنة 2011. قرر الثنائ ضم
Fürpass-Kermani جهودهم فتولتالدارة البتكارية وكل ما يتعلق بالتصميم
Ali-Pour- والنتاج، ف حي تولKermani إدارة العلمة التجارية ووضع
Femme Maison ات. وها هي الستاتيجياليوم بعد خمس سنوات، علمة مزدهرة
ناجحة.Femme Maison يكن وصف أزياء
ة، لكن غالبا ما بالبسيطة والعفوية والنقييستعمل الثنائ مصطلح “الناقة الصافية”
لتجسيد أسلوب العلمة. عنص النوثة متجذر ف العلمة، بدءا من إسمها. وتجدر الشارة
إل أن Femme Maison هو إسم سلسلة Louise Bourgeois رسومات للفنانةالتي ألهمت Fürpass-Kermani ف
انطلقتها. تقول ف هذا السياق: “كنت مهووسة بتجمة حس إيقاظ الذات وإعادة
ة.” شع ابتكار الذات إل ملبس نسائيمصطلح Femme Maison يجسد معناه
عندما بدأت الصممة تدريجيا تستكشف الفاهيم وتفسها بطريقتها الخاصة. تضيف أن كلمة house أي “منزل” ف إسم العلمة ة الرأة وجسمها، هو “تشبيه مجازي لشخصيأي أنه عال شخص تشعر فيه الرأة بالصالة
والقوة والراحة ف جو من الناقة”.استوحيت مجموعة ربيع/صيف 2016عل سبيل الثال من فيلم الستينات الشهي
La Piscine. تقول الصممة: “لطالا وجدت اللهام ف نساء وشخصيات معينة.
أس“ ف هذا الفيلم التناق” الذهل بي Janeو Romy Schneider شخصيتي
Birkin. إحداهم ناضجة وجدية وساحرة والخرى أكث حيوية وتعبق بروح الشباب.”
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متعددة ومتنوعة ترض كل الذوق والعمر. يحظى الطفال بتسلية رائعة ف متحف
الطفال Zoom. وننصح محبي الرقص بزيارة Tanzquartier Wien وهو مركز للرقص
العاص والداء. وسيذهل محبو العمرة .Architekturzentrum Wien بتحف
أما أصحاب العقول البتكرة، فسيستمتعون بجولة ف Q21 وهي مساحة 7000 مت من MQ مخصصة للبتكار والبتكارات.
تضم هذه الساحة الشاسعة شكات وفناني ون لوقت محليي ويدعى إليها مبتكرون عاليمؤقت، كم تحيي العارض. ول يكتمل النهار Mumok من دون زيارة متحف MQ ف
للفن العاص. وف أكب مجموعة للفنالحديث ف النمسا، ستجد أعمل لكل من Lichtensteinو Picassoو Warhol
وغيهم.ثة كذلك خيارات كثية ف مجال
الطاعم. لتذوق طعم الطبخ النمساوي .Glacis Beisl الصيل، تناول الغذاء فيزج الطعم تقاليد الحانة النموذجية ف
فيينا والكل الكلسيك مع عناص حديثة. احتس كأسا من النبيذ القليمي مع طبق
schnitzel أو goulash جالسا عل التاس الشجر الرائع. ثة أيضا Mumok وهو فرع
.CupCakes Wien من أفرانوCorbaci مقهى ذو بلط جميل مستوحى
من القاهي التكية ويقدم أطباقا عصية مستوحاة من الطبخي التك والنمساوي
ويشكل الكان الثال للستمتاع بقسط من الراحة. أما إن كنت تريد الكل ف الساء، فل Café Restaurant Halle يكن مقاومة
ويكن ف Café Leopold احتساء الشاب عل التاس حتى ساعات الفجر.
لكل مساحات العرض ف MQ محلتها MQ الخاصة، لكن التجر الميز عن حق هوPoint. إنه أكث من مجرد محل تابع لتحف إذ يضم قطع تصميم فريدة من نوعها وهدايا غي تقليدية، من أكواب إل حقائب وقمصان
تحمل شعارات، مصممة كلها بأسلوب غريب، وتعرض أعمل مصمم محل صاعد كل شهر.
لطالا ذاع صيت فيينا حول العال لثقافتها ول تشتهر بدينة الوسيقى
فحسب، بل بدينة الحلم أيضا. وبضم
روح البتكار هذه، ل تصون منطقة MuseumQuartier إرث الدينة الثقاف
فحسب، بل تظهر أيضا التزام فيينا التي بالثقافة مهم كان نوعها.
Labours Of Love: 32
من أجل الحب
من خلل خطوطها النقية وألوانها الهادئة، تحفظ علمة Femme Maison الواقعة
ف فيينا مكانا للمدينة عل خارطة الزياء. تتحدث Ginger Rose Clark إل الثنائ
الديناميك الكامن خلف العلمة
Femme Maison قصة حب مزدوجة.
إنها قصة حب بي رجل وامرأة وقصة هم لعلمة مختصة باللبس النسائية حب
Franziska Fürpasse- الفاخرة. التقىSia Ali-Pour-Kermaniو Kermani
للمرة الول ف فيينا سنة 2011. كان Ali-Pour-Kermani قد انتقل حديثا
إل الدينة من ميلنو. يقول ف هذا الصدد:
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ترجمة باللغة العربية
City Of Culture: 26
مدينة الثقافة
MuseumsQuartier تحتفل منطقةف فيينا بسنويتها الخامس عشة. تستكشف Hannah Lewis إحدى أكث الساحات
الثقافية ثراء وإثارة ف العال
ف العام 1713، طلب امباطور النمسا Charles VI من الهندس الشهي Johann Fischer von Erlach تشييد
مجمع فاخر بالقرب من جدار ما يعرف اليوم ف فيينا بـ Old Town. سنة 2001، Fischer von وبعد ثلثة قرون عل بدء
Erlach بالعمل، تحول البناء إل مركز ثقاف جديد: MuseumQuartier. يحتفل هذا
الخي العروف بـ MQ بسنوية افتتاحه الخامس عشة هذا العام وبات مقصدا
ل بد من زيارته لدى استكشاف العاصمة النمساوية. ثم أتت الشكة النمساوية
الرموقة Ortner & Ortner لتطور البناء الباروك الرائع وتحضه للستخدام العصي.
فحرص فريق العمل عل صون الصلة بي القديم والجديد وخلق مساحة يلتقي فيها
الفن والتفيه. بالتال، تدمج الساحة البتكرة بهارة مبان تاريخية بأخرى جديدة وتشكل اليوم إحدى أكب عشة تجمعات ثقافية ف العال. تضم متاحف وساحات عرض ومراكز
ابتكار ومحلت ومنشآت بحث ومطاعم وتغطي مساحة 90 ألف مت مربع وتجذب
MQ أربعة مليي زائر كل سنة. ليستمجرد مجموعة من التاحف، بل إنها أحد أكث
الماكن حيوية ف الدينة وتوفر التسلية من الصباح الباكر حتى آخر ساعات الليل.
الكان الثال لبدء النهار ف MQ هو متحف Leopold الذي يضم إحدى أبرز مجموعات الفن النمساوي. معظمه مؤلف
من قطع جمعها نصيا الفن Rudolf ووElisabeth Leopold، تضم الجموعة
Egonو Gustav Klimt ابتكاراتSchiele ورسامي معاصين آخرين.
الساحة مكرسة بعظمها للفن النمساوي
وبخاصة فن فيينا الحديث وتضم أكب تشكيلة ف العال لعمل Schiele إل جانب عدد من القطع لفناني آخرين. تصميم البنى
مذهل بقدر العمل الفنية تقريبا، بساحاته الفتوحة الشاسعة وبهوه الداخل الضخم.
وف الطابق الرابع، تشف النوافذ الواسعة عل Maria منظر جميل لوسط الدينة وساحة
Theresien-Platz والقص اللك.وف الصالة التي كانت حلبة شتوية لركوب الخيل ف السطبلت اللكية، تجد
Kunsthalle Wien وهي مؤسسة عرض
للفن الدول العاص والحديث. إنها من أهممنشآت الفن العاص ف فيينا وتركز نشاطاتها
عل التصوير والفيديو والفلم والعمرة الختبارية وتشجع البتكارات التداخلة
الجالت. فل شك أن يجد الزوار شيئا جديداومثيا للهتمم ف كل زيارة. كم تحيى
الناسبات عل مدار السنة ف الصالة الجاورة .Halle E + G
يقام هذا الصيف الهرجان السنوي Wiener Festwochen من 13 أيار/مايو
إل 19 حزيران/يونيو، حيث تكث الناسبات ف MQ بالضافة إل مهرجان الرقص العاص ImPulsTanz من 14 توز/يوليو إل 14
آب/أغسطس. لكن حتى ولو ل يكن هناك من مهرجان خلل زيارتك، تجد ف MQ خيارات
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or Oil Bath for the Senses. This velvety oil contains ylang ylang, patchouli and lavender, and is suitable for all skin types. The product delivers on its promise of nourished skin and relaxation – and the simple bottle looks elegant in the bathroom. thSusanne Kaufmann Oil Bath
For The Senses, 500ml, €66,Weigand, Maria-Theresien-Strasse 17, 6020 Innsbruck, +43 (0)512 584191, susannekaufmann.com
FOR MAP GO TO PAGE 69
NATURAL BEAUTYSusanne Kaufmann’s eponymous skincare range was developed at the spa at Hotel Post Bezau in the beautiful Bregenzerwald forest region in the west of Austria. Kaufmann has worked with a team of pharmacists and derma-tologists to develop her range of products derived from natural ingredients, and today her brand ofers over 60 organic products, including Ölbad für die Sinne,
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