SES Amsterdam: Link Building Panel (Wiep Knol & Peter vd Graaf

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Transcript of SES Amsterdam: Link Building Panel (Wiep Knol & Peter vd Graaf

  • SES AmsterdamLINKBUILDING

    What is the best full approach to link building?*

  • Massaal mails sturen is niet erg succesvolVolgens vaste strategie en stappenplanDezelfde ingredinten komen steeds terug

    Verschillende recepten,zelfde ingredinten

    There is a standardized way to link building and it isnt as trial and error as you might think. Sending masses of emails and submitting to directories is still the way most companies do link building. The errors have already been made by others so learn from them.*

  • Voorbereiding en onderzoekLinkbait creatieDistributieOnderhouden relaties?Stappen in het linkbuilding proces

    Most professional ways to do link building consist of three and sometimes four logical steps.*

  • Hoe natuurlijk is mijn linkprofiel?Waarin verschilt dit van de concurrentie?Welke linkpartners kunnen het gat dichten?Zijn deze te groeperen naar benadering?

    1. Voorbereiding en onderzoek

    1. Natural profile: Not just how many links, but also things like sitewides, buildup timing, authority, etc.2. Competition: Top-10 linkdomain research3. Who ranks? Who links to top-10? Generic authorities?4. Where have they linked to?*

  • Beschikbare resources en vrijhedenIngredinten voor gegroepeerde aanpakGoede informatie of onderzoekBijdrage aan website (content, tool/quick reference)Belonen bezoeker (korting door link)Belonen linker (review monster, testimonial, linkruil)Must see (schokkerend, grappig, hot topic)

    2. Linkbait creatie

    Link bait ingredients come back, make them appropriate to your target audience. These are just a few examples, but they mainly fall into these categories. Must see includes a timing aspect.*

  • Linkbare content, wat nu?Voorbereiding, voorbereiding, voorbereiding

    3. Distributie

    Choosing cheap or expensive, safe or risky distribution changes your chances of and amount of success*

  • 3.1 DistributieBasis leggenPush marketing werkt!Eigen sociale kanalenOndersteun socialCold calling

    Basis leggenVraag input van experts (social proof + credibility)Netwerk met invloedrijke peersPrevious linkers

    Push marketing werkt!Verstuur (geoptimaliseerde) persberichtenAdverteer in zoekmachinesGebruik Googles content netwerk

    Eigen sociale kanalenGebruik je eigen netwerken het netwerk van je netwerk

    Ondersteun socialSocial buttonsMail-to-friend, link-naar-bericht, noem-op-forum, etc.

    Cold calling Personalisatie is key! WIIFM

  • 3.2 DistributieSuccess Influencing FactorsKwaliteit van de contentPlanningKwaliteit & grootte van je netwerkSpreiding over meerdere kanalenOvertuigingskrachtToewijdingGeluk

  • Linkwaarde telt bij elkaar op, verlies nietsGemakkelijk bij starten nieuw projectHet worden van een echte autoriteit

    4. Onderhouden relaties?

    This is where many companies still dont see the added value.*

  • Blijf leren!

    Wiep Knol Tribal IMPeter van der Graaf - NetsocietyLink building is een continu proces

    What is the best full approach to link building?*There is a standardized way to link building and it isnt as trial and error as you might think. Sending masses of emails and submitting to directories is still the way most companies do link building. The errors have already been made by others so learn from them.*Most professional ways to do link building consist of three and sometimes four logical steps.*1. Natural profile: Not just how many links, but also things like sitewides, buildup timing, authority, etc.2. Competition: Top-10 linkdomain research3. Who ranks? Who links to top-10? Generic authorities?4. Where have they linked to?*Link bait ingredients come back, make them appropriate to your target audience. These are just a few examples, but they mainly fall into these categories. Must see includes a timing aspect.*Choosing cheap or expensive, safe or risky distribution changes your chances of and amount of success*Basis leggenVraag input van experts (social proof + credibility)Netwerk met invloedrijke peersPrevious linkers

    Push marketing werkt!Verstuur (geoptimaliseerde) persberichtenAdverteer in zoekmachinesGebruik Googles content netwerk

    Eigen sociale kanalenGebruik je eigen netwerken het netwerk van je netwerk

    Ondersteun socialSocial buttonsMail-to-friend, link-naar-bericht, noem-op-forum, etc.

    Cold calling Personalisatie is key! WIIFM

    This is where many companies still dont see the added value.*