SEMINAR - Hogeschool...
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S E M I N A RL a u r a N a g t e g a a l
H O O F D V R A A G
Hoe testen merken de usability en user experience van hun marketing uitingen?
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I N H O U DF a c i a l c o d i n gA / B t e s t i n gU s e r t e s t i n gT i j d e n t e s t e nF a l e n v a n t e s t e nC o n c l u s i eI n t e r e s s a n t e b r o n n e n
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F A C I A L C O D I N G
Bron: Dr. Paul Ekman
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Bron: Dr. Paul Ekman
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Bron: Expression of the emo8ons – Charles Darwin
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Bron: Dr. Paul Ekman
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Bron: Dr. Paul Ekman
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Bron: youtube
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Bron: Madegascar
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AttractionRetention
EngagementImpact
Bron: onderzoeks bureau blauw
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C O C A - C O L A & T E S T E N E M O T I E S
C A M PA G N E S
Bron: Interview MaEo Busnelli
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VragenDoelgroepIndexVoorbeeld
Bron: Interview MaEo Busnelli
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Bron: the coca-‐cola compagnie
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Bron: the coca-‐cola compagnie
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Bron: Fogg Behavior Model
R E S U LTA AT E M O T I E S
T O E PA S S E N I N C O M M E R I C A L S
Bron: nielsen.com
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Bron: nielsen.com
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A / B T E S T E N
Bron: op8mizely.com
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Bron: op8mizely.com
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Bron: op8mizely.com
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Bron: op8mizely.com
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Bron: marke8ngfacts.nl
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Bron: marke8ngfacts.nl
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U S E R T E S T I N G
Bron: Desinging for the digital age
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Thinking aloud-methodeRolf MolichCEUMicrosoft
Bron: desinging for the digital age
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Moderated user testingRemote moderated user testing
Remote unmoderated user testing
Bron: desinging for the digital age
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T I J D E N T E S T E N
Bron: Harvard business reviww When,where and how to test market
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Bron: Harvard business reviww When,where and how to test market
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SUCCESS
FAILURE
Monts after launge
Percentage ofoutlets stockingproducts
Levels of Distribu8on Achieved for Two New Confec8onery Products
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F A L E N V A N T E S T E N
Bron: Harvard business reviww When,where and how to test Market,
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Bron: Harvard business reviww When,where and how to test market
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RECIPE
CONCEPTUAL SHORTCOMINGS
PRICE
PACKAGE
LOW VOLUME
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C O N C L U S I E
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I N T E R E S S A N T E B R O N N E N
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Bron: Atlas of emo8ons
http://www.paulekman.com/atlas-of-emotions/#continents:sadness
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Bron: youtube.com
https://www.youtube.com/watch?v=J9i-9_QuetA
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W E L K E V R A G E N Z I J N E R ?
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