Sarah Heffner's Portfolio

7/29/2019 Sarah Heffner's Portfolio

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INTERIOR

DESIGN

PORT

FOLIO

sa

rahh

effn

er


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TABLE OF CONTENTS

HIGH-END RETAIL

CORPORATE

HIGHER EDUCATION

RESTAURANT DESIGN

CANDY BOUTIQUE

HEADPHONE DISPLAY

MODELS

SKETCHES

7

15

23

31

37

43

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7

TORONTO

Design a retail store fora high-end accessory

company. The retaileris looking to expandinto northern Canada- In a downtown, twostorylocation existing inToronto. Evolve thebrand and create anexperience for theconsumer.

The concept of thisdesign was to createan environment thatmeshestogether in allelements of thedesign.

HIGH-E

NDRETAIL


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The store, spaces, displays and ideas represent a coming together so that the store functions as

an interlaced structure. Used movement, visual enticement, and branding to develop a cohesivespace that fully embodies the concept of intertwining and harmonizing, yet remains energeticand intriguing.

MESH RETAIL STORE

DESIGN DEVELOPMENT


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DISPLAYS DEPARTMENTS

FABRICS ACCESSORIES

INTERNATIONAL

3-dimensional elements ofdisplay and shelving

threadand materials

come together

merging Canadian andUnited States retail

overlapping spaces inthe store, departments

intrude in others

parts of an outtcreate a whole


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Custom CasementsGlass and Plastic

Mesh Fabric on FurnitureWire Cloth Tables

Florence Lounge Settee

White Leather: Knoll

SELLING

1. Handbags

2. Scarves

3. Wallet Caseline4. Fragrance

Caseline5. Watches

Caseline

6. Belts7. Hats

8. Eyewear

9. Fine JewelryCaseline

10. Cash Wrap

NON-SELLING

11. Womens Rest

Room12. Womens

Lounge

13. Receiving13. Stock Room

1

3

14

5

2

1

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Meandering circulation encourages the consumerto wander, picking up things that they may not haveintended on. This helps encourage impulsive buying.

In addition, curves help direct the customer throughthe space. Custom Casements mimick the oorpatterns of large-scale mesh shapes. Different scales

of mesh create different points of interest in the space.

FIRST FLOOR VIEW FROM ENTRY


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First Floor Handbag Display

120

5036

Through-out the store, different types of mesh are used in varying sizes and materials. Small wire

mesh lines the railings of the staircase. Parametre 3 Form mesh in the back of the store, act as adivider to the womens lounge.

Simple white reective surfaces ll the space. This clean look allows for the product tobe the main focus in the store. Terrazzo ooring of light and dark make a mesh patternon the oor to help dene areas for the different products while adding visual interest.

A large-scale mesh shaped form attaches to the wall and acts as a display as well as voids tohold racks of different sizes of handbags. This feature wall serves as form and function. Purses sit

on shelves and hooks that are attached to the form and wall.

LED Screen White Acrylic Small Wire MeshVintage BeltsTing London

Chain Link Fence Parametre 3 Form T&M Terazzo04-1041

T&M Terazzo08-946


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HOLE CUTTHROUGH TO

SECOND FLOOR

RECESSED COMMERCIAL

DOWNLIGHTING

COOPER PD6H113 CFL

TRACK LIGHTING

COOPER

LV304 STEEL GIMBAL

PRADINA MAIOR

HANGING FIXTURE

S1G9 CE

MURRAY FEISSFLUSHMOUNT

FM313

Ground Floor

Second Level

REFLECTED CEILING PLAN


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SELLING

1. WomensOuterwear

2. Furs3. Furs Fitting Rooms4. Mens Outerwear

5. Mens Accessories

6. Mens Briefcases7. Luggage

8. Mens Fragrance

Caseline9. Mens Watches

Caseline

10. Mens CigarLounge/Bar

11. Cash Wrap

NON-SELLING

12. Mens Rest Room

13. Stock Room

SECOND FLOOR CASH WRAP

A LED screen appears behind the cash wrap.It features a graphic mesh pattern, with thecompanys name in metal raised above it.

The large-scale mesh-shaped wall feature isrepeated upstairs in the Mens Department. Here

the wall is made out of recycled belts, which layunder a glass coating.

LED Screen

Second Floor Accessories and Register Area

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3 3

5

8

910

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The Lab is a digital andmedia arts company

that uses clientcollaboration anda unique approachto digital solutions.

The concept for thisdesign is based on theidea of conductivity.A central conductorexcites and directsthose that branch offof it.

CORPO

RATE


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THE LAB OFFICE

I wanted the design for The Lab digital arts company to reect the idea of a common central

spark, from which new ideas and developments branch off. I started by trying to determine whatthis concept would look like if it took a physical form.

DESIGN DEVELOPMENT


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The concept of conductivity is visible in the oor plan.

The large orange circle in the center represents the conferenceareas and other communal spaces, which the other areas stem

from.

Open workstations and numerous huddle areas encouragecollaboration.


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RECEPTION VIEW

An initial curved wall in the receptionleads you into the space. Thecompanys logo, current projects and

brief videos about the company areprojected onto the wall.

The workplace is changing to promotecollaboration. Open workstations andnumerous huddle areas encourage

this.

Custom lighting features represent the

concept of conductivity in a three-dimensional way.

A custom reception desk mimics thecurves in the space.

In addition, orange circular rugs in thereception create areas of comfortusing pops of color. These help add to

the fun atmosphere of the space.

I redesigned the companys logo tobe the bold complementary colors oforange and blue.

The clean white of the rest of the spacemakes it the perfect canvas to helppromote the digital media companies

that The Lab works for.


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Reclaimed OakWood Flooring

Armstrong AshenGray Tile Flooring

The conference room is located in the center of the ofce, making is equally accessible to everyone in theofce. It has two-large U-shaped conguraton tables that form a loop. This allows for all the people in the

room to all be able to face each other. A custom lighting xture of the companys logo hangs from theceiling in the center of the room. Glass doors allow for people to see if the room is occupied or not, while stillmaintaining acoustical privacy. TVs on either end of the room let all people be able to see the digital media

being presented. Blue chair pieces are along the edges of the room, providing addition seating for largemeetings. The blue seating contrasts the orange rolling chairs that surround the table.

CONFERENCE ROOM

Priority Deskingand Benching

Laminate SolidDesigner WhiteColor #405

Custom Light

Feature


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Villa SeatingLifesaver

Hot SunColor #10945

Hero SeatingInterstuhl Fabric:

FameBright OrangeColor # FA03

Villa SeatingMaharam MediumNautical

Color #463490 039

Villa SeatingMaharam Medium

PoolColor #463490 040

Open workstatations with 12-inch high divider screens encourage the employees to work together, and theycan conveniently gather at huddle areas, made of curved orange seats, for further collaboration. These

huddle areas are located in central places, as well as in the far corners, to encourage users to walk alongthe outside wall. There are circular tv screens in the oor with glass overlay, that allow the workers to displaydigital media videos and ideas. In addition, most of the white walls in the space are able to be written on

with dry erase markers to further help the occupants be able to collaborate easily. A large 3-D verson of thecomapnys logo is featured in the workstations area.

CONFERENCE ROOM


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The concept of thisspace is a Community

of Individuality. Puzzlepieces of all differentsizes, shapes and colorscome together tocreate a unied image.In this way, the differentindividuals of the spacecome together tocreate a collaborativecommunity of living and

learning.

HIGHE

REDUCAT

ION


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STUDENT UNION

I began by sketching traditional puzzle pieces, and then varying the shape and scale. By abstractingthe shape into something more geometric, I could use it throughout the space in less obvious ways.

DESIGN DEVELOPMENT


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First Floor Plan

Second Floor Plan

Puzzle pieces of all different sizes, shapes and colors come togetherto create a unied image. In this way, the different individuals of the

space come together to create a collaborative community of livingand learning.

The colors of the furniture and the students sitting on them are whatcreates the community from an aerial view.

Main goals for this project included color coding to enhance way-nging,while still making design decisions with a deeper purpose. I wantedto create community public spaces, yet still give the students a sense

of privacy. Overall, I wanted elements of the design to be active andinteracting.

The rst oor is mostly cool colors, and the second oor is mostly warmcolors. The wall feature represents a coming together of different colorsbecause it stretches through the atrium and up to the second oor.


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Upon entering the space, students and

visitors rst see the reception desk andfeature wall which are framed between the

two middle columns. On these columns,there are touch screen information kiosksto help the user gure out where they want

to go. The main feature wall behind thedesk is made of a metal frame and hascolored plexi-glass pieces attached to it.

This wall helps inforce the concept of thecommunity coming together like pieces toa puzzle.

A main goal of the space is to let thestudents feel like they can call it their own.

Colored sections help with waynding andan open oor plans let students see thecolors of the other sections to easily nd

the place they want to go.

FIRST FLOOR LOBBY


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The yellow section features high-backed chairs

which help create smaller more intimate studyareas that can still be used by groups. The spaceis warm, comfortable and inviting. Curved

crescent seating frame the oor patterns of thelarge scale puzzle pieces.

An overhang above some of the high-backedchairs and tables helps to provide acousticalprivacy. This is important because the student

union will be a very high-trafc area and manypeople may go there to study and do work inquiet spaces.

Large glass windows help let natural light inthe space and make it an overall more inviting

space for the students to want to be in.

FIRST FLOOR STUDY SECTION

Luna Textiles

Dots Damask:

MisoKDD-5054

Luna Textiles

Jaunty Lemon

SJA - 5243

T&M Terazzo

White

04-1006

Kimball FurnitureK60CB

Kimball Furniture

K602FPB

T&M Terazzo

Gray

10-340


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On the second oor, the orange workstation areahas benching for individual work, but still aloowsstudents to be able to study and work next to

others. Smart boards on the wall encouragecollaboration and learning. The custom lightingfeature can also be seen in the background.

This helps more light reach down to the atriumon the rst oor.

SECOND FLOOR WORKSTATIONS

T&M Terazzo

White

04-1006

T&M Terazzo

Gray

10-340

Knoll Textiles

K6984

Luna Textiles

Dish Hive

PDI5113

Kimball Furniture

K60CB

Kimball Priority

Workstation

Armstrong CeilingSoundscapes Shapes

Acoustical Clouds and Walls


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T&M Terazzo

White

04-1006

T&M Terazzo

Gray

10-340

The purple smoothie and coffee bar is also on the secondoor. It has table seating for people to study, eat a snack and

drink their coffee. In addition, the counter against the windowprovides a perfect place to sit down with a laptop, do work,and enjoy the view.

SECOND FLOOR CAFE

The red section of the second oor has additional benching

workstations for studying and doing homework. Behind theseare the private study rooms. Glass walls allow for the light to

lter through the space, while still providing acoustical privacy.Chairs are grouped in seating arrangements for collaboration.

SECOND FLOOR STUDY AREA

T&M Terazzo

White04-1006

T&M Terazzo

Gray10-340

Momentum

Textiles

Sperk-Regal

MaharamDefer 464250

Sugarplum 005

Knoll

Soliloquy WildreK14589

Knoll

ChronicleLicorice K15255


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The concept was todesign a space that

fuses traditionalSpanish elements withmodern design,using bold geometricelements, resulting ina warm and invitingspace.

Mosaico is ahypothetical modern

Spanish restaurant. Itfeatures a largemosaic glass xture tobring warm coloredlight into the space.

RESTA

URANT


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RESTAURANT

The design began with Spanish inuence with a modern variation. I began sketchy different

Spanish patterns, trying to nd a form that was dynamic, yet functional. I decided to use thisshape because it had contrasting curves and sharp lines. I then manipulated this form to createthe custom bar, a main feature of the space.

DESIGN DEVELOPMENT


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Focusing on both the positive and negative spaces of the forms,

the rooms and open areas created are dynamic, yet functional.

The space planning design incorporates straight and curved lines,

similar to the angles and curves of the geometries in Spanish style

patterns.

The warm colors help evoke the Spanish feel. Fun geometricpatterns and black accents bring interest to the space.


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Sherwin-Williams

6637

BisazzaLogos Grigio

Knoll Textiles

Betwixt TorchK10745

Knoll Textiles

DecadeDisco

K10535

Knoll Textiles

Mini StitchScarlet

K11303

Knoll Textiles

Eclat WeaveK11041

Upon entering the space, there is a waiting area for people towait to be seated. The half-wall glass partition allows them tosee into the space and begin to experience it already. From

this view you can see the custom feature from the ceiling. It isderived from the same shape as the bar, but on a larger scale.It is then broken up in a mosaic pattern of yellows, reds and

oranges. It is made out of a translucent glass that is backlightfrom behind, projectings these colors into the space. This alsohelps bring more warm light into the space. You can also see the

bar from the entry, and are therefore more encouraged to headover to it and get a drink while you are waiting to be seated ata table. Wrought iron details line the dividing wall, the bar, and

other features through out the space.

BAR VIEW FROM RESTAURANT


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A custom bar acts as the main feature of the restaurant, and is designed with wood, golden tile and

wrought iron. These materials are applied through out the space in the main and private dining areas aswell. The bar itself is made of a reective gold tile and the shelves are light to draw further attention to thebar. In this view you can also see the light ltering through the mosaic ceiling feature, causing the warm

and geometric shaped light of the pattern to ll the space. The ooring itself is a large-patterned Terazzo,

furthering this mosaic concept.

BAR VIEW FROM RESTAURANT

BisazzaMosaico

Oro: King 20

Dark CherryWood

Wrought IronDetailing


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A creative approachto designing a

boutique that createsa customer journey.

The concept for thisproject is theunwrapping of apiece of candy. Ajourney begins as theoccupant entersthrough a large

candy jar, fullyemerged in the space.

The experiencecontinues from thejar, to the solid pieceof wrapped candy,to an open piece ofcrushed candy. In thisway, the quality of thespace transforms asthey move through it.

UNWRAPPEDCANDY

BOUTIQU

E


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UNWRAPPED

Began diagramming

to explore spatialrelationships andplanning.

Initially, the idea was

that large circularwalls woulddirectthe ow of the

space.

As the projectdeveloped, candy

jar vessels were

created instead of

curved walls.

I began by sketching different shape candyjars to try to decide what form the vessel wouldtake. At rst I wanted a more intricate jar,

but I later decided to simplify it. I then had togure out how to cut through the jars so thatcustomers could move through them.

DESIGN DEVELOPMENT


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First Floor

Mezzanine

The concept of the space is unwrapping a piece of candy. The occupantbegins the experience by entering the jar. As they move through the spaceand reach the stairs, they begin to unwrap the candy.

The stairs are covered in white cellophane under a layer of glass. They reectthe different colors of the space like a foil wrapper would.

Then upon reaching the mezzanine, the candy has been open and is crushed.This crushed candy is bright green to encourage the fun environment.


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GreenCrushed

Candy

White

Cellophane

Colored

Bubble Glass

WhiteHigh Gloss

Flooring

Three large-scale candy jars help create an experience as the occupant journeys through the store. The jarsthemselves, are lined with colored bubble glass, making it seem like the jars are lled with lots of tiny candies. Thecenter of the jars feature circular containers around the columns which hold candy for the customer to buy.

CANDY STORE VIEW OF JARS


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The purple, green and

candy-apple red arefeatured through out thespace.

White high-glass ooringprovides an extremely glass-like surface which reects

many of the colors andforms of the space, creatingmore visual interest.

Circular candy containersline the walls, and hold

wrapped candy. They aremeant to act as a functionaldisplay.

The cash-wrap counter ismade up of purple, red and

green translucent 3 Form. Itfeatures a fun and candy-like pattern.

Overall, the space is meantto be a fun space that

creates an experience.Also, since it is a boutiquethe amount of product is

not that large, and it is moreabout displaying it interestly.

VIEW OF CANDY WALL


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The concept of thisdisplay stems from the

companys motto:The Artistry of Sound.It focuses on theability to customizethe headphoneswith colors and visualinterpretations of themusic and sounds ofwhat you listen to.

Going along with this,the display is madeout of clean andsimple materials thatemphasize the buyersopportunity to createthe headphonesuniquely.

HEADP

HONEDISPLAY


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HEADPHONE DISPLAY

Initially, I began sketching a large half-headphone shaped display that would be tilted on an axis.I then moved into development using the logo instead. I extruded towers from the arrow logo and

from the L and 7 as well. The design then felt too bulky, so I made it more dynamic by cutting awayfrom the bottom piece. Ultimately, I came up with a design which merges AERIAL7s signature

arrow along with the L and 7 from the name.

DESIGN DEVELOPMENT


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The display is made out of oak wood, white plastic

resin, metal bars and clear glass. The display itself issolid and has wheels attached to the bottom.

Speakers line the sides of the display. Z-Clips attachthe white resin to the wooden pieces. This form ofattachment allows seams to appear awlessly, without

bulky screws and gaps in between pieces that makeup the xture.

ELEVATON A ELEVATON B ELEVATON C

WORKING DRAWINGS


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Light OakWhite ResinClear GlassMetal Bar

This view shows the xture located in an electronic store, such as Best Buy. It

could also be featured in a department store. The environment is versatile and may

also be located in the open area of a mall or an airport. However, it works best as

part of a headphone aisle in a department store at the end of an aisle or somewhere

close to CDs, other headphones, and sound or music products.

IN-STORE IMAGE


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Building models out ofchipboard,

cardboard, plasterand more. Furtherdeveloping designideas throughthree-dimensionallymaking hands onmodels exploringdifferent techniquesand at various scales.

MODELS


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An unfolded box and the golden ratio

were used to create a pattern anddevelop masses and voids that createda form

There are areas of both personal andmonumental spaces.

The amount of light in each spaceincreases as you progress.

MODELSCONTAINER FOR LIGHT


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Colored light is incorporated using the subtractivemethod of color mixing. The primary colors of light: red,blue and green, combine to form magenta, yellow andcyan.

A texture strip in the lower half of the building evokes theuser to touch the space.

SPACE FOR THE SENSES


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Hand sketching withpencil shading to showlight and shadow ondifferent objects.Zoomed-in views ofordinaryobjects to highlightintricate details.Shoes, fabric andcollections of itemsare shown throughinteresting angles and

compositions.

SKETC

HES


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SKETCHES

SHOES


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