Sample of concepting
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description
Concepting by BenchJack
Transcript of Sample of concepting
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Visie De publieke opinie is te beïnvloeden om aankoopgedrag te s6muleren
Missie Omzet van de klant verhogen
Strategie Inzet crea6eve ui6ngen op: RTV, Print en Outdoor
Early ‘60
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Visie De publieke individuele opinie is te beïnvloeden om aankoopgedrag te s6muleren
Missie Omzet van de klant verhogen
Strategie Inzet crea6eve ui6ngen op: RTV, Print, Outdoor en Online
Early ‘2013
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“THE BIGGEST CHANCE THAT INTERNET BROUGHT IS THE FACT THAT IT’S ALL-‐IN-‐ONE..” MEDIA SEARCH SOCIAL
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MEDIA SEARCH SOCIAL
RADIO TV MAGAZINES NEWSPAPERS MEDIABUREAU’S ..
GOUDEN GIDS TELEFOONBOEK FOLDER REISBURO ..
BUURVROUW VRIENDEN FAMILIE COLLEGA ..
MARKETING IN THE ‘60
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SOCIALMEN MR.ONLINE
ONLINE-‐MARKETING TODAY ADVERTISMENT SEARCH SOCIAL
CPC |CPA |CPL |CPM CPO |CTR ROS |ROC | RON RATE CARD VS. AUTOMATED TRADING RE-‐TARGETING HYBRIDE | AFFILIATES VIDEO .. IAB BANNER SET:
SEA SEO KEYWORDS SITE OPTIMALISATION SPEED LINK-‐BUILDING DATA ..
BLOG FACEBOOK TWITTER YOUTUBE .. IGEAR COLLEGE!
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BUILD THE LARGEST BRAND IN THE WORLD
BOTH USED ‘NEW MEDIA’ FOR THEIR CAMPAIGNS
TV
SOCIAL MEDIA
BOTH USED ‘NEW MEDIA’ FOR THEIR CAMPAIGNS
SOCIAL MEDIA
98% of the U.S. Facebook popula5on was friends with someone who liked Barack Obama
Without the na5on's first televised debate Kennedy would never have been president
TV
31 M+ followers on Twi_er
34 M+ fans on facebook
30-‐40 tweets from @BarackObam
a daily
Inside the Cave report
By 1960, 88% of American house
holds had televisions,
up from just 11% the decade befo
re.
74 million watched the debat b
y the Nielsen of the day,
Broadcast Magazine
CONTACT US TO SEE THE FULL WORKS 023 -‐ 888 56 58 [email protected]
