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7/29/2019 Saab Advertisements

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L O WE B R I NDF OR S

To be contined.In Febrary, ew believed in Saab. Now, only a ew monthslater, a nmber o investors have knocked on the actorygates. No wonder. Ater all, there are a nmber o things inor avor.

We have exerience and knowledge in abndance.In several areas we’re among the best in the world.We tamed the trbo, were among the rst with eco-cars,and have a nmber o new models on the way. The Saab9-3X goes on sale soon. The new Saab 9-5 and Saab 9-4Xare jst arond the corner, lled with state-o-the-arttechnology. We contine to develo cars that are sae,

el ecient and less harml to the environment. And welan to concentrate oerations in Trollhättan, Sweden,where we have one o the world’s most ecient car lants.

We realise that the road ahead is long and rocky.Bt a more indeendent Saab will be leaner and moreenergetic, aster to react, and better eqied to acethe tre.

Becase there isn’t any dobt: Even i things are roghright now, it is the start o something exciting. The starto the new Saab.

Follow what haens at saab.com/newsroom

93 – 1960

92 – 1947 95 – 1959SONETT 1 – 1956

99 – 196996 – 1964 SONETT 2 – 1966

SAAB J21 – 1943

900 CONVERTIBLE – 1987 900 CONVERTIBLE – 19909000 – 1985

99 TuRBO – 1977

900 AERO – 1986

SONETT 3 – 1970 900 – 1979 96 – 1980

9000 CD – 1990

9-5 SEDAN – 1999900 COupé – 1998 9-3 VIGGEN – 1999

9-3 CONVERTIBLE – 2000

900 – 1993 900 CONVERTIBLE – 1994

9000 – 1998

900 COupé – 1994

9-5 SEDAN – 2001

9-5 COMBI – 20019-3 COMBI COupé – 2000

9-3 SpORT HATCH CONCEpT – 2004 9-3 SpORT COMBI – 2006

9-5 SpORT COMBI – 2003

9-3 CONVERTIBLE – 2004

9-3 SpORT SEDAN – 20039-3X CONCEpT – 2002

9X CONCEpT – 2001

AERO X CONCEpT – 2006

9-3X – 2009

9X CONVERTIBLE CONCEpT – 2008

9-4X9-5

9-3 CONVERTIBLE – 2009TuRBO X – 2008

9-5 GRIFFIN BIOpOWER – 2009

9-5 BIOpOWER – 2006

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It’s not the rst time that we’ve rolledSaab back onto the right track.


More than once dring his career, Swedish rally driver Erik Carlsson shed his Saab so hard that the car rolled over.Fortnately, thanks to the ronded roo, it wasn’t hard totrn the car back on its wheels. The Saab cold then nishthe race, oten in rst lace, and Erik came to be known as“Carlsson on the roo”.

Today, almost 50 years later, many are saying that Saabis again in dire straits. Bt, even thogh the crisis in the carindstry is sre to contine, things are not so bleak.

We’ve already come a long way in develoing and bild-ing sae, economical cars that are el ecient and lessharml to the environment.

Yo can see evidence o this in the concet cars we’vedislayed at the major ato shows: Cars that rn on 100%

bioethanol, hybrids owered by both bioethanol and elec-tricity rom lithim-ion batteries, and cars with solar cells.

We recently lanched the Saab 9-3X, which eels athome in all kinds o road conditions thanks to XWD,cross-wheel drive. Soon the new Saab 9-5 will be intro-dced. Later on yo’ll meet a smaller Saab and the Saab9-4X crossover.

Now, with several investors having knocked on ordoor, we’ve gladly reminded them o how it was when“Carlsson on the roo” rolled over. peole ran to hel him.Together they trned the car over so he cold contine.Yo see, they knew something then that’s jst as tretoday: Never rle ot Saab.

To be contined at saab.com/newsroom

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Horseower can only take yo so ar.When doomsday rohets bellow and certain news-aers se their very darkest headlines, yo sddenlyrealise what’s imortant. Yo recognise that thereseems to be some kind o secial ower in and arondTrollhättan that makes Saab niqe.

peole here live and breathe Saab. Many have workedwith s or generations. They’re indeendent, nbend-ing and stbborn. Freethinkers with a will o their own.They see oortnities where many see nothing at all,and nd soltions when others have long since given .

Saab is ll o these eole. They ormed or historyand they shae or tre. They were the ones whoslet on the actory foor to saegard the qality o

each and every car. They were the ones who isolatedthemselves in a barn and tamed the trbo. They werethe ones who sent nights thinking at the kitchen table,weekends tinkering at amater rallies, and bit by bitdeveloed the or-wheel-drive system that nowaears in Saab ater Saab.

Now they’re ocsing on ltra-light materials,electrication o the trbo, better aerodynamics, andmch more that will make the Saabs o tomorrow saer,more exciting to drive and kinder to the environment.

Becase this is the start o something secial. This isthe start o the new Saab.

To be contined at saab.com/newsroom

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