Red Bull Racing & PUMA onthullen opvallendelookDaniel Ricciardo enDaniil Kvyat tonen teamkleding voor 2016en autobekleding in LondenVandaag zijnPUMA en Red Bull Racing een nieuwe samenwerking gestart en hebben eenopvallende nieuwe look onthuld tijdens een evenement in London. Gedurende eenindrukwekkendeshow met coureurs Daniel Ricciardo en Daniil Kvyat, veranderde een auto in streetdancers en werden opvallende producten en een gedurfde, nieuwe autobekledinggetoond.

Hundreds of guests were treated to a powerfulperformance that saw an F1 car concealed under a drapemorph into models. Showing off the new PUMA Red Bull Racing productcollection, these dancersentertained the crowd with an energetic routinebefore the new look Red Bull Racing 2016 livery waspresented with a dramaticcrescendo.

At the heart of the new PUMA product designs is The Stampede - a graphic illustration ofcharging bullsthat features widely across the race suits, team wear, replicastyles and lifestyle collection. This printrepresents the strength anddetermination of Red Bull Racing, and brings a bold new look to the team for2016.

Underpinning this new partnership is PUMA and RedBull Racing’s desire to be FasterTogether, a unifyinghunger that drives both brands forward. With Red BullRacing, PUMA will continue to push the boundariesof product design andracewear technology in F1 through the multiple year partnership that willalways haveFaster Together at itscore.

Red Bull Racing driver Daniel Ricciardo said, “There’s always a buzz in F1 at this time ofyear andlaunching the new car livery, race wear and a new team look like wedid today gets the season started in afun way. It’s pretty cool to be withPUMA, they’re a brand who get who we are and you can see that in theproductdesigns revealed today. It’s a bit of anunderstatement to say I’m excited to drive the new car nextweek – I can’twait! I’m ready to work through the pre-season programme and then finally getracing inMelbourne.”

Red Bull Racing driver Daniil Kvyat added, “We’re all looking forward to the new seasonand the launchtoday was a really good way to start it. The new team kit andlifestyle look that PUMA has designed isgreat, and I think the fans will alsoreally like the replica wear we have this year. PUMA’s development intotheperformance and comfort of racewear is really impressive. We spend hours at atime in the car, often invery extreme conditions, so having gloves, suits andbodywear that protects you is so important for us.”

PUMA’s Global Marketing Director Adam Petrick said; “It’s fantastic to kick off our partnershipwith Red BullRacing through an event that represents both brands so well. PUMA enjoys many synergies with Red BullRacing, and there’s enormousenergy and excitement in both teams to bring our partnership to life inuniqueand creative ways – through product design, marketing and fan engagement. Our aim was to reveala new team kit and car livery in a way that breaks withtradition and we’ll continue to push the boundariesof this partnership throughthe years ahead.”

Red Bull Racing Team Principal Christian Hornersaid; “Seeing our new livery for thisyear alongside our

new teamwear from PUMA was a proud moment for us. PUMA havedone a very impressive job with thedesign of the team kit, replica andlifestyle product lines. There has been a lot of work behind the scenes togetready for this, and it has all paid off with today’s event which I think hasonly built our excitement for theseason ahead.”

Red Bull Racing fans will be able to see and buy thereplica and lifestyle collections from tomorrow, 18February at www.puma.com/redbullracing and in selected stores worldwide. Highlights include areversible Windbreakerfeaturing a tonal stampede mesh and the All Over Tee with a full body stampedeprint. The Ignite Stampede completes the look, a lifestyle trainer with thesame silhouette as the shoe wornby the team mechanics and featuring PUMA’sperformance running Ignite technology in the outsole forenhanced comfort.

Visit www.puma.com/redbullracing for more information on the full collection.

OVER PUMA

PUMA is een van de meest vooraanstaandesportmerken ter wereld dat schoeisel, kleding en accessoiresontwerpt enontwikkelt. In de afgelopen ruim 65 jaar heeft PUMA een traditie opgebouwd inhet ontwikkelen vansnelle product designs voor de snelste atleten ter wereld.PUMA biedt performance en door sport geïnspireerdelifestyle producten voor Voetbal,Hardlopen, Training en Fitness, Golf en Motorsport. PUMA werkt samen metberoemde designerlabels als Alexander McQueen en Mihara Yasuhiro voor hetontwerpen van innovatieve ensnelle designs voor de sportwereld. De PUMA Groupis eigenaar van de merken PUMA, Cobra Golf, Dobotex enBrandon. Hetbedrijf verkoopt zijn producten in meer dan 120 landen, heeft wereldwijd meerdan 10.000 mensen indienst en heeft zijn hoofdkantoor inHerzogenaurach/Duitsland. Kijk voor meer informatie op www.puma.com

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