Quattrocento brandbook 2015

´Take pleasure in your dreams.́Giotto di Bondone

About Our story ValuesSunwear

OpticalCatalogue Package Media 4—5Contents:

Contents

ABOUT OUR STORY VALUES CATALOGUE PACKAGE MEDIA

Our story ValuesSunwear

OpticalCatalogue Package Media 4—5About

Quattrocento reflects a sense of casual and contemporary

elegance, focusing on minimal design, fine materials

and perfect fit. Each frame is 100% handcrafted in Italy

and offered at a revolutionary price.

The word Quattrocento, in Italian means 400 which

refers to the glorious period of the Italian Renaissance

beginning in 1400’s, when the craftsmen and artists were

considered like modern day celebrities or superheroes.

Our studio is based in Milan, Italy where we design

and develop our brand with great energy, passion

and creativity.

ABOUT

Part

About ValuesSunwear

OpticalCatalogue Package MediaOur story 6—7

OUR STORYQuattrocento takes its roots from the Italian Renaissance

and introduces an original Pop-Renaissance interpretation

by combining a unique innovative approach

with noble values.

EUGENIO PUGLIESE /

CEO

AND BUSINESS

DEVELOPER

Born to a family

of opticians, has

always been

dreaming about

creating

the Quattrocento

concept since his

graduation at Bocconi

University in Milan.

SHARON EZRA /

DESIGNER

AND PRODUCT

MANAGER

4 years ago she

followed her

passion for fashion

and Italian tailoring

by moving

to Milan where she

fell in love with

eyewear thanks

to Quattrocento.Part

About Our storySunwear

OpticalCatalogue Package MediaValues 8—9

OUR VALUES:

Part

The opposite of mass production

Pop renaissance

Sexy price


OpticalCatalogue Package MediaValues 10—11

Quattrocento is all about the values of love and

craftsmanship, with the goal of preserving the Italian artisan

community that is unfortunately losing its relevance due

to the mass production in foreign countries.

Every pair is hand crafted using top quality materials

in order to create a beautiful long-lasting product.

Our laboratories are located in Cadore, Veneto, where

eyewear manufacturing tradition dates back. Our artisans

use a combination of traditional and innovative materials:

costume acetate made by Mazzucchelli, the authentic

Italian acetate manufacturer, and refined

stainless steel.

ITALIAN ACETATE BY MAZZUCCHELLI

COSTUME STAINLESS STEEL

CADORO, BELLUNO (ITALY)

PURE HAND CRAFTED

THE OPPOSITE OF MASS PRODUCTION


OpticalCatalogue Package Media 12—13

Pop Renaissance concept is inspired by the glorious period

of the Italian renaissance – 1400 where the Guilds were

Celebrities and Painters were Superheros. Quattrocento

eyewear collection is inspired by the Renaissance spirt

of art, architecture, music and inventions maintaining

the artisan tradition at its core.

Fresh color pallet, clean lines and the futuristic touch

create a strong impact that is harmonic, pop and edgy

at the same time.

Values

POPRENAISSANCE

14—15

ADVERTISING

CAMPAIGN



FINAL

CUSTOMER

PRICE

We value top quality, authentic design and an honest

transparent price. Each frame is designed in-house from

the first hand sketch to the final product.

We refuse to charge outrageous prices! our goal is

to offer a high quality glasses at an affordable price while

empowering the Italian artisans community.

SEXY PRICE

Values


Optical Package MediaCatalogue 18—19

CATALOGUE of OUR GLASSES

Quattrocento collection offers a wide-range of styles

divided into eyeglasses and Sunglasses for men

and women made with premium materials

and a perfect fit.

All frames are 100% handcrafted in Italy

SUNGLASSES OPTICAL GLASSES

Part

Pantos one Tomm Two

Gonzo

The Pilot

Office Spark

Fuoihi FptuiPilot One Rounded square ixstillce

Miss MorrisonBceyond tcepl

Twiggy Round

Twiice Vcentuap

SUNWEAR COLLECTION

p. 40—41

p. 32—33 p. 46—47

p. 50—51

p. 26—27

p. 36—39 p. 48—49

p. 44—45

p. 24—35

p. 34—35

p. 28—29 p. 42—43 p. 30—31

p. 22—23

Cuanta Pasion

Catalogue Package Media 20—21About Our story ValuesSunwearOptical

About Our story Values Package MediaCatalogueSunwear Optical 22—23

PANTOS ONE

REFINED ITALIAN ACETATE SUNGLASSES 100% HAND CRAFTED IN ITALY

ONE SIZE

UNISEX

48 22 140

POSSIBLE COLORS AND SHADES

PO-0106 SATIN BLACK FRAME

GOLDEN MIRRORED LENSES

PO-0101 SATIN BLACK FRAME

BLACK LENSES

PO-0202 TORTOISE SATIN FRAME

SMOKED BROWN LENSES

PO-0514 MATT BLUE FRAME

SKY BLUE MIRRORED LENSES

PO-2222 SATIN ROSE FRAME

FLASH PINK MIRRORED LENSES

PO-0307 HONEY MATT FRAME

SILVER MIRRORED LENSES

About Our story Values Package Media 24—25

TWIGGY ROUNDWOMEN

TR-1319 BLACK&SILVER FRAME

FLASH BLUE LENSES

TR-1123 GOLDEN & IVORY FRAME

WITH PLUM MIRRORED LENSES

TR-0707 SILVER STEEL FRAME


TR-0601 GOLDEN SATIN FRAME

BLACK LENSES

TR-0606 GOLDEN SATIN FRAME

GOLDEN MIRROR LENSES

REFINED ITALIAN STAINLESS STEEL SUNGLASSES 100% HAND CRAFTED IN ITALY

ONE SIZE

POSSIBLE COLORS AND SHADES48 22

CatalogueSunwear Optical

145


MEN

TOMM TWO

TT-0101 MATT BLACK FRAME

BLACK LENSES

TT-0514 SKY BLUE FRAME

FLESH BLUE LENSES

TT-0715 SILVER STEEL FRAME

DARK GREEN LENSES57 13



ONE SIZE


140


THE PILOTUNISEX

TP-0315 HONEY YELLOW FRAME

DARK BROWN ARMS

DARK GREEN LENSES

TP-0101 SHINY BLACK FRAME

DARK BROWN ARMS

SMOKED BLACK LENSES

TP-1615 SAND GREEN FRAME

DARK GREEN LENSES


ONE SIZE

50 22



140

About Our story Values Package Media

UNISEX

PILOT ONE

50 20



ONE SIZE

PLO-0606 SATIN GOLD FRAME


PLO-1101 IVORY&GOLD FRAME

BLACK LENSES

PLO-0620 GOLDEN FRAME

WITH SMOKED PLUM LENSES.

30—31CatalogueSunwear Optical

145

About Our story Values Package Media

TWICE VENTURAUNISEX


ONE SIZE

47 24


32—33

TV-0120 SATIN MATT BLACK FRAME

RED MIRRORED LENSES

TV-0221 SATIN TORTOISE FRAME

FLASH GREEN MIRRORED LENSES

TV-0215 SATIN TORTOISE FRAME

WITH SHADED BROWN LENS

TV-0801 TRANSPARENT CRYSTAL FRAME

BLACK LENSES

TV-0315 SHINY HONEY FRAME

DARK GREEN LENSES

TV-0807 TRANSPARENT CRYSTAL FRAME



140


B -1303 BLACK & SILVER FRAME

SMOKED BLACK LENSES

B -0107 MATT BLACK FRAME



BLACK LENSES



B -0606 GOLDEN FRAME

GOLD MIRRORED LENSES

B -0601 SATIN GOLDEN FRAME

BLACK LENSES

BEYOND STEELUNISEX

50 20



ONE SIZE


145


CP-1805 TRANSPARENT CRYSTAL FRAME

SKY MIRRORED LENSES

CP-0104 SHINY BLACK FRAME

CUBALT BLUE MIRRORED LENSES

CP-1801 TRANSPARENT CRYSTAL FRAME

DARK BLACK LENSES

CP-2507 HONEY TORTOISE FRAME


CP-1708 SHINY RED FRAME

MIRRORED RED LENSES

CP-1015 HONEY YELLOW FRAME

DARK GREEN LENSES

UNISEX

CUANTA PASION

REFINED ITALIAN ACETATE SUNGLASSES. 100% HAND CRAFTED IN ITALY

ONE SIZE

47 25



140


CP-2207 CRYSTAL ROSE FRAME

SILVER MIRRRORED ENSES

CP-0211 HONEY TORTOISE FRAME

LIGHT PURPLE LENSES

CP-0215 DARK TORTOISE FRAME

DARK GREEN LENSES

UNISEX

CUANTA PASION


ONE SIZE

47 25



140


O -0715 SILVER STEEL FRAME

DARK GREEN LENSES

O -1301 BLACK & SILVER FRAME

SMOKED BLACK LENSES

O -0514 SKY BLUE SATIN FRAME

FLASH BLUE LENSES

MEN

OFFICE SPARK

50 21



ONE SIZE


140


FF-0919 SATIN BLUE FRAME

SMOKED BLUE LENSES

FF-0101 SHINY BLACK FRAME

SMOKED BLACK LENSES

FF-0221 SATIN TORTOISE FRAME

DARK GREEN LENSES

FF-0211 DARK SATIN TORTOISE FRAME

LIGHT PURPLE LENSES

FF-0114 SATIN BLACK FRAME

SHADED DARK BLUE LENSES

MEN

FUOCHI FATUI


ONE SIZE

47 25



140


R -0108 CARBON BLACK FRAME

WITH MIRRORED RED LENSES

R -2401 BLACK & GOLDEN FRAME

BLACK LENSES

R -1914 NIGHT BLUE FRAME

FLASH BLUE LENSES

MEN

ROUNDED SQUARE

49 20



ONE SIZE


150


-0215 SHINY TORTOISE FRAME

DARK GREEN LENSES

-2317 SHINY TORTOISE FRAME

GOLD LENSES

-2311 BLACK AND TORTOISE FRAME

LIGHT PURPLE LENSES

-1401 SHINY BLACK & CRYSTAL FRAME

SMOKED BLACK LENSES

-2307 BLACK AND TORTOISE FRAME

SILVER LENSES

NAME OF THE MODEL

SIXSTILLE

REFINED CUSTOM ITALIAN ACETATE SUNGLASSES 100% HAND CRAFTED IN ITALY

ONE SIZE

53 15



140


G-0606 SATIN GOLDEN FRAME


G-0401 IVORY (LATTE) FRAME

BLACK LENSES

G-0106 CARBON BLACK FRAME


G-0101 MATT BLACK GRAME

BLACK LENSES

G-0620 SATIN GOLDEN FRAME

SMOKED PURPLE LENSES

GONZOWOMEN

55 16



ONE SIZE


140


MM-0602 GOLDEN FRAME

SMOKED RED GRADIENT LENSES

GENUINE LEATHER INSERT

MM-0103 SILVER STEEL FRAME

SMOKED BLACK LENSES

BLACK LEATHER INSERT

MISS MORRISONWOMEN

59 17


REFINED ITALIAN STAINLESS STEEL SUNGLASSES

GENUINE LEATHER 100% HAND CRAFTED IN ITALY

ONE SIZE


135


La Palma Quitos Sons

Rounded square Aurora

OPTICAL COLLECTION

p. 76—77 p. 78—79

p. 74—75 p. 72—73

CatalogueSunwear

Optical

Pantos one Tomm Two

Cat Metal

Office Spark Fuochi FatuiCuanta Pasion

Beyond Steal

Be Tondo

Twice Ventura

p. 68—69 p. 66—67 p. 70—71

p. 64—65

p. 58—59

p. 62—63

p. 56—57

p. 60—61

p. 54—55


PO-0500 SHINY BLUE

FRAME

PO-0200 SATIN TORTOISE

FRAME

PO-0100 SHINY BLACK

FRAME

PO-2200 SATIN ROSE

FRAME

PANTOS ONEUNISEX

REFINED ITALIAN ACETATE FRAME 100% HAND CRAFTED IN ITALY

ONE SIZE


CatalogueSunwear

Optical

48 22 140


TT-0700 SILVER

FRAME

TT-0500 SKY BLUE

FRAME

TT-0100 BLACK

FRAME

TOMM TWOMEN

REFINED ITALIAN STAINLESS STEEL FRAME 100% HAND CRAFTED IN ITALY

ONE SIZE


CatalogueSunwear

Optical

57 13 140


BT-0200 TORTOISE

FRAME

BT-0100 BLACK

FRAME

BT-1400 BLACK & CRYSTAL

FRAME

BT-0300 YELLOW HONEY

FRAME

BE TONDOUNISEX

50 20



ONE SIZE

CatalogueSunwear

Optical

145


CM-0700 SILVER

FRAME

CM-1100 GOLDEN & LATTE

FRAME

CAT METALWOMEN

54 17



ONE SIZE

CatalogueSunwear

Optical

145


TV-1800 CRYSTAL

FRAME

TV-0200 SATIN TORTOISE

FRAME

TV-0100 SATIN BLACK

FRAME

TV-0300 YELLOW HONEY

FRAME

TWICE VENTURAUNISEX



ONE SIZE

CatalogueSunwear

Optical

47 24 140


B -1300 BLACK & LATTE

FRAME

B -0600 GOLDEN

FRAME

B -0100 BLACK

FRAME

BEYOND STEALUNISEX



ONE SIZE

CatalogueSunwear

Optical

50 20 145


CP-0100 BLACK

FRAME

CP-0318 YELLOW HONEY FRAME

SUN REMOVEBLE CLIP

CP-1800 CRYSTAL

FRAME

CP-2500 HONEY TORTOISE

FRAME

CP-1700 SHINY RED

FRAME

CP-0200 DARK TORTOISE

FRAME

CUANTA PASIONUNISEX



ONE SIZE

CatalogueSunwear

Optical

47 25 140


O -0500 SKY BLUE

FRAME

O -0700 SILVER

FRAME

O -2000 BLACK & LATTE

FRAME

OFFICE SPARKMEN



ONE SIZE

CatalogueSunwear

Optical

50 21 140


FF-0200 SATIN TORTOISE

FRAME

FF-0500 SATIN SKY BLUE

FRAME

FF-0100 SATIN BLACK

FRAME

FUOCHI FATUIMEN



ONE SIZE

CatalogueSunwear

Optical

47 25 140


R -0100 BLACK

FRAME

R -1900 NIGHT BLUE

FRAME

R -2000 BLACK & LATTE

FRAME

ROUNDED SQUAREMEN



ONE SIZE

CatalogueSunwear

Optical

49 20 150


A-1700 BURGUNDY

FRAME

A-0800 CARAMEL COMBO

FRAME

AURORAWOMEN

55 18



ONE SIZE

CatalogueSunwear

Optical

140


LP-0400 LATTE

FRAME

LP-0800 CARAMEL COMBO

FRAME

LA PALMAWOMEN



ONE SIZE

CatalogueSunwear

Optical

140


Q -0900 BLUE COMBO

FRAME

QUITOS SONSNAME OF THE MODEL



ONE SIZE

CatalogueSunwear

Optical

140


OpticalCatalogue MediaPackage 80—81

Each and every pair of glasses comes with our beautiful

Pop Renaissance box, and a contemporary eye mask

all designed and produced in italy.

Handmade case made of premium quality eco-leather

comes with protective felt lining to protect the lenses.

PACKAGES TOGETHER CAN CREATE A UNIQUE WINDOW OR INTERIOR INSTALLATION

PACKAGE

ORIGINAL DESIGN PACKAGE

CLEANING ACCESORIES

UNIQUE SAFE AND ELEGANTCASE FOR THE GLASSES

Part



MEDIA

Part

ELLE ITALIA 10/2015

GRAZIA 04/2015

THE BLONDE SALAD 07/2015



MARIE CLAIRE 03/2015

VOGUE ACCESSORY04/2015

COSMOPOLITAN03/2015

VANITY FAIR 05/2015


OpticalCatalogue Package 4—5Media

TECHCRUNCH07/2015

BUSINESS OF FASHION07/2015

FORBES ONLINE01/2015

MEDIUM.COM07/2015

OFFICE:

Address: Milano,

via Gobbi 5, 20136 MI

Telephone: + 39 029 465 0508

E-mail: [email protected]

Telephone: www.4-q.com

EUGENIO PUGLIESE / CEO

Mobile: +39 339 429 0549


SHARON EZRA / DESIGN


Quattrocento brandbook 2015

Design

Transcript of Quattrocento brandbook 2015