J u l i e t t e V a n h o e k e

Portfolio 2015

about me

Hello i’m juliette !

I am French design student currently in my last year of a five years Master’s degree at l’Ecole de design de Nantes Atlantique. I am looking for an internship that would last between 4 and 5 months starting in June. I am a very curious person and I love to discover new things everyday, that is why I would like to join a multidisciplinary team in an agency working on various projects.

methodology

research and development

communicationproduct/servicedefinition

strategybuilding

I adapt the tools I use for each projects but I try to follow the same methodology to think the project through the end

strategy building

Watch work market Analysis internal Analysisexternal Analysis

Search for trends, technologies and needs

that could become business opportunities.

Look for informations about the market and

the competitors.

Analyse the opportunities and the threats of the market’s

environment.

Analyse the strengh and the weakness of

the company.

research and development

empathy enquiries

PersonasScenarios

Formal researchBrainstormmindmapping

Understand the needs, the issues, the wishes of the users by asking them and stepping into

their shoes.

Define users caracteritics, habits and actions to answer his

needs properly.

Search for every possible solution and structure them to find

the best ones.

Explore different shapes with drawings

and mockups.

product / service definition

user tests technical details

manufacturing process

Ask the users to check and rectify the

product’s usage.

Choose the right materials and manufacturing

process according to the usage, the price..

Define the assemblies, the mesurements

thanks to 3D models and plans.

communication

Product identity

Packaging Distributionnetwork

Adverstising

Define the world of the product through a name, a logo and

communicated values.

Work on the way the product is presenting in

stores.

Choose the right media of communication

and the good way to communicate the project.

Choose the right distribution network

and work on the sales interface.

projects

Design the interiors of the new platform combi 60 of the refrigerators Hotpoint

2013 - 12 weeks projectTeam of 2 peopleProduct and service

fridge issues

oDorSPreServAtion

HumiDity Hygiene

Nowadays, we encounter several issues with our fridge’s operation and our food’s preservation.

We want our fridge to keep our food fresh longer

Humidity can cause dysfunction, mold and bad preservation of food.

Fridges can host bad smells

We are concerned about having a clean fridge to store our food

natural remedy

85 millionS

2 000 61 %

People use more and more homemade and natural solutions to take care of themselves and of their home.

Is the annual sales turnover for

aromatic plants.

Is the number sold everyday of

essential oils bottles.Is the number of french people

practicing diy.

how to use natural process to solve fridge’s issues ?

Researches

Search for natural process and materials.

Usage scenario

Find how to integrate these process to the

fridge.

Brand image

Include brand’s values and codes to create an

aesthetic.

positionning

+ EcologicalThe material used in the fridge are all ecofriendly.

+ EconomicalBy using natural process to take care of your fridge you are consuming less energy.

+ Easy to useJust let the nature being active.

+ NaturalAll the activ products are 100% natural andnon-toxic.

Naturactiv

We made a drawer connected to fruits and vegetables

compartment where you can put zeolites which absord

ethylene and preserve fruits and vegetables from rotting.

kitcHen gArDen DrAWer

On the drawers handle you can find a place to put Active bags to help you fix issues you can find in your fridge.

Active bags are little bags with different herbs or stones

with essential oil that takes care of your fridge along your needs. They can be use to improve food preservation or prevent hygiene problems as bacteria, mold or odors..

Active Point SyStem

Active BAgS

Nature enters the fridge with a new material, more

hygienic and ecological. Bamboo is anti bacterial, strong, light, easy to clean and resistant to temperature change and humidity.

The fridge are sold with a kit where you can find

everything you need to use your Naturactiv Fridge and a little book with instructions and recipes.

StArter kit

BAmBoo SHelveS

Coming from the sides, the lightminimizes the shadows and offers

a better view of your food.

The light adapts itself to the seasonand becomes warmer or colder according the setting.

ligHt tHerAPy

Design a new tool to help the users exploiting the massive increase of content and services of connected TV.

2012 - 12 weeks projectTeam of 2 peopleProduct and interface

future of tv

APPlicAtion

cHAnnelS

internet

multimeDiA

With the arrival of connected TV, there is a massive increase of content that we can’t manage with the current interface and remote control.

TV become like computer screen. How can we manage internet website and functions ?

We can stock movies and pictures on our TVs. How can we organize and explore them?

How can we use TV and applications at the same time with sharing screen?

Many channels package are available. How to naviguate between them easily?

3d technologyThe democratization of 3D technology and its arrival in our living room can be an opportunity to control TV content.

In 2020 1/2 of tvs wIll use 3d technology

loW coSt 3D tv

3D WitHout glASSeS

3D content

Some asian brands have developed 3D at low price.3D becomes more affordable.

Some TVs are developing a technology to see 3D images without glasses

3D DVD, Vidéo Games and channels

brand choiceWe had to chose a brand to develop our product,

according to our positionning.

• Already use 3D technology in a interactive way with playstation videos games• Good quality of image.• Futuristic and innovating image.

how to use 3d technology to control tv content ?

positionning

Usage

Define simple and natural movements to control the TV content.

Product

Use usage scenarios and brand’s codes to create an

efficient product

Interface

Create a simple and intuitive interface.

This remote control with sensors helps you navigate into TV intuitively.You can control a 3D interface with 3D moves.

Volume controlChannel control

Tactile Keypad

Micro USB portfor charging

Power Button

Home / Return Button

the productSony space control is equipped with a tactile surface

for some control.

the usageSony space control is also equipped with multiple sensors

which analyse movements in a defined perimeter.

control movementYou can control the different applications and

content with only 4 simple movements.

exPlore

grAB move

Select

interfaceSony space control work with an interactive and

intuitive interface on your TV screen.

The differents functions are accessible at any time by «pulling» the toolbar.

toolBAr

interface

Application can easily be used at the same time as TV with an improved «sharing screen» function.

APPlicAtion

interface

The simplicity of usage of the interface allows to easily naviguate into multimedia content.

content exPlorAtion

Propose a new service to improve thermal comfort, energy consumption and customer support.

2014 - 2 weeks projectTeam of 2 personService

energy consumptionNowadays, energy consumption is a big issue in accomodations.

money loSSBAD inStAllAtion

lAck oF inFormAtion HeAt WASte

Inadapted installation can cause energy and money loss

of energy expenses are linked to heating installation

of housing in France are poorly isolated

People are misinformed about solution to improve their

energetic consumption

62 %

54 %

climAt lABelenergy lABel

Energetic consumption (KWh/ m2)

Based on previous electricity and gases bills.

Nowadays, diagnosis of energy performance are mostly made for selling or renting an accomodation as they are mandatory since 2007.As they are valid for 10 years, they are not often changed.

We have information about energetic performance of the house but no solution to improve it.

Annual impact of the energetic consumption on the emission of greenhouse gases

diagnosis of energy performanceRealized for saling or rent an accomodation it allow to know the level

of energy consumption of the house.

how can we use the dpe to build a service that improve energy consumption ?

positionning

Offer

Define customers needs to create adapted offers.

Scenario

Use usage scenarios to know how to set up the

offer.

Actors

Define the different actors involved and their

role.

Propose a set of services built around the diagnosis of energy performance to improve energy efficiency

of houses.

The installers place in the company is promoted thanks to his new skills.

upstream

The installer is trained to make diagnosys of energy

performance.

He also follows a training course to guide and advise

the clients.

He becomes a privileged intermediary between

Atlantic and the customers.

Clients who are concerned about saving energy, money and preserve the environment can subscribe to Synergie

in practice

If a client want to change his installation he can subscribe to

Synergie

He will be offered solutions according to his needs,

wishes and budget

In his contract Atlantic commits to several

guaranties and services and propose different

options along his projects.

Synergie inclued various services to facilitate the customer’s life and procedures.

in practice

Online he can check his energy consumption, manage his appointments, his finance,

his contract and projects.

He can also take part in the forum to give some advice or to find solution to his

problem.

If he decide to do some housework, his contract evolves and a new DPE

is made.

Thanks to the informations collected by the installer and by the customer area Atlantic can improve its services.

downstream

Thanks to the follow up the material can be collected and

upcycled.

Thanks to the feedback from the installers and the customers, the service can

be improve.

And new product can be created along their

needs.

Create a solution to answer a problematic about seniors.

I chose to work on family caregivers who take care of a member of their family affected by a disease which affect his autonomy and require a daily assistance.

2014 - 2 weeks projectPersonal workProduct and application

Family caregivers can face many problems

They are scared that an accident happen.

It’s hard for them to see their love one sick.

They can get sick as they neglect themselves.

They don’t have time for themselves.

caregivers issues

StreSS time conSuming

SADneSS FAtigue

Many services offered by connected objects could be use for improving family caregivers life.

Health mesurement could be used to follow the health of the sick

person but also of the caregivers to make him aware of his problem.

Telecare alarm can be used to reassure the caregivers and warn him in case of fall but also in case

of severe stress or other brutal health change.

Files sharing can be used to facilitate communication and

informations circulation. It could helps caregivers to exchange medical information but also

personal ones.

connected objects

Health measurement telecare alarm Files sharing

how new technologies can help family caregivers ?

positionning

Interview

Interview caregivers and professionals to understand

their needs.

Technical research

Search for technologies that could help solve their problems.

Usage scenario

Use usage scenario to define the function of the product and

the application.

Heartlink is a connected medaillon which :

+ Reassure family caregivers

+ Facilitate communication between caregivers

+ Make them aware of their difficulties

+ Create a link between caregivers and «helped» person

Plastic and aluminium caseWater and dust resistant

Magnetic and customizable cover

Sensors : ECG electrodes, 3 axes accelerometer

Bluetooth 4.0 Low Energy

Vibrator

Energy source : CR2032 Battery

Heartlink is a connected medaillon that you fix on your wrist with one of the provided bracelets.

the product

Look after your family

Be notified in case of accident

Be aware of your health condition

Share medical information

Simplified application for care professionals

But also good memories

Heartlink works with a smartphone application which collect, analyse and send the information given by the medaillon.

the application

other works

I organized and conducted several workshops, to help companies, individuals and organisations developing their projects.

workshops

Help young people to develop their solidarity projects by exploring new possibilities thanks to design tools.

Help a washable diaper company to communicate its service to the different

involved actors.

Help national accessibility network to define its role on

universal accessibility.

During my studies in Belgium I realized various objects as outdoor furniture, jewelry or houseware products.

miscellaneous

This bend’s tall curved back acts like a barrier against wind and offers the users an unexpected comfort from concrete furniture

This mail holder store and help you check all your mail

easily

This pendant contains blades with colorful graphics that

transform the classical pendant into an eccentric piece of jewelry.

Here are some projects I worked on during my internships.

internships

MORPH UK

During my internship I worked on various Joseph Joseph products as a bread bin, a broom and

dustpan, serving bowls or storage boxes

Pierre Vandel

During my internship I worked on industrial products for furniture hypermarket. I especially worked on

garden’s products.

j.vanhoeke@gmail.com+33 6 03 91 60 04