Pol Vanbiervliet Cisco "Social media voor B2B IT-bedrijven"
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Transcript of Pol Vanbiervliet Cisco "Social media voor B2B IT-bedrijven"
8/4/2019 Pol Vanbiervliet Cisco "Social media voor B2B IT-bedrijven"
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© 2011 Cisco and/or its affiliates. All rights reserved. CiscoConfidential 1
Thank you.
Remove the Barriers Between Space and Timehttp://www.youtube.com/watch?v=r1_QqxwFrYM
8/4/2019 Pol Vanbiervliet Cisco "Social media voor B2B IT-bedrijven"
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“Our data show that fully networked enterprises arenot only more likely to be market leaders or to begaining market share but also use management
practices that lead to margins higher than those ofcompanies using the web in more limited ways…”
McKinsey Global InstituteThe rise of the networked enterprise: Web 2.0 finds its payday JacquesBughin, Michael ChuiDecember 2010
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“ Agencies are uneducated, brands areuneducated…
There are no best practices, there are just
hunches about what will work. ”
Ian Schafer
CEO Deep FocusNew York TimesOctober 2010
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8/4/2019 Pol Vanbiervliet Cisco "Social media voor B2B IT-bedrijven"
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www.ciscolive.com
8/4/2019 Pol Vanbiervliet Cisco "Social media voor B2B IT-bedrijven"
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Public Q&A with Cisco CEO using Video + Twitter + Blog
8/4/2019 Pol Vanbiervliet Cisco "Social media voor B2B IT-bedrijven"
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Uses her Twitter Community of over 1.3M followers toAmplify Cisco’s voice on Cloud and Unified Computing
Share technology insights
Get feedback on her ideas and presentations
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Mexico
Winner: LifeAccount
www.cisco.com/iprize
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Traditional, physical eventTraditional, physical eventApproachApproachVirtual, Viral and Visual:leveraging socialmedia/virtual event
Virtual, Viral and Visual:leveraging socialmedia/virtual event
ApproachApproach
Required extensiveaudience travel to SanJose, CA
Required extensiveaudience travel to SanJose, CA
TravelTravelNone – saved carbonemissions equal to 188tons of coal
None – saved carbonemissions equal to 188tons of coal
TravelTravel
100+ attendance in 100countries100+ attendance in 100countries
SizeSizeGlobal – 7,000+attendance in 128countries
Global – 7,000+attendance in 128countries
SizeSize
$20,000+ in airport carservice alone$20,000+ in airport carservice alone
CostCostLess than ONE-SIXTH ofCRS-1 launch expenseLess than ONE-SIXTH ofCRS-1 launch expense
CostCost
87 articles, 135 pressattended events87 articles, 135 pressattended events
CoverageCoverage245 articles, 1000+ blogposts, 45M+ impressions245 articles, 1000+ blogposts, 45M+ impressions
CoverageCoverage
CRS-1 LaunchCRS-1 Launch ASR 1000 LaunchASR 1000 Launch
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Total volume of mentions
Blogs36%
Forumreplies
8%
MicroMedia47%
Other9%
Mentions by media type
0 5000 10000 15000 20000
Phone
Networking
ConfigurationSmall Business
Collaboration
Video
Certification
Virtualization
Volume of mentions by topic
Source: Ant’s Eye View w/Radian6 data
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
01-jul 08-jul 15-jul 22-jul 29-jul 05-aug 12-aug 19-aug 26-aug 02-sep 09-sep 16-sep 23-sep 30-sep 07-okt 14-okt 21-okt 28-okt
Earnings Umi LaunchUmi Launch
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http://www.youtube.com/watch?v=QUY9fr2ttqU
Social Mining
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Cisco Enters the Enterprise Social Software Market
Content
management
Social & network-
based auto-tagging
People, communities,
information, search
Click to:
call, IM, meet
Personal
dashboard
Directory
profile
Blogs, wikis,
forums
Video
Community
team space
UC-enabled
browser
Policy and
SecurityMicro-blogging
8/4/2019 Pol Vanbiervliet Cisco "Social media voor B2B IT-bedrijven"
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Be transparent about who you are
Take responsibility for what you post
Be professional and timely in your response
Support your opinions with facts
Admit when you make a mistake and promptly correct it
Don't post something that you do not feel comfortable saying faceto face
Add value, not noise
Be aware of laws regarding privacy, confidentiality, IP, libel,insider trading, and endorsements - read the Policydocumentation carefully
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Beginner
MarketingCommunications
Professional
Digital Marketer
Subject Matter Expert