Oscar Clark, Evangelist, Unity

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How To Make $1Million Without Making Your Players Cross Oscar Clark UnityAds & Everyplay Evangelist

Transcript of Oscar Clark, Evangelist, Unity

Page 1: Oscar Clark, Evangelist, Unity

How To Make $1MillionWithout Making Your Players Cross

Oscar ClarkUnityAds & Everyplay Evangelist

CONFIDENTIAL, INTERNAL USE ONLY

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SHOULD BANNERS BE BANNED?

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WHAT ARE YOU LOOKING AT?

https://danielgoodall.files.wordpress.com/2013/05/screen-shot-2013-05-26-at-10-29-49-pm.png

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INTERSTITIAL OR IN THE WAY?

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Overlay or Over The Top?

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AN OFFER YOU CAN REFUSE?

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CHOOSE TO WATCH & EARN

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RESPECTING YOUR PLAYERS

https://year5atbearwood.files.wordpress.com/2010/10/respect1.jpg

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DOUBLE REWARDS

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DOUBLE REWARDS

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PAY TO WIN

http://h1z1news.com/wp-content/uploads/2014/04/Pay-To-Win.jpg

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INTERSTITIAL

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FRUSTRATION AND RELIEF

http://ecx.images-amazon.com/images/I/31lTz395KrL._SY300_.jpg

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UNLOCK RETRY POINT

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UNLOCK RETRY POINT

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AVOID ECONOMY INFLATION

http://www.mccaffertyshort.co.uk/wp-content/uploads/2014/05/graph-up.jpeg

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EARN COINS IN GAME

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EARN COINS IN GAME

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EARN COINS (SPEND AS GATCHA)

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EXPECTATIONS OF VALUE

http://rudyloans.com/wp-content/uploads/2013/03/Pile-Of-Money.jpg

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REWARDS KEEP PLAYERS PLAYING

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WHAT ABOUT THE PLAYERS?

http://rudyloans.com/wp-content/uploads/2013/03/Pile-Of-Money.jpg

“We saw an increase in session length and daily session count, with no decrease in user retention”

Juha Matikainen

General Manager

Seriously

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MEANINGFUL REVENUE

CROSSY ROAD MADE $3 MILLION• (Just From Unity Ads on iOS in only 3 Months)

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Questions?

Oscar [email protected]

@Athanateus

Sign up and integrate today

http://unityads.unity3d.com