ORGANISCHE SOCIAL MEDIA ... Exact op social media (NL) 6 - ORGANISCHE SOCIAL MEDIA –DE...

download ORGANISCHE SOCIAL MEDIA ... Exact op social media (NL) 6 - ORGANISCHE SOCIAL MEDIA –DE SUCCESVOLLE

of 23

  • date post

    13-Jul-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of ORGANISCHE SOCIAL MEDIA ... Exact op social media (NL) 6 - ORGANISCHE SOCIAL MEDIA –DE...

  • De succesvolle strategie van Exact

    Margot Jonker – Social Media Specialist Exact BeNeLux

    ORGANISCHE SOCIAL MEDIA

  • © 2018 EXACT - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT2

    Introductie • Social Media @ Exact • Daling in organisch bereik • 3 manieren om succesvol je doelgroep te

    bereiken • MAXivatie van onze social media

  • © 2015 EXACT

    › Exact today

    1,400 Employees

    500 In technology

    400,000+ SMEs in

    100+ Countries rely on

    Exact software

    Financial and ERP software for SMEs and accountants in the Benelux

    Manufacturing Wholesale & Distribution

    The majority of our customers are active in

    Professional Services Accountancy

    #1

    1984 Founded in The Netherlands

  • © 2018 EXACT

    Social team Exact

    Luuk Langens

    Online Brand Specialist - Social media brand content

    - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT4

    Margot Jonker

    Boudewijn Pothoven

    Content Manager Mid Market - Social media content Mid Market

    Social Media Specialist - Social media Small Business & Accountancy content BeNeLux

  • © 2018 EXACT - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT5

    Social media performance

  • © 2018 EXACT

    Exact op social media (NL)

    - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT6

    • 145k impressies per maand • CTR 3% • Engagement rate: 3.7% (H1 – 2018)

    • 110k impressies • Interactieratio: 7.8% (H1 – 2018)

    • Bereik 45k per maand • CTR: 1.53% • Engagement rate 1.87% (H1 -2018)

    https://www.facebook.com/ExactWorld https://www.linkedin.com/company/exact/ https://twitter.com/Exact_NL

  • © 2018 EXACT

    Daling in organisch bereik - Facebook

    - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT7

    0

    2000

    4000

    6000

    8000

    10000

    12000

    14000

    2016 2017 2018

    Organisch bereik Facebook

    0

    1

    2

    3

    4

    2016 2017 2018

    Engagement ratio

    - 67% - 58%

    Conclusie: we moesten op zoek naar een andere manier om onze doelgroep te bereiken…

  • © 2018 EXACT - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT8

    Content

  • © 2018 EXACT

    Facebook content

    9

    Employee Desktop 1.90 K

    2.07 K

    Male User

    Female User “

  • © 2018 EXACT - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT10

    Employees Ambassadors

  • © 2018 EXACT

    Content van Exacters

    - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT11

  • © 2018 EXACT

    Interne activatie

    - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT12

  • © 2018 EXACT - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT13

    Partners Ambassadors

  • © 2018 EXACT

    Content van Partners

    - TITLE OF PRESENTATION14

  • © 2018 EXACT

    Partner activatie

    - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT15

  • © 2018 EXACT - TITLE OF PRESENTATION16

    Bereik je doelgroep via je doelgroep

    Cloud Award Campagne

  • © 2018 EXACT

    Cloud Award Content

    - ORGANISCHE SOCIAL MEDIA – DE SUCCESVOLLE STRATEGIE VAN EXACT17

  • © 2018 EXACT

    Groei in externe shares (2015-2017)

    18

    Exacters

    Extern

    67

    42

    52

    +750%

    Exact

    29

    58

    83

    135

    231

    357

  • © 2018 EXACT

    Groei in bereik

    19

    2015 2016 2017

    1.083.672

    284.132 1.488.702

    75 externe auteurs

    10 externe auteurs 99 externe auteurs

  • © 2018 EXACT

    Verhouding in bereik

    20

    50.5% Exact

    2015 2016 2017

    33.6% Exacters

    15.9 % Extern 48.4% Extern

    24.9% Exacters

    26.7 % Exact

    59.9% Extern

    22.7% Exacters

    17.4 % Exact

  • MAXivatie social Sponsorship

  • © 2018 EXACT

    Max Verstappen

    22

    2015 2016 2017

  • Vragen? Margot Jonker

    THANK YOU