Opening the Heart with Online Giving · Online Fundraising 15 Why Online Fundraising? •Online...

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www.NonprofitRD.com Opening the Heart with Online Giving An Action-Based Day to Multiply Your Results! Rich Dietz Nonprofit R+D [email protected] @nonprofitrd www.NonprofitRD.com/FB www.NonprofitRD.com/IN www.NonprofitRD.com/gplus

Transcript of Opening the Heart with Online Giving · Online Fundraising 15 Why Online Fundraising? •Online...

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www.NonprofitRD.com

Opening the Heart with Online Giving

An Action-Based Day to Multiply Your Results!

Rich DietzNonprofit [email protected]

@nonprofitrd

www.NonprofitRD.com/FB

www.NonprofitRD.com/IN

www.NonprofitRD.com/gplus

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Thank you to our sponsors

Partners

Patrons

FriendsO’Brien,  Tomchak & Company CharteredCertified Public Accountants

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Our Speaker

Rich DietzFounder of Nonprofit R+D - Technology Training for Nonprofit Professionals

Richard has over 20 years' experience working in and with a wide variety of nonprofit, political, and government organizations and holds a Masters in Social Welfare (MSW) from UC Berkeley.

You can find Rich on his website http://www.nonprofitrd.com or tweeting @nonprofitrd.

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Volunteers…

1. Name

2. Organization

3. Why are you here?

OR

What is your challenge with online fundraising?

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Agenda1. Overview of Online Fundraising

2. Website Fundamentals

3. Fundraising Campaigns

4. Storytelling

5. Email Marketing

6. Online Video

7. Future Webinars• The Art of the Thank You• Cultivating Donor Relationships

* Plus the bonus of the online course

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Our Goals Today

• Get you thinking about some new ways to improve youronline fundraising efforts.

• Present a “Buffet” of strategies, actions and tactics

• Get you to take action and test out some new ideas ASAP• No  campaign  is  ever  perfect  or  “ready”• Only way to improve is to get something out there and test• Pick one or two ideas and add them to your campaigns.

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Idaho Gives

• All of the strategies today can be used for Idaho Gives

• Specifically• Fundraising Campaigns• Email Marketing• Storytelling• Online Video

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Soap Box

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Text  Heavy  Slides…  oh  no!I promise I do not just read the slides

• Boring!

Why text heavy slides• You don’t  have  to  take  notes  – the info is there for you later• You can  focus  on  the  “ah-ha”  moments• They will still make sense 6 months from now

I am a teacher, not really a presenter• Want you to learn and take action

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What  you  talkin’  about  Willis?

SaaS, CRM, CMS

ROI, API, SEO

wysiwyg

Open-Source

Fundraising Platform

Blah, Blah, Blah

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Best Practices?

• A  “best  practice”  = what works in your org

• Its like a buffet• Try and few things • If it works, go back for more• If not, try something else

• Focus is on high ROI – Return On Investment is key– Probably not social media

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Off Soap Box

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1. Overview of Online Fundraising

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What is Online Fundraising?Online Fundraising is NOT

a Donate Button

We see Online Fundraising as: a coordinated, multi-faceted process of soliciting donations using online tools, including but not limited to websites, email, Search Engine Optimization (SEO), video, social media, etc.

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Why Online Fundraising?• Online giving is the fastest growing channel

– Growing fastest for small organizations

• Double digit growth year over year since 2009 (13-75%)

• 87% of orgs had at least one online gift of $1,000+

• 65% said they will make an online gift this year– Young donors (86%), 35 – 64 (68%), Over 65 (53%)

• Direct mail donors – 29% made their gift online

• 26% who gave via mail said they were going to give LESS this way in 2011

www.cygresearch.com/download www.onlinegivingstudy.orgwww.millennialdonors.com blackbaud.com/onlinemarketingstudy

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Compare to Other Industries

• 94% of internet users shop online

• Airline tickets

• Online/Digital music • The Hockey Stick• 1st billion songs sold in 1,033 days• 5th to 6th billion songs sold in 202 days• Now 1billion about 30-40 days

• 15,000 per minute

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Online vs. OfflineBut….  Isn’t  “relationship  fundraising”  more  effective?

Yes it is!

Online is still all about relationships• We use technology to leverage our time and effort• Still building strong relationships and engagement• Much easier then taking all donors out to coffee

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Strong Foundation

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Maslow’s  Hierarchy  of  Needs

http://en.wikipedia.org/wiki/Maslows_hierarchy_of_needs

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Online Hierarchy of Needs

Need a strongFoundation

*E.T. = Emerging Technologies

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Tools: The Foundational FourYou only need four tools to run a solid online fundraising campaign:

• Place to make your case – website

• Way to take money – donation form

• Way to connect – email marketing

• Way to track results – online analytics

Start where you are!

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2. Website Fundamentals

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Direct Response Website

We  are  not  talking  about  “brochure  websites”• 5-10 pages, static, boring, does not lead to action

We  are  focusing  on  a  “Direct  Response  Website”• We want folks to take an action –signup, donate, call, register, etc.

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Website Fundamentals

1. Most Wanted Response2. Prominent Donate Button3. Capture Email4. Simple, Clear Navigation and Design5. Social Media Sharing6. Images and Video7. Simple Donation and Registration Process

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1. Most Wanted Response (MWR)

What do you want folks to do when they reach your site?• Who visits your site• What are they looking for• What do you need them to do

Too many choices = No action (Jam Study)• V2 – samples but no purchase

Make those actions easy to find• Above the fold• Big buttons or easy to find pathways

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1. Most Wanted Response (MWR)

www.bestieswithtesties.org

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1. Most Wanted Response (MWR)

www.littlereddoor.org

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2. Prominent Donate ButtonCould be your MWR

Big, bold and easy to see• Don’t  make  supporters  work  for  it

On Homepage and EVERY page• Every click loses conversions• Where’s  the  checkout?

Strong Call To Action (CTA)• Weak – “Click  here”• Stronger – “Help  ___  Today”,  “Make  a  difference”

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2. Prominent Donate Button

www.coloncancerpreventionproject.org/

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3. Capture Email

#1 way to raise money and engage your audience  online…still

– Email >> Landing Page

Opt-in box– Incentive to sign up– What’s  in  it  for  them?

Easiest way to connect and follow-up– 7 touches – marketing principle– Follow up can be very effective – progress, success, more help

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3. Capture Emailwww.greenpeace.org/usa/en/

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4. Simple, Clear Navigation & Design

Navigation– Must be by user focused and not by department– Focus on the most important things you need your visitors to

KNOW or DO (MWR)

Design– Goolge/Facebook vs. crazy clutter sites– Avoid clutter– Don’t  make  your  visitor  think…

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4. Simple, Clear Navigation & Design

www.iesabroad.org

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5. Social Media Sharing ButtonsAllow supporters to spread the word

– Let them share in the ways they want to share (options)

Social signals are key with Google now

Simple “Tell a Friend” Button– Add a strong call to action for them to do it

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5. Social Media Sharing Buttons

www.hcz.org

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6. Images and VideoBest way to tell a story

– Much easier to create the emotional connection– Utilizes more senses

Most likely to be shared– 5-10x more shared over text– More  likely  to  “go  viral”

50x easier to get page 1 ranking with video– Forrester Research

*Deal on stock photos – www.NonprofitRD.com/photos

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6. Images and Video

cej-oregon.org

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7. Simple Donation/Reg Process47% of donors give up before they have made a donation because the online journey is not intuitive and engaging(http://www.nomensa.com/about/news-items/charities-fail-make-online-impact)

• Shorter is better

• Suggested giving amounts

• Donation  levels  that  show  “impact”

• Strong single call to action

• Form should be embedded on your website• At very least it should look like your website

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7. Simple Donation/Reg Process

www.napervillehumanesociety.org

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7. Simple Donation/Reg Process

DoctorsWithoutBorders.org

Many best practices used here

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8. Website AuditGet honest feedback of your website now

– Volunteers, board members, family members, etc.– UserTesting.com– This will be your pre-test / starting point

After you implement some of these changes do a post-testIdeas for audit

– Ask them to donate– Ask them to sign up for your email list– Ask them to describe what you do– Ask them what they think you would like them to do on

the site– Ask them to find ___________

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Website Audit Questionnaire

Download with the slides:

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** Action-Based Learning **

Activity / Worksheet

What is your Most Wanted Response?• Homepage• Landing page

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3. Fundraising Campaigns

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Fundraising Campaigns

THE key to online fundraising.. Or any fundraising for that matter

Fundraising Campaigns are the framework• You could run a successful campaign with just this info • Other Strategies and Tactics can then be added to this framework

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Definition: Fundraising CampaignMost definitions something like:“a  campaign  to  raise  money  for  some  cause”

Our definition:“A  coordinated  series  of  actions  that  utilize

• a specific goal• a clear call to action• a sense of urgency (Timeline), • a compelling story, and• part of a larger supporter cultivation system

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Our DefinitionCoordinated series of actions

• Not a donate button or a single email• Multi-appeal (7 Touches)

Specific Goal• Focus should be on a specific program or need• Monetary goal should be relevant to the need

• Not just a number, but what that number will mean

Clear call to action• What do you want them to do?• Tied to the specific goal

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Our DefinitionSense of urgency (Timeline)

• Don’t  let  them  put  it  off  until  later• Ex:    If  we  don’t  raise  the  money  by  Aug.  1st,  then  we  can’t  launch  this  school year

Compelling Story (Storytelling)• Stories increase emotion and donations• Tie the story into all communications

Part of larger supporter cultivation system• The donation is only a small part of the Fundraising Campaign• Continuous follow up and engagement – Long term benefits

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** Action-Based Learning **

Activity / Worksheet

Campaign Planning Worksheet

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4. The Power of Storytelling

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Stories are memorable

Stories are easier to remember• This is how history was handed down for generations

Memorable stories also drive action • Made to Stick - Heath brothers• Easily  show  “What  you  Do”• Provides the motivation to do it• Eg. / Jared for Subway

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Stories are compellingCampaigns  (with  stories)  are  compelling…  

• Donation pages are not

What donors want to hear about:• Organizational Impact (80%)• Success Stories (74%)• More details about the organization (71%)• Info on financial accountability (43%)

Community Philanthropy 2.0 survey

Childhood Hunger vs. four-year old Marie

http://www.austinfoodbank.org/hunger-is-unacceptable/http://www.austinfoodbank.org/hunger-is-unacceptable/

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Stories = Passion

Inspire supporters with passion• Get a nonprofit person talking about successes – Passion• Ask them to write an email – Boring• Also get stories from supporters, volunteers, clients, etc.

Always write your won content

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danariely.com

Stories = Emotion & ConnectionStories create an emotional connection

• Emotion >> Rationality• Buy based on emotion / Rationalize it later with facts

People give to People (animals too)• Individual stories are more effective• Late night infomercials• Childhood Hunger vs. six-year old Marie

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Emotional Connection

Its all about the story• Individual stories more effective• Personal connection• Emotion = Action• Emotion >> Rationality

Video can do this easier than other mediums

• Reading vs. watching/listening

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Stories  can  show  the  “Why”

A Reason Why• Xerox study, Langer, Blank, and Chanowitz (1972)

• Cut in line to make copies

• 60% --->  93%  using  only  “because”

• A good reason was about the same

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Why is Compelling

Simon Sinek – Why is compelling and gets action• MLK – “I  have  a  dream”  not  “I  have  a  plan”• Apple – “Think  Different”

• We challenge status quo.. We just happen to make great computers…wanna buy one?

• Simon Sinek: How great leaders inspire action (TED Talk)http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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How to Tell Your Story

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Types of storiesThe Success Story

• #1 best way to start• Best way to show what you do and WHY

The Why We Do What We Do• Simon Sinek video• What makes you remarkable (Purple Cow)

Staff Stories• Show the passion• Why are they here and what do they do• Testimonials from clients / success stories

Cautionary Tale• What  can  happen  if  we  don’t  do  what  we  do• Working together we can keep this from happening

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10 Immutable Laws of Storytelling

1. Stories are about people• No matter what the topic, relate back to people (or animals)• All about the individual, give them a name• Eg./ Policy think tank – laws still effect people

2. The people in the story have to want something• Gives them a reason to care and follow the story• Avoid the passive voice, all about action

3. Stories need to be fixed in time and space• Gives audience their bearings so they can paint the picture• Today, last week, 5 years ago -- Boise, New York, California?• Bonus – tie the story into current headlines or community issue

Source: The Ten Immutable Laws of Storytelling,Free Range Thinking by Andy Goodman, June 2007

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10 Immutable Laws of Storytelling

4. Let characters speak for themselves• Lends authenticity and connection

5. Audiences bore easily• Hook them right away, like an action movie• Make  them  want  to  know  “How  is  this  going  to  turn  out?”

6. Stories speak the audiences language• Use the words and tone that your audience will understand

7. Stories stir up emotions• Remember, its emotion first -->> then rationality• You need to get above the noise, emotion is the hook

Source: The Ten Immutable Laws of Storytelling,Free Range Thinking by Andy Goodman, June 2007

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10 Immutable Laws of Storytelling

8.  Stories  don’t  tell  – They Show• Paint a vivid picture, as if they are right there• Share all 5 senses• Use photos and video• May need help with this one

9.  Stories  have  at  least  one  “moment  of  truth”• The  moral  of  the  story  is  ……..• We all want to see the insight, the truth, and how it applies to us

10. Stories have a clear meaning• What was this story all about?• If  the  audience  can’t  answer  that  question  then  you  did  not  do  your  job

Source: The Ten Immutable Laws of Storytelling,Free Range Thinking by Andy Goodman, June 2007

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How to Use Your Stories

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Use  them  everywhere…Website

• The home base for everything you do online• Drive all traffic back to your site and • Tell the story there

Email• Use email to peak the interest, get the click• Monthly newsletters no longer work – too much content, no time• Tell stories over multiple emails

Social Media• Gives you something to talk about, people want to hear about• Again, peak interest, get the click

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Use  them  everywhere…

Video• Best way to tell a story, uses more senses• More likely to be shared and consumed• 600% more effective than print alone (Wharton School of Business)

Events• Continue the story at the event• Maybe even have the hero speak at the event!

Across  all  channels….  Same  stories• Keep the conversation intact

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Austin Humane Society

www.austinhumanesociety.org

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Campaign for Equal Justice

cej-oregon.org

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US Holocaust Memorial Museum

rememberme.ushmm.org/

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** Action-Based Learning **

Activity / Worksheet

Create a Story

Use the10 Immutable Laws of Storytelling

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10 Immutable Laws of Storytelling

1. Stories are about people2. The people in the story have to want something3. Stories need to be fixed in time and space4. Let characters speak for themselves5. Audiences bore easily6. Stories speak the audiences language7. Stories stir up emotions8.  Stories  don’t  tell  – They Show9.  Stories  have  at  least  one  “moment  of  truth”10. Stories have a clear meaning

Source: The Ten Immutable Laws of Storytelling,Free Range Thinking by Andy Goodman, June 2007

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5. Email Marketing

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Email is Still #1Many  new  “tools”  in the press

Email still takes the prize

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Why Email Marketing?

Email is still the most effective method• 69% prefer electronic over print communication

• Cygnus Donor Survey

Email fits perfectly into • Fundraising Campaigns• Follow Up strategies

Relatively inexpensive

Start capturing emails now!

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Building Your List

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No Magic Bullet

There is no one single tactic that will fill your list

The key is• Consistency• Multiple approaches

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Ideas to Grow Your Email List

Quick Ideas1. Make it easy2. Tell-A-Friend3. Event registration forms4. Add to paper forms

Plus…

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Sign up form on your siteAdding an opt-in box to your website

• Email provider can give you the code to do this

Where should you put it? Everywhere.• Sidebar is a great start• Homepage• About page, program pages, etc.• Boom bar / hello bar

Add an opt-in box below your content• If they read to the bottom, they like the content• Get them to sign up right then

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Incentives for Sign UpNeed a strong reason WHY

• What are the benefits for THEM, not you

Bribes, Gifts, Downloads• Give them that little extra for signing up

Ideas for incentives• How-to, white paper, infographics, email series• T-shirt, bumper sticker, yard sign• Videos, success stories, updates• Matching Gifts - $1 for every signup• Get creative!

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Run a ContestSign up / spread the word.. Win prizes

• I did this with RaffleCopter.com• Its fun and gives a reason to talk about it

Super simple version• Raffle based on all current signups• Reward new and current subscribers• Encourages them to stay on your list

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Email SignatureHow many emails do you send per day?

• Why not use those opportunities

Add links to your signature• Very easy to do• Can change as often as you like• Email opt-in, upcoming event, etc.

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Email Best Practices

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#1 Rule – No SpammingOnly email to Confirmed Opt-ins

• Spamming can do more damage than good• Lost account or bad reputation

Quality over Quantity• I prefer double opt-in• Goal is not a huge list• Better to have a small responsive list

Not building an email list• Building a relationship with people on your list• Eg./ Personal stories increase engagement

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Test, Test, TestBest Practices are a start

• A  “Best  Practice”  is  what  works  for  YOU  and  your  organization

Testing is the only way to find what works• The Obama Campaign – tested everything• Many surprises -- “Hey”

Ideas to test• Subject lines, layouts, graphics, calls to action, bribes, etc.• Each idea we discuss could have multiple versions or tests

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Write Awesome Content

More spam please!? No thanks.

Write from a personal point of view• People want to connect with real people• Coffee with a friend• Eg/ My last newsletter, told a personal story

• More positive comments than ever

Use  “You”,  not  “We”• More conversational - Makes them a part of the story

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Monthly Newsletter - #FAIL

Monthly newsletters no longer work• Too much content, lost in the inbox• Need shorter, engaging content• Tell stories over multiple emails

Easy  to  digest  /  “Scanable”

Get the click• Don’t  put  the  whole  article,  click  to  read  more• Video will have the highest click-through rates (3-5x higher)

Single Call to Action in every email

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Frequency

Don’t  fear  the  unsubscribe• Probably not going to be supporters anyways• May not happen anyways –• Case study – High vs. Low Frequency Emails

• High Frequency Emails had:• 23% more money• 31% less unsubscribes

More  frequent  “asks”• Not always for money – build a relationship• Other small favors and actions

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Best time to send?

It  Depends…

• Really need to test this with your audience

• Weekday usually better than weekend

• 10am usually better than 9am

• Midweek usually better than Monday/Friday

• Try different days and times and track

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Subject LinesKeep it short

• Around 30-35 characters, or it gets cut off• Need shorter, engaging content

Avoid the spam filter• Avoid  ALL  CAPS,  symbols,  “free”,  too  many  !!!!!!!!• Spam filters are based on formula• Too many points and you are spam

Change it up• Don’t  use  the  same  subject  on  every  email

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Subject LinesRelevant and enticing

• Literacy eNews – January 2011, OR 5 tips to create a life long reader

Catch their eye• Be a little different, but not too much• Try one !, or other symbol• Ask a question or be a bit controversial• Use verbs and actions

Test, Test, Test• Only way to know for sure• Obama campaign was always testing• The  famous  “Hey”  subject  line

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Welcome Series

Series of emails automatically sent• New  subscribers,  new  donors,  new  volunteers…  get  creative!• Automated with your email provider (constant contact, mailchimp, etc.)

Excellent Engagement• Allows them to get to know you better over time / Increase touch points• 4x more opens, 5x more clicks – Experian Marketing Services

Ideas• Don’t  ask  for  money  again  right  away• Don’t  bore  them• DO  tell  them  more  about  your  work,  staff,  clients  and  especially…• Success stories

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6. Online Video

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Why Online Video

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Why Online Video?More affordable and easier than ever

• Flipcam or phone, upload to YouTube

Best way to tell a story• Easily create that emotional connection• Utilizes more senses

More Effective• Wharton School of Business study showed marketing with video to

be 600% more effective than print alone• Videos shared 12x more than links and text posts combined

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Why Online Video?

More likely to be shared• 5-10x more shares than text alone• More  likely  to  “go  viral”

Search Engine Optimization• 50x easier to rank on page 1 (Forrester Research)• Video graphic in search results – higher clicks

YouTube• #2 search engine • Over 3 billion views per day• People love to watch videos

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Online video and social media

Joined at the Hip• Online video IS social media• The Big 3 – Facebook, Twitter and YouTube• YouTube – Channel, subscribers, friends, comments

Video gives you something to talk about

Google loves it• In fact they own it• Video ranks much faster than written content• Videos are 50x easier to rank in Google (Forrester Research)

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Emotional Connection

Its all about the story• Individual stories more effective• Personal connection• Emotion = Action• Emotion >> Rationality

Video can do this easier than other mediums

• Reading vs. watching/listening

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Online Video Basics

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Online Video BasicsNeed Sound Fundamentals FIRST

• Online Hierarchy of Needs

What are you hoping to accomplish with video?• Leads, build email list, awareness?

KISS - Keep It Simple Stupid• Keep it Short – under 2 min. for most• Keep it Simple – one main topic

Call to Action

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How to get better at video

Do more video• Only way to improve is to try

Watch other videos, imitate

Lights. Camera. Help.• http://lightscamerahelp.org/• Great resources and training

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Creating an Effective Video

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PlanningWhat is the story/message you want to tell

• What do you want to say?• What is the objective/goals• Why should it be told• Who wants to hear about it (audience)• What makes it unique

How will you use the video?

How will you distribute the video?

What  is  your  “Call  to  Action”

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Production

Plan the Shoot• Timeline, questions, list of shots needed

Shoot more than what you need

Call to Action

Have Fun! It shows on film.

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Editing

No  edit  version  or  “Fancy”?

Software• iMovie (Mac) • Windows Movie Maker 2011 (PC)• YouTube for basic editing

Test and experiment (Have Fun!)

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Hosting your videoStart with YouTube

• Easy to use and get started• Upload  and  grab  the  “embed  code”• Its free• Nonprofits get a Premium Channel for free too!• http://www.google.com/nonprofits/

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Video Project Ideas&

What to Do With Video

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Ideas for Projects

Testimonials / Client Stories

“The Interview” – Staff, testimonial, State Rep.

Video Tour of Office / Staff

Seminars / Trainings

How To / Tips35 million searches each month on YouTube for “how to” videos

Video Annual Reports

Music Video / Promo – Animoto.com

Holiday Messages

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What to do with videoIncorporate into your current marketing

• Website, Newsletter, Flyers, email signature

Blog, tweet, facebook• Reason to post, Most clicked on posts

Search Engine Optimization (SEO)• Videos rank very quickly (Google loves em’)• Keyword optimization - Great source of backlinks

Email Marketing• Very high click-through rates

Video Donation Page• Show video right on the donation page – Keep the emotion

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Video Examples andCase Study

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Video Examples

www.austinhumanesociety.org

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Video Examples

cej-oregon.org

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On the Scene Videos

You can get these anywhere, anytime –just need a phone or flip cam.

Example – TAPE.org Interview with Rep. Maldonado

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Case Study

Final email of End of Year Campaign

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Case Study - Video

Results

• Landing page #4 most visited for Dec

• Much  higher  “avg.  time  on  page”

• Video link most popular click-through by far

• Click-through % higher in 2010 for the final Year End

• 37% click-through from landing page to donation form

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** Action-Based Learning **

Activity / Worksheet

Create, Upload and Share Online Video

• Record video• Download to computer• Upload to YouTube• Share on your blog / Social media

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Idaho Gives

Brainstorming Session

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Idaho Gives

• All of the strategies today can be used for Idaho Gives

• Specifically• Fundraising Campaigns• Email Marketing• Storytelling• Online Video

How will you use the info from today?

Questions?

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Idaho GivesInitial Planning

• Choose messaging platforms• Create  “seed”  web  content  (schedule  it)• Communications calendar• Matching donors?

Build Your Base (like now)• Goal is to build audience (FB, Twitter, email, etc.)• Recruit advocates and volunteers

• Current supporters best place to start

• Ask  them  to  spread  word,  create  “share  teams”,  etc.

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Idaho Gives

Plan activities and actions for supporters• The easier you make it the more likely they will act• Social media sample posts / Sample emails• Ads, press releases, blog posts, etc.

Live events• Have shown to be very successful in other cities• Keep it simple and relevant to your cause

• Coffee / Happy hour with board members• Backstage tour / Office party• Get creative

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Idaho Gives

The Big Day• Set up Headquarters• Schedule posts and assign follow up• Provide real time updates

• Thank supporters• Talk about events, goals, updates• Ask supporters to spread the word.. Again

What about my normal donate button?

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Idaho Gives

Follow up• Webinar – May 14 – Donor Cultivation• More important that initial gift• Thank all supporters / volunteers

• Thank them right away• Thank them again in a week, with update / impact• Thanks them again in 3-4 months

• More Strategies on the webinars

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Idaho Gives

How will you use the info from today?

Questions?

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Action Steps

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Action StepsCommit to doing Online Fundraising

Identify and set up a fundraising campaignEmail > Landing page > Donation Form > Follow up

Select a few strategies or ideas and test

Take action, collect results, evaluate results

Take another action

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What’s  Next?

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Sign Up Online

Get updates about our upcoming webinars and get our 5 part e-course:

NonprofitRD.com/of101

Or leave your name and email up here.

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Webinars

Social Media + The Art of the Thank You April 16

Cultivating Donor RelationshipsMay 14

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Online Course - FREEOnline Fundraising Bootcamp

For NonprofitsSells for $197 – Free for attending today

www.NonprofitRD.com/heartfree(Offer closes on 4/15 – Sign up today)

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@nonprofitrd

www.NonprofitRD.com/FB

www.NonprofitRD.com/IN

www.NonprofitRD.com/gplus Rich [email protected]

Online Fundraising Bootcamp – private link:www.NonprofitRD.com/heartfree