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3. Indelingen van kleur !",+!E%&<9&$/=/4&>&$!F9!7+-&%%*!&%002'+!-H-&+5+*!25!++*!(*3+0(*8!&+!5%,+*!4229!,0+E9#!<2&!0%%&!(*!3+!T(33+0++E6+*!8(*8!5+*!+9!4%*E(&!3%&!%00+!,0+E9+*!8+0(),6%%93(8!6%9+*U!oW!3%&!+9!5%%9![[*!+1@&+!,0+E9!6%-!Y6(&U!9223!2W!8++0ZU!6%%94%*!3+!%*3+9+!,0+E9+*!3%*!++*!-229&!89%3%&(+-!6%9+*#!P223!8203!%0-!++*!,2E3+!,0+E9!+*!70%E6!%0-!++*!6%95+#!]2!@(+03!+4+*++*-!O+2*%932!3%!N(*1(!'(1@!%0!7+'(8!5+&!@+&!2*3+96+9:!,0+E9U!5%%9!22,!S2+&@+!(*!'()*!6+9,!K]E9!p%97+*0+@9+M#!L+&!7+39()W!^95-&92*8!A#N#!-1@9++W!3%%924+9!@+&!4208+*3+!-&E,B!gL()!@(+03!'(1@!4229*%5+0(),!7+'(8!5+&!@+&!+WW+1&!4%*!,0+E9#!?%%9E(&!(-!(*5(33+0-!3+!,0+E9+*:-H1@2028(+!2*&-&%%*#!S2+&@+!8(*8!E(&!4%*!'+-!W+00+!7%-(-,0+E9+*B!:E9:+9U!29%*)+U!8++0U!892+*U!70%E6!+*!922370%E6#!?+!24+98%*8+*!&E--+*!3+'+!7%-(-,0+E9+*!42953+*!++*!322902:+*3+!,0+E9+*1(9,+0#!T%%9!S2+&@+!2*&6(,,+03+!*28!8++*!+1@&!,0+E9+*-H-&++5k#"a!!Q*!"nf"!2*&6(+9:!R2@%**+-!Q&&+*U!2:!++*!-229&8+0(),+!5%*(+9!%0-!S2+&@+U!++*!,0+E9+*1(9,+0#!L(+97()!8(*8!@()!E(&!4%*!++*!-H-&++5!4%*!39(+!:9(5%(9+!,0+E9+*B!8++0U!9223!+*!70%E6U!+*!39(+!-+1E*3%(9+!

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!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"/!A92+,U!R2-!4%*!3+*!+#%U!"##$%&''$U!:#!"b/X"b>!!YL#"aZ!

! *%!

4. Semiotische studies over kleur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i&(*&U!:EE9@+(3U!523E0%&(+!+*!3(WW+9+*&(%&(+#!?+!++9-&+!39(+!0()*+*!7+c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i82E3!+*!6(&i'(04+9!6293+*!(*!2*'+!6+-&+9-+!1E0&EE9!%0!-(*3-!"/Ca!8+79E(,&!4229!3(&!-H-&++5#!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!";!A92+,U!R2-!4%*!3+*!+#%U!"##$%&''$U!:#!"d/!!YL#"aZ!">!A92+,U!R2-!4%*!3+*!+#%U!"##$%&''$U!:#!"d/X"d;!!YL#"aZ!

! *&!

Q*!3+!";+!++E6!@+77+*!,0+E9+*!++*!-H5720(-1@+!7+&+,+*(-!8+,9+8+*#!V29-:92*,+0(),!6%9+*!3+'+!%W8+0+(3!4%*!@+&!5%&+9(%%0!6%%94%*!3+!,0+E9!6%-!8+5%%,&#!L+&!9223!4%*!3+!:E9:+9-0%,!6%-!'2!3EE9!3%&!@+&!8+%--21(++93!6+93!5+&!,2*(*8+*!+*!,%93(*%0+*#!?+!,0+E9+*-H5720(+,!(-!3%%9*%!4+9%*3+93!3229!3+!82+3,2:+9+!5%&+9(%0+*!3(+!6+93+*!2*&3+,&!25!,0+E9+*!&+!5+*8+*#!"C!!

L+3+*3%%8-+!@E(--&()0+*!5%,+*!*28!%0&()3!8+79E(,!4%*!3+!12**2&%&(+-!4%*!,0+E9!2:!++*!5%*(+9!3(+!4+98+0(),7%%9!(-!5+&!3+'+!@+9%03(+,#!P223!4+96()-&!*28!-&++3-!*%%9!4EE9!+*!6293&!3229!3+!79%*36++9!8+79E(,&!%0-!-(8*%%0,0+E9#!?+!4+96()'(*8!7()!3+!923+!40%8!%0-!-H57220!4%*!3+!9+420E&(+!(-!2*3E(3+0(),+9U!253%&!)+!3%%94229!3+!8+-1@(+3+*(-!4%*!3+!p9%*-+!9+420E&(+!52+&!,+**+*!25!@+&!&+!7+89():+*#!L(+97()!(-!*E!+1@&+9!6+0!82+3!&+!'(+*!3%&!3+'+!7+&+,+*(-!4229!9223!49()6+0!E*(4+9-++0!(-!8+6293+*#!P223!6293&!2#%#!8+79E(,&U!'2%0-!(,!++93+9!@+7!8+'+83U!3229!3+!-21(%0(-&+*!+*!(*!@E*!-H57220B!3+!923+!&25%%&#!!L+&!9223!4%*!++*!0(+4+@++9-7++-&)+!8++W&!%%*!3%&!'+!8(W&(8!'()*!4229!428+0-U!++*!'28+*%%53+!6%%9-1@E6(*8-,0+E9#!V2,!@(+9(*!@++W&!3+'+!,0+E9!3E-!++*!WE*1&(+#!A+&+,+*(--+*!4%*!,0+E9!,E**+*!3E-!%W8+0+(3!'()*!4%*!3+!3+-7+&9+WW+*3+!:0%%&-!6%%9(*!3+!,0+E9+*!(*!3+!*%&EE9!4229,25+*U!5%%9!'+!,E**+*!3E-!22,!-&+9,!1E0&E9++0!7+:%%03!'()*#!?+'+!,0+E912*4+*&(+-!,E**+*!(*!++*!1E0&EE9!'2!8+622*!'()*!8+6293+*!3%&!@+&!*(+&!-0(5!(-!25!@(+9!*28!4%*!%W!&+!6(),+*#!

!! ! !!!!!!!!!!A()42297++03!@+&!*+8+9+*!4%*!++*!9223!! ! !!!!!!!!!!4+9,++9-0(1@&U!3%&!'2E!2*8+0E,,+*!4+9229'%,+*q"f!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"C!A92+,U!R2-!4%*!3+*!+#%U!"##$%&''$U!:#!"d;!!YL#"aZ!"f!A92+,U!R2-!4%*!3+*!+#%U!"##$%&''$U!:#!"d>!!YL#"aZ!

! *'!

5. Kleur als (verborgen) verleider G0+E9!(-!++*!7E(&+*8+622*!1255+91(++0!:923E,&#!G0+E9!(-!6+00(1@&!7+&+9!(*!@+&!4+90+(3+*U!522(+9!5%,+*!+*!%%*3%1@&!&9+,,+*!3%*!@+&!24+939%8+*!4%*!7+&+,+*(-#"b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

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"b!A92+,U!R2-!4%*!3+*!+#%U!"##$%&''$U!:#!"df!!YL#"aZ!

! *(!

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

!!!

! *)!

Conclusie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r!9223!r!79%*36++9ZU!5%%9!'+!'()*!4229%0!22,!-&+9,!1E0&E9++0!7+:%%03#!F0,+!1E0&EE9!2W!-21(%0+!892+:!@++W&!'()*!+(8+*!123+-!+*!12*4+*&(+-U!22,!5+&!7+&9+,,(*8!&2&!3+!7+&+,+*(-8+4(*8!4%*!,0+E9#!L(+9(*!8+03+*!:+9!1E0&EE9!4+9-1@(00+*3+!%W-:9%,+*U!9+8+0-!+*!8+622*&+-#!^%*8+'(+*!6+!%00+5%%0!(*!3+!022:!3+9!&()3!%*3+9+!%W-:9%,+*!@+77+*!8+5%%,&U!6+!(*!++*!%*3+9+!258+4(*8!Y0%*3-1@%:Z!0+4+*!+*!++*!%*3+9+!Y1E0&E9+0+Z!@(-&29(+!,+**+*U!@+77+*!6+!@(+95++!22,!4+9-1@(00+*3+!7+&+,+*(--+*!8+8+4+*!%%*!,0+E9#!!L(+97()!8%%&!@+&!&+4+*-!25!3+!5%*(+9!4%*!(*&+9:9+&%&(+#!h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

! "+!

Bijlage !L+&!<92:+*5E-+E5!@++W&!3+!&+*&22*-&+00(*8!PVV?!6+8+*-!-E11+-!4+90+*83!&2&!+*!5+&!;"!)E0(!/a""q!!<92:+*5E-+E5!O(**%+E--&9%%&!/!"an/!DG!^5-&+93%5!!!@&&:Bii&92:+*5E-+E5#*0iXiTJIi>ff;"i<92:+*5E-+E5i<+*&22*-&+00(*8+*iPVV?!!!

! "*!

Bronvermelding !Q&9/2$&$!A+E93+*U!=(+&!4%*#!?21+*&!D2*1+:&(*8!s!D255E*(1%&(+Up2*&H-!^DQ!<(07E98!F-1@U!A%9&!4%*#!?21+*&!A++03U!T+3(%X!s!N(3+23+-(8*U!p2*&H-!^DQ!<(07E98!G*(&+0U!I%**+#!?21+*&!Q5%8(*++9(*8U!D2*1+:&(*8!s!A++03U!p2*&H-!^DQ!<(07E98!P%3+5%,+9-U!IE'%**+#!?21+*&!GE*-&&@+29(+U!$?G^!!X'4&9@4<<9!A02,U!DU!"##$%-7*''1.!"##$%>!&#1#2!#2!?#*1#$3=18#3%!32!%#!1)2-&#!L(04+9-E5U!h#N#!h+3+90%*3-+!J(&8+4+9-1+*&9E5U!"nfb#!!A92+,U!R2-!4%*!3+*U!G2+&-+*9E()&+9U!$(00+5U!R2*8U!R%%:!3+!s!I5(&U!O%+&(&(%U!"##$%&''$.!@#*-7#+&3#A#2!A,,*!5'1#*-!#2!9#0*)31#*-.!A225!V*3+96()-U!/a"a#!!p2*&%*%U!?%4(3U!/#!A#*0,*9#2!&''$!A'2!8#&!-450,,$.!B'93#>!0##$%!#2!0#&#1#23-.!L2E&+*U!p(7E0%U!"nn>#!!G+:+-U!SH298HU!C392!D5'9#!C450,$.!h+6!`29,U!S#!A9%'(00+9U!"nff#!!G0+(*!F--(*,U!I+05%U!"#&#1#23-.!^5-&+93%5U!T%9&#!I:9E()&!ANU!"ndd#!!V4+94+03U!G++-!4%*U!E'2!$3+8&!&,&!F3+8&.!G#2!32&#*%3-+37$32'3*#!0#2'%#*329!A'2!A3-)#$#!+,55)23+'&3##!AE--E5U!J(&8+4+9()!D2E&(*@2U!/a""#!!#$4&9$&4!^95-&92*8!A#N#U!6$#)*>!1$#)*-4-&#5#2.!]#3#!S+9%%3:0++83!2:!"C!5+(!/a""U!@&&:Bii666#%95-&92*8#125i1255W09+Ei*0X7+i0(*20+E5X12029X-H-&+5-#@&50!!D@%*30+9U!?%*(+0U!C#53,&3+-!H,*!"#9322#*-.!]#3#!S+9%%3:0++83!2:!f!5+(!/a""U!@&&:Bii666#%7+9#%1#E,i5+3(%i?21E5+*&-iI>Ai-+5(2&(1#@&50!!

! ""!

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