1. DekrachtvanNieuweMedia,Of ik m en l j ee ? oe t ik e r eig wat m KwaliteitskringNoordHollandIJmuiden14januari2010

2. 1972 Muziek 1965Mul;mediaMarke;ng Mar;alArt Marke;ng Film DierenartsGadget BScTeamplayer AkzoNobelAkzoNobelTheaterMBAFarmaindustrieNieuwemediaWoonbootActeren NieuweMedia VideoAudioMul;mediaTriumphSpiKire RenvandenBosErikvanderZijden 3. Advies en Conceptontwikkeling NieuweMedia produc;eTrainingen Educa;e DigiRedo2010www.digiredo.nl 4. Nieuwe Innova;e Media Storytelling DigiRedo2010www.digiredo.nl 5. 14uur Wiezijnwij? Veranderendecommunica;e BacktobasicsCijfertjesensta;s;eken Denieuwegenera;eWebvideo Bloggenenmicrobloggen Communi;esDemogelijkheden Mobile2.0 Cocrea;e Businessmodellen KomtallentezamenSynergievandeinstrumenten Cooleontwikkelingen Watkomteroponsaf? 16uur VragenstaatvrijDigiRedo2010www.digiredo.nl 6. StellingnDeinvloedvandeNieuweMediaophetgedragvande consumentwordtschromelijkoverschat DigiRedo2010www.digiredo.nl 7. Stellingtwee NieuweMediaheeXvoormijnberoepsuitoefeninggeentoegevoegdewaarde DigiRedo2010www.digiredo.nl 8. VraagjeWatismediaeigenlijk? enwaarishetvana,ankelijk? DigiRedo2010www.digiredo.nl 9. 14uur Wiezijnwij?Veranderendecommunica;e Backtobasics Cijfertjesensta;s;ekenDenieuwegenera;e 16uur DigiRedo2010www.digiredo.nl 10. 3000 commercials/dag DigiRedo2010www.digiredo.nl 11. 86% Nielssen TrustinAdverDsingReport,oktober2007 DigiRedo2010www.digiredo.nl 12. 78% vertrouwtaanbevelingen vanandereconsumentenNielssen TrustinAdverDsingReport,ww.digiredo.nlDigiRedo2010w oktober2007 13. Internetpenetra;e UniversalMcCannCompariDveStudyonSocialMediaTrends2009 DigiRedo2010www.digiredo.nl 14. 83% Internetpenetra;ehuish oude heeXnsinbreeNL dban d UniversalMcCannCompariDveStudyonSocialMediaTrends2009 DigiRedo2010www.digiredo.nl 15. DigiRedo2010www.digiredo.nl 16. DigiRedo2010www.digiredo.nl 17. Itstheconversa;on,stupid!DigiRedo2010www.digiredo.nl 18. 71% leestblogs UniversalMcCannCompariDveStudyonSocialMediaTrends2009 DigiRedo2010www.digiredo.nl 19. 41% heeXeenblog UniversalMcCannCompariDveStudyonSocialMediaTrends2009 DigiRedo2010www.digiredo.nl 20. 55% plaatstfotos UniversalMcCannCompariDveStudyonSocialMediaTrends2009 DigiRedo2010www.digiredo.nl 21. 83% kijktvideo UniversalMcCannCompariDveStudyonSocialMediaTrends2009 DigiRedo2010www.digiredo.nl 22. Bijna 4,000,000ar;kelen DigiRedo2010www.digiredo.nl 23. Revolutie! DigiRedo2010www.digiredo.nl 24. TechnologyisshiRingpowerawayfromthe editors,thepublishers,theestablishment.(..)Nowitsthepeoplewhoaretakingcontrol. DigiRedo2010www.digiredo.nl 25. DigiRedo2010www.digiredo.nl 26. digitalna;vesvsdigitalimmigrantsDigiRedo2010www.digiredo.nl 27. i gitale is metd ernet,g roeid ers,int ieopge omput Iem andd ,zoalscc. o gie l erset technol mp 3spedigitalna;veYear .. 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98Age.. 44 43 42 41 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13 12 11 digitalimmigrant DigiRedo2010www.digiredo.nl 28. Millenialsspenderen >16uur/weekonline DigiRedo2010www.digiredo.nl 29. 96%islidvaneen sociaalnetwerk DigiRedo2010www.digiredo.nl 30. Gemiddeld53onlinevrienden Hechtevrienden11%Onlinevrienden 38% Kennissen 51% DigiRedo2010www.digiredo.nl 31. DigiRedo2010www.digiredo.nl www.ickr.com/photos/mareen/200274022/ 32. Blogs E-mail FacebookMuziek SMSMobiel YouTubeSkype IM Twieer Gaming WikipediaWidgets DigiRedo2010www.digiredo.nl www.ickr.com/photos/mareen/200274022/ 33. NieuweMedia:kenmerken1 inhoud 2 authen;ek 3 engaging 4 open 5 interac;e;connec;e 6 ontwrichtend DigiRedo2010www.digiredo.nl 34. 14uur Wiezijnwij?Veranderendecommunica;e Backtobasics Cijfertjesensta;s;ekenDenieuwegenera;e 16uur DigiRedo2010www.digiredo.nl 35. 14uur Wiezijnwij?Veranderendecommunica;e Backtobasics Cijfertjesensta;s;ekenDenieuwegenera;e WebvideoBloggenenmicrobloggenCommuni;es DemogelijkhedenMobile2.0Cocrea;eBusinessmodellen 16uur DigiRedo2010www.digiredo.nl 36. Stayinginformed Connec;ng Entertainment Collabora;on Calcula;ng Businessmodellen2.0DigiRedo2010www.digiredo.nl 37. onlinevideoDigiRedo2010www.digiredo.nl 38. Onlinevideokijkers90% 60% 30% 0% Wave1Sept06 Wave2Juni07 Wave3Mrt08 Wave4Juli09DigiRedo2010www.digiredo.nl UniversalMcCannCompariDveStudyonSocialMediaTrends2009 39. DigiRedo2010www.digiredo.nl 40. >100.124.086 (data14-12-09,postedNov06, 3nabestbekekenvideoopYouTube)22.3mln 22.0mln 20,8mln NielsenRaIngNov6-12,2006 DigiRedo2010www.digiredo.nl 41. DigiRedo2010www.digiredo.nl 42. Link DigiRedo2010www.digiredo.nl 43. Willitblend?Link DigiRedo2010www.digiredo.nl 44. DigiRedo2010www.digiredo.nl 45. DigiRedo2010www.digiredo.nl 46. Traccompanywebsite 650% Onlinesales 500% www.pocket-lint.co.uk DigiRedo2010www.digiredo.nl 47. 86% Nielssen TrustinAdverDsingReport,oktober2007 DigiRedo2010www.digiredo.nl 48. VoorbeeldvanviraalLink DigiRedo2010www.digiredo.nl 49. BelevingPar;cipa;e Engagement Authen;citeitDigiRedo2010www.digiredo.nl 50. DigiRedo2010www.digiredo.nl ? 51. blogging DigiRedo2010www.digiredo.nl 52. bloglezersblogschrijvers 80% 60% 40% 20% 0% Wave1Sept06Wave2Juni07Wave3Mrt08 Wave4Jul09UniversalMcCannCompariDveStudyonSocialMediaTrends2009 53. 200 000 TechnoraD 000 blogs 54. +120 000 blogsperdag TechnoraD 55. 17 blogpostsperseconde TechnoraD 56. 34%gevenhunmeningoverproductenenmerkenviaeenblogwww.slideshare.net/mzkagan/what-the-Z-social-media 57. 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ZakelijkeCommuni;es VirtuelecommuniDeswaarmensenzaken doenAlgemeneInteresseCommuni;es VirtuelecommuniDeswaarmenseneen interessedelenVriendenNetwerken&SocialeCommuni;es VirtuelecommuniDeswaarhetsociale elementenproleringishetbelangrijkst DigiRedo2010www.digiredo.nl 67. 3000mln 2250mln1500mln Jan04 750mln Feb05 Mrt06 Apr07 Nov07 0mln Jun08 ComScoreKullin.net 68. DigiRedo2010www.digiredo.nl 69. W3ModelWaarom...bestaatdecommunity? Wie...gebruikthet? Wat..wordtgedeeld?BroekmanMarkeDngAdvies DigiRedo2010www.digiredo.nl 70. DigiRedo2010www.digiredo.nl 71. DigiRedo2010www.digiredo.nl 72. hep://www.vimeo.com/1768926KevinColleran|DirectorNa;onalSalesFacebook DigiRedo2010www.digiredo.nl 73. 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Kearney Access IntelligenceAfliated Engineers AN DeringerAdolfson & PetersonAl Meyer Ford AAAAccess ServicesAfliated Foods Southwest ANADIGICSAdolor Alabama Central Credit Union AAA Flag & BannerAccess TCA Afnitas AON CorporationAdolph GasserAlabama Farmers Cooperative AAA Flooring SourceAccess Worldwide CommunicationsAfnity Bank APAC Adonel Concrete Pumping & FinishingAlabama Motor Express AAA GalvanizingAccredited Home LendersAfnity Group APC PaperAdray Camera Alabama National BanCorporation AAA Life Insurance Accretive SolutionsAfnity Logistics APCO Worldwide Adriel SchoolAlacare Home Health & Hospice AAA Northwest Ohio Accu TechAfrmative Insurance Holdings APWU Health Plan Adtech Aladdin AAMCO TransmissionsAccuQuoteAfrmed AQMAdult Continuing Education Alain Pinel Realtors AARP Accucolor Labs Affordable Auto Glass AR Electronics Advance AmericaAlameda County Water District ABC Seamless Accurate CommunicationsAffordable Interior Systems ARAMARKAdvance Paper BoxAlamo Group ABCM Accurate Metal Fabricators Affordable Portables ARCS Commercial Mortgage Advanced ArenasAlan Taylor Communications ABECOAccurate Stafng Consultants Affordable Windows & Doors ARELCO Advanced CircuitsAlarm One ABMAccutrex ProductsAffymetrix ASCAPAdvanced Cleanup TechnologiesAlaska Air ABX AirAccuweatherA Maintenance Group ASE Edge Advanced Currency MarketsAlaska Communications Systems AC TechAce Beauty SupplyAac ASI Sportswear Advanced Energy Industries Alaska Mechanical ACCION International Ace Clearwater Enterprises African Development Foundation ASPCAAdvanced Health MediaAlaska National ACE Cash Express Ace Electric Africare ASTAdvanced Laser Clinics Alaska Native Tribal Health Consorti ACE Hardware Ace Mortgage Funding Aftercare Nursing Services AT&T Advanced Medical Institute Alaska Railroad ACE*COMM Ace Relocation Systems Agbayani Construction ATMAdvanced PhotonixAgency for International Development (USAID) Fur Alaskan ACI Building SystemsATS MedicalAcepex Management Advanced Radiology ServicesAlberici ACNB Achieve Global Agency.com ATSI Advanced Response SystemsAlbert C Kobayashi ACOI AchievoAgetec AVXAdvanced ScienticsAlbertsons ACR GroupAcme Building MaintenanceAgile Software AWNAdvanced Systems TechnologyAlc Environmental ACS Technologies Acme Bus Agilent Technologies AXA Advisors Advanced Tech Security Alcatel ACT-1 Personnel Services Acme Foundry Agland AYSAdvanced Technology Services Alco Industries ACTON InternationalAcme Rening Agri Beef AacoaAdvancia Alco Parking ADC Telecommunications Acme Screw Agricultural & Labor Program, The Aakash Chemicals Advanstar Communications Alco Plastics ADCO ElectricalAcme Truck Parts & Equipment Agriliance Aames Home Loan ADDvantage Technologies AaronAcme-Monaco hap://www.insidefacebook.com/complete-list-of-21655-companies-on-facebook/ ADE Aaron Industries Acosta 74. DigiRedo2010www.digiredo.nl 75. DigiRedo2010www.digiredo.nl 76. 5,000,000leden#1websiteinNederlandSta;s;ekenOploadenCVBedrijvenHyvesstarten DigiRedo2010www.digiredo.nl 77. DigiRedo2010www.digiredo.nl 78. ich;gvoorz We es DigiRedo2010www.digiredo.nl 79. DigiRedo2010www.digiredo.nl 80. DetoekomstvanSocialeNetwerken? DigiRedo2010www.digiredo.nl 81. DigiRedo2010www.digiredo.nl ? 82. mobiel2.0DigiRedo2010www.digiredo.nl 83. DigiRedo2010www.digiredo.nl 84. Mobile1.0DigiRedo2010www.digiredo.nl 85. Mobile2.0DigiRedo2010www.digiredo.nl 86. DigiRedo2010www.digiredo.nl 87. DigiRedo2010www.digiredo.nl 88. DigiRedo2010www.digiredo.nl 89. Mobile2.0 90. DigiRedo2010www.digiredo.nl 91. DigiRedo2010www.digiredo.nl 92. DigiRedo2010www.digiredo.nl 93. 100 000 000 DigiRedo2010www.digiredo.nl Appsbeschikbaar 94. 3000000000 DigiRedo2010www.digiredo.nl Appsdownloads 95. Trein DigiRedo2010www.digiredo.nl 96. Hyves DigiRedo2010www.digiredo.nl 97. Twieer DigiRedo2010www.digiredo.nl 98. 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DigiRedo2010www.digiredo.nl ? 121. 14uurWiezijnwij?Veranderendecommunica;e Backtobasics Cijfertjesensta;s;ekenDenieuwegenera;e WebvideoBloggenenmicrobloggenCommuni;esDemogelijkhedenMobile2.0Cocrea;eBusinessmodellen16uur DigiRedo2010www.digiredo.nl 122. 14uurWiezijnwij?Veranderendecommunica;e Backtobasics Cijfertjesensta;s;ekenDenieuwegenera;e WebvideoBloggenenmicrobloggenCommuni;esDemogelijkhedenMobile2.0Cocrea;eBusinessmodellen Komtallentezamen Synergievandeinstrumenten16uur DigiRedo2010www.digiredo.nl 123. DigiRedo2010www.digiredo.nl 124. blog DigiRedo2010www.digiredo.nl 125. webvideos DigiRedo2010www.digiredo.nl 126. community,cocrea;e DigiRedo2010www.digiredo.nl 127. 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Wil je daar naar toe?Wil je daarnaar toe?OKCancel DigiRedo2010www.digiredo.nl 153. Kom, laat ik je de weg wijzenNa 100 meter rechts DigiRedo2010www.digiredo.nl 154. Tim koopt zn jeans Tim is blij DigiRedo2010www.digiredo.nl 155. Het internet weet datEn cancelled zijn order online Jammer Amazon 156. Sensoring Biometrics LifestreamingImage RecognitionAugmented RealityMobile Connected GamesLocation-based Social Media Retail Proximity Media Consumption DigiRedo2010www.digiredo.nl 157. DigiRedo2010www.digiredo.nl 158. 4stappennaarSocialMediaimplementa;e People Objec;ves S trategy Technology DigiRedo2010www.digiredo.nlAsexplainedinTheGroundswell,CharleneLiandJoshBerno-ForresterResearch 159. LaatstestellingIkbegrijpbeterwatNieuwe Mediavoormijkanbetekenen.DigiRedo2010www.digiredo.nl 160. SocialMediastay! re to is he e diaal MSoci DigiRedo2010www.digiredo.nl 161. SocialMedia LuisterDoemee ExperimenteerinternWeesbetrokkenenauthen;ekHetgaatomdemensennietdetechniek DigiRedo2010www.digiredo.nl 162. DigiRedo2010www.digiredo.nl 163. Presenta;e www.slideshare.com Uitslag digiredo.wordpress.com DigiRedo2010www.digiredo.nl 164. rene@digiredo.nlerik@digiredo.nl Twi`er:renedigiredoTwi`er:erikdigiredo www.digiredo.nl digiredo.wordpress.com DigiRedo2010www.digiredo.nl