Navigation

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE.

Navigation

Going 4ward with the NEW GoPal 4 Range

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 2

Agenda

1 Market overview

2 MEDION Success in 2007

3 Going 4ward

4 GoPal Essentials

5 Country Specifica

6 GoPal Products

7 Competition

8 Marketing and Press Activities

Backup

Going 4ward with GoPal 4

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 3Market_Overview


Unit Sales SatNavs Q1/2007, EMEA

36%

17%

13%6%

28%

TomTom

Mio / Navman

Garmin

Medion

Others

Quelle: canalys

• MEDIONs market

share increased by 6%

• MEDION is No. 4 in the

portable satnav

market

Market Shares


Market InformationMarket Performance

• Navigation market still growing on a high level (+123,5% Q1/2007 to Q1/2006)

• Proposed aquisition of one of the biggest map data provider Tele Atlas by the world‘s leading PND vendor TomTom

• FujitsuSiemens to step out of navigation business • Price points in the market:

•Biggest marketshare is in the price area of 200-299€ (50%)•Price points below 200€ grow from the market share beginning of the year, but are

now at 20% stable – This price point took market share from the price points above 400€

•Marketshare of price points betweeen 300 and 400€ is stable at 14%•0-200€ devices amount for 35% of navigation devices sold

• TomTom is losing market share to Garmin

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 6MEDION GoPal_Success


GoPal Success Story

• Introduction of High end devices into to the Market

•Volume sales on P4410 with active cradle / remote control

• MEDION New Naming Scheme•Well perceived in the market – press is honouring

consumer orientated product naming•Creating a Brand•Providing opportunities to have a range of products

• Worldwide positive press reviews• Introducing unique navigation features to the

market•MEDION was first to launch device with voice

destination entry• Launching Accessory Range and Retail Maps• MEDION becomes a threat to the competition• Opening new Distribution Channels

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 8Going_4ward


GoPal Target Groups Who is a typical MEDION GoPal buyer?

• People with high expectation for less money• The youth driver• People who want the latest gadgets and trendy electronics • The pleasure driver• The frequent driver• Business user on the road


Whats New Hardware + SW !

• In a leading position for technology launches, MEDION is using its extreme knowledge base to ensure that we are launching the latest technology at the desired time.

• For introduction in the 4th Quarter of 2007, MEDION will introduce the next refinement of the GoPal Software (GoPal 4) which has been designed to be easier to operate, meaning quicker to your destination! The feature set has been increased, even now offering a voice operate software function.

• MEDION is pleased to also introduce a New Navigation device P4425 which is fully featured including fingerprint sensor for securing your device against theft, an optional FM Transmitter for connecting your device to your Car Stereo and of course including Bluetooth and Traffic Services.

MEDION GoPal – Always ONE step ahead!

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 11GoPal_Essentials


Bring out the Best of Navigation

Simple FunctionalitySecurity and SafetyPremium Performance NavigationMultimedia and MoreConnectivity

Basic Essentials


Simple Functionality

• Start and Go• Simplified and logical menu structure• External hot keys• Programmable quick menu• Design modification

•New icon set for intuitive navigation•Recognisable design language•Key applications constantly choosable via menu

What does simple functionality mean for MEDION?


Simple Functionality

• Six programmable quick buttons for individual workflow improvement accessible via map view/settings

• New arranged menu for destination entry that offers all functions in one menu

• New navigation menu structure for easy access of key applications such as Travel Guide and MP3 player

• Navigation hot keys now available with all GoPal devices for quicker navigation

Quick buttons

Destination entry menuHot Keys

Design Modifications

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 15GoPal_EssentialsPremium devices including Unique Technologies


Security and Safety

•Security• Security PIN• Security finger print sensor

•Safety• Touchless Technology for hands-free functionality•Loud and clear voice instructions•Precise voice instructions through text-to-speech•Pre-installed Safety cameras

MEDION takes great care in ensuring products are manufactured to the highest level. MEDION also does not under estimate the need to make the journey safer whilst also protecting the device against theft and damage.

MEDION products supporting safety and security of you and your devices


Security

• Secure your GoPal device with your fingerprint*

• Easy simple and unique security system• Similar user identification system as already

known within MEDION Notebooks• Customer can save their fingerprint under a

certain profile – different users can be saved• Fingerprint identification will be requested

when starting the device

Fingerprint sensor – select who uses your GoPal

Fingerprint sensor integrated in device

*available with E4125 / P4225 / P4425


Security

• Customer can set a PIN to their device• PIN will be requested when starting the device• If PIN is forgotten it can be decoded through

MEDIONs service centers• PIN is stored in a reserved secure area, that cannot

be retrieved by thieves

1 2 3 4

5 6 7 89 1 0 1

Security PIN


Safety

• With voice-based entry MEDION has again recognised the sign of the times at an early stage and is one of the first to provide the appropriate answer.

•Voice destination entry + voice command•Operating major functions of GoPal software by using your voice

• Address entry just by using your voice• Just ONE touch to Touchless

TouchlessTouchless address entry

TouchlessTouchless view adjustments

TouchlessTouchless mute control

TouchlessTouchless route settings

MEDION brings voice operation to the next dimension! This ensures greater safety and simplicity for the end user

Touch less or Touchless?


Safety

• Preinstalled Safety Cameras database (excluding D/A/CH and Ireland)• One time Safety Cameras update• Europe safety camera database available for updates

www.medionultra.com • Upgrade: For any driver who requires the premium solution, an extended

database can be purchased• Update: As camera location can change, a most up-to-date database can be

purchased

Remain within the required speed limits and protect yourself against speed controls

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 21MEDION GoPal range is the thinnest in the market


Premium Performance Navigation

• Text-to-Speech for detailed voice instructions• Advanced traffic information with TMC + Premium TMC Services• Split screen • Speed advisor• Lane assistant

Award Winning Navigation



• The receiving of traffic data including re-routing options is becoming more and more standard for the PND market

• MEDION offering the biggest range including TMC Services • MEDION is fortunate to be working with the key partners bringing the most

up to date current Live information direct to your device• Premium services of Pay TMC, offered in both DE & FR is a luxury that should

not be missed! Providing high value traffic information by using additional and more precise traffic data received by an automatic sensor net

• European roaming between the Premium TMC Services free of charge (i.e. selling a product TMCpro and receiving trafficmaster information in the UK)

Excellent traffic information with TMC and Premium TMC Services



• With text-to-speech technology offering detailed voice instructions such as „In 200 meters turn right into Park Street“ you always take the correct way

• The improved lane assistant helps guides you to take the ideal lane• The optional speed advisor not only shows the current speed limit but also

verbally warns you to slow down where required

Always be well advised



• Choose between standard and split screen • Most important information at one glance • Offering a premium map view

Split screen for a greater overview

Volume control

Zoom in / Zoom out

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 26More than Pure Navigation


Multimedia and More

If you expect more than just pure navigation – get a GoPal• MP3 player• Audio book functionality• FM transmitter• Video player• Telephone Book• Picture Viewer• Address book• Travel Guide

ALL in ONE


Multimedia and More

• Complete multimedia possibilities including MP3 player, picture viewer and video player

• New structure – similar operation to portable MP3 players

• To improve your audiobook functionality bookmarks can be set allowing you to continue playing your audiobook from where you saved the story

Improved and enhanced Multimedia Package


Multimedia and More

Telephone book• Integration of the white pages for Germany

allowing you to quickly access contact and address information

• Search for addresses and telephone numbers

• Navigate to the address or call the contact at the push of a button

Travel Guide• 15 new cities are added to the data base • Increase on the available addresses• Pictures are added to the database

Telephone book and Travel Guide

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 30Innovative and exclusive navigation features


Connectivity

• Bluetooth• Active cradle + remote control• PC tool• FM transmitter • Easy Sync (all products come with USB cable)• Address book sychronisation

Enter the World of Connectivity


Connectivity

Additional features• Synchronise the address book of your mobile phone to access your contacts

via your GoPal device• Let your GoPal read your incoming SMS (to be confirmed)• Increased Bluetooth compatibility list (over 120 mobile phones supported)

Microphone array for better voice quality• High quality microphone integrated in NEW MEDION GoPal P4425• Reducing background noise during telephone calls• Improvement of the voice quality

Mobile communication


Connectivity

• Listening to MP3 songs and telephone calls via your Car Audio System• Integrated into active cradle for selected devices*• Functions as your individual radio station transmitting audio content to your

radio system•Search for an unassigned frequenzy on your car radio•Enter chosen frequenzy into the FM Transmitter•Enter same frequenzy to your car radio •Listen to your own music

*E4125 / P4225 / P4425

FM Transmitter for a greater MP3 experience


Connectivity

• Connect your GoPal device via active cradle• No reason to disconnect or connect the cables such as TMC antenna or car

charger• Hidden connectors at the rear of the cradle

2

3

4

external microphone

headphones

TMC antenna

1 Power supply viamini USB

Easy plug + play with Active Cradle for P4410 and P4425

2 3 4

1


Connectivity

• The safe solution for the operation of the navigation device• Various functions

•Operating the navigation software•Controlling the multimedia applications

(volume, play/pause, forward/reverse,…)•Handling telephone calls

Remote control


Choose your favourite FeaturesetME AE PE

Car / bicycle / pedestrian mode

POI categories 45 63 63Route simulation

Alarm Clock

Travel guide

Picture Viewer

TMC

MP3 player

Cruising mode

Motorcycle mode

Text-to-Speech

Speed advisor

Sign information through sign post

Bluetooth hands free function

Lane assistant

Touchless technology

Video player

Address book

MEDION GoPal Navigator

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 37Country_Specifica


Andorra WEU

Belgium WEU

Denmark WEU

Germany WEU

Finland WEU

France WEU

Gibraltar WEU

Great Britain WEU

Ireland WEU

Italy WEU

Liechtenstein WEU

Luxembourg WEU

Monaco WEU

Map and Country Specific Features

Par

t of

TMC

Netherlands WEU

Norway WEU

Austria WEU

Portugal WEU

San Marino WEU

Spain WEU

Sweden WEU

Switzerland WEU

Vatican State WEU

Albania EEU

Bosnia-Herz. EEU

Bulgaria EEU

Estonia EEU

Greece EEU

Croatia EEU

Latvia EEU

Lithuania EEU

Macedonia EEU

Poland EEU

Romania EEU

Serbia Mont. EEU

Slovakia EEU

Slovenia EEU

Czech Rep. EEU

Hungary EEU

VD

E**

Par

t of

TMC

VD

E

Par

t of

TMC

VD

E

*Australia / USA: please contact product management about country specific information depending on which SW version you are going to use** VDE = Voice Destination Entry


Language specific Topics

German

UK English

French

Italian

Dutch

Spanish

Portuguese

Danish

Norge

Text

-to-s

peec

h

VD

E

Lang

uage

Swedish

Finish

Polish

Czech

Turkish

Greek *

Russian *

Hungarian

*Latest information: only commands available but English menu

Text

-to-s

peec

h

VD

E

Lang

uage

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 40GoPal_Products


MEDION GoPal Range

Logo

E-series: The evolution series Simple self-explanatory devices ideal for all consumers

P-series: The premium seriesFeatured devices including Bluetooth and / or TMC

S-series: The sports and lifestyle seriesMultimedia partner device

X-series: The xtreme seriesHigh featured – luxury device

GoPal for Everyone


MEDIONs New Contender

• 4.3” TFT-touchscreen-display with 65.536 colours

• Centrality Atlas III processor• 128MB RAM• Min. 512MB ROM

MEDION GoPal P4425

• Ultra slim design• Fingerprint sensor for theft protection• Optional FM transmitter for a greater audio

experience• Speech operation with touchless technology• TMC and Premium TMC Services• Bluetooth hands-free functionality• Also available: E4125 (pure navigation)

P4225 (only TMC)

Technical features:

Excellent Secure Navigation


The Perfect Entry Level Device

• Centrality Atlas III processor• 512MB integrated memory• 3.5” TFT touch screen with 65.536 colours

MEDION GoPal E3115

• Extremely slim-line and lightweight design• Pre-installed navigation software• Simple operation via touch screen display

and volume buttons • Alarm clock and travel guide• Also available with: TMC (E3215)

Bluetooth (E3315)Bluetooth & TMC (E3415)

Technical features:

Intuitive Navigation


• Samsung 400MHz processor• 4.3” TFT touch screen with 65.536 colours• 512MB integrated memory• Active cradle connection

Touch less technology for voice destination entry

TMC and Premium TMC Services Bluetooth for hands-free function Text to speech technology MP3 player, picture viewer and video player Lane assistant Also available: E4110 (pure navigation),

P4210 (TMC)

Top model and multiple award winner

Technical features:

Enjoy The Crystalclear Widescreen

MEDION GoPal P4410


• Centrality Atlas III 396 MHz CPU• 2GB integrated memory• 2.8” TFT touch screen with 65.536 colours• Mini SD card reader

• Recording tracks with GPS tracking• Bluetooth hands free function for making and

receiving calls • Touchpad for easier MP3 player operation• Protected against rain (IPx3 standard)• Integrated multimedia package

Technical features:

The Ultimate CompanionExpect Outdoor Quality

MEDION GoPal S2310


Design Meets Technology

• Centrality Atlas II 324 MHz CPU• Min. 256MB integrated memory• Integrated TMC receiver• 4.0” TFT touch screen supporting 16.7 Mio. colours• Micro-SD card reader

• Sophisticated look and feel• Built-in eCompass and Gyrometer

compensates for any temporary loss of the GPS signal

• Bluetooth hands free function for making and receiving calls

• TMC receiver• Lane assistant

Technical features:

Combining exclusive design and innovative technology

MEDION GoPal X4510


Standard Accessories

• Your GoPal device comes with stylo, USB synchronisation cable, 12V car charger, SD card, Software CD and TMC antenna for TMC devices

• Furthermore retail accessory range is available offering additional accessories such as protection bags, bike mounts, etc.


Roadmap

Price

QuarterQ3 Q4 Q1 Q2

2,8“

3,5“

4.3“

P4x25, Centrality Atlas III, Active cradle support, Bluetooth and TMC optional integrated

E3X15, Centrality Atlas III, optional Bluetooth, optional TMC

S2310, Centrality Atlas III, Bluetooth integrated

2008

P4410, Samsung CPU, Bluetooth, TMC + PayTMC

X4510, Centrality Atlas II, Bluetooth integrated, TMC + optional PayTMC

PNA235, Centrality Atlas II, Bluetooth integrated

4.0“

2008


Product Positioning

E3115

E3215E3315

E3415

E4110

P4210

P4410X4510

S2310

Specialised/high specification

Mainstream

Expensive

Low priced

P4425

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 50Competition


Main Competitors

TomTom: marketing activities

Product picture

Navman

Product picture

Navigon

Product picture

Garmin: specialized products

Product picture


P series V’s Competition

Features MEDION P4425

Price 399€

Map material Europe

Display 4.3”

Processor Atlas III 396 MHz

TMC PayTMC

Bluetooth Bt

Multimedia MP3, video player, digital pictures

Text-to-Speech TTS

Special equipment FM-transmitter, Fingerprint sensor, Touch less tech.

TomTom Go 720 Garmin 660 FM

549€ 489€

WEU Europe

4.3” 4.3”

SIRF III 400MHz SIRF III

PayTMC TMC

Bt Bt

Mp3 Pictures, Mp3

TTS TTS

FM-transmitter, speed advisor, VDE

FM-transmitter, PIN Security

vs.


E series V’s Competition

Features MEDION GoPal E3215

Price 199€

Map material WEU

Display 3.5”

Processor Atlas III 396MHz

TMC TMC

Bluetooth without Bt

Multimedia Pictures

Text-to-Speech Without TTS

Special equipment Travel Guide, Alarm clock

TomTom ONE Navman F20

179€ 139€

DACH Europe

3.5” 3.5”

SIRF III 266MHz SIRF III 200MHz

optional without TMC

with Bt without Bt

MP3 Pictures

Without TTS Without TTS

Sign post, go home button

go home button, hot keys

vs.


S series V’s Competition

Features MEDION GoPal S2310

Price 239€

Map material WEU

Display 2.8”

Processor Atlas III 396MHz

TMC optional

Bluetooth Bt

Multimedia Pictures, MP3

Text-to-Speech TTS

Special equipment Touchpad, protected against rain

Pocket Loox N100 Acer E310

199€ 249€

Europe DACH+EU CD

2.8” 2.8”

SIRF III 300MHz SIRF III 300MHz

optional without TMC

without Bt without Bt

MP3 Pictures, MP3

without TTS without TTS

Alarm, calendar, calculator

Outlook synch.

vs.


P series V’s Competition

Features MEDION GoPal P4410

Price 349€

Map material Europe

Display 4.3”

Processor SiRF III 400MHz

TMC PayTMC

Bluetooth Bt

Multimedia Pictures, MP3, Videos

Text-to-Speech TTS

Special equipment Touch less, Outlook synch., hotel.de

ONE XL Europe Blaupunkt Lucca 5.2

399€ 399€

WEU Europe

4.3” 4.3”

SIRF III 266MHz Atlas II 300MHz

TMC TMC

Bt without Bt

no MP3 Pictures, MP3,Video

without TTS without TTS

Speed advisor, compass

go home button

vs.


X series V’s Competition

Features MEDION GoPal X4510

Price 399€

Map material Europe

Display 4”

Processor Atlas II 324MHz

TMC PayTMC

Bluetooth Bt

Multimedia Pictures, MP3, Videos

Text-to-Speech TTS

Special equipment Gyro & eCompass, Touch less

Sony NV-U92T Garmin nüvi 660T

399€ 479€

Europe Europe

4.8” 4.3”

SIRF III 300MHz SIRF III

TMC TMC

Without Bt Bt

Pictures, Mp3

without TTS TTS

Gyro Travel Guide

vs.

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. 57Marketing and Press


Press Honours GoPal Devices

Germany• Connect 8/2007

Top ranking for the MEDION GoPal P4410: Best of all tested products!

• Chip Online 5/2007MEDION GoPal PNA470 hits no. 1: a very good guide with nice extras at a good price-performance-ratio

• Media Phone 2/2007MEDION GoPal gets a „1,2“: great specification, very good handling and great technology including text to speech-functionality

UK• Computer active 12/2006

MEDION GoPal PNA465 gets 5 of 5 stars!

• PC Advisor: MEDION GoPal PNA465 gets 4 out of 5 stars: the MEDION is a desirablepiece of kit – store it well away from thieving hands!

Austria• E-Media 6/2007: MEDION GoPal P4410 gets 4 out of 5 stars: extra fast route

calculation, good map overview and a great price-performance-ratio

Selection of latest Press Sucesses


Brand Building Campaign

• Countries•Germany•UK•France

• Integrated campaign spread out overthe following media

•TV•Radio•Print•Online

GoPal advertising activities


Awareness Campaign Feb/Mar 2007

• Campaign concept•Increased awareness•Improvement of the MEDION image

(emotionalization)•Increased campaign sales via the Internet

• Campaign ideaWith a MEDION navigation system, you never get lost

• Main ClaimDon`t get lost, get MEDION GoPal


International Awareness through Sponsorships

• Goals• Increase of brand image on an international scale• Presentation as a life style, innovative, quality- and service-

oriented company• High-value illustration of the MEDION products and

application areas

• Content• Technical equipement for the Spyker F1 Teams (PCs,

notebooks, etc.)• MEDION-Logo on F1 car, drivers overall, helmet Adrian

Sutil, team-wear, homepage, etc.• Brand transportation with Adrian Sutil in marketing

activities, company communication and events• MEDION-Logo on casual wear merchandising, homepage,

autograph card Adrian Sutil

• Media• TV, print and online spots during the whole season

Spyker F1 Team and driver Adrian Sutil


Great NEW Features at a Glance

• Entering a new dimension with MEDIONs Touchless technology allowing voice command and control

• MEDION first to offer a fingerprint sensor offering a unique security system for user identification

• Improved software design for making usage easier + quicker• Split screen offering a great navigation overview Optional FM transmitter

available with the new MEDION GoPal P4425 allowing great MP3 experience via car audio system

• Telephone book application • Audio book functionality

MEDION CONFIDENTIAL. DO NOT COPY OR DISTRIBUTE. Thank_You


BACKUP


Features Cheat Sheet

Feature Benefit

• Arrow / 2D / 3D navigation

• Day & night mode

• Manouevre arrows in map

• Brand icons in map

• Fast / short / economic route

• Car / bicycle / pedestrian / motorcycle mode

• Highways / speedways, ferries, toll roads

• Route simulation

• Offers the possibility to choose between different display views: direction arrows, 2D map, 3D map

• The software chooses the optimal monitor adjustment automatically. Two modes are available that vary in graphics and brightness (depending on daylight)

• Green arrow in the map displays where the user needs to go and therefore giving them a clear instructions on the display

• Logos of the POIs like fuel stations etc. are shown on the map

• The software can be told to calculate the fastest, shortest or most economical route depending on the users preferences

• The most convenient route is calculated depending on how the user is moving in traffic (on foot, bycicle, car, motorcycle), i.e. main roads are excluded for pedestrians

• It can be chosen to include/exclude highways, ferries or toll roads

• The calculated route can be shown in fast-track to preinform the user about the exact route that will be taken


Feature Benefit

• Alarm Clock

• Travel Guide

• Picture viewer

• Mp3 player

• Audio Manager

• Address book

• Dialer

• That feature offers the possibility to use your PNA as an alarm clock even using your favourite mp3 tracks

• The user gets additional information about 50 famous European cities or areas

• Enables the user to watch their digital pictures on the move with their PNA

• MP3 tracks can be uploaded and listened to through speaker or earphones

• Allows navigating and listening to MP3 files at the same time

• Enables the user to show their outlook contacts on the device, which can then either be used for speed dialling function to call a contact or press a navigation button to be directed to the contact‘s address. The synchronisation happens through the GoPal Assistant

• The software offers a number array for entering telephone numbers with the device



Feature Benefit

• TMC

• Pay TMC

• Dynamic route calculation

• Text-to-speech

• Touch less address entry

• POI-Warner interface

• Cruising mode

• The software receives current traffic data that are provided by FM transmission. Routes can be recalculated automatically if traffic jams occur (requires integrated TMC or ext. TMC antenna)

• Pay TMC provides real time traffic news by using additional information of traffic sensors that are placed at mororway bridges and even in selected cars*

• Routes can be automatically rerouted if traffic congestions appear

• With text-to-speech the user gets more detailed route instructions. Besides announcing the directions it also gives the names of the street or the exit the driver needs to take

• Touch less address entry makes entering the address easier and safer. The user can simply use their voice to enter city, street + house no.

• It‘s an additional application that needs to be activated but then alerts to fixed speed cameras (not available for D-A-CH)

• The user always sees the current position of the car on the map even without actively using the navigation function

*only for Germany, UK and France



Feature Benefit

• Route segment blocking

• Speed advisor

• Sign information throughsign post

• User tracks

• Dialer access

• Dialling POIs

• Extended land info

• Hotel.de

• Telephone book

• With this application complete roads or road sections can be blocked so that they will be excluded when calculating the route

• The user is informed about current speed limits that are shown on the display. Also including a warning, instructing the driver if they‘re driving to fast. (individual adjustments possible)

• Sign information on the wayside (street names, exit names) are displayed in the upper part of the display

• The user can record their routes and afterwards upload the route to their PC

• Provides the driver a fast access to the telephone number keypad

• Specific points of interest (i.e. restaurants) can be called directly

• If several lanes occur the lane assistant displays the exact lane(s) that should be taken (great help in difficult junctions)

• Shows hotels from the hotel.de database that are close to the users current position

• Access to the telephone book database in DE


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