MwACE QR Codes
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Transcript of MwACE QR Codes
What are QR Codes
and how can they be
used in Career
Services? Rick Smith, PhD
Director, Career
Development
Smith Career Center
Bradley University
What
are
QR
C
odes?
QR = Quick ResponseTwo-dimensional barcodes that, when
scanned, bring users
from one source to online contentUsed to enhance
current marketing materials thereby creating an integrated
marketing campaign
Sam
ple
Art
icle
s
QR (Quick Response) codes - http://
www.prepressure.com/library/technolo
gy/qr-code 7 advantages of using QR codes in the
career center -http://www.optimalresume.com/blog/?
p=1510 Take your Career Center Marketing
Mobile - http://www.boxwoodblog.com/take-yo
ur-career-center-marketing-mobile/
Career Development Center launches
new site with mobile enhancements -
http://www.stthomas.edu/bulletin/201
1/10/04/career-mobile-enhancements/
QR Codes Go to College -
http://www.archrival.com/ideas/13/qr-c
odes-go-to-college?mid=53
Those barcode-looking things? They’re
called QR codes. Here’s what they do
- http://www.zdnet.com/blog/seo/those-
barcode-looking-things-theyre-called-
qr-codes-heres-what-they-do/4339?ta
g=nl.e539
Tools
to u
se
Creation Kaywa QR-Code Generator -
http://qrcode.kaywa.com/ Google URL Shortener - http://goo.gl/
Useful for analytics Tools QR Stuff - http://www.qrstuff.com/
Scanning QR Stuff - http://www.qrstuff.com/qr_phone_soft
ware.html Google Goggles Various barcode apps via iTunes and
the Android Marketplace
Tips
Provide instructions *Scan this code with a
QR reader on your mobile device Try to include a URL, if
possible and use a shortener Think strategically –
who will use, when will it
be used, how can it be
accessed, is it relevant,
is your office being consistent
Exa
mple
s of
Usa
ge
Newspaper AdsFlyersTV/Media Monitors
Business CardsTable Signs/Tents Info GuidesGiveaways
Basically, anywhere the QR Code can be seen and scanned
Uniq
ue E
xam
ple
s
HOW TO: Make Your QR
Codes More Beautiful - http
://mashable.com/2011/04/1
8/qr-code-design-tips
/
101 Unique Uses - http://blog.greattv.com/201
0/06/101-uses-for-quick-res
ponse-qr-codes-creating-au
dience-engagement-with-th
e-next-killer-us-app/ Custom QR Code Generator
- http://en.unitag.fr/qrcodewww.bradley.edu/scc