Mohan 2005

download Mohan 2005

of 77

Transcript of Mohan 2005

  • 8/8/2019 Mohan 2005

    1/77

    A STUDY ON EMPLOYEE COMMITMENT

    AT

    M/s. HINDUSTAN COCA COLA BEVERAGES PVT LIMITED.

    A Dissertation submitted to the

    UNIVERSITY OF MADRAS

    In partial fulfillment of the requirements

    For the award of the degree of

    Master of Social Work

    By

    R. MOHAN

    MADRAS SCHOOL OF SOCIAL WORK

    (Affiliated to the University of Madras)

    No.32, Casa Major Road, Egmore,

    Chennai 8.

    March 2005

  • 8/8/2019 Mohan 2005

    2/77

    Certificate of Approval

    It is hereby certified that this dissertation was designed and executed by

    Mr. R. MOHAN, in partial fulfillment of the requirement for the award of

    the Degree of Master of social work, University of Madras. This

    dissertation is the original work of the said candidate carried out exclusively

    for the above-mentioned purpose.

    Dr. D.Varadharajan, Mr.S.Malar.

    Principal Research Guide

    Place : Chennai

    Date :

  • 8/8/2019 Mohan 2005

    3/77

    TABLE OF CONTENTS

    S. NO CONTENTS PAGE

    NUMBER

    1 Acknowledgement I

    2 List of Tables II

    3 Chapter-I: Introduction and Review of literature 1-14

    4 Chapter-II: Research Methodology 15-18

    5 Chapter-III: Data Analysis and Interpretation 19-60

    6 Chapter-IV: Findings, Suggestions and Conclusion. 61-65

    7 Bibliography 66

    8 Appendix 67-72

  • 8/8/2019 Mohan 2005

    4/77

    ACKNOWLEDGEMENT

    I take this fine opportunity to express my piece of gratitude to my Parents,

    who have extended their moral support to me in all my endeavors.

    I hereby take this opportunity to express my deep indebtedness and grateful

    respect to my beloved Principal Dr. D. Varadharajan, for the benevolence

    extended by him during our entire course of studies in the college.

    I acknowledge with pride my sincere thanks to my research guide

    Mr.S.Malar, for the valuable guidance offered by him during the research

    work.

    I also take this opportunity to thank Mr. J Allen Christopher senior HR

    executive and Mr. V. Sriram HR officer for providing me the opportunity

    to carry out the research in the organization

    Finally, I would also like to extend my heartful appreciation to all the

    members of the teaching and non-teaching staff of the Madras School of

    Social Work who helped us during our entire course of studies in the

    college.

    Researcher

  • 8/8/2019 Mohan 2005

    5/77

    LIST OF TABLES

    TABLENO.

    TITLEPAGE

    NUMBER

    1 Respondents by their Department 19

    2 Respondents by their Designation 20

    3 Respondents by their Age 21

    4 Respondents by their Educational qualification 22

    5 Respondents by their Work experience 23

    6 Respondents by their Martial status 24

    7 Respondents by their Monthly Income 25

    8 Respondents by their Family Members 26

    9 Over all level of employee commitment 27

    10 Factors contributing for level of commitment 28

    11 Department Vs Level of Employee commitment 30

    12 Department Vs Factors contributing to Employee commitment 31

    13 Designation Vs Level of Employee commitment 33

    14 Designation Vs Factors contributing to Employee commitment 34

    15 Age Vs Level of employee commitment 37

    16 Age Vs Factors contributing to employee commitment 39

    17 Educational Qualification Vs Level of employee commitment 42

    18Educational Qualification Vs Factors contributing employee

    commitment43

    19 Work Experience Vs Level of employee commitment 46

    20Work Experience Vs Factors of contributing to employee

    commitment47

  • 8/8/2019 Mohan 2005

    6/77

    21 Marital Status Vs employee commitment 50

    22 Marital Status Vs Factors contributing to employee commitment 51

    23 Monthly Income Vs Level of employee commitment 53

    24Monthly Income Vs Factors contributing to Employeecommitment

    54

    25 Family Members Vs levels of Employee Commitment 57

    26Family Members Vs Factors Contributing to employeeCommitment

    58

  • 8/8/2019 Mohan 2005

    7/77

    INTRODUCTION

    Employees are considered to be the assets of the organizations. It lies with the

    organizations as to how to effectively utilize these powerful resources. Today, the

    workforces are more educated and it is a challenging task before the management tohandle these valuable assets. Besides these, the organizations, which are competitive

    enough and are very flexible, can only survive in this market. It is essentially important

    for any organization to recruit, attract and motivate people to achieve desired results. An

    organization has to see through that the employees are more committed towards the work

    rather than just be a part of the organization. Any organization is said to be a profitable

    organization only if its employees are more committed towards the work. Such

    commitment will lead to taking of initiative, responsibilities and more amounts of

    contributions by the employees.

    Human Resource Management policies are designed to maximize organizational

    integration, employee commitment, flexibility and quality of work. The concept of

    commitment plays an important part in the Human Resource management philosophy.

    MEANING OF ORGANIZATIONAL COMMITMENT

    Commitment refers to attachment and loyalty. As defined by MOWDRAYET (1982)commitment consists of 3 components.

    1) Identification with the goals and the values of the organization.

    2) A desire to belong to the organization

    3) A willingness to display effort on behalf of the organization.

    The definition of commitment also emphasizes the importance of behavior in creating

    commitment. Salancik defines commitment, as It is a state of being in which an

    individual becomes bound by his actions to beliefs that sustain his activities and his

    own involvement. Three features of behaviour are important in binding individuals

    to their acts.

  • 8/8/2019 Mohan 2005

    8/77

    a) The visibility of the acts

    b) The extent to which the outcomes are irrevocable

    c) The degree to which the person undertakes the action voluntarily.

    Commitment according to Salancik can be increased and harnessed to obtain support for

    organizational ends and interests through such ploys as participation in decisions about

    actions.

    SIGNIFICANCE OF COMMITMENT:

    There have been two schools of thought about commitment. One, from control to

    commitment school, was led by Walton (1985 a and b), who saw commitment strategy as

    a more rewarding approach to Human Resource Management, in contrast to the

    traditional strategy. The other, Japanese/Excellence school, is represented by writers

    such as Pascale and Athos(1981) and Peters and Waterman (1982) who looked at the

    Japanese model and related the achievement of excellence to getting the wholehearted

    commitment of the workforce to the organization.

    Organisational commitment involves the employees loyalty to the organisation and its

    determine by the number of personal organizational and non-Organisational variable.

    Recently commitment has been conceived as mainly three components affective

    (emotional attachment), continuance (cost of leaving) and normative (obligation to stay).

    The Organisational commitment attitude has mixed results but in general, is thoughts to

    have somewhat strong relationship withOrganisational outcome such as performance,

    absenteeism and turn over.

    FROM CONTROL TO COMMITMENT:

    The importance of commitment was highlighted by Walton (1985 a and b). his theme

    was that improved performance would result if the organization moved away from the

    traditional control-oriented approach to workforce management, which relies upon

    establishing order, exercising control and Achieving efficiency in the application of

    workforce. He argued that his approach should be replaced by a commitment strategy.

  • 8/8/2019 Mohan 2005

    9/77

    He suggested that workers respond best and most creatively-not when they are tightly

    controlled by the management , placed in narrowly defined jobs, and treated like an

    unwelcome necessity, but, instead, when they are given broader responsibilities

    encouraged to contribute and helped to achieve satisfaction in their work.

    Walton (1985 a) suggested that in the new commitment-based approach Jobs are

    designed to be broader than before, to combine planning and implementation and to

    include efforts to upgrade operation not just to maintain them. Individual responsibilities

    are expected to change as conditional change, and teams, not individuals often are the

    organizational units accountable for performance. With management hierarchies

    relatively flat and differences in status minimized, control and lateral coordination

    depend on shared goals. And expertise rather than formal position determines influences.

    A commitment strategy does not sound like a crude attempt to manipulate people to

    accept managements values and goals as some have suggested. Infact, Walton does not

    describe it as being instrumental in this manner. His perception is for a broad HRM

    approach to the ways in which people are treated, jobs are designed and organizations are

    managed. And he quotes a no. of examples in America where unions have cooperated

    with management, talking about common interests and agreeing to sponsor quality of

    working like programmers and employee involvement activities.

    THE JAPANESE/EXCELLENCE SCHOOL:

    Attempts made to explain the secret of Japanese Business success by such writers as

    OUCHI(1981) and Pascale and Athos (1981) led to the theory that the best way to

    motivate people is to get their full commitment to the values of the organization. By

    leadership and involvement. This might be called the Hearts and Minds approach to

    motivation, and, among other things, it popularized such devices as Quality Circles.

    The baton was taken up by the Peters and Waterman (1982) and their imitators later in

    1980s. this approach to excellence was summed up by Peters and Austin (1985) when

    they wrote trust people and treat them like adults, enthuse them by lively and

    imaginative leadership, develop and demonstrate and your workforce will respond with

    total commitment.

  • 8/8/2019 Mohan 2005

    10/77

    REVIEW OF LITERATURE

    The issue on measuring employee commitment given on Human capital Edition dated

    Jan2002

    Managers of all kinds of organizations are working at ways to make workers enjoy what

    they do so that productivity improves.

    Today, most multinational and many Indian companies have made the employee

    satisfaction index a key input in to the performance evaluation process for department

    and company heads. It has been proved in a landmark research done by Iffaldano and

    Muchinsky in 1985 that employee satisfaction does not necessarily lead to productivity.

    The correlation between satisfaction and productivity is as low as 0.17

    It was realized that employee satisfaction has lost some value as a surrogate measure for

    workplace efficiency. It is in this context that organizational behavior scientists explored

    the dimension of employee commitment.

    Employee commitment is thought to be manifested in three ways:

    1) The committed employee actively wants to remain part of the organization and

    not just for security.

    2) The committed employee is willing to go to the extra mile on the organisations

    behalf.

    3) The committed employee believes in and adheres to the companyss value

    MEASURING EMPLOYEE COMMITMENT:

    The most widely used measure of commitment in the business world today is the one

    developed by a South African market research firm called research surveys. It has been

    used in 50 countries worldwide and in India, it is offered by ORGMARG

  • 8/8/2019 Mohan 2005

    11/77

    The measurement of commitment in this model ACE (assessing commitment of

    employees) is through a composite of four variables.

    The first variable is needs fit. Different people look for different things from their

    employers. Some want job security, some others want money and yet others want career

    growth. The extent to which organization fulfills the respective needs affects

    commitment.

    The second variable is the extent to which the employees are attracted towards option

    outside the current company strong attraction towards the outside naturally reduces the

    commitment to the organization.

    The third and crucial measure is the extent to which the employee cares about work.

    The fourth and final measure is ambivalence. Ambivalence occurs when employees are

    not clear about what the choices mean to them and how well differentiated they are from

    each other.

    MATERIAL ON EMPLOYEE COMMITMENT STUDIES BROWSED ON THE

    WEBSITE:

    Across the business landscape, we may find organizations battling for workforce share,

    just as they battle for market share. In todays business environment, it is imperative that

    organizations learn to attract, motivate and retain the key talent needed to meet

    aggressive business goals. A committed workforce is the hallmark of successful

    organization. Committed employees are more productive and work with a focus on

    quality and the profitability of the organization.

    NATIONAL AND INDUSTRY EMPLOYEE COMMITMENT RESEARCH

    Through national employee research AON was the first to investigate employee

    commitment in the U.S and around the world defining it, measuring it, and, above all,

    helping organizations maximize it. The continuing research, at both the national and

  • 8/8/2019 Mohan 2005

    12/77

    industry level, has given AON the necessary data to keep organizations identify the steps

    needed to build commitment and to measure how it is tied to profitability.

    HELPING ORGANIZATIONS WITH CUSTOMIZED EMPLOYEE SURVEYS:

    Using the yearly national and industry benchmark research, statistical analysis, and

    industry-leading dual-scale technology, the organizations are provided with customized,

    survey-based employee studies and assessments. These studies enable the organizations

    to :

    - increase employee commitment and productivity

    - decrease turnover

    - increase customer satisfaction

    - improve benefits program design to leverage limited dollars and increase

    employee commitment

    - develop a strategic attraction and retention program

    - focus on where to place organization improvement dollars to have the maximumeffect on employee commitment

    - identify organizational strengths on which future gains in employee commitmentcan be built.

    A study can be conducted to meet these important objectives. A multi-phase process can

    be used to gather and review data in order to make recommendations an which we can act

    upon.

    AON offers five studies that can be conducted for any organizations needs:

    Employee benefits contribute significantly to an employees commitment and loyalty to

    an organization- they are also enormously expensive for the employer. It is therefore

    important that employers leverage the available benefits dollars by ensuring they are

    spent on the benefits most important to the employee.

  • 8/8/2019 Mohan 2005

    13/77

    The benefits@worksurvey is the first step in leveraging benefits for maximizing effect.

    This AON study examines employees experience with current benefits, the importance

    of each benefit in relation to employee commitment and opinions about possible future

    benefit offerings.

    A CUSTOM STUDY

    Benefits packages are unique to the organization; therefore the benefit surveys must also

    be unique. AON uses a comprehensive question bank to tailor each survey to the research

    specifications. Surveys are designed to assess areas such as :

    current benefits

    medical, financial and retirement benefits

    communications

    spending benefits dollars

    workforce commitment

    benefits linked to workforce commitment

    BENEFITS AND WORKFORCE COMMITMENT:

    The effect of benefits on employee loyalty is a long held assumption. The benefits

    @work survey measures that relationship. The survey includes the questions that measure

    the workforce commitment index (WCI), AONs national measure of employee loyalty.

    An organizations WCI is compared to the national WCI, providing a context in which to

    judge the performance. Additionally, employees evaluations of benefits are correlated to

    the WCI, revealing the extent which specific benefits affect commitment.

    As the importance of benefits in fostering employee loyalty grows, providing the right

    package is critical to organizational success. Designing the right benefit package requires

    the direction and focus that only a tested, validated assessment can provide.

    mailto:benefits@workmailto:benefits@work
  • 8/8/2019 Mohan 2005

    14/77

    HIGH TECHNOLOGY ORGANIZATION@ WORK

    In the high technology industry, where there are over 1.6 million open positions, the

    issue of workforce commitment and retention is paramount. The days of job security and

    life-long loyalty to an organization have disapproved, but a new kind of commitment has

    evolved. The nature of this new commitment is a value exchange between the employer

    and employee. With this in mind, AON created the high-technology organization@work

    employee survey, customized for client organizations and based on norms established in

    the National High- Technology@work-study.

    Custom studies of commitment in individual high technology organizations focus on

    those areas found to be critical to high-technology workers, as well as those workplacepractices found to drive commitment in all organizations. The study will

    - provide a measure of workforce commitment in the organizations;

    - compare the level of commitment to the national high-technology norm;

    - explore employees perceptions of workplace practices in the organization; and

    - determine which practices most impact commitment in the organization

    AON also helps the organization build and implement a workforce performance plan

    designed to increase employee commitment, retention, and productivity.

    The QUESTIONNAIRE ON THE HIGH-TECHOLOGY ORGANIZATION

    @WOKSTUDY employees are asked to rate, and rank in importance, their experience

    with both the organization and their work group on several items in each of the five key

    categories:

    safety/security

    rewards

    affiliation

    growth

    work/life harmony

    mailto:organization@workmailto:Technology@work-studymailto:organization@workmailto:Technology@work-study
  • 8/8/2019 Mohan 2005

    15/77

    This dual scaled approach allows for both an evaluation of the companys performance

    on each item and for the prioritization of items in future improvement plans conducting

    an organizational assessment of this type will uniquely position the organization to offer

    best-in-class services through employees who are committed to their jobs and to the

    organization.

    PERFORMANCE IMPROVEMENT PROCESS ( POSITIVE DISCIPLINE)

    It is ORNL policy to identify, communicate and address as early as possible when job

    performance is below expected standards. Performance it becomes apparent that an

    employee is not meeting expected performance standards. Supervisors should not wait

    until the end of the review period to communicate the need to improve performance, if

    the need to improve is identified earlier in the period.

    The performance improvement component of the performance management process

    consists of both informal actions and formal actions. (while it is recommended that all

    actions relating to corrective performance be documented, the level of documentation is

    critical at the formal actions stage). Employees may enter the process at either state

    depending on the circumstances.

    Informal actions are appropriate for situations when minor performance improvement is

    needed, when it is the first time the employee has been in need of performance

    improvement intervention, or if there is clearly defined skills mismatch.

    INFORMAL ACTIONS

    Coaching and counseling, in many cases, informal coaching and counseling will be all

    that is necessary to facilitate improved performance. The objective of counseling is to

    keep the employee recognize and solve the problem, early on. When a problem occurs or

    begin to develop regarding work performance the manager should discuss the situation

    with the employee before it becomes serious. During such a discussion, the manager

    should explain exactly what the performance expectation is and specifically how the

    employee is failing to meet it. Once the employees agrees (or atleast understands) that he

  • 8/8/2019 Mohan 2005

    16/77

    or she is accountable for meeting expectations, the employee and manager should jointly

    explore steps the employee might take to ensure he or she meets expectations in the

    future. Ideally, the employee and manager will agree on the approach that will be taken to

    solve the problem. It the agreement cannot be reached, it is the managers responsibility

    to ensure that the employee understands what he or she must do to solve the problem, and

    consequences for the employee if the problem is not resolved. The manager also needs to

    tell the employee how and when he or she will follow up to provide additional feedback

    on progress against the agreement.

    FORMAL ACTIONS

    The formal actions for performance improvement include an oral reminder, a written

    reminder, and a final warning accompanied by a decision- making leave. At each step,

    managers must meet with the employee. Managers should consult with the HR generalist

    before initiating the formal action.

  • 8/8/2019 Mohan 2005

    17/77

    Step 1 Oral Reminder

    The oral reminder is a coaching session in which the manager and employee discuss the

    problem, clarify the expectations and develop solutions that will lead to improvement.

    The employee will be asked to commit to correcting the performance problem and will betold that this is an oral warning, which is the first step of the formal performance

    improvement process. The employee will also be informed of the consequences if the

    problem is nor resolved. Supervisors should discuss with the next level of supervision.

    Step 2 - Written Reminder

    If, after the oral warning, performance does not improve to the level necessary to meet

    expectations or if the performance continues to decline, a written reminder session will be

    conducted. During this session, the employee will be reminded of prior commitments that

    have not been met. Performance expectations will be clarified and steps for improvement

    developed. The supervisor should seek to obtain the employers commitment to resolve

    the problem, if possible. Consequences for failure to correct the problem should be stated

    and the employee should be told that this is the second step of the formal performance

    improvement process. Initiation of this process requires the concurrence of the next level

    of management.

    Step 3 Final Warning

    If, after the final warning, performance does not improve to the level necessary to meet

    the expectations, or if performance continues to be decline, a final warning will be given.

    A session will be held in which the employee will be reminded of prior commitments that

    have not been met and performance expectations clarified. The employee will then be

    given one day off with pay ( a decision-making leave) during which time he or she will

    decide whether he or she can decide whether he or she can meet performance

    expectations. Initiation of this step requires the concurrence of the division Director and

    Review with the Director of Human Resources. The employee will be told of the

    consequences for failure to correct the problem, which, in most cases, would be

    termination of employment.

  • 8/8/2019 Mohan 2005

    18/77

    DURATION OF STEPS:

    The duration of each step (oral warning, written warning, final warning) will vary

    depending on the performance issue and on the employee's progress. Normally, each step

    would last from 30 to 90 days. No matter what the stated duration of the step, additional

    action (the next step or implementation of consequences) may be taken before the stated

    end of the step if the performance continues to decline noticeably or the employee does

    not make a good faith effort to meet expectations. Actions should be more immediate and

    rehabilitative efforts abbreviated for employees who have been with ORNL or in the

    given job for only a short time (

  • 8/8/2019 Mohan 2005

    19/77

    Unfortunately, some of the employees involved in each layoff may have weak skills. In

    addition, many of the currently available candidates are recent graduates seeking career-

    starter positions. Both of these groups may require significant training before they can

    make real contributions. This is especially true for technical-support positions.

    Contact centers typically fall into one of two categories as they relate to employment

    practices. The first offers a quick training program before putting employees to the work

    answering a high volume of calls. These companies can suffer high turnover because

    expectations are low and the work can be grueling. A second type of contact center puts

    its agents on a career path for professional growth within the company. More training is

    involved, there may be a mentoring program, and there is a greater commitment between

    employers and employees. As a result, turnover is less of a problem.

    In general, companies that commit to adequate training, stronger relationships with

    employees and an environment in which there are rewards for doing a good job can

    expect better employee retention. Its not all about money, though whether its covered

    parking, an occasional free lunch or a mentoring program for entry- level people, there

    are many ways to improve work environment. Make people feel valuable, and they might

    stay awhile.

    A more subtle factor that can make revolving door faster is a mismatch between the

    employees style and the companys culture. Although technical skills are important in

    selecting the candidate, it is just as important for them to buy into environment. Some

    people thrive in a highly structured, tight managed company. Others become more

    successful in a casual environment where verbal communication is more common than e-

    mail and there are fewer rules of conduct. Companies that learn to quickly identify which

    candidate match their culture can avoid a good no. of hiring mistakes. In addition to

    extending a companys reach in term of candidates, staffing firms are a good source of

    help in this area. Their recruiters use proven processes that minimize employment risks

    even before a formal interview takes place. For e.g., they may perform customized

    testing, analyze a candidate's personality and use cultural matching techniques. Some

  • 8/8/2019 Mohan 2005

    20/77

    firms also conduct customer service role-plying and team interviews once references are

    checked and a background check is completed. These tools are used to determine a

    candidate's potential success at a given job. When a variety of screening and testing

    methods are used, by those trained to spot potential employment problems, employees

    who make the cut are more likely to perform better in the long run.

    Finally, its important to note that experienced recruiters, who have been evaluating

    candidates for several years, have learned quite a lot from their past successes and

    failures. Most develop a strong sixth sense about people that is useful in hiring process.

    Another way companies battle the retention issue is to hire employees on a temporary

    basis initially, to see if the employee is a good fit. While if offers an attractive try before

    you buy advantage, the temp-to-perm model can be a double-edged sword. Yes, the

    company can evaluate an employees performance before making a more permanent

    offer. But it is important to remember the employer is also being evaluated.

    In other words, temp-to-perm arrangements wont improve retention unless they are

    addressed with the same level of respect as a company would pay to its new, full-time

    employees. The same screening, testing and interviewing is needed before the hire, and

    the same level of training is needed after the hire.

    While contact centers face many unique challenges in hiring, managing and keeping

    employees, the main issue for most is keeping the good ones they have. No single tool or

    process will improve retention on its own, but a comprehensive program involving many

    processes and initiatives, all aimed at the goal, can make an impact.

    But it bears repeating that learning a great deal about a candidate before an offer is made

    can be just as important.

  • 8/8/2019 Mohan 2005

    21/77

    RESEARCH METHODOLOGY

    Significance of the Study

    The main objective of research is to find out to truth. The research helps to gain

    familiarity with the phenomenon or to achieve new insight into it. Research in common

    parlance refers to a search for knowledge. Research, simply put, is an endeavour to

    discover answer to problems through the applications and scientific method to the

    knowable universe.

    Statement of the Problem

    Managers of all kinds of organisation are looking at ways to make workers enjoy that

    they do so that productivity improved. Today most multi national and Indian companies

    have made the employee satisfaction index a key in put in to the performance evaluation

    process for department and company heads. It has been proved in a landmark research

    done by IFFALDANO and MUCHINSKY in 1985 that employee satisfaction does not

    necessarily lead to productivity. The correlation between satisfaction and productivity is

    as low as 0.17.

    It was realise that employee satisfaction has lost some values as surrogate measures for

    work place efficiency. It is in the context that organisation behaviour scientist explore the

    dimension of employee commitment.

    Research Methodology

    All the methods used by social scientists in their fact-finding mission constitute

    methodology. In that way, Research methodology is defined as the procedures adopted by

    the researchers to go about their work of describing, explaining and predicting

    phenomena. It helps the social scientists to describe, justify and explain the outcome of

    many findings.

  • 8/8/2019 Mohan 2005

    22/77

    Title of the study

    The Title of the Research is "A Study on employee commitment at M/s. HINDUSTAN

    COCA COLA BEVERAGES PVT LIMITED.

    Objectives

    1. To identify the factors that influence employee commitment

    2. To study the level of attitudes of employee based on those factors and understand

    the level of commitment among employees.

    Research Design

    Research design is a blueprint for the study. According Pauline V. Young, a research

    design is the logical and systematic planning and directing a piece of research. It gives an

    outline of the structure and process of the research programme.

    The research design used for the current study is descriptive research design.

    Universe

    Universe is the aggregate of all units possessing certain specified characteristics on which

    the sample seeks to draw inferences. The universe for the study is all the employees who

    are working in M/s. HINDUSTAN COCA COLA BEVERAGES PVT LIMITED

    Profile of the organisation

    Coca cola returned to India after a 16 years absence in 1993 at chandigarh and amritsar.

    A strategic alliance with parle exports gave the company instant owner of the nations top

    soft drink brands.

    1994 and 1995 saw a phased rollout of brands of coca-cola and fanta across the country.

    Over and above the national and regional brands acquired from parle, 18 bottling plants

    launched coca-cola and fanta in the territories in 1994 itself. In the following years new

    products of the coca-cola company like sprite, sunfil and shock etc. Were launched in the

    market, which has made coca-cola a market leader and ensure that it stays the same.

  • 8/8/2019 Mohan 2005

    23/77

    Mission statement:

    We at the Chennai unit will profitably lead the beverage revolution in every beverage

    category with social responsibility and shall focus on system to enhance and sustain the

    leadership. We shall enjoy providing the best customer and consumer experiences with

    high quality products and services.

    Tool of Data collection

    The Researcher based on the objectives of the Study prepared a Structured Questionnaire.

    A questionnaire is a form prepared and distributed to secure responses to certain

    questions related to the study. The Questionnaire prepared by the researcher mainly

    consists of the following:

    1. Personal profile of the Respondents.

    2. Identifying employee commitment based on the factors

    Like Job role integer ration and challenges, company brand and synergistic

    relationship, trust and confidence in organisation, carer growth and

    development and Job satisfaction.

    Pre-testing

    The researcher conducted pre testing of questionnaire in order to ascertain the validity of

    the created tool. So, pre- testing was carried out among few respondents in order to

    detect the discrepancies that have crept in and to remove them after necessary

    modifications in the questionnaire.

    Data collection

    Data Collection was carried out at M/s. HINDUSTAN COCA COLA BEVERAGES

    PVT LIMITED .The questionnaire was administered to the respondents through the HR

    Personnel of the organisation. The responses from the employees were quite encouraging.

    Process of Data analysis

    Data collected through Questionnaire was administered in SPSS (Statistical Package for

    Social Sciences.) by which data was tabulated. Later data was interpreted to emerge with

    findings.

  • 8/8/2019 Mohan 2005

    24/77

    Limitations of the Study

    The researcher was less accessible with the respondents, so the real feeling of them could

    not be assessed.

    Many respondents were reluctant to let out some of their personal information.

    CHAPTERISATION

    INTRODUCTION &. RESEARCH METHODOLOGY

    REVIEW OF LITERATURE

    ANALYSIS AND INTERPRETATION

    FINDINGS, CONCLUSIONS AND SUGGESTIONS.

    BIBLIOGRAPHY

    APPENDIX

  • 8/8/2019 Mohan 2005

    25/77

    Respondents by Department

    Every organization consists of number of departments and the contribution of each

    department varies according to its function. In manufacturing or software industry the

    focus is more on the core function than the support function. Importance of each

    department determines the level of commitment in the organization

    Table No: 1

    DEPARTMENT

    NO OF

    RESPONDENTSPERCENTAGE

    Production

    16 27

    Shipping\admin21 35

    Maintenance13 22

    Quality10 16

    Total60 100

    Figures in Parenthesis denotes percentage

    The above table represents that little more than one third of the respondents (35%) are in

    the shipping and administration department and one fourth (26%) of the respondents are

    in the production department. While the rest of the respondents fall in the maintenance

    and the quality department. (i.e.) little more than one fifth (21%) and one tenth (10%)

    respectively.

    Thus it can be inferred that little more than two third of the respondents are in the

    shipping and administration department.

    Respondents by Designation

  • 8/8/2019 Mohan 2005

    26/77

    Cadre is the level given to the individuals based on the educational Qualification (or)

    experiences (or) combination of both with certain prescribed set of department and

    authority.

    Table No: 2

    DESIGNATIONNO OF

    RESPONDENTSPERCENTAGE

    Fork lift operator 14 23

    Operator 17 28

    Inspector 15 25

    Others 14 24

    Total 60 100

    Figures in Parenthesis denotes percentage

    The table above describes the distribution of respondents by their designation. It shows

    that little more than one fourth of the respondents (28%) are in the operator cadre and one

    fourth (25%) of the respondents are in the inspector cadre. And the remaining fall in the

    cadre of fork lift operator and others. Others refer to the carpenter, electrician and

    purchasing assistance.

    Therefore we can infer that majority of the respondents belong to the operator cadre and

    this variation in the categories and number of respondents can be attributed to the

    sampling technique adopted in the study, which is simple random sampling.

  • 8/8/2019 Mohan 2005

    27/77

    Respondents by Age

    Hurlock (1959) in her book on developmental stages of man explains that the age of

    adulthood is a creativity period. Where there are new life style and adjustment enhanced

    skill abilities. High level of motivation and learning and aptitude thinking due to the

    carrier advancement are few characteristics of this period of human growth. There fore

    age acts as an important factor in determining the learning ability of the individuals.

    Table No : 3

    AGENO OF

    RESPONDENTSPERCENTAGE

    Below 35 44 73

    Above 35 16 27

    Total 60 100

    Figures in Parenthesis denotes percentage

    The table depicts that little less than three fourth (73%) of the respondents are in the age

    group of below 35 while little more than one forth (27%) of the respondents belong to the

    age group of above 35.

    It is a very evident that a little less than three fourth of the respondents are in the age

    group of below 35 years..

  • 8/8/2019 Mohan 2005

    28/77

    Respondents by Educational Qualification

    Educational qualification of the individual will definitely influence the extent of learning.

    Hence their commitment in the work also depends on the educational background of the

    employees.

    Table No: 4

    EDUCATIONAL

    QUALIFICATION

    NO OF

    RESPONDENTSPERCENTAGE

    Technical 25 42

    Non technical 35 58

    Total 60 100

    Figures in Parenthesis denotes percentage

    From the above table it is evident that majority of the respondents (58%) are non-

    technical qualification when compared to that of the respondents (42%) in the technical

    background.

    Hence from the table it can be inferred that majority of the respondents in the non-

    technical qualification and the organisation moulds them accordingly.

  • 8/8/2019 Mohan 2005

    29/77

    Respondent by Experience

    Experience may be explained as the years of service that a person has put in a

    organization or a field. In this context the years of experience refers to the years of

    service that the respondent has put in the field of study (i.e.) in the present organization.

    The commitment level of an individual also depends on the experience that an individual

    posses.

    Table No: 5

    YEARS OF

    EXPERIENCE

    NO OF

    RESPONDENTSPERCENTAGE

    Below 511 18

    Above 549 82

    Total60 100

    Figures in Parenthesis denotes percentage

    The table indicates that most of the respondents (81%) have a total work experience of

    above 6 years while little less than one fifth of the respondents (18%) have a total work

    experience of below 5 years.

    . Hence from the table it can be inferred that most of the respondents have above five

    years of work experience .

    Respondents by Martial Status

  • 8/8/2019 Mohan 2005

    30/77

    Marital status can be defined as a state that whether an individual has been married or

    unmarried. Hence marital status also has some relationship with that of the commitment

    level of an individual towards his work.

    Table No: 6

    MARTIAL STATUS

    NO OF

    RESPONDENTSPERCENTAGE

    Married50 83

    Unmarried 10 17Total

    60 100

    Figures in Parenthesis denotes percentage

    This table describes that most (83%) of the respondents are married and while little less

    than one fifth (17%) of the respondents are unmarried.

    Hence it can be inferred that most of the respondents are married irrespective of their age

    category and income level.

  • 8/8/2019 Mohan 2005

    31/77

    Respondents by Income

    Income is the monitory benefit given to an individual for the work that the individual has

    put in the organization. So the monthly income also plays a vital role in determining the

    level of commitment of the employees.

    Table No: 7

    MONTHLY INCOMENO OF

    RESPONDENTSPERCENTAGE

    Below 10,000 24 40

    Above 10,000 36 60

    Total60 100

    Figures in Parenthesis denotes percentage

    The table states that vast majority of the respondents (60%) are drawing above ten

    thousand as their monthly income and two fifth of the respondents (40%) are drawing

    below ten thousand as their monthly income.

    The above table represents that most of them draw the salary above ten thousand and

    ensures that organisation pays well for its employees.

    Respondents by Number of Family Members

  • 8/8/2019 Mohan 2005

    32/77

    Family background of the employees also definitely influences the extent of commitment

    level. The table above describes the distribution of respondents by their family members.

    Table No: 8

    FAMILY MEMBERSNO OF

    RESPONDENTSPERCENTAGE

    Below 4 16 27

    Above 5 44 73

    Total 60 100

    Figures in Parenthesis denotes percentage

    The table clearly shows that little less than three fourth of the respondents (73%) are with

    family members of above five and little more than one fourth (27%) of the respondents

    are with family members of below 5.

    Thus we can conclude that little less than three fourth of the respondents have above five

    members in their family.

    Overall Employee Commitment

  • 8/8/2019 Mohan 2005

    33/77

    Table No: 9

    Over all Total No of Respondents Percentage

    Low20 33

    High40 67

    Total 60 100

    Figures in Parenthesis denotes percentage

    The table above depicts the distribution of respondents with respect to their overallcommitment level.

    The table states that two third of the respondents (66.7%) have high level of commitment.

    Little less than two fifth of the respondents (33%) have low level of commitment.

    Thus it can be inferred that most of the respondents irrespective of their age, income and

    experience have high level of commitment.

    Factors contributing for level of commitment

  • 8/8/2019 Mohan 2005

    34/77

    The table consolidates the five factors influencing the level of employee

    commitment in the organisation.

    Table No: 10

    Factors Level of commitment Total

    Low High

    Total level of job\role

    Integration and

    Challenges

    49

    (82)

    11

    (18)

    60

    (100)

    Total level of Company

    Brand and Synergistic

    Work Relationship

    37

    (62)

    23

    (38)

    60

    (100)Total level of Trust and

    Confidence in

    Organization

    31

    (52)

    29

    (48)

    60

    (100)

    Total level of Career

    Growth and Development 49

    (82)

    11

    (18)

    60

    (100)

    Total level of JobSatisfaction 28

    (47)

    32

    (53)

    60

    (100)

    Figures in Parenthesis denotes percentage

    Job role integration and challenges:

    Most of the respondents (81.7%) have low level of job role integration and challenges

    and little less than one fifth of the respondents (18%) have high level of job role

    integration and challenges.

  • 8/8/2019 Mohan 2005

    35/77

    Company brand and synergistic work relationship:

    The table also represents that vast majority of the respondents (61%) have low level of

    company brand and synergistic work relationship while little less than two fourth of the

    respondents (38%) have high level of company brand and synergistic work relationship.

    Trust and confidence in organisation:

    The table depicts the distribution of respondents with respect to their trust and confidence

    level in the organization. It conveys that majority of the respondents (51%) have low

    level of trust and confidence level in the organization while little more than two fifth of

    the respondents (48%) have high level of trust and confidence level in the organization.

    Career growth and confidence:

    Career growth and development in the table states that majority of the respondents (81%)

    have low level of career growth and development while little less than one fifth of the

    respondents (18%) have high level of career growth and development.

    Job satisfaction:

    The table above also depicts the respondents with respect to their job satisfaction.

    Majority of the respondents (53%) have high level of job satisfaction and remaining

    (47%) have low level of job satisfaction.

    The table on the overall weighs the contribution of the factors. We can infer that total

    satisfaction level significantly contributes to the employee commitment. And trust and

    confidence in the employees also plays a major role in the employee commitment.

    Company Brand and Synergistic Work relationship though not a major contributor,

    notably ensures employee commitment. Both job role integration and career

    growth/development contributes to a minimum for the employee commitment.

    Department Vs Overall Employee Commitment

    Table No: 11

  • 8/8/2019 Mohan 2005

    36/77

    Department

    Factors contributing to

    Employee Commitment Total

    Low High

    Production

    15

    (37)

    26

    (63)

    41

    (100)

    Administration

    5

    (26)

    14

    (74)

    19

    (100)

    Total20

    (33)

    40

    (67)

    60

    (100)

    Figures in Parenthesis denotes percentage

    Chi-Square Value: .616(b) with 1d.f Insignificant at 0.05 level

    The above table shows the distribution of respondents by their department and their levelof commitment.

    It can be seen from the above table that employee commitment is found to be high among

    a little less than three fourth (74%) of the respondents of the Administration department

    when compared to the Production Department.

    Similarly, a little less than two fifth (37%) of the respondents of Production department

    have low level of commitment.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents of Administration department.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the level of commitment of the employees and the

    designation of the respondents.

    Department Vs Factors Contributing to Employee Commitment

    Table No: 12

    Factors Levels Department Total

  • 8/8/2019 Mohan 2005

    37/77

    Production Admin

    Job \role Integration and

    Challenges

    High

    9

    (22)

    2

    (11)

    11

    18

    Low32

    (78)

    17

    (90)

    49

    (82)

    Company Brand and

    Synergistic Work relation

    ship

    High

    14

    (34)

    9

    (47)

    23

    (38)

    Low27

    (66)

    10

    (53)

    37

    (62)

    Trust and Confidence in

    OrganisationHigh

    21

    (51)

    8

    (42)

    29

    (48)

    Low 20(49)

    11(58)

    31(52)

    Career Growth and

    Development

    High

    8

    (20)

    3

    (16)

    11

    (18)

    Low33

    (81)

    16

    (84)

    49

    (82)

    Job Satisfaction

    High

    22

    (54)

    10

    (53)

    32

    (53)

    Low 19

    (46)

    9

    (57)

    28

    (47)

    Figures in Parenthesis denotes percentage

    With Yates correction

    Chi-Square value with 1 df Insignificant at 0.05 level

    Department Vs Job\Role Integration and Challenges 0.87(b)

    Department Vs Company Brand and Synergistic Work Relation ship .960(b)

    Department Vs Trust and Confidence in Organisation 0.40(b)

    Department Vs Carrier Growth and Development .120(b)

    Department Vs Job Satisfaction .006(b)

  • 8/8/2019 Mohan 2005

    38/77

    The main purpose of doing this cross tabulation between department and factors of

    commitment is to find out the factor that contributes to the high and low level of

    commitment of the respondents in each department.

    In the Production department, high level of commitment is contributed to a large extent

    by the factors Job satisfaction (54%) and Trust and confidence in organisation (51%)..

    Whereas high level of commitment is contributed to a moderate extent by the factor

    Company brand and synergistic work relationship (34%) while career growth and

    development (81%) and Job/role integration and challenges (78%) are the factors that

    contributes more to the low level of commitment of the respondents.

    Similarly, in the Administration Department High level of commitment is contributed to

    a large extent by the factors job satisfaction (53%) and Company brand and synergistic

    work relationship (47%). Whereas high level of commitment is contributed to a moderate

    extent by the factor trust and confidence in organisation (42%) while Job/role Integration

    and challenges (90%) and career growth and development (84%) are the factors that

    contributes more to the low level of commitment of the respondents.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents of Administration department, which is highly contributed by the factor job

    satisfaction.

    Since the calculated values of the Chi-Square are less than the tabulated value, there is no

    statistical significance between the factors of commitment (Job/role Integration and

    Challenges, Company brand and synergistic work relationship, Trust and confidence in

    organisation, Career growth and development, Job satisfaction) and the department of the

    respondents.

    Designation Vs Overall Employee Commitment

    Table No: 13

    Designation

    Factors contributing to

    Employee Commitment Total

    Low High

    9 22 31

  • 8/8/2019 Mohan 2005

    39/77

    Fork Lift

    operator\Operator\Mechanic\

    Electrician

    (29) (71) (100)

    Inspector\Carpenter\Purchase

    assistance

    11

    (37)

    18

    (62)

    29

    (100)

    Total20

    (33)

    40

    (66)

    60

    (100)

    Figures in Parenthesis denotes percentage

    Chi-Square Value: .534(b) with 1d.f Insignificant at 0.05 level

    The above table shows the distribution of respondents by their designation and their level

    of commitment.

    It can be seen from the above table that employee commitment is found to be high among

    vast majority (71%) of the respondents of the fork lift operator/ operator/ Mechanic/

    Electrician when compared to the Inspector/Carpenter/ Purchase Assistance.

    Similarly, a little less than two fifth (38%) of the respondents of Inspector/Carpenter/

    Purchase Assistance have low level of commitment.

    Thus it can be inferred that level of commitment is found to be high among therespondents of fork lift/Operator/Operator/Mechanic/Electrician cadre.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the level of commitment of the employees and the

    designation of the respondents.

    Designation Vs Factors Contributing to Employee Commitment

    Table No: 14

    FactorsLevels

    Designation

    Total

    Fork Lift

    Operator\Operator \

    Mechanic\Electrician

    Inspector \

    Carpenter /

    Purchasing assistance

    Job \role Integration and

    Challenges High

    10

    (23)

    1

    (6)

    11

    (19)

  • 8/8/2019 Mohan 2005

    40/77

  • 8/8/2019 Mohan 2005

    41/77

    In the Fork Lift/Operator/Operator/Mechanic/Electrician cadre, high level of commitment

    is contributed to a large extent(57%) by the factor Job satisfaction. Whereas high level of

    commitment is contributed to a moderate extent by the factors Company brand and

    synergistic work relationship(36%) and trust and confidence in organisation(48%) while

    career growth and development(84%) and Job/role integration and challenges(77%)

    contributes more to the low level of commitment of the respondents.

    Similarly, in the Inspector/Carpenter/purchasing assistance cadre, low level of

    commitment is contributed to a large extent(94%) by the factor job/role integration and

    challenges. Whereas low level of commitment is contributed to a moderate extent by the

    factors company brand and synergistic work relationship(56%) , career growth and

    development(75%) and Job satisfaction(56%) Trust and confidence is the only factor that

    contributes more to the high level of commitment of the respondents.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents of Fork lift Operator/Operator/Mechanic/Electrician cadre which is highly

    contributed by the factor job satisfaction.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the factors of commitment(Job/role Integration and

    Challenges, Company brand and synergistic work relationship, Trust and confidence in

    organisation, Career growth and development, Job satisfaction) and the designation of the

    respondents.

  • 8/8/2019 Mohan 2005

    42/77

    Age Vs Overall Employee Commitment

    Table No :15

    Age

    Factors contributing to

    Employee Commitment Total

    Low High

    Below 30

    2

    (13)

    14

    (87)

    16

    (100)

    30-35

    11

    (39)

    17

    (61)

    28

    (100)

    Above 357

    (44)

    9

    (56)

    16

    (100)

    Total

    20

    (33)

    40

    (67)

    60

    (100)

    Figures in Parenthesis denotes percentage Insignificant at 0.05 level

    With Yates correction

    Chi-Square Value : 21.24(a) with 2 d.f

    The above table shows the distribution of respondents by their age group and their level

    of commitment.

    It can be seen from the above table that employee commitment is found to be high among

    a little less than almost all (88%) the respondents who are in the age group of below 30

    years while level of commitment of the respondents is found to be moderate among a

    little less than two third of the respondents when compared to the remaining respondents.

    Similarly, a little more than two fifth(44%) of the respondents who are in the age group

    of above 35 years while the level of commitment is found to be moderate among a little

    less than two fifth of the respondents who are in the age group of 30 to 35 years when

    compared to level of commitment the remaining respondents.

  • 8/8/2019 Mohan 2005

    43/77

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are in the age group of below 30 years..

    Since the calculated value of chi_square is more than the tabulated value, there is

    statistical significant between over all commitment and age of the respondents.

  • 8/8/2019 Mohan 2005

    44/77

    Age Vs Factors Contributing to Employee Commitment

    Table No : 16

    Factors LevelsAge

    TotalBelow 35 Above 35

    Job \role Integration and

    Challenges

    High6

    (14)

    5

    (31)

    11

    (18)

    Low 38

    (86)

    11

    (69)

    49

    (82)

    Company Brand and

    Synergistic Work relation

    ship

    High

    17

    (39)

    6

    (38)

    23

    (38)

    Low

    27

    (61)

    10

    (62)

    37

    (62)

    Trust and Confidence in

    Organisation

    High20

    (46)

    9

    (56)

    29

    (48)

    Low 24

    (54)

    7

    (44)

    31

    (52)

    Career Growth and

    Development

    High10

    (23)

    1

    (6)

    11

    (18)

    Low34

    (77)

    15

    (94)

    49

    (82)

    Job SatisfactionHigh

    24

    (55)

    8

    (50)

    32

    (53)

    Low 20

    (45)

    8

    (50)

    28

    (47)

    Figures in Parenthesis denotes percentage

    With Yates correction

    Chi-Square value with 1 df Insignificant at 0.05 level

    Age Vs Job\Role Integration and Challenges 2.431(b)

  • 8/8/2019 Mohan 2005

    45/77

    Age Vs Company Brand and Synergistic Work Relation ship .006(b)

    Age Vs Trust and Confidence in Organisation .548(b)

    Age Vs Carrier Growth and Development

    2.701(b)

    Age Vs Job Satisfaction

    .097(b)

    The main purpose of doing this cross tabulation between age and factors of commitment

    is to find out the factor that contributes to the high and low level of commitment of the

    respondents who are in that particular age group.

    Among the respondents who are in the age group of below 35 years, high level of

    commitment is contributed to a large extent by the factors Job satisfaction (55%) .

    Whereas high level of commitment is contributed to a moderate extent by the factors

    trust and confidence in organisation(46%) and Company brand and synergistic work

    relationship (39%) while Job/role integration and challenges (86%) and career growth

    and development (77%) are the factors that contributes more to the low level of

    commitment of the respondents.

    Similarly, among the respondents who are in the age group of above 35 years, high level

    of commitment is contributed to a large extent by the factors trust and confidence in

    organisation(56%) and job satisfaction (50%). Whereas high level of commitment is

    contributed to a moderate extent by the factors company brand and synergestic work

    relationship(38%) and Job/role Integration and challenges (31%) . While career growth

    and development(94%) is the only factor that contributes more to the low level of

    commitment among the respondents.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are in the age group of below 30 years, which is highly contributed by

    the factors job satisfaction..

  • 8/8/2019 Mohan 2005

    46/77

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the factors of commitment (Job/role Integration and

    Challenges, Company brand and synergistic work relationship, Trust and confidence in

    organisation, Career growth and development, Job satisfaction) and the age of the

    respondents.

  • 8/8/2019 Mohan 2005

    47/77

    Educational Qualification Vs Overall Employee Commitment

    Table No :17

    Educational Qualification

    Factors contributing to

    Employee Commitment Total

    Low High

    Technical

    10

    (42)

    14

    (58)

    24

    (100)

    Non-Technical

    10

    (28)

    26

    (72)

    36

    (100)

    Total20

    (33)

    40

    (67)

    60

    (100)

    Figures in Parenthesis denotes percentageChi-Square Value : 1.250(a) with 1 d.f Insignificant at 0.05 level

    The above table shows the distribution of respondents by their educational qualification

    and their level of commitment.

    It can be seen from the above table that employee commitment is found to be high among

    a little less than three fourth (72%) of the respondents who have non technical

    qualification when compared to the respondents who are having technical qualification.

    Similarly, a little less than half(42%) of the respondents who are having technical

    qualification have low level of commitment.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are having non-technical qualification.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the level of commitment of the employees and the

    designation of the respondents.

    Educational Qualification Vs Factors Contributing to Employee Commitment

  • 8/8/2019 Mohan 2005

    48/77

    Table No : 18

    Factors Levels

    Educational Qualification

    TotalTechnical Non-

    Technical

    Job \role Integration and

    Challenges

    High

    7

    (29)

    4

    (11)

    11

    (18)

    Low 17

    (71)

    32

    (89)

    49

    (82)

    Company Brand and

    Synergistic Work

    relation ship

    High8

    (33)

    15

    (42)

    23

    (38)

    Low16

    (67)

    21

    (58)

    37

    (62)Trust and Confidence in

    Organisation

    High 12

    (50)

    17

    (47)

    29

    (48)

    Low 12

    (50)

    19

    (53)

    31

    (52)

    Career Growth and

    Development

    High

    5

    (20)

    6

    (17)

    11

    (18)

    Low19

    (80)

    30

    (83)

    49

    (82)

    Job Satisfaction

    High 13

    (54)

    19

    (53)

    32

    (53)

    Low 11

    (46)

    17

    (47)

    28

    (47)

    Figures in Parenthesis denotes percentage

    With Yates correction Insignificant at 0.05 level

    Chi-Square value with 1 df

    Educational Qualification Vs Job\Role Integration and Challenges 4.140(b)

    Educational Qualification Vs Company Brand and Synergistic .423(b)

    Work Relation ship

    Educational Qualification Vs Trust and Confidence in Organisation .044(b)

    Educational Qualification Vs Carrier Growth and Development .167(b)

  • 8/8/2019 Mohan 2005

    49/77

    Educational Qualification Vs Job Satisfaction .011(b)

    The main purpose of doing this cross tabulation between educational qualification and

    factors of commitment is to find out the factor that contributes to the high and low level

    of commitment of the respondents who are having the particular educational back

    ground.

    Among the respondents who are having technical qualification, high level of commitment

    is contributed to a large extent by the factors Job satisfaction (54%) and Trust and

    confidence in organisation (50%).. Whereas high level of commitment is contributed to a

    moderate extent by the factor Company brand and synergistic work relationship (33%)

    while career growth and development (79%) and Job/role integration and challenges

    (71%) are the factors that contributes more to the low level of commitment of the

    respondents.

    Similarly, among the respondents who are having non-technical qualification high level

    of commitment is contributed to a large extent by the factors job satisfaction (53%) and

    Company brand and synergistic work relationship (47%). Whereas high level of

    commitment is contributed to a moderate extent by the factor trust and confidence in

    organisation (50%) while Job/role Integration and challenges (89%) and career growth

    and development(83%) are the factors that contributes more to the low level of

    commitment of the respondents.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are having non-technical qualification, which is highly contributed by

    the factors job satisfaction and trust and confidence in the organisation.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the factors of commitment ( Company brand and

    synergistic work relationship, Trust and confidence in organisation, Career growth and

    development, Job satisfaction) and the educational qualification of the respondents.

  • 8/8/2019 Mohan 2005

    50/77

  • 8/8/2019 Mohan 2005

    51/77

    Work Experience Vs Overall Employee Commitment

    Table No :19

    Work Experience

    Factors contributing to

    Employee Commitment Total

    Low High

    Below 5

    2

    (18)

    9

    (82)

    11

    (100)

    Above 5

    18

    (37)

    31

    (63)

    49

    (100)

    Total20

    (33)

    40

    (67)

    60

    (100)

    Figures in Parenthesis denotes percentage

    Chi-Square Value : 0.666(b) with 1 d.f Insignificant at 0.05 level

    The above table shows the distribution of respondents by their work experience and their

    level of commitment.

    It can be seen from the above table that employee commitment is found to be high among

    most of the respondents(82%) who have below 5 years of work experience when

    compared to the respondents who have above 6 years of work experience.

    Similarly, a little less than two fifth(37%) of the respondents who are having above 6

    years of work experience have low level of commitment.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are having below 5 years of work experience.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the level of commitment of the employees and the work

    experience of the respondents.

    Experiences Vs Factors Contributing to Employee Commitment

  • 8/8/2019 Mohan 2005

    52/77

  • 8/8/2019 Mohan 2005

    53/77

    Experience Vs Job Satisfaction 0.59(b)

    The main purpose of doing this cross tabulation between work experience and factors of

    commitment is to find out the factor that contributes to the high and low level of

    commitment of the respondents who have particular years of work experience.

    Among the respondents who have below 5 years of work experience, high level of

    commitment is contributed to a large extent by the factors trust and confidence(73%) and

    Job satisfaction (64%) . Whereas high level of commitment is contributed to a moderate

    extent by the factor Company brand and synergistic work relationship (46%) while

    Job/role integration and challenges (91%) and career growth and development (73%) are

    the factors that contributes more to the low level of commitment of the respondents.

    Similarly, among the respondents who have above 5 years of work experience, high level

    of commitment is contributed to a large extent by the factors job satisfaction (51%).

    Whereas high level of commitment is contributed to a moderate extent by the factors

    trust and confidence in organisation(43%)and company brand and synergistic work

    relationship(37%) while career growth and development(84%) and Job role integration

    and challenges (80%) are the factors that contributes more to the low level of

    commitment among the respondents.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are having below 5 years of work experience, which is highly

    contributed by the factors job satisfaction and trust and confidence in the organisation..

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the factors of commitment (Job/role Integration and

    Challenges, Company brand and synergistic work relationship, Trust and confidence in

    organisation, Career growth and development, Job satisfaction) and the Work experience

    of the respondents.

  • 8/8/2019 Mohan 2005

    54/77

  • 8/8/2019 Mohan 2005

    55/77

    Marital Status Vs Overall Employee Commitment

    Table No :21

    Marital Status

    Factors contributing to

    Employee Commitment Total

    Low High

    Married

    18

    (36)

    32

    (64)

    50

    (100)

    Un married

    2

    (20)

    8

    (80)

    10

    (100)

    Total20

    (33)

    40

    (67)

    60

    (100)

    Figures in Parenthesis denotes percentage

    Chi-Square Value : 0.930(b) with 1 d.f Insignificant at 0.05 level

    The above table shows the distribution of respondents by their marital status and their

    level of commitment.

    It can be seen from the above table that employee commitment is found to be high among

    most of the respondents(80%) who are unmarried when compared to the respondents who

    are married.

    Similarly, a little less than two fifth(36%) of the respondents who are married have low

    level of commitment.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are unmarried.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the level of commitment of the employees and the work

    experience of the respondents.

    Marital Status Vs Factors Contributing to Employee Commitment

  • 8/8/2019 Mohan 2005

    56/77

    Table No : 22

    Factors Levels

    Marital Status

    TotalMarriedUn

    Married

    Job \role Integration and

    Challenges

    High 10

    (20)

    1

    (10)

    11

    (18)

    Low 40

    (80)

    9

    (90)

    49

    (82)

    Company Brand and

    Synergistic Work

    relation ship

    High19

    (38)

    4

    (40)

    23

    (38)

    Low 31

    (62)

    6

    (60)

    37

    (62)

    Trust and Confidence in

    Organisation

    High 22

    (44)

    7

    (70)

    29

    (48)

    Low 28

    (56)

    3

    (30)

    31

    (52)

    Career Growth and

    Development

    High 8

    (16)

    3

    (30)

    11

    (18)

    Low 42(84)

    7(70)

    49(82)

    Job Satisfaction

    High26

    (52)

    6

    (60)

    32

    (53)

    Low

    24

    (48)

    4

    (40)

    28

    (47)

    Figures in Parenthesis denotes percentage

    With Yates correction

    Chi-Square value with 1 df Insignificant at 0.05 level

    Marital Status Vs Job\Role Integration and Challenges 1.24(b)

    Marital Status Vs Company Brand and Synergistic Work Relation ship 0.51(b)

    Marital Status Vs Trust and Confidence in Organisation 2.04(b)

    Marital Status Vs Carrier Growth and Development. 0.665(b)

    Marital Status Vs Job Satisfaction 0.59(b)

  • 8/8/2019 Mohan 2005

    57/77

    The main purpose of doing this cross tabulation between marital status and factors of

    commitment is to find out the factor that contributes to the high and low level of

    commitment of the respondents.

    Among the respondents who are married, high level of commitment is contributed to a

    large extent by the factor Job satisfaction (52%) . Whereas high level of commitment is

    contributed to a moderate extent by the factors trust and confidence in organisation (44%)

    and Company brand and synergistic work relationship (38%) while career growth and

    development (84%) and Job/role integration and challenges (80%) are the factors that

    contributes more to the low level of commitment of the respondents.

    Similarly, among the respondents who are unmarried, high level of commitment is

    contributed to a large extent by the factors trust and confidence(70%) and job

    satisfaction (60%). Whereas high level of commitment is contributed to a moderate

    extent by the factors company brand and synergestic work relationship(40%) while Job

    role integration and challenges(90%) and career growth and development(70%) are the

    factors that contributes more to the low level of commitment among the respondents.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are unmarried , which is highly contributed by the factors job

    satisfaction and trust and confidence in the organisation..

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the factors of commitment (Job/role Integration and

    Challenges, Company brand and synergistic work relationship, Trust and confidence in

    organisation, Career growth and development, Job satisfaction) and the Marital Status of

    the respondents.

    Monthly Income Vs Overall Employee Commitment

    Table No :23

    Monthly Income

    Factors contributing to

    Employee Commitment

    Total

  • 8/8/2019 Mohan 2005

    58/77

    Low High

    Below 10000

    6

    (25)

    18

    (75)

    24

    (100)

    Above 10000

    14

    (39)

    22

    (61)

    36

    (100)

    Total20

    (33)

    40

    (67)

    60

    (100)

    Figures in Parenthesis denotes percentage

    Chi-Square Value : 1.250(b) with 1 d.f Insignificant at 0.05 level

    The above table shows the distribution of respondents by their monthly income and their

    level of commitment.

    It can be seen from the above table that employee commitment is found to be high among

    three fourth of the respondents(75%) who draws below Rs.10000 as their monthly

    income when compared to the respondents who are drawing above Rs.10000.

    Similarly, a little less than two fifth(39%) of the respondents who are earning above

    Rs.10000 have low level of commitment.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are earning below Rs.10000 as their monthly income.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the level of commitment of the employees and the

    monthly income of the respondents.

    Monthly Income Vs Factors Contributing to Employee Commitment

    Table No : 24

    Factors Levels

    Monthly Income

    TotalBelow

    10000

    Above

    10000

  • 8/8/2019 Mohan 2005

    59/77

    Job \role Integration and

    Challenges

    High

    3

    (13)

    8

    (22)

    11

    (18)

    Low

    21

    (88)

    28

    (78)

    49

    (82)

    Company Brand and

    Synergistic Work relation

    ship

    High

    10

    (42)

    13

    (36)

    23

    38.30%

    Low 14

    (58)

    23

    (64)

    37

    (62)

    Trust and Confidence in

    Organisation

    High10

    (42)

    19

    (53)

    29

    (48)

    Low 14

    (58)

    17

    (47)

    31

    (52)

    Career Growth and

    Development High

    6

    (25)

    5

    (14)

    11

    (18)

    Low18

    (75)

    31

    (86)

    49

    (82)

    Job Satisfaction High

    17

    (71)

    15

    (42)

    32

    (53)

    Low 7

    (29)

    21

    (58)

    28

    (47)

    Figures in Parenthesis denotes percentage

    With Yates correction

    Chi-Square value with 1 df

    Income Vs Job\Role Integration and Challenges 0.68(b)

    Income Vs Company Brand and Synergistic Work Relation ship .188(b)

    Income Vs Trust and Confidence in Organisation .712(b)

    Income Vs Carrier Growth and Development. 1.187(b)

    Income Vs Job Satisfaction 4.922(b)

  • 8/8/2019 Mohan 2005

    60/77

    The main purpose of doing this cross tabulation between monthly income and factors of

    commitment is to find out the factor that contributes to the high and low level of

    commitment of the respondents who are earning a particular income.

    Among the respondents who are earning below Rs.10000, high level of commitment is

    contributed to a large extent by the factor Job satisfaction (71%) . Whereas high level of

    commitment is equally contributed (41%) to a moderate extent by the factors trust and

    confidence in organisation and Company brand and synergistic work relationship while

    Job/role integration and challenges (88%) and career growth and development (75%) are

    the factors that contributes more to the low level of commitment of the respondents.

    Similarly, among the respondents who are earning above Rs.10000, high level of

    commitment is contributed to a large extent by the factor trust and confidence(53%)

    Whereas high level of commitment is contributed to a moderate extent by the factors job

    satisfaction (42%) and company brand and synergestic work relationship(36%) while

    career growth and development(86%) and Job role integration and challenges(78%) are

    the factors that contributes more to the low level of commitment among the respondents.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are earning below Rs.10000 , which is highly contributed by the factor

    job satisfaction..

  • 8/8/2019 Mohan 2005

    61/77

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the factors of commitment (Job/role Integration and

    Challenges, Company brand and synergistic work relationship, Trust and confidence in

    organisation, Career growth and development, ) and the monthly income of the

    respondents.

    Since the calculated value of the chi-square is greater than the tabulated value, there is a

    statistical significance between the factor of commitment i.e., Job satisfaction and the

    monthly income of the respondents

  • 8/8/2019 Mohan 2005

    62/77

    Family Members Vs Overall to Employee Commitment

    Table No :25

    Family Members

    Factors contributing to

    Employee Commitment Total

    Low High

    Below 4

    5

    (31)

    11

    (69)

    16

    (100)

    Above 4

    15

    (34)

    29

    (66)

    44

    (100)

    Total20

    (33)

    40

    (67)

    60

    (100)

    Figures in Parenthesis denotes percentage

    Chi-Square Value : 0.43(b) with 1 d.f Insignificant at 0.05 level

    The above table shows the distribution of respondents by their family members and their

    level of commitment.

    It can be seen from the above table that employee commitment is found to be high among

    more than two third of the respondents(69%) who are having below 4 family members

    when compared to the respondents who have above 5 family members.

    Similarly, a little more than one third(34%) of the respondents who have above 5 family

    members have low level of commitment.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who are having below 4 family members..

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the level of commitment of the employees and the Family

    members of the respondents.

    Family Members Vs Factors Contributing to Employee Commitment

  • 8/8/2019 Mohan 2005

    63/77

    Table No : 26

    Factors Levels

    Family Members

    TotalBelow 4 Above 4

    Job \role Integration and

    Challenges

    High2

    (12)

    9

    (20)

    11

    (18)

    Low 14

    (88)

    35

    (80)

    49

    (82)

    Company Brand and

    Synergistic Work

    relation ship

    High

    9

    (56)

    14

    (32)

    23

    (38)

    Low 7

    (44)

    30

    (68)

    37

    (62)

    Trust and Confidence in

    Organisation

    High8

    (50)

    21

    (48)

    29

    (48)

    Low 8

    (50)

    23

    (52)

    31

    (52)

    Career Growth and

    Development

    High 3

    (19)

    8

    (18)

    11

    (18)

    Low 13

    (81)

    36

    (82)

    49

    (82)

    Job SatisfactionHigh

    11

    (69)

    21

    (48)

    32

    (53)

    Low 5

    (31)

    23

    (52)

    28

    (47)

    Figures in Parenthesis denotes percentage

    With Yates correction

    Chi-Square value with 1 df

    Family Members Vs Job\Role Integration and Challenges 0.85(b)

    Family Members Vs Company Brand and Synergistic Work Relation ship 2.963(b)

    Family Members Vs Trust and Confidence in Organisation .024(b)

    Family Members Vs Carrier Growth and Development. 0.13(b)

  • 8/8/2019 Mohan 2005

    64/77

    Family Members Vs Job Satisfaction 2.084(b)

    The main purpose of doing this cross tabulation between family members and factors of

    commitment is to find out the factor that contributes to the high and low level of

    commitment of the respondents who are having particular number of members in their

    family.

    Among the respondents who are having below 4 members in their family, high level of

    commitment is contributed to a large extent by the factor Job satisfaction (69%) .

    Whereas high level of commitment is contributed to a moderate extent by the factors

    Company brand and synergistic work relationship (56%) and trust and confidence in

    organisation (50%) while Job/role integration and challenges (88%) and career growth

    and development (81%) are the factors that contributes more to the low level of

    commitment of the respondents.

    Similarly, among the respondents who are having above 5 members in their family, high

    level of commitment is equally contributed (48%) to a large extent by the factors trust

    and confidence and Job satisfaction. Whereas high level of commitment is contributed to

    a moderate extent by the factor company brand and synergistic work relationship (32%)

    while career growth and development (82%) and Job role integration and challenges

    (80%) are the factors that contributes more to the low level of commitment among the

    respondents.

    Thus it can be inferred that level of commitment is found to be high among the

    respondents who below 4 members in their family, which is highly contributed by the

    factors job satisfaction.

    Since the calculated value of the Chi-Square is less than the tabulated value, there is no

    statistical significance between the factors of commitment (Job/role Integration and

    Challenges, Company brand and synergistic work relationship, Trust and confidence in

    organisation, Career growth and development, Job satisfaction ) and the Number of

    family members of the respondents.

  • 8/8/2019 Mohan 2005

    65/77

    FINDINGS OF THE STUDY:

    PERSONAL PROFILE:

  • 8/8/2019 Mohan 2005

    66/77

    A little more than two third of the respondents are in the shipping and

    administration department. While majority of the respondents in the non-technical

    qualification the organisation moulds them accordingly.

    A little less than three fourth of the respondents are in the age group of below 35

    years and Most of the respondents have above five years of work experience

    while most of them draw the salary above ten thousand

    Most of the respondents are married irrespective of their age category. And most

    of them have little less than three fourth of the respondents have above five

    members in their family.

    OVERALL COMMITMENT LEVEL OF COMMITMENT:

    Total job satisfaction level significantly contributes to the employee commitment.

    and trust and confidence in the employees also plays a major role in the employee

    commitment. Company Brand and Synergistic Work relationship though not a

    major contributor, notably ensures employee commitment. Both job role

    integration and career growth/development contributes to a minimum for the

    employee commitment.

    LEVEL OF COMMITMENT AND DEPARTMENT:

    Level of commitment is found to be high among the respondents of

    Administration department.

    Level of commitment is found to be high among the respondents of

    Administration department level of commitment is found to be high among the

    respondents of Administration department, which is highly contributed by the

    factor job satisfaction.

  • 8/8/2019 Mohan 2005

    67/77

    LEVEL OF COMMITMENT AND DESIGNATION:

    Level of commitment is found to be high among the respondents of fork

    lift/Operator/Operator/Mechanic/Electrician cadre.

    Level of commitment is found to be high among the respondents of Forklift

    Operator/Operator/Mechanic/Electrician cadre, which is highly contributed by the

    factor job satisfaction.

    LEVEL OF COMMITMENT AND AGE:

    Level of commitment is found to be high among the respondents who are in the

    age group of below 30 years

    Level of commitment is found to be high among the respondents who are in theage group of below 30 years, which is highly contributed by the factors job

    satisfaction

    The calculated value of chi-square is more than the tabulated value, there is

    statistical significant between over all commitment and age of the respondents.

    LEVEL OF COMMITMENT AND EDUCATIONAL QUALIFICATION

    Level of commitment is found to be high among the respondents who are havingnon-technical qualification

    Level of commitment is found to be high among the respondents who are havingnon-technical qualification, which is highly contributed by the factors job

    satisfaction and trust and confidence in the organisation

    LEVEL OF COMMITMENT AND EDUCATIONAL QUALIFICATION

    Level of commitment is found to be high among the respondents who are having

    below 5 years of work experience

    Level of commitment is found to be high among the respondents who are having

    below 5 years of work experience, which is highly contributed by the factors jobsatisfaction and trust and confidence in the organisation

  • 8/8/2019 Mohan 2005

    68/77

    LEVEL OF COMMITMENT AND MARITUAL STATUS:

    Level of commitment is foun