M.M.VISHAL S S

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MILAN SONECHA

GUIDED BY

&

Prepared by


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IntroductionAs a producer ,when we are in problem

what to produce ?

How to produce?

What Quantity to produce?

This can be solved by the concepts of Marketingwhich solves the problems of producer.

It guides them what to produce? & how to produce?


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Marketing philosophy means the philosophythat is related to marketing management. It

is the philosophy that provides the soundfoundation for a marketing managementpolices or programmed.


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MARKET PLACE


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This is often referred to as the build the batter

mousetrap philosophy.

Build the batter mousetrap and

people will beat a path your door !

{mousetrap}


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ASSUMPTIONS 1930s

Cheap efficient production

Mass production Low prices

Low cost

Reduced per unit cost

Interested in product & not quality


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FOR THE EXAMPLE,


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One of the best example ,

Henry Ford is father of productionline. One of the best known slogan ofthe time, which Ford himself coined

was you can have any color youwant as long as it is black.

Henry Ford


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FORD FIGO CAR{at low price}

FORD COSTLY CAR

{at high price}


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2).THE PRODUCT CONCEPTAccording to this concept,

The idea that consumer will favorproducts that offer the most quality,

high performance and features.

Product oriented organizations spends

amount of money on RESEARCH &DEVELOPMENT to bring out newinnovative product & to improve ormodify the existing product.


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ASSUMPTIONS1930s 1940s

High quality

InnovationTechnology

R & D

High price for best quality

Product excellent


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FOR EXAMPLE,


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HERO HONDA SPLENDER+


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TVS SCOOTY ES TVS SCOOTY PEP TVS SCOOTYPEP+

TVS SCOOTY PEP IN DIFFERENT COLOURS


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3).SALES CONCEPTAccording to this concept,

Customer will buy Product only whenthey are induced to buy through aggressiveselling & promotion (scheme) efforts by sellers.

Products even goods ones, dontnecessarily Sell themselves. CostumersMUST BE Convinced to buy products.


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ASSUMPTION

1930s

Emphasis on Hard selling

Heavy advertisement & promotions

High salesmanship


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fire fighting equipments VACUUM CLEANER

SALE SALE SALE !!!

THESE TYPES OF ADS.

WE SEE THAT IN MANY SHOPS


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4).THE MARKETING CONCEPTAccording to this concept,

The firms analyze the needs of theircustomers & then make decisions to satisfythose needs, batter then competitors

Customers needs, wants &Demands satisfying more effectively &efficiently then competitors.


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MARKATING OBJECTIVE


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ASSUMPTION 1950s

Focus on customers needs before developing theproduct.

All function of the company focus on those needs

Profitability


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1.You see gorgeous girl in party, you go to her

& say I am rich marry meThats Direct Marketing.

2.You attend party & your friend goes to agirl& pointing at you tells her. He is veryrich, marry him - Thats Advertising.

3. Girl walks to you & says u are rich, can umarry me?Thats Brand Recognition

FOR EXAMPLE,
http://www.interestingemails.com/boys-emotions-life-email-forward-for-moms-wifes-and-girls/http://localhost/var/www/apps/conversion/current/tmp/scratch28838/Marketing%20Concepts%20in%20Two%20Minutes%20-%20YouTube.FLVhttp://localhost/var/www/apps/conversion/current/tmp/scratch28838/Marketing%20Concepts%20in%20Two%20Minutes%20-%20YouTube.FLVhttp://www.interestingemails.com/boys-emotions-life-email-forward-for-moms-wifes-and-girls/


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4.You see a gorgeous girl at a party. Yougo up toher and get her telephone number. Thenext day, you

call and say: Hi, Im very rich.Marry me Thats Telemarketing


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5.You say I m very rich marry me & she slapsyou

Thats Customer Feedback

6. You say I m very rich marry me & sheintroduces you to her husbandThats Demand & Supply Gap

7. Before you say I m rich, marry me, you wifearrivesThats Restriction from Entering New Market


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Chart of marketing concept


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FOR EXAMPLE


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FOUNDER OF APPLE IPOD


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1000 SONGS IN YOUR POCKET


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FOUNDER OF BISLERI WATER

RAMESH CHAUHAN


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PRODUCTS


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LATEST EXAMPLE OF MARKETING CONCEPT,

EDUCOM SMART CLASS PROJECTOR


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5). SOCIETAL CONCEPT

According to this concept,

Determine the needs, wants& interest of target market.

Deliver the desire satisfaction

more effectively & efficiently thancompetitors


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Produce goods EnvironmentalFriendly & Consumer HealthOriented Products.


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The societal concept of marketing insists thatorganization while framing their marketing

policies should balance 3 consideration


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SOCIETALMARKETING

CONCEPTCONSUMERS ORGANIZATION(PROFIT)

CHART OF SOCIETAL MARKETING CONCEPT


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ASSUMPTION 1970S

Social responsibility

Produce product consumers & societys well being.

Proper utilization of recourses


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FOR EXAMPLE


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Cigarette company are also now sponsoringads that promote more responsible use bytargeted customers groups-


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Cigarette companys Ads.


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WHISKYGUTHKHA DRUGS


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M.M.VISHAL S S

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