Mediaconsumptie anno 2014

40
Wijs over Media

description

In vogelvlucht over het veranderende medialandschap.

Transcript of Mediaconsumptie anno 2014

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Wijsover

Media

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‣ digital agency

‣ everything online

‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...

‣ 54 FTE (june 2013)

‣ focused on results (sales, leads, conversions)

‣ strong methodology

‣ user-centric approach

‣ integrated process and teams

Wijs in kleine bytes

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Part of Heaven Can Wait ecosystem.

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Mediaconsumptieanno 2014

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Tijd voor een verhaal

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Historiek Der Geschreven Mediaconsumptie

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neerzitten op vaste plaats op vast tijdstip

= activiteit

1

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fast-forward

enter:digital

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neerzitten op vaste plaats afgezonderd

2

= activiteit

“PC in den bureau”

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neerzitten op vaste plaats tussendoor

3“PC op ‘t werk”

nog geen digitale revolutie

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neerzitten op vaste plaats op vast tijdstip

“first stage of tablet adoption”

digitaal device,analoog gedrag

4

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overal altijd

“second stage of tablet adoption”

first stage of digital

life companion

5

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“same thing with smartphones”

//

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Mediadrager wordt

life companion

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3 belangrijke revoluties

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Revolutie 1:

The speed of things

Risico:

Journalistieke waarde van snelle content?

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Revolutie 2:

Controlling the time frame

Publishers

Readers

Risico:

Impulsiviteit

“I control how and where I want to

consume your content”

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Waar hebben we dat nog gehoord?

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Waar zien we dat nog?

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Revolutie 3:

Controlling the source

Risico:

Loyaliteit? Abonnementen?

1 exclusieve bron:

1 feed met meerdere bronnen:

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Revolutie 4:

Readers become publishers

Risico:

Extra concurrentie. Rol als broadcaster?

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En waaraan hebben we dat te danken?

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MOBILE

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Maar wat is mobile?

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Mobile?

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Mobile?

overal meepakken, makkelijk delen met vrienden, ...

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Mobile?

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Mobile?

“Ik kan uw boekske niet

lezen ...”

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Dus wat is mobile?

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Werkwoord

Actie

Mobile is not a device

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mobile is freedom

TIME

PLACE

CHOICE

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mobile is freedom

Freedom not to have to plan

When will I do it?

Where will I do it?

How will I do it?

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The ability to act on impulse

NOW

HERE

THIS WAY

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Hoe passen we ons aan?

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Mediasnacking

zegt niks over

kwaliteit van

content,

wel over gedrag van

lezer:

fast-food mentaliteit

“nu en à la carte”

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Multi-channel, multi-device

“Don’t bring your audience to your message, bring the message to your audience.”

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Cater to the individual reader

“Create highly personalized experiences.”

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Sharing is caring

“Avoid locking people in. A high share of your traffic will come through sharing.”

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