Marketing & Supply Chain FloraHolland for HvA

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Presentatie FloraHolland Rob Koppes en Jean-Paul Schaddé van Dooren 1 26-06-2022

description

Presentatie over samenspel van marketing & logistiek binnen en buiten bloemenveiling FloraHolland.

Transcript of Marketing & Supply Chain FloraHolland for HvA

Page 1: Marketing & Supply Chain FloraHolland for HvA

Presentatie FloraHollandRob Koppes en Jean-Paul Schaddé van Dooren

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De wereld verandert!

Sierteelt sector

FloraHolland

En wat is daarop uw antwoord?

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Grootste veiling

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1915

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1925

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1990

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2012

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Verleden

Heden

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Coöperatie

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Assortiment

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E-trade & plantconnect

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Greenports

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Productie

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Internationale handel

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Import & export

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RFID @ kweker

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Automatisering @ koper

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Dealing room

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Kopen Op Afstand

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Marketing

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“Instead of company to company competition,

we are now in an era of supply chain to supply chain

competition”

Professor Hau LeeStanford University of California

One big idea

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Bereikbaar

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Social media

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Social media

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Merken

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Doorlooptijd

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Macht

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Kwekers

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Veredelaars

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Generieke promotie

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Generieke promotie

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Webwinkels

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Webwinkels

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Sierteeltketen

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• Hier sto

nd een hyperinte

ress

ant

maar superg

eheim m

odel over

bloemen

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Bloemen

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Planten

• Hier sto

nd een hyperinte

ress

ant

maar superg

eheim m

odel over

planten

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• Uitbreiding Europese markt (km & €)

• Transacties: vaker en kleiner

• VAL activiteiten steeds belangrijker

• Multimodaliteit: het kan!

• MVO uitdagingen: Flower miles?

• Dynamiek en onvoorspelbaarheid in vraag en aanbod– Ommekeer in de keten --> vraaggestuurd – Toename Direct sourcing

• Productkwaliteit versus vaaslevengarantie

Ontwikkelingen

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Flowers@Sea

GreenBargeDAVINC

3I

Greenrail

HubWays21-5-2014FloraHolland

Aalsmeer07.00

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Einde

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