marketengiin medeelel sudalgaa
-
Upload
bayar-jargal -
Category
Documents
-
view
539 -
download
0
Transcript of marketengiin medeelel sudalgaa
Ìàðêåòèíãèéí ìýäýýëýë
ñóäàëãàà
www.zaluu.comwww.zaluu.com
“Âèòàôèò” ãðóïïûí òîâ÷ òàíèëöóóëãà
“Âèòàôèò” ãðóïï íü àíõ Íîìóí Èíòåðòðåéä ÕÕÊ-èéã
1997 îíä ¿¿ñãýí áàéãóóëæ òºðºë á¿ðèéí àìèí äýìýýð
áàÿæóóëñàí æèìñíèé ø¿¿ñèéã ¿éëäâýðëýí,
áîðëóóëàõ ÷èãëýëýýð ¿éë àæèëëàãààãàà ýõýëñýí.
ªíººäðèéí áàéäëààð òóñ êîìïàíè ¿éëäâýðëýë,
õàíãàìæ, õóäàëäààíû ÷èãëýëýýð 17 ñàëáàð êîìïàíè
á¿õèé “Âèòàôèò” ãðóïï áîëîí ºðãºæèæ, “Âèòàôèò”
íýðèéí á¿òýýãäýõ¿¿íèéã õàìãèéí îð÷èí ¿åèéí òåõíèê,
òîíîã òºõººðºì溺ð ¿éëäâýðëýæ, ººðèéí
áîðëóóëàëòûí ñ¿ëæýýãýýð áîðëóóëäàã, 350 ãàðóé
àæèëòàí, àëáàí õààã÷òàé ¿íäýñíèé øèëäýã àæ àõóéí
íýãæ áîëñîí ̺í æèëä 25 îð÷èì ñàÿ ëèòð óíäàà,
æ¿¿ñ, öýâýð óñ ¿éëäâýðëýí áîðëóóëäàã.
www.zaluu.comwww.zaluu.com
“Âèòàôèò” ãðóïï íü ÷àíàðòàé, õÿìä ¿íýòýé
á¿òýýãäýí¿¿íèéã ñàíàë áîëãîí øàðãóó àæèëëàñíû
ä¿íä Ìîíãîëûí àëüêîãîëüã¿é óíäààíû çàõ çýýë äýýð
ãîë ¿éëäâýðëýã÷ áîëñîí òºäèéã¿é àìæèëòàà áàòàòãàõ,
áèçíåñýý õºãæ¿¿ëýõ çîðèëãîîð õºðºí㺠îðóóëàëò,
ºðãºæèëòèéí ¿éë ÿâöûã øàò äàðààëàí õýðýãæ¿¿ëæýý.
“Âèòàôèò” áðýíä íü Ãåðìàí, Ôðàíö, ÁÍÕÀÓ-ûí
òåõíèê òåõíîëîãèîð äýëõèéí ñòàíäàðòàä õèéöýõ
Ãåðìàíû “Dohler”, Ãîëëàíäûí “Cargill juice” ôèðìèéí
¿íäñýí ò¿¿õèé ýäèéã àøèãëàí á¿òýýãäýõ¿¿í¿¿äýý
¿éëäâýðëýäýã.
“Âèòàôèò” ãðóïïûí ãîë çîðèëãî áîë õàìãèéí ºíäºð
÷àíàðòàé, ýð¿¿ë ìýíäýä àøèã òóñòàé
á¿òýýãäýõ¿¿í¿¿äèéã íàéäâàðòàé öýâýð îð÷èíä
¿éëäâýðëýí õýðýãëýã÷èääýý õ¿ðãýõ þì.
www.zaluu.comwww.zaluu.com
1. Ñóäàëãààíä îðîëöñîí
õ¿ì¿¿ñèéí íàñ
5%
62%
22%
11%
0%
10%
20%
30%
40%
50%
60%
70%
8-15 íàñ 16-25 íàñ 26-40 íàñ 40 äýýø
www.zaluu.comwww.zaluu.com
2. Ýðõýëäýã àæèë
49%44%
2%5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Ñóðäàã Àæèëäàã Àæèëã¿é ªí/ íàñòàí
www.zaluu.comwww.zaluu.com
www.zaluu.comwww.zaluu.com
www.zaluu.comwww.zaluu.com
3. Ñóäàëãààíä îðîëöîã÷äûí
ñàðûí äóíä îðëîãî
47%
11%
29%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0-42.0 42.0-80.0 80.0-150.0 150.0 äýýø
www.zaluu.comwww.zaluu.com
4. Æ¿¿ñíèé õýðýãëýý
47%
11%
29%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Âèòàôèò Ìîíôðýø Èìïîðò/á¿ò
www.zaluu.comwww.zaluu.com
5. 7 õîíîãèéí õýðýãëýý
22%
67%
11%
0%
10%
20%
30%
40%
50%
60%
70%
ªäºð á¿ð 1-2 óäàà Õýð/÷àääàãã¿é
www.zaluu.comwww.zaluu.com
6. ßìàð ñàâàëãààòàé æ¿¿ñ
50%
37%
13%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Õóâàíöàð Òåòðàïàê Øèëýí
www.zaluu.comwww.zaluu.com
7. ßìàð æ¿¿ñèéã èë¿¿ èõ
45%40%
15%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Ìóëüòè Ãî¸ Òåòðàïàê
www.zaluu.comwww.zaluu.com
8. Ãî¸ æ¿¿ñ òàíä õýð òààëàãäñàí
67%
29%
4%
0%
10%
20%
30%
40%
50%
60%
70%
Ãî¸ Äóíä çýðýã Îíö áèø
www.zaluu.comwww.zaluu.com
9. ¯íýòýéãýý ÷àíàð õýð íèéöýæ
89%
11%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Òèéì ¯ã¿é
www.zaluu.comwww.zaluu.com