marketengiin medeelel sudalgaa

14
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Transcript of marketengiin medeelel sudalgaa

Page 1: marketengiin medeelel sudalgaa

Ìàðêåòèíãèéí ìýäýýëýë

ñóäàëãàà

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Page 2: marketengiin medeelel sudalgaa

“Âèòàôèò” ãðóïïûí òîâ÷ òàíèëöóóëãà

“Âèòàôèò” ãðóïï íü àíõ Íîìóí Èíòåðòðåéä ÕÕÊ-èéã

1997 îíä ¿¿ñãýí áàéãóóëæ òºðºë á¿ðèéí àìèí äýìýýð

áàÿæóóëñàí æèìñíèé ø¿¿ñèéã ¿éëäâýðëýí,

áîðëóóëàõ ÷èãëýëýýð ¿éë àæèëëàãààãàà ýõýëñýí.

ªíººäðèéí áàéäëààð òóñ êîìïàíè ¿éëäâýðëýë,

õàíãàìæ, õóäàëäààíû ÷èãëýëýýð 17 ñàëáàð êîìïàíè

á¿õèé “Âèòàôèò” ãðóïï áîëîí ºðãºæèæ, “Âèòàôèò”

íýðèéí á¿òýýãäýõ¿¿íèéã õàìãèéí îð÷èí ¿åèéí òåõíèê,

òîíîã òºõººðºì溺ð ¿éëäâýðëýæ, ººðèéí

áîðëóóëàëòûí ñ¿ëæýýãýýð áîðëóóëäàã, 350 ãàðóé

àæèëòàí, àëáàí õààã÷òàé ¿íäýñíèé øèëäýã àæ àõóéí

íýãæ áîëñîí ̺í æèëä 25 îð÷èì ñàÿ ëèòð óíäàà,

æ¿¿ñ, öýâýð óñ ¿éëäâýðëýí áîðëóóëäàã.

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“Âèòàôèò” ãðóïï íü ÷àíàðòàé, õÿìä ¿íýòýé

á¿òýýãäýí¿¿íèéã ñàíàë áîëãîí øàðãóó àæèëëàñíû

ä¿íä Ìîíãîëûí àëüêîãîëüã¿é óíäààíû çàõ çýýë äýýð

ãîë ¿éëäâýðëýã÷ áîëñîí òºäèéã¿é àìæèëòàà áàòàòãàõ,

áèçíåñýý õºãæ¿¿ëýõ çîðèëãîîð õºðºí㺠îðóóëàëò,

ºðãºæèëòèéí ¿éë ÿâöûã øàò äàðààëàí õýðýãæ¿¿ëæýý.

“Âèòàôèò” áðýíä íü Ãåðìàí, Ôðàíö, ÁÍÕÀÓ-ûí

òåõíèê òåõíîëîãèîð äýëõèéí ñòàíäàðòàä õèéöýõ

Ãåðìàíû “Dohler”, Ãîëëàíäûí “Cargill juice” ôèðìèéí

¿íäñýí ò¿¿õèé ýäèéã àøèãëàí á¿òýýãäýõ¿¿í¿¿äýý

¿éëäâýðëýäýã.

“Âèòàôèò” ãðóïïûí ãîë çîðèëãî áîë õàìãèéí ºíäºð

÷àíàðòàé, ýð¿¿ë ìýíäýä àøèã òóñòàé

á¿òýýãäýõ¿¿í¿¿äèéã íàéäâàðòàé öýâýð îð÷èíä

¿éëäâýðëýí õýðýãëýã÷èääýý õ¿ðãýõ þì.

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1. Ñóäàëãààíä îðîëöñîí

õ¿ì¿¿ñèéí íàñ

5%

62%

22%

11%

0%

10%

20%

30%

40%

50%

60%

70%

8-15 íàñ 16-25 íàñ 26-40 íàñ 40 äýýø

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2. Ýðõýëäýã àæèë

49%44%

2%5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Ñóðäàã Àæèëäàã Àæèëã¿é ªí/ íàñòàí

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Page 7: marketengiin medeelel sudalgaa

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3. Ñóäàëãààíä îðîëöîã÷äûí

ñàðûí äóíä îðëîãî

47%

11%

29%

13%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0-42.0 42.0-80.0 80.0-150.0 150.0 äýýø

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4. Æ¿¿ñíèé õýðýãëýý

47%

11%

29%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Âèòàôèò Ìîíôðýø Èìïîðò/á¿ò

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5. 7 õîíîãèéí õýðýãëýý

22%

67%

11%

0%

10%

20%

30%

40%

50%

60%

70%

ªäºð á¿ð 1-2 óäàà Õýð/÷àääàãã¿é

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6. ßìàð ñàâàëãààòàé æ¿¿ñ

50%

37%

13%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Õóâàíöàð Òåòðàïàê Øèëýí

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7. ßìàð æ¿¿ñèéã èë¿¿ èõ

45%40%

15%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Ìóëüòè Ãî¸ Òåòðàïàê

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8. Ãî¸ æ¿¿ñ òàíä õýð òààëàãäñàí

67%

29%

4%

0%

10%

20%

30%

40%

50%

60%

70%

Ãî¸ Äóíä çýðýã Îíö áèø

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9. ¯íýòýéãýý ÷àíàð õýð íèéöýæ

89%

11%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Òèéì ¯ã¿é

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