Lorem Ipsum - Ecommerce Site Search & Product...

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CASE STUDY Deborah Lippmann www.deborahlippmann.com

Transcript of Lorem Ipsum - Ecommerce Site Search & Product...

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Lorem Ipsum

CASE STUDY

Deborah Lippmann www.deborahlippmann.com

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Deborah Lippmann saw a remarkable increase in

conversions and a substantial increase in their revenue

with Unbxd.

Deborahlippmann.com is a leading

beauty brand by celebrity manicurist

Deborah Lippmann.

45% INCREASE IN NUMBER OF

ORDERS

28.6% INCREASE IN REVENUE

40% INCREASE IN CONVERSION

RATES

COMPANY PROFILE

CHALLENGES

Burdened by how the Magento’s

native site search misguided

customers for the simplest of queries,

it was time for a change to make sure

customers were able to discover

products effortlessly. They also

wanted to offer customers a

personalized experience.

SOLUTION

A 360 degree Site Search Solution

with Unmatched Relevance,

Advanced Error-Tolerance and 1:1

Personalization for both Desktop &

Mobile

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CHALLENGES The Deborah Lippmann store is powered by the Magento platform but Magento’s native site

search was proving to be a problem for them with poor relevancy, ineffective spellcheck,

limited merchandising options and more.

Moreover, their online store lacked a personalized experience that took customer behavior and

trends into consideration while recommending products to customers.

Here is what Mark Lippmann; Co-Founder & Managing Director of Deborah Lippmann had to

say about Magento’s native search functionality.

"With Magento, our customers encountered zero results for even the slightest errors,

resulting in visitor dissatisfaction.”

Deborah Lippmann was looking for an intelligent Site Search and Recommendations solution

that would:

Enhance product discovery

Improve usability

Increase conversions

Being a well-recognized & leading brand in the beauty space, Deborah Lippmann wanted to

offer a quality shopping experience to customers that would be relevant, predictive and

personalized.

CHALLENGE HIGHLIGHT 1: Show relevant results for simple as well as

complex queries

The search experience on Deborahlippman.com was unsatisfactory with irrelevant/zero results

being shown for simple and long tail queries.

CHALLENGE HIGHLIGHT 2: An error tolerant search experience

Another key challenge was to reduce instances of zero results and offer a flawless search

experience for their customers.

CHALLENGE HIGHLIGHT 3: No personalization to maximize the shopping

experience of customers.

Deborah Lippmann wanted to give each of their customers a unique shopping experience.

Their range of products are made for different tastes and they were looking for a solution that

could present the right set of products to the right customers.

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SOLUTION To counter these challenges, Deborah Lippmann chose Unbxd’s intelligent product discovery

platform. Unbxd’s customized solution for Deborahlippmann.com included:

C Customized Autocomplete

With Unbxd’s customized autocomplete option, Deborahlippmann.com was able to

implement predictive & advanced autocomplete that would help customers construct search

queries and lead them to relevant & trending products.

They were able to improve customer engagement significantly by:

Showing customers popular products

Helping customers construct their queries more accurately to take them to the right

products.

Helping customers narrow down to the right sub-category by providing category

suggestions within the autocomplete

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Highly Relevant Site Search:

With Magento’s native Site Search customers were constantly experiencing irrelevant results

on deborahlippmann.com even for the easiest of queries. Like Google, Unbxd is equipped

with a hyper relevant search engine that understands a user’s intent and delivers relevant

results for all types of search queries.

For example:

1. Long tail Queries: In an instance where a user looked for ‘scarlet glitter nail polish’

the native Magento site would show everything but a ‘scarlet glitter nail polish’. Unbxd

understands that scarlet and glitter are attributes of the type of nail polish a customer

looks for and shows them relevant results.

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Search by Color:

Color is the primary attribute customers use to search on deborahlippmann.com. The Unbxd

search engine is powered by an extensive synonym library that works across multiple colors

and their synonyms.

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Thematic Search:

Thematic Search queries can be a little difficult to define because they are somewhat vague in

nature. However Unbxd is equipped with smart site search technology that understands

customer speak. For instance, when a customer looks for queries like Spring Summer nail

colors, Deborahlippmann.com now shows them absolutely relevant results.

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Advanced Error Tolerance: Zero results = Search Abandonment (in most cases)

Deborahlippmann.com noticed that their customers were getting frustrated with how easily their

searches were being misinterpreted. For instance, when a customer spelt ‘Glitter Nail Polish’ as

‘Gliter Nail Polish’ they got zero results.

With Unbxd’s advanced spell check deborahlippmann.com was able to show relevant

results for even the most mangled spelling errors.

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Personalized Recommendations: Unbxd has an intelligent recommendation engine that tracks visitor interactions with product

views, searches, cart additions and purchases, to build a unique profile for every visitor. For

Deborahlippmann.com, we incorporated personalized recommendations to facilitate 1:1 both:

Up-Sell Recommendations (Similar Products):

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Cross-Sell Recommendations (Complementary Products):

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User Friendly Merchandising Dashboard:

Unbxd’s site search comes with a powerful merchandising dashboard that helps merchandisers

apply business rules like creating occasion based landing pages, creating merchandising banners

etc. that conform with their business goals. All of it, without any IT support.

With the Unbxd Merchandising Dashboard, Deborahlippman.com was equipped with the right

tools to drive:

Higher Customer engagement and conversion levels

Increase Search click-through rates

Automate their merchandising tasks

Lesser Reliability on IT assistance

Actionable Insights:

In-depth reports help Deborah Lippmann track search trends, keep track on zero result queries

and examine conversions for every query.

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Incredibly Easy Integration!

Unbxd’s cloud-based solution made it effortless for deborahlippmann.com to get started. Just 3

easy steps to discovering a whole new world of site search:

1. Install the Unbxd extension

2. Create an Unbxd account

3. Configure & customize your site to go live!

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A Remarkable increase in Number of Orders!

Guaranteed ROI!

45% increase in number of orders

28.6% Increase in Revenue

40% Increase in Conversion Rate

Higher Conversions!

IMPACT

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PRODUCT DISCOVERY

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engaging & personalized?

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