Lg sexappeal
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Transcript of Lg sexappeal
PRESENTED by Mariam - Ornella - Frank
Background
Magnetic properties for mounting 1mm thickFlexible Light Weight New OLED technology Technology comes in 5 variances
OLED HDR CURVED 500RCONVEX WALL-PAPEREDGE SLICE TRANSPARENT
TV sales reduce to 34 millions units, in 2013 from 37.5 millions in 2012.
computerworld.com
Magnetic properties for mounting 1mm thickFlexible Light Weight New OLED technology Technology comes in 5 variances
OLED HDR CURVED 500RCONVEX WALL-PAPEREDGE SLICE TRANSPARENT
Rate of TV Changes per Household
Men are the main influencers in the buying decision of TVs
US
UK
China-Rural
China-Urban
Brazil
Average Age of TVs in Households Planning to Replace in 12 Months
Average Age of TVs Replaced a Year AgoDisplaySearch
0 42 6 8
allthingsd.com
wsj.com
70%
30%
CompetitionAnalysys
TRIBE
Problems Competitive market place
CommunicationObjective
To increase awareness by 20% for the LG Oled Tv.
Insight
Challenge Get customers to be emotional conected
to the Brand.
Sex sells
Touch Points
AWARENESS ENGAGEMENTCONVERSATION
BILLBOARD
BUS SHELTERS
TECHNOLOGYBRAND
SEX APPEALLIFESTYLE
ENGAGEMENT TRANSACTION CONTINUITY
Big Idea
AttributesAppetite apeal
Suggestive
Simple
Big Idea