Lg sexappeal FINAL

20
PRESENTED by Mariam - Ornella - Frank

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Transcript of Lg sexappeal FINAL

Page 1: Lg sexappeal FINAL

PRESENTED by Mariam - Ornella - Frank

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Background

Magnetic properties for mounting 1mm thickFlexible Light Weight New OLED technology Technology comes in 5 variances

OLED HDR CURVED 500RCONVEX WALL-PAPEREDGE SLICE TRANSPARENT

TV sales reduce to 34 millions units, in 2013 from 37.5 millions in 2012.

computerworld.com

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Magnetic properties for mounting 1mm thickFlexible Light Weight New OLED technology Technology comes in 5 variances

OLED HDR CURVED 500RCONVEX WALL-PAPEREDGE SLICE TRANSPARENT

Rate of TV Changes per Household

Men are the main influencers in the buying decision of TVs

US

UK

China-Rural

China-Urban

Brazil

Average Age of TVs in Households Planning to Replace in 12 Months

Average Age of TVs Replaced a Year AgoDisplaySearch

0 42 6 8

allthingsd.com

wsj.com

70%

30%

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CompetitionAnalysys

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TRIBE

Problems Competitive market place

CommunicationObjective

To increase awareness by 20% for the LG Oled Tv.

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Insight

Challenge Get customers to be emotional conected

to the Brand.

Sex sells

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Touch Points

AWARENESS ENGAGEMENTCONVERSATION

BILLBOARD

PRINT

BUS SHELTERS

TECHNOLOGYBRAND

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SEX APPEALLIFESTYLE

ENGAGEMENT TRANSACTION CONTINUITY

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Big Idea

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AttributesAppetite apeal

Suggestive

Simple

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Big Idea

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