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LG Electronics Inc. (Korean: LG전자, KRX: 066570, LSE: LGLD) is a South

Korean multinational electronicscompany headquartered in Yeouido-dong, Seoul, and a member of

the LG chaebol . The company operates its business through five divisions: Mobile Communications,

Home Entertainment, Home Appliances, Air Conditioning & Energy Solutions, and Vehicle Components.

It is the world's second-largest television manufacturer (after Samsung Electronics),[2] and the

world's third-largest mobile phone maker by unit sales in the first quarter of 2014.[3] The symbol mark

stands for their resolve to establish a lasting relationship with, and to achieve the highest satisfaction for

LG customers. The letters "L" and "G" in a circle symbolize the world, future, youth, humanity, and

technology. Their philosophy is based on Humanity. The symbol mark consists of two elements: the LG

logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color,

represents the friendliness, and also gives a strong impression of LG's commitment to deliver the best. [4] 

Contents

[hide] 

  1 History 

  2 Operations 

o  2.1 Home Entertainment Company 

o  2.2 Mobile Communication Company 

o  2.3 Home Appliances Company 

o  2.4 Air Conditioning & Energy Solution Company 

o  2.5 Vehicle Components Company 

 3 Products 

  4 Marketing 

  5 Sponsorships 

  6 Slogans 

  7 Environmental record 

o  7.1 Proposed USA headquarters 

  8 Controversy 

  9 See also 

  10 References 

  11 External links 

History[edit] 

1985~1960's 

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In 1958, LG Electronic was founded as GoldStar.[5]

 The group was formed through the merger of two

Korean companies, Lak-Hui (pronounced "Lucky") and GoldStar, from which the abbreviation of LG was

derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG,

household products were sold under the brand name of Lucky , while electronic products were sold

under the brand name of GoldStar  (Hangul:금성).

1970's~1990's 

In 1994, GoldStar gained sponsorship from The 3DO Company to make the first 3DO Interactive

Multiplayer[citation needed ]. In 1995, GoldStar was renamed LG Electronics, and acquired the US electronics

company Zenith. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to

supply polysilicon to LG Electronics for production of  solar cells. 

2000~Present 

By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%.[6]

 Its display

manufacturing affiliate, LG Display, is now the world's largest plasma panel manufacturer.[7]

 

On December 5, 2012, the antitrust regulators of  European Union fined LG Electronics and several other

major companies for fixing prices of TV cathode-ray tubesin two cartels lasting nearly a decade.[8] In

January 2009 LG was able to buy the domain name LG.com for low six figures USD. In 2008, LG took its

first dive into thesolar panel manufacturing pool, as it announced a preliminary deal to form a  joint

venture with Conergy. Under the deal, set to be completed by year's end, LG would acquire a 75 percent

stake in Conergy's Frankfurt solar-panel plant.[9] LG has produced camcorders called ARTCAM and

DSLRs.[10] 

Operations[edit] 

LG Electronics has 5 business units and more than 110 operations worldwide, employing 86,000 people.

LG Electronics owns Zenith and controls 37.9 percent of  LG Display.[11] 

All information about LG Electonics' biz domains are from its official site. [12] 

Home Entertainment Company[edit] 

The HE Company produces and run business in TVs, A/V products, monitors, and personal computers. LG

HE Company launched OLED TVs, 4K ULTRA HD TVs and CINEMA 3D Smart TVs featuring the new webOS

platform this year. It is the world's second-largest television manufacturer (after Samsung

Electronics),[6]

Mobile Communication Company[edit] 

The Mobile Communications Company provides smartphones - including its flagship premium G Series

models, F Series and L Series - and tablets as well as wearable devices. LG MC Company is the world's

fourth-largest mobile phone maker by unit sales in the third quarter of 2013.[7]

Home Appliances Company[edit] 

The Home Appliances Company manufactures refrigerators, washing machines, dishwashers, cooking

appliances, vacuum cleaners, built-in appliances, and healthcare products.

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Air Conditioning & Energy Solution Company[edit] 

The Air Conditioning & Energy Solution Company total heating, ventilation and air conditioning (HVAC)

and energy solutions provider. The company offers a comprehensive range of customized HVAC

products, including Residential Air Conditioning (RAC), System Air Conditioning (SAC), Air Quality and

Building Management Systems (BMS).

Vehicle Components Company[edit] 

LG Electronics Vehicle Components Company focuses on commercializing eco-friendly automotive

components and core solutions, including in-car infotainment systems, electric compressors, as well as

engineering and consulting services in the areas of product development, production engineering and

component supply.

Products[edit] 

LG Electronics' products include computers, televisions, mobile phones,and home appliances. 

LG Electronics introduced their first Internet TV in 2007, originally branded as "NetCast Entertainment Access" devices. They later renamed the 2011 Internet TV's to “LG Smart TV ” when more interactive

television features were added, that enables the audience to receive information from the Internet

while at the same time watching conventional TV programming.[13][14] LG's Magic Remote uses Hillcrest

Labs' Freespace technology to allow users to change channels using gestures[15]and Dragon

NaturallySpeaking technology for voice recognition.[16] 

  An LG Direct Drive washing machine

 An LG Optimus 3D mobile phone/smartphone

  An LG laptop PC

  An LG water filter

  An LG Smart TV

Marketing[edit] 

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In 2013, LG Electronics unveiled a new brand identity defined from the perspective of customers. The

new brand theme “It’s all Possible,” visualized with the LG Red Circle, is applied to all products and

brand campaigns of LG Electronics around the globe.

LG is concentrating global marketing resources on its diverse products, such as curved OLED TV, Ultra

HD TV, side-by-side refrigerator with the world’s largest capacity, high-end smartphone G Series, and

Multi V system air conditioner and Inverter V residential air conditioner with global top level energy

efficiency.[citation needed ] 

Sponsorships[edit] 

In August 2013, it was announced that LG Electronics would sponsor German Bundesliga club Bayer 04

Leverkusen for the next three years with an option to extend for one more year. LG sponsors

the International Cricket Council, the world governing body for cricket. It also sponsors ICC Awards.[17]

 

In the U.S., LG Electronics’ brand and product advertisements can be seen in Dodger Stadium of the Los

Angeles Dodgersand Great American Ball Park of the Cincinnati Reds. It also sponsors professional golf

players Ja-young Kim and Bomi Lee.

LG Electronics sponsored the English football club Weyside Rovers (Guildford) from 2000 until 2002 and

the English football club Fulham F.C until July 2010. LG sponsored the Brazilian football club Sao Paulo

FC from 2001 to 2009, during which time the club were the winners of the 2005 FIFA Club World

Championship. LG currently sponsor the Australian Football League team Fremantle Football Club, the

Costa Rican football club Liga Deportiva Alajuelense, the Australian National Rugby

League team Cronulla Sharks, and the Argentinian club Boca Juniors. 

During the period 2001 –2003 LG sponsored the snooker Grand Prix. During these years the tournament

was known as the LG Cup.

In 2008 LG became sponsors of the Extreme Sport 'FSO4 Freeze' festival

[18]

 and in January 2009 LGbecame a Global Partner and Technology Partner of  Formula One.

[19] LG is now an official supplier to

Virgin Racing, as well as Lotus Racing and engine manufacturer Cosworth.[20]

 LG sponsors the LG Mobile

World Cup texting competition.[21]

 LG also sponsors London Fashion Week and the LG Arena in

Birmingham.[22] They also have sponsored professional Starcraft 2, Incredible Miracle since 2011

LG is an Official Device Partner of the hit movie, The Wolverine 

Slogans[edit] 

  'LG, Future's Technology' (June 1, 1997 – November 30, 1999)

  'LG, Digitally Yours' (December 1, 1999 – June 30, 2004)

  'LG, Life's Good' (July 1, 2004 – present, Used Before UEFA Euro 2004 Ended)

Environmental record[edit] 

LG is listed in Greenpeace’s Guide to Greener Electronics where it ranked 13th (jointly with Toshiba) out

of 15 leading electronics makers in November 2011, scoring 2.8 out of 10. LG benefited from having a

penalty point lifted from the previous edition (October 2010). The company was penalised for failing to

meet its commitment to make products free of polyvinyl chloride (PVC) plastic and brominated flame

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retardants (BFRs) by the end of 2010. All of LG's mobile phones are now free from PVC and BFRs while

other products such as TVs and notebooks contain PVC/BFR free parts; LG aims to phase these

substances out from TVs monitors and PCs by 2012 and household appliances by 2014.[23]

 

In the Guide the company scored badly on the Energy criteria, being criticized for setting a weak target

for the reduction of greenhouse gas emissions and not making renewable energy part of its low carbon

strategy. LG scored most points in the Sustainable Operations category with the company providing

take-back for obsolete phones in 52 countries and being in the process of addressing the issue of  conflict

minerals. However, the guide warned that LG risks incurring a penalty point in future editions as it was

still being listed as a client of Asia Pulp and Paper (APP) who have been linked to illegal logging and

deforestation in Indonesia.[23]

 

Choice magazine, in independent tests of popular LG fridge models in 2010, found the energy

consumption in two models was higher than claimed by LG. LG was aware of the problem and had

offered compensation to affected customers.[24] In 2004, LG made 4A-rated water efficiency claims for

numerous washing machines before they were certified. LG gave undertakings to the Australian

Competition and Consumer Commission (ACCC) to provide appropriate corrective notices and upgrade

and maintain its trade practices compliance program. In 2006, LG overstated energy efficiency on five of

its air conditioner models and was again required to offer consumers rebates to cover the extra energy

costs.[24] 

Proposed USA headquarters[edit] 

The Hudson Palisades and Palisades Interstate Park with GWB at left.A LG Electronics USA plan to build a

143 ft (44 m)highrise that would break the tree line is controversial.

LG Electronics USA has proposed to build a new headquarters in the borough of  EnglewoodCliffs in Bergen County, New Jersey, including a 143 ft (44 m) tall building that would break the tree line

of  Hudson Palisades, a US National Natural Landmark.[25][26][27] The company is planning to build

an environmentally friendlyhaving received a favorable legal decision subsequently being appealed

based upon building height issues.[28] The plan, while approved by the local government, has been met

with resistance from the segments of the general public as well as government officials in New Jersey

and New York.[29][30][31][32][33][34][35] 

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Controversy[edit] 

In November 2013, it was discovered that some of LG's smart TVs silently collect filenames from

attached USB storage devices and attempt to send them back to LG's own servers, although as of this

writing the web application does not exist and the purpose of this is unknown. The same television was

also found to send program viewing data to another LG-affiliated server which is in

operation.[36][37] Shortly after this blog entry went live, LG disabled playback on its site of the video

explaining how their viewer analytics work and closed the Brightcove account the video was hosted

on.[38][39] By December 2013 the page itself was removed from LG's website.