Kunststof en rubber offers you more
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General information Titles Kunststof en rubber www.kunststofonline.nl Website Kunststof en rubber Nieuwsbrief Publisher MYbusinessmedia Molenbaan 19 2908 LL Capelle aan den IJssel Postbus 8632 | 3009 AP Rotterdam Tel: (010) 289 40 75 | Fax: (010) 289 40 76 Website: www.mybusinessmedia.nl [email protected] Publisher Elsbeth Lamfers Editor-in-chief Leo de Ridder E-mail [email protected] Marketing manager Kathelijne Koster Head of Sales Lian Gebhardt Your media advisors Margarita Robertson (010) 289 40 69 [email protected] Customer service [email protected] Communication advice Would you like to bring your product or service to the attention of this target group? Or would you like more information about other commu- nication solutions? Contact your media advisor, who would be happy to make an appropriate multimedia proposal. Listens and thinks actively with you In addition to communication in the various Kunststof en rubber channels, we can help you further. We have the knowledge of the market and like to think with you. Kunststof en rubber wants to help you execute an effective communication policy. Think, for example, about the possibilities below. Do you need editorial and content support? We also offer various editorial services in order to help you with an effective communication; for example, a targeted text for your intranet or in your personnel magazine. We can serve you as information expert in your market for current trends and developments specifically attuned to your target group. In addition, we would be happy to write your press release and your newsletter, as well as a report, company folder, book or magazine. Ask your media advisor. Are you already earning money through the application of social media? There are numerous possibilities to strengthen your brand, sell products and services, and generate leads via social networks, but how do you go about doing something like that? In the Social Media workshop, you are presented with a step-by-step plan for a successful media strategy per network platform. Are your marketing texts optimal? You can take a commercial and creative writing course through us at an attractive rate. In one training of two days, you learn the psychological principles of buying behavior and advertising. The training is suitable for every sales text, from advertisement to slogan. Even more courses and trainings for you In addition, we offer trainings in the area of sales (Sales inspiration meeting), text editing and much more. Customized in-house trainings are also possible. Ask your media advisor. Are you looking for a business gift or incentive? Do you want to keep your business relations informed of what is happening in the market and are you looking for an original business gift? Think about sending your trade magazine to your business relations. With that, you kill two birds with one stone. Of course, it is also possible to present the trade magazine with a message from your organization by means of a brochure from your company with, for example, an interesting offer. Ask your media advisor about the attractive possibilities. Advertising in other titles: Expand your reach by advertising in our other management titles. Your media advisor would be happy to make an attractive combination proposal for you. The following are also interesting options for you within the Engi- neering and industry segment: • Aandrijven & Besturen (Driving & Control) • Constructeur (Design Engineer) • Elektro-Data (Electric-Data) • Elektronica + embedded systems (Electronics + embedded systems) • EngineersOnline • Machineveiligheid Update (Machine Safety Update) • Het Houtblad (The Wood Magazine) • Product • Metaal en Techniek (Metal and Technique) • Lastechniek (Weld Technique) Kunststof en rubber offers you more
Transcript of Kunststof en rubber offers you more
General information
Titles Kunststof en rubber www.kunststofonline.nl Website Kunststof en rubber NieuwsbriefPublisher MYbusinessmedia Molenbaan 19 2908 LL Capelle aan den IJssel Postbus 8632 | 3009 AP Rotterdam Tel: (010) 289 40 75 | Fax: (010) 289 40 76 Website: www.mybusinessmedia.nl [email protected] Elsbeth LamfersEditor-in-chief Leo de RidderE-mail [email protected] manager Kathelijne KosterHead of Sales Lian GebhardtYour media advisors Margarita Robertson (010) 289 40 69 [email protected] Customer service [email protected]
Communication adviceWould you like to bring your product or service to the attention of this target group? Or would you like more information about other commu-nication solutions? Contact your media advisor, who would be happy to make an appropriate multimedia proposal.
Listens and thinks actively with youIn addition to communication in the various Kunststof en rubber channels, we can help you further. We have the knowledge of the market and like to think with you. Kunststof en rubber wants to help you execute an effective communication policy. Think, for example, about the possibilities below.
Do you need editorial and content support?We also offer various editorial services in order to help you with an effective communication; for example, a targeted text for your intranet or in your personnel magazine. We can serve you as information expert in your market for current trends and developments specifically attuned to your target group. In addition, we would be happy to write your press release and your newsletter, as well as a report, company folder, book or magazine. Ask your media advisor.
Are you already earning money through the application of social media?There are numerous possibilities to strengthen your brand, sell products and services, and generate leads via social networks, but how do you go about doing something like that? In the Social Media workshop, you are presented with a step-by-step plan for a successful media strategy per network platform.
Are your marketing texts optimal?You can take a commercial and creative writing course through us at an attractive rate. In one training of two days, you learn the psychological principles of buying behavior and advertising. The training is suitable for every sales text, from advertisement to slogan.
Even more courses and trainings for youIn addition, we offer trainings in the area of sales (Sales inspiration meeting), text editing and much more. Customized in-house trainings are also possible. Ask your media advisor.
Are you looking for a business gift or incentive?Do you want to keep your business relations informed of what is happening in the market and are you looking for an original business gift? Think about sending your trade magazine to your business relations. With that, you kill two birds with one stone. Of course, it is also possible to present the trade magazine with a message from your organization by means of a brochure from your company with, for example, an interesting offer. Ask your media advisor about the attractive possibilities.
Advertising in other titles:Expand your reach by advertising in our other management titles. Your media advisor would be happy to make an attractive combination proposal for you.
The following are also interesting options for you within the Engi-neering and industry segment: • Aandrijven & Besturen (Driving & Control)• Constructeur (Design Engineer)• Elektro-Data (Electric-Data)• Elektronica + embedded systems (Electronics + embedded systems)• EngineersOnline • Machineveiligheid Update (Machine Safety Update)• Het Houtblad (The Wood Magazine)• Product • Metaal en Techniek (Metal and Technique)• Lastechniek (Weld Technique)
Kunststof en rubber offers you more
Do you want to introduce or bring attention to your service or product?
Strengthen your image in the plastics industry?
Position your event among suppliers and developers?
Present your product innovation or development to decision-makers in the plastic and rubber sector?
2012
Kunststof en rubber Kunststof Online Kunststof en rubber Newsletter
www.kunststofonline.nl
Welcome to Kunststof en rubber
Kunststof en rubber: a multimedia platformKunststof en rubber is the trade medium for the plastics processing industry. The Kunststof en rubber information reaches the user via various channels: the trade magazine, the website, the weekly news-letter, the Kunststof en rubber Bedrijvengids (Business Guide) and via LinkedIn. The contents of Kunststof en rubber offer a mix of business strategy, economic, and technical trade information for and about all of the parties in the plastics chain.
Do you want to introduce or bring attention to your service or product? Introducing and promoting your service or product are essential to the sales policy. We would like to support you in constructing a positive image and product experience, for example, through product informa-tion via an advertisement in Kunststof en rubber. At the same time, you can make product information newsworthy by placing an advertori-al in the digital newsletter. An advertisement and a banner by product news in Kunststof en rubber provide for optimal visibility.
Strengthen your image in the plastics industry?The image of your brand and the portrayal of your product or service are important elements in the competitive race. Kunststof en rub-ber helps you to build a powerful image and a strong loyalty. Placing advertisements on a regular basis in Kunststof en rubber, combined with banners on the website and in the digital newsletter, provide for a strong representation and recognisability with your target group. You are more visible through your registration in the Kunststof en rubber Bedrijvengids (Business Guide), which is published annually, in print, as well as online.
Position your event among suppliers and developers?Successful promotion of events, such as lectures, project visits, open days, relocations, product presentations, participation in exhibitions, etc., is perfectly suited for a campaign in Kunststof en rubber. This can be done with a reference in the agenda and newsletter and a registration form as brochure in the magazine, providing for a strong positioning and direct response.
Present your product innovation or development to decision-ma-kers in the plastic and rubber sector?Presenting your innovation targeted at your customers is important for your activities. We can provide you with specific and expert sup-port by presenting your innovations via a dossier on the website and an advertisement in Kunststof en rubber or by making your innovation newsworthy through an advertorial in the digital newsletter. With this, you strengthen your message to your target group.
Depending on your marketing and sales objectives, there are pac-kages to be developed emphasizing name recognition, projects, product news, profiles, positioning and lead generation. We provide information in this folder about the possibilities. The Kunst-stof en rubber media advisor would be happy to provide you with a customized recommendation under no obligation.
Targeted communication with trade professionals in the Plastic and rubber sector
Target groupThe target group of Kunststof en rubber encompasses the entire plastics chain. Kunststof en rubber is already more than 60 years a reliable information source for entrepreneurs, managers, purchasing agents, sales representatives, designers and processors within the plastic and rubber industry, such as distributors, suppliers, machine manufacturers, end customers and recycling companies. Advising par-ties, such as banks, government agencies and consulting companies, also utilize the information in Kunststof en rubber.
Multimedia possibilitiesYour message is distributed via various channels, attuned to the media behavior of the target group. The picture below illustrates Kunststof en rubber’s additional reach.
Print Online
Testimonial: ‘I visit kunststofonline.nl on a daily basis in order to keep informed of the latest news. In addition, I make regu-lar use of the search function in the archive in order to find articles about specific subjects. The big advantage of kunst-stofonline.nl is that there is news to read about the plastics industry at any desired moment. In addition, the archive of-fers fast and orderly information about various current sub-
jects in our market’ .
Lotte Beugeling, Business Group Manager, Azelis Plastics
Reach numbers
Print: 4,560Online: unique visitors 3,812Page views: 9,343Newsletters subscribers: 1,554
Kunststof en rubber wants to keep profes-sionals Informed of the newest develop-ments in the plastic and rubber industry. In addition to the monthly articles about news, products, raw materials, pro-cessing techniques, applications and prices, Kunststof en rubber offers an extra thick theme edition three times per year.
ReachDistributed circulation: 1,520 (affiliated with HOI) Reading factor: 3Actual reach: 4,560
Facts about Kunststof en rubberNews facts, analyses and backgrounds about the •latest developments within the plastics and rubber •industry 8 times per year•An expert editorial staff and renowned•editorial committee•Attention for new products and product innovations•Attention for current raw material prices•
The Kunststof en rubber Bedrijvengids (Business Guide) is published on an annual basis. This guide is the most complete reference book in the plastics and rubber industry. There are various sections in the business guide and people can search on company name, line of business and brand. The Kunststof en rubber Business Guide can also be consulted online.
KunsTsTof en RubbeR Magazine
The website contains the latest news, background Information and an ar-chive, specially selected for the target group.
Facts about kunststofonline.nl3,812 unique visitors and 9,343 page views•The latest news within the plastics and rubber industry, •including current raw material pricesDatabase with all the articles from Kunststof en rubber•Online business guide•
2011 Average visitor numbers
Unique visitors 3,812
Number of page views 9,343
Stand out even more with your target group?Try out the readers benefit page. You can make a special offer, in print as well as online, exclusively to the subscribers of Kunststof en rubber. We can also arrange an extra online page for you with this specific offer, linked to a form. In so doing, you measure the exact response and see the value of your campaign. Also ask your media advisor about other website possibilities.
The Kunststof en rubber newsletter is linked to www.kunststofonline.nl. It in-forms the reader each week about the latest news and provides a summary of which articles can be read in the next edition. A banner on the site and in the newsletter offers you extra exposure.
Facts about Kunststof en rubber newsletter1,554 registered newsletter subscribers•The latest news digitally every week•Customized selections of news in the target group’s •‘inbox’Information about conferences and relevant events in •the sector
Ensuring that potential customers can find you via Google, and can contact you, is becoming ever more important. This will give you a higher return on your marketing budget. Kunststof en rubber offers you high-quality services to help you achieve this.
Kunststof en rubber combines industry and internet knowledge.
Free advice: a quick scan to show how you can improve your website’s findability and ranking. Kunstof en rubber offers you different options to increase your findability:- Search word analysis - Landing pages- Google Adwords - Website improvements- Mini site
To receive free, customised advice, make an appointment now!Contact your media advisor.
www.kunststofon l ine.n l
In dit nummer:
64e jaargang | nr. 9 | september 2011
Spuitgietmachine met grootste sluitkracht van Nederland
Grondstofprijzen: wel of geen koffiedik
Reinigen van metalen onderdelen
Reserve-onderdelen direct produceren
MET CATALOGUS KUNSTSTOFFEN 2011
28 -29 september in Veldhoven
O� cieel distributeur in de Benelux Prime Polymers B.V. • Hoevestein 36F • 4903 SC Oosterhout
Nederland: e-mail: [email protected] • telefoon +31(0)162 49 16 50 • fax +31(0)162 49 16 51
België: telefoon +32(0)2 5133313 • fax +32(0)2 5130455. www.prime-polymers.com
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Specialty Elastomers
PPE/ PA – Luranyl®PC/ ABS/ ASAcompounds - Romiloy®Transparant ABS - Rotec®
PE-WAX
PETG - X Cell M™
PE Poeder - Icorene™
NAS®Zylar®Styrosun®
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BEDRIJVENGIDS 2011
BEDRIJV
ENGID
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kunststofonline.nl Website
Online
kunststofonline.nl Newsletter
Increase your revenue via Google
KunsTsTof en RubbeR Business Guide
Spread your message via our social media?Kunststof en rubber can help you target the distribution of your message via our LinkedIn group. You can monitor precisely how your message is received and what responses follow. A valuable instrument that you can set up easily.
Publication dates 2012
Edition Theme Publication Date
Reservation Deadline
Delivery Deadline
1-2 ESEF and Techni-Show 24 Feb 2 Feb 8 Feb
3 Colouring 23 Mar 1 Mar 7 Mar
4-5 Extruding 18 May 26 Apr 2 May
6 Injection moulding 22 Jun 31 May 6 Jun
7-8 Design 27 Aug 26 Jul 1 Aug
9 Synthetics 2012 18 Sep 27 Aug 2 Sep
10 Saving Energy 26 Oct 4 Oct 10 Oct
11-12 Rubber 7 Dec 15 Nov 21 Nov
Kunststof en rubber Magazine Advertising Rates (in Euros) Full colour 1x 3x 6x 8x
1/1 page 2,745,- 2,355,- 2,235,- 2,170,-
1/2 page 1,485,- 1,305,- 1,235,- 1,145,-
1/4 page 840,- 725,- 690,- 665,-
Preferential position + 10%
Cover 2 + 30%
Cover 3 + 20%
Cover 4 + 50%
FormatsText area
1/1 page 210 x 297
1/1 page 216 x 303
Type area Portrait Landscape
1/1 page 185 x 267 -
1/2 page 90 x 267 185 x 130
1/4 page 90 x 130 185 x 62
1/8 page 90 x 62 185 x 29
Additional OptionsWith a reference on the theme page, you kill two birds with one stone. You are brought to the attention of more than 4,500 readers of the Kunststof en rubber trade magazine, as well as another 3,812 unique visitors to the www.kunststofonline.nl website. The content of the theme page joins up with your message. In short, a low-threshold manner in which to be brou-ght to the attention of your own target group quickly and affordably.
Advertising rates (in Euros) for theme pages in Kunststof en RubberFull colour 1x
1/8 portrait page (90 x 62) 280,-
1/4 portrait page (90 x 130) 405,-
Line of business register (rates in Euros):40 x 50, 8 placements 795,-
40 x 50, 6 placements 580,-
40 x 70, 8 placements 1,215,-
40 x 70, 6 placements 1,065,-
Other optionsBrochure(for example, for extra attention for your new product or service)
upon request
Bound(for example, for the program booklet for your event)
upon request
Affixed item + 1/1 advertisement (for example, for direct response to your campaign)
upon request
Fold-out cover(for example, for placing the annual calendar of your organization)
upon request
Advertorial (for example, to address your (new) product or service in an editorial piece)
upon request
Quire (for example, for celebrating your anniversary)
upon request
kunststofonline.nl Website
Rate Card 2012
Print OnlineKunsTsTof en RubbeR Magazine
Banner Rates (in Euros) 1 month 3 months 6 months 1 year
Button 120x60 415,- 800,- 1,590,- 2,385,-
Full banner 468x60 770,- 1,470,- 2,870,- 4,475,-
Skyscraper 120x600 735,- 1,860,- 3,710,- 5,565,-
Rectangle 336x280 1,360,- 3,045,- 4,725,- 8,295,-
Job Vacancies1 month
Combination online and print (1/2 pagina zw) 1,160,-
Combination online and print (1/1 pagina zw) 1,790,-
Job vacancy online 660,-
Dedicated newsletter 0,75 per adress
Digital dossier 3,150 per year 1,995 per half year
Video presentatie upon request
kunststofonline.nl Newsletter
Banner Rates (in Euros) 1 month 3 months 6 months 1 year
Button 120x60 275,- 520,- 1,045,- 1,565,-
Full banner 468x60 560,- 1,070,- 2,135,- 3,205,-
Large button 525,- 1,310,- 2,625,- 4,305,-
Additional possibilities on kunststofonline.nl and in the newsletterThere are also additional options possible on the Kunststof en rubber website and in the newsletter with which to bring extra attention to your product or service.
Product of the month upon request
News item upon request
Advertorial upon request
Placement of your press release upon request
Ask your media advisor about customized possibilities.
Multimedia package:1/1 page full colour + one banner or advertorial for 3 weeks online:10% multimedia discount
1/2 page full colour + one banner or advertorial for 3 weeks online:5% multimedia discount
Additional Charges2-cover + 30%
3-cover + 20%
4-cover + 50%
Ending + 20%
QR code in your advertisement for higher response upon request (direct reference to your organizationís website or your eventís registration form).
www.kunststofon l ine.n l
In dit nummer:
64e jaargang | nr. 10 | oktober 2011
Stenden PRE: kennis-centrum kunststoffen
Oppervlaktebehandeling is meer dan mooi maken
Thema: Recycling
kunststofonline.nl Newsletter
www.kunststofonline.nl
Delivery specifications
Delivering advertising materialWe receive your material, made by you as a certified PDF document, no later than the indicated delivery dates. The delivery address for fully finished material is [email protected], indicating Kunststof en rubber and the edition number. Material that is not fully finished can also be sent to [email protected], preferably one week before the indicated delivery date. Technical costs will be charged for material that is not fully finished. For questions about the material, you can contact:After Sales departmentTelephone (010) 289 40 83 Fax (010) 289 60 61
Delivering attachments and brochuresWe receive your material no later than the indicated delivery dates at the following address: Drukkerij Teskink | attn: Harry Boesveld | Hermesweg 17 | 7202 BR Zutphen | indicating Kunststof en rubber and the edition number + order number.
Delivering banner materialYou can deliver your banner material to the After Sales department. You can send your banner to: [email protected]. Banner delivery dates in consultation with your media advisor.
All rates are in Euros, excluding VAT, and are applicable per placement. Interim modifica-
tions reserved. All agreements made with MYbusinessmedia are based on the general
terms and conditions, of which a copy will be sent upon request.
Also subscribe to Kunststof en rubber and take advantage of many benefits:- Receive Kunststof en rubber 8 times per year - Be the first to be informed of the most important news via the
gratis digital newsletter - Gratis access to the complete archive on www.kunststofonline.nl
Group subscriptionsDo you want to provide your organization with trade information? You can take advantage of attractive discounts when you register for multiple subscriptions to Kunststof en rubber. Contact your media advisor for a customized proposal.
Subscription type*National € 181.50 International € 205 Trial subscription € 29Single issue € 20.62
*Excluding 6% VAT and € 3,75 administration costs.
