KR SS15 Look Book

download KR SS15 Look Book

of 28

Transcript of KR SS15 Look Book

  • 8/12/2019 KR SS15 Look Book

    1/28

    1stEdition

    SPRING / SUMMER 2015 COLLECTION

  • 8/12/2019 KR SS15 Look Book

    2/28

    DENIM

    2

    is

    life

    Eco-friendly denim, fully produced in the U.S.from start to finish.

  • 8/12/2019 KR SS15 Look Book

    3/28

    3

  • 8/12/2019 KR SS15 Look Book

    4/28

    4

    R A R E

    JEAN SM ITH

    TO LIVE IN

    WOR K IN

    SLEEP IN

    BREATHE IN

    INDIGO

    IN THE GENERIC

    FORM OF A

    JEA N

    RARE IS

    WHAT WE K NOW

    AND WHAT WE

    DO

    Season of Empowerment

    Spring 2015

    To be green is to be

    holistic. To come from

    and to go ba ck towe

    wa nt th is for the ea rt h

    that sustains us. RARE is

    a GREEN brand.

    RAR E, as in PRECIOUS.

    KasilRareSPRING / SUMMER 2015 COLLECTION

  • 8/12/2019 KR SS15 Look Book

    5/28

    5

  • 8/12/2019 KR SS15 Look Book

    6/28

  • 8/12/2019 KR SS15 Look Book

    7/28

    7

    We ma ke a Kasi l je an theold fashioned waywe

    invent it.

    Wh ic h is wh y we k no w itwil l be yo ur fa vo r it e je an.

    The season of Spring.

    In t he year Twenty-Fifteen.

    American herita ge clothevoking a time 230 yea rsbefore now. Inheriting andevolving a simple dress st ylefor simple folk going abouttheir dai ly chores in theknowledge that it wouldlast them through theseasons.

  • 8/12/2019 KR SS15 Look Book

    8/28

    8

    AN AMERICAN HERITAGE

    EVOKINGa time 230 years before now.

    INHERITING

    and evoling a simple dress style for simple folk going about theirdaily chores in the knowledge that it would last them through the seasons.

    Born of the Spirit of the Set-

    tlersthe Rare character is ablend of old-world and Modern.

    Circa 1700 no nonsense, the Find a

    Way attitud e of the New Man of the

    American West, that tread that r uns

    through every red-blooded American.

    How does one re invent the modern

    selvage jean? Rethink it! And so we

    didwe re-engineered and tailor-made

    it for you to evolve its character on your

    body over time.

  • 8/12/2019 KR SS15 Look Book

    9/28

    9

  • 8/12/2019 KR SS15 Look Book

    10/28

  • 8/12/2019 KR SS15 Look Book

    11/28

    11

    The American West of the 1800s

    wa s rug ge d an d o ft en ti mes la wles s.

    Perhaps the most notorious outlaw

    of them all was Billy the Kida young

    man who grew into legendary proportions.

    Described by his contemporaries as a neat

    dresser, our Billy the Kid fit is a sl im fit

    embodying the rebellious attitude of a life

    lived on the other side of the law. Slim fromthe waist down to a narrow leg opening. A

    tall back yoke with side darts gives this fit a

    gunslinger sag.

    BILLY

    THE

    KID

    F/R

    B/R

    L/O

    Ins.

    10 "

    15 "

    14"

    34 "

    De ta il s

    Ju dg e

    Ir on Ho rs e Ir on Sm it h

    La wm an Rar e Raw 3 x 1

    COLLECTION

  • 8/12/2019 KR SS15 Look Book

    12/28

    12

    Nevada Smith

    Gold Rush

    COLLECTION

  • 8/12/2019 KR SS15 Look Book

    13/28

    13

    Aman driven to vengeance by the

    tragedy and heartache experienced

    at the hands of the lawless West.

    Blinded by revenge, Nevada Smith rode on,

    never wavering in his charge to seek justice

    the only way he saw fit through the end of

    his pistol barrel. Nevada Smith is a slim fit

    with a mi ni mu m bo ot cut at th e le g open in g

    and a slight bow-leg, a characteristic ofmany miles in the saddle. The tall back

    yok e gi ves a re la xed look .

    NEVADA

    SMITH

    F/R

    B/R

    L/O

    Ins.

    10 "

    15 "

    15"

    34 "

    De ta il s

    La wm an

    Ir on Ho rs e Ir on Smi th

    Rar e Raw 3 x 1 Track er

    COLLECTION

  • 8/12/2019 KR SS15 Look Book

    14/28

    14

    Wyatt Earp

    Ir on Ho rs e

    COLLECTION

  • 8/12/2019 KR SS15 Look Book

    15/28

    15

    Where there are outlaws there

    wi l l a lway s emer ge a la wm an

    hell-bent on upholding justice

    and keeping order. Wyatt Earp was a man

    that stood up for the people in the face of

    danger and never ran from a fight. Known

    as a neatly d ressed marshal, our Wyatt Earp

    fit is a straight-slim fit with a shorter yoke

    for a smart look that can just as easily bedressed up as it can be worn out on a hard

    days ride.

    WYATT

    EARP

    F/R

    B/R

    L/O

    Ins.

    10 "

    15 "

    15"

    34 "

    De ta il s

    Rar e Raw 3 x 1

    Gold Rush Lawman

    Rar e Raw BK T Track er

    COLLECTION

  • 8/12/2019 KR SS15 Look Book

    16/28

    16

    Gunslinger

    Iron Sm ith

    COLLECTION

  • 8/12/2019 KR SS15 Look Book

    17/28

    17

    Surviving and making a mark in the

    American Old West meant being a

    fast gun a gunslinger. The Kasil

    Rare Gunslinger is a medium weight

    denim jacket. With ar ticulated sleeves for

    that ready to draw look of the Wild West

    frontier.

    GUN-SLINGER

    COLLECTION

  • 8/12/2019 KR SS15 Look Book

    18/28

    18

    8oz cup of water used to achieve this

    raw vintage wash. Used in the form of

    steam. Iron horse is what American

    Indians called a steam engine.

    Dark washdark raw. Hand

    sanding is finished with 3D

    chevrons. This authentic vintage

    wa sh ha s th e Rar e fi ni sh wi th oz one .

    3D raw, a months worth of rough

    wear . Hor se ri der, Rar e fi ni sh wi th

    ozone.Fall l ight vintage, 3D character,

    classic aged, Rare finish and ozone.

    RARE WASHES

    IRON HORSE

    TRACKER IRON SMITHJUDGE

  • 8/12/2019 KR SS15 Look Book

    19/28

    19

    Black vintage wash w ith 3D whiskers,

    hand sanding and 3D chevrons.

    Dark character and ozone finish. Fall l ight vintage, 3D character,

    classic aged, Rare finish and ozone. Ozone colour, special Rare vintage,

    treatment and finish.

    GOLD RUSH BLACK GOLD RARE RAW

  • 8/12/2019 KR SS15 Look Book

    20/28

    20

    Christopher Enuke

    designs from

    the creative

    inspirations gathered from

    the history of our divergent

    cultures from antiquityto present, surrounded by

    the naturethis history

    and emotion of color and

    spirituality fuels his passion.

    He has evolved his craft of

    denim smithing into an art

    ver y muc h in keeping with

    the culture and tenacity

    that birthed the genre. He

    incorporates his skills as a

    leather smith, knitter, an d

    tailor into his denim trade

    to create time-honored

    collections for the modern

    man.

    The

    behind the Denim

    MAN

  • 8/12/2019 KR SS15 Look Book

    21/28

    21

  • 8/12/2019 KR SS15 Look Book

    22/28

  • 8/12/2019 KR SS15 Look Book

    23/28

    23

    Thoughts of a denim wash

    house, for anyone who knows

    denim, may conjure up visions

    of steamy humid air, water fl owing

    from machine to machine, workers

    clad in HazMat suits spraying toxic

    chemicals and sand, large ovens baking

    formaldehyde-based resins into an

    endless stream of denim fed conveyor

    belts, and pungent odors that quake the

    senses.

    This is not the case at KasilRa re. In

    fact, at KasilRare we do not use any

    chemicals or toxins, we do not even use

    hot water. What we do use is oxygen

    and water, and 70 to 90 percent less

    water tha n the industr y sta ndard at

    that. We stand behind the belief that

    we ne ed to be the change we want to see

    in this world. Global industrialization

    has had a dramatically negative effect

    on the health o f our earth a nd its

    ecosystem. In our pursuit to reduce

    our footprint on this earth, KasilRare is

    washed in an env ironmenta lly consciou s

    manner. We use state of the art eco-

    friendly processes from start to finish,

    fully and thoroughly certified by the

    EPA (United States Environmental

    Protection Agency).

    Using ozone machines, we are able

    to create beautifully rich and natural

    organic washes by oxidizing the denim

    using ozone and water. With this

    revolutionary process of converting

    oxygen (O2) into ozone (O3), we can

    wash a jean with a sing le cup of wat er,

    or 8oz.

    To further re duce our footprint, we

    convert the ozone back into oxygen and

    send the water through an eco-filtration

    unit using charcoal and UV light to

    pur if y it instead of just dumpi ng it .

    The water is then used for additional

    washes an d to feed our sma ll si de

    garden.

    This is currently a luxury way of

    washing deni m, but by forg ing ah ead,

    we hope to make it an indus tr y sta ndard

    to be this green. Its all about feeling

    better about our role in making for

    a better tomorrow, for us, for our

    children, and for all living things on

    this earth.

    NO CHEMICALS. NO TOXINS.

  • 8/12/2019 KR SS15 Look Book

    24/28

    24

  • 8/12/2019 KR SS15 Look Book

    25/28

    25

    KasilRare made the old-fashioned waywe invent it.

  • 8/12/2019 KR SS15 Look Book

    26/28

    26

  • 8/12/2019 KR SS15 Look Book

    27/28

    27

    SPRING / SUMMER 2015 COLLECTION

    CREDITS

    CREATIVE DIRECTOR Christopher Enuke

    PHOTOGRAPHY Christopher Ceballos / John Rossell

    MAKE-UP & HAIR Ke ni a Ma rt in ez

    ART DIRECTION Christopher Hapner / John Rossell

    MODEL Tom Pr itchett

  • 8/12/2019 KR SS15 Look Book

    28/28

    2425 E. 38TH STREET

    V ER NO N, CA 90 05 8

    Tailor-made since 1968.