Johan van der Keuken FOAM 2010 at foam 2010.pdf · Thanks to the web, markets are becoming better...

! 2000-2010 Diginet GmbH & Co. KG Seite: 1 Seite: 1 Seite: 1

Johan van der Keuken @

FOAM 2010

FOAM 2010

! 2000-2010 Diginet GmbH & Co. KG

Agenda

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A new Pixum

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Pixum Mission Statement

Pixum aims to become the leading Online Photo Service in Europe.

Pixum will achieve this goal by offering the simplest, fastest, most comprehensive service with the best quality products.

Pixum aligns all necessary business decisions consequently with our customers needs and desires.

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! 2000-2010 Diginet GmbH & Co. KG Seite: 5

Customer Focus

Efficiency

Flexibility

Engagement

Enthusiasm

Culture

Entrepreneurship

What drives us.

Our brand values are based on research amongst customers, partners, journalists and our employees.

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! 2000-2010 Diginet GmbH & Co. KG Seite: 6

Unity makes stiff! We love change – if it pays off.

We do it! We strive for success

Our customers decide what is good or not! We continuously listen and talk to our customers.

The whole nine yards! We do what we say and we do it right the first time.

Success = Quality x Speed2

We think fast, we act fast.

Success is fun!

We work hard and we love to laugh!

We build Pixum! The foundation is respect; we communicate, clear, open and honest.

What drives us.

Translated in our internal „Pixum Guided Tour“

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! 2000-2010 Diginet GmbH & Co. KG FOAM 2010 Seite: 7

What Pixum does.

Photos, Books, Calender, Greeting Cards, Poster, Canvas, Aluboards, Acryl-Boards, Cups, T-Shirts, Mousepads, Sticker and more...


What Pixum looks like.

Easier...



Faster & clearer navigation.

Mega Drop-Downs



Even more Service...

FAQ und Self-Service

Live Chat

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Perspective...


The Cluetrain Manifest – April 1999

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.

1.   Markets are conversations. 2.   Markets consist of human beings, not demographic sectors. 3.   Conversations among human beings sound human. They are

conducted in a human voice. 4.   ...

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Some Statistics...

What 2000 2010 Wachstum

Registered Domains 20.000.000 250.000.000 1.250%

Internet Users 361.000.000 1.800.000.000 400%

Google search requests/day 18.000.000 4.000.000.000 22.000%

Turnover Pixum 250.000 25.000.000 10.000%

Daily Youtube requests 0 1.000.000.000 NA

Twitter members 0 120.000.000 NA

Facebook Members 0 500.000.000 NA

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New Services

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Speed...

It is always faster...

•  The radio acquired 50 mn. users in 38 years

•  TV acquired 50 mn. users in 13 years

•  Twitter acquired 50 mn. users in 3 years

•  Facebook acquired 500.000.000 users in 6 years

•  Foursquare acquired 1.000.000 user in 9 month and already reports 1.000.000 check-ins a day!

What is the next big thing?

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Internet Companies

2005 – Traffic Yahoo.com msn.com

Google.com Amazon.com Microsoft.com Myspace.com

Aol.com

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2010 – Traffic Google.com

Facebook.com Youtube.com

Live.com Wikipedia.com Blogger.com Baidu.com

2020 – Traffic Augmented-Reality.com

HAL9000.com Cyborg.com Skynet.com

Cyberdyne.com ...


Understanding new markets...

The biggest markets next to Europe:

1.   China, 1,3 bn. people 2.   India, 1,15 bn. people 3.   USA, 300 mn. people 4.   Indonesia, 237 mn. people

Ups – didn’t we forget some new markets?

1.   Facebook, 500 mn. people 2.   Qzone (China Social Media), 220 mn. people.

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Understanding new markets...

The biggest markets next to Europe:

1.   China, 1,3 bn. people 2.   India, 1,15 bn. people 3.   USA, 300 mn. people 4.   Indonesia, 237 mn. people

Ups – didn’t we forget some new markets?

1.   Facebook, 500 mn. people 2.   Qzone (China Social Media), 220 mn. people.

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Markets are conversations!!


The consumer changes...

The new species is „Digital Natives“ or homo sapiens onlinensis...

This species is addicted to the internet or to gadgets: BRAND 1:

–  Number of people between 14 and 25 which can not

imagine a live without their mobile phone: 97%

–  Number of people between 14 and 25 which can not

imagine a live without their current partner: 44%

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Possible consequences...

Homo Sapiens Onlinensis... !  will not read newspapers but Blogs !  communicates with friends via facebook !  will twitter his/her status several times per day !  checks in virtually if they go somewhere to eat/drink/dance !  seeks and maintains social contacts via internet !  will cry if one takes away their gadget !  will capture their day 2 day pictures with their mobile device !  will not print their pictures but share them in the cloud

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What does it mean for the photo industry?

The photo industry will face another paradigm-changing experience As in the music industry, the „media“ will initially be the same - only digital - later also the media will change...

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Analog Phase I Phase II

Vinyl / LP until ca. 1980

CD until ca. 2005

iPod From 2005

Silber-Halid until ca. 2005

Fotobuch from 2007

iPad (no print) from 2025

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Does Pixum have THE solution?

Yes, for the near future:

Service, Service, Service.

There are literally only 2 ways to differentiate in the Internet

PRICE SERVICE

Pixum stand for Service!

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…and tomorrow?

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Das Cluetrain Manifest – April 2010

Die 95 thesis of the Cluetrain Manifests as valid as their were 10 years ago...



Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations…

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have already self organized

Conversations are made on bar tables and we as companies have

to ask for permission to join...

Monologues or announcements will not work anymore...


Das Cluetrain Manifest – April 2010

Die 95 thesis of the Cluetrain Manifests as valid as they were 10 years ago...



Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations…

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have already self organized

... hopefully not from Pixum ;-)

! 2000-2010 Diginet GmbH & Co. KG Seite: 27 Seite: 27 Seite: 27

Thank you for your attention!

Daniel Attallah Founder & CEO Pixum

Twitter: @Pixum_ceo Mail: [email protected]

Fon: +49 (178) 282552

FOAM 2010

Johan van der Keuken FOAM 2010 at foam 2010.pdf · Thanks to the web, markets are becoming better...

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