Impact of the Mobile First Index By Eric Enge

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#SMX #21A Eric Enge / @stonetemple IMPACT OF THE MOBILE FIRST INDEX

Transcript of Impact of the Mobile First Index By Eric Enge

#SMX #21A Eric Enge / @stonetemple

IMPACT OF THE MOBILE FIRST INDEX

#SMX #21A Eric Enge / @stonetemple

IMPACT OF THE MOBILE FIRST INDEX

#SMX #21A Eric Enge / @stonetemple

EXECUTIVE TEAMERIC ENGE, CEO

NOTABLE SPEAKER, BOOK AUTHOR & ENTREPRENEUR 2016 US Search Awards Search Personality of the Year

2016 Landy’s Search Marketer of the Year

#SMX #21A Eric Enge / @stonetemple

STATE OF THE WEBDesktop Vs. Mobile

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Desktop vs. Mobile Visits

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Desktop vs. Mobile Page Views Per Visitor

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Desktop vs. Mobile Bounce Rate

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Desktop vs. Mobile Total Time Spent

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Mobile First Indexing & Crawling

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Short Summary of Mobile First Impact

Your Crawl Path May Be Broken

Key Content May Be Missing From Your Pages

Missing Structured Markup on Mobile Pages

Missing or mis-implemented SEO tags

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Travel Blog Crawl – Basic Data

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Travel Blog Crawl - Length of Crawl Path

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Travel Blog Crawl – Other Site Issues

No category Navigation – this is why click depth

is 217 clicks

Most mobile pages have 2

canonicals

Blog comments each have their

own URLs

No structured markup on the mobile pages

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Transportation Site Crawl – Basic Data

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Short Summary of Mobile First Impact

Mobile site is all forms

No crawl path to critical content

Info on pricing missing from mobile site

Missing information includes all their services info!

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Services Site Crawl – Basic Data

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Services Site Crawl - Length of Crawl Path

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Services Site Crawl – Other Site Issues

Site structures completely

different

Most pages on mobile site are

thin content

Mobile site has 20 http: pages,

desktop has none

Mobile page has a back button that goes nowhere if

you click on it

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Small Retail Site Crawl – Basic Data

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Small Retail Site Crawl – 3 Pages

MobileHomePage

ContactUsForm

SimpleAboutUsPage

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Small Retail Site – Other Issues

No way to select products or order them!

Link to desktop site redirects right back to the mobile site!

Same for their special deals link

Link to privacy policy goes to illegible desktop page

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Game Retail Site Crawl – Basic Data

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Game Retail Site Crawl – Page Data

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Small Retail Site Crawl – Critical Issues

NoCategoryPages

LotsofThinContentPages

NoBasicNavigation

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Large Retail Site – Basic Data

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Summary of Issues FoundCompletelymissingcategorypagestructures

MissingproductpagesOver-relianceonforms/searchMassivelevelsofthincontent

BrokendesktoptomobilesitelinksRidiculouscrawldepthlevelsMissingstructuredmarkup

BrokenSEOtagging

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Your Prospects Screen Looks a Bit Like This …

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Your Normal Desktop Page Looks Like This, and…

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Does it Make Sense to Shove 10 LBS of *** Into a 5 LB Bag?

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From Google’s Mobile First Announcement

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Does it Make Sense to Shove 10 LBS of *** Into a 5 LB Bag?

#SMX #21A Eric Enge / @stonetemple

Does it Make Sense to Shove 10 LBS of *** Into a 5 LB Bag?

DesignYourMobileSiteFIRST– BeforeyouDesignYourDesktopSite

FocusYourSEOEffortsonYourMobileSite

Simple Conclusions

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Thank You!THANK YOU!Eric Enge

[email protected]

@stonetemple

+Eric Enge

(508) 962-8474

www.stonetemple.com

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