Impact of the Mobile First Index By Eric Enge

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    05-Apr-2017
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Transcript of Impact of the Mobile First Index By Eric Enge

  • #SMX #21A Eric Enge / @stonetemple

    IMPACT OF THE MOBILE FIRST INDEX

  • #SMX #21A Eric Enge / @stonetemple

    IMPACT OF THE MOBILE FIRST INDEX

  • #SMX #21A Eric Enge / @stonetemple

    EXECUTIVE TEAMERIC ENGE, CEO

    NOTABLE SPEAKER, BOOK AUTHOR & ENTREPRENEUR 2016 US Search Awards Search Personality of the Year

    2016 Landys Search Marketer of the Year

  • #SMX #21A Eric Enge / @stonetemple

    STATE OF THE WEBDesktop Vs. Mobile

  • #SMX #21A Eric Enge / @stonetemple

    Desktop vs. Mobile Visits

  • #SMX #21A Eric Enge / @stonetemple

    Desktop vs. Mobile Page Views Per Visitor

  • #SMX #21A Eric Enge / @stonetemple

    Desktop vs. Mobile Bounce Rate

  • #SMX #21A Eric Enge / @stonetemple

    Desktop vs. Mobile Total Time Spent

  • #SMX #21A Eric Enge / @stonetemple

    Mobile First Indexing & Crawling

  • #SMX #21A Eric Enge / @stonetemple

    Short Summary of Mobile First Impact

    Your Crawl Path May Be Broken

    Key Content May Be Missing From Your Pages

    Missing Structured Markup on Mobile Pages

    Missing or mis-implemented SEO tags

  • #SMX #21A Eric Enge / @stonetemple

    Travel Blog Crawl Basic Data

  • #SMX #21A Eric Enge / @stonetemple

    Travel Blog Crawl - Length of Crawl Path

  • #SMX #21A Eric Enge / @stonetemple

    Travel Blog Crawl Other Site Issues

    No category Navigation this is why click depth

    is 217 clicks

    Most mobile pages have 2

    canonicals

    Blog comments each have their

    own URLs

    No structured markup on the mobile pages

  • #SMX #21A Eric Enge / @stonetemple

    Transportation Site Crawl Basic Data

  • #SMX #21A Eric Enge / @stonetemple

    Short Summary of Mobile First Impact

    Mobile site is all forms

    No crawl path to critical content

    Info on pricing missing from mobile site

    Missing information includes all their services info!

  • #SMX #21A Eric Enge / @stonetemple

    Services Site Crawl Basic Data

  • #SMX #21A Eric Enge / @stonetemple

    Services Site Crawl - Length of Crawl Path

  • #SMX #21A Eric Enge / @stonetemple

    Services Site Crawl Other Site Issues

    Site structures completely

    different

    Most pages on mobile site are

    thin content

    Mobile site has 20 http: pages,

    desktop has none

    Mobile page has a back button that goes nowhere if

    you click on it

  • #SMX #21A Eric Enge / @stonetemple

    Small Retail Site Crawl Basic Data

  • #SMX #21A Eric Enge / @stonetemple

    Small Retail Site Crawl 3 Pages

    MobileHomePage

    ContactUsForm

    SimpleAboutUsPage

  • #SMX #21A Eric Enge / @stonetemple

    Small Retail Site Other Issues

    No way to select products or order them!

    Link to desktop site redirects right back to the mobile site!

    Same for their special deals link

    Link to privacy policy goes to illegible desktop page

  • #SMX #21A Eric Enge / @stonetemple

    Game Retail Site Crawl Basic Data

  • #SMX #21A Eric Enge / @stonetemple

    Game Retail Site Crawl Page Data

  • #SMX #21A Eric Enge / @stonetemple

    Small Retail Site Crawl Critical Issues

    NoCategoryPages

    LotsofThinContentPages

    NoBasicNavigation

  • #SMX #21A Eric Enge / @stonetemple

    Large Retail Site Basic Data

  • #SMX #21A Eric Enge / @stonetemple

    Summary of Issues FoundCompletelymissingcategorypagestructures

    MissingproductpagesOver-relianceonforms/searchMassivelevelsofthincontent

    BrokendesktoptomobilesitelinksRidiculouscrawldepthlevelsMissingstructuredmarkup

    BrokenSEOtagging

  • #SMX #21A Eric Enge / @stonetemple

    Your Prospects Screen Looks a Bit Like This

  • #SMX #21A Eric Enge / @stonetemple

    Your Normal Desktop Page Looks Like This, and

  • #SMX #21A Eric Enge / @stonetemple

    Does it Make Sense to Shove 10 LBS of *** Into a 5 LB Bag?

  • #SMX #21A Eric Enge / @stonetemple

    From Googles Mobile First Announcement

  • #SMX #21A Eric Enge / @stonetemple

    Does it Make Sense to Shove 10 LBS of *** Into a 5 LB Bag?

  • #SMX #21A Eric Enge / @stonetemple

    Does it Make Sense to Shove 10 LBS of *** Into a 5 LB Bag?

    DesignYourMobileSiteFIRST BeforeyouDesignYourDesktopSite

    FocusYourSEOEffortsonYourMobileSite

    Simple Conclusions

  • #SMX #21A Eric Enge / @stonetemple

    Thank You!THANK YOU!Eric Enge

    [email protected]

    @stonetemple

    +Eric Enge

    (508) 962-8474

    www.stonetemple.com

  • #SMX #21A Eric Enge / @stonetemple

    LEARN MORE: UPCOMING @SMX EVENTS

    THANK YOU! SEE YOU AT THE NEXT #SMX