HvA the next level 2013

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E-Recruitment Introductie #HvA januari 2013 Gordon Lokenberg presents www.w3recruitment.com Online?!

Transcript of HvA the next level 2013

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E-Recruitment

Introductie #HvA januari 2013

Gordon Lokenberg presents

www.w3recruitment.com

Online?!

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@gordonlokenberg

Google:

“Gordon Lokenberg”

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RECRUITMENT

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Recruitment

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Buitenwereld

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De Buitenwereld!

netwerk...

Het bedrijf

medewerkersleveranciers afnemers

concullega’s........

De medewerkercollega’soud collega’soud sollicitantenfamilie

vrienden sportclubscongressen edservice clubs als rotary, junior kamer ed.

contactpersonen bij leveranciersexterne werkgroepen

Heb jij op school gezeten?

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Hyves kennen we nog, daar gaan we voor ons plezier naar toe! Of…

Bron: Octavio Pitaluga Neto

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Recruitment dus…

Community manager

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Recruiter als Community manager

Is op de hoogte van wat kan op het web

Is zichtbaar en ook vindbaar online

Weet, waar en waardoor zijn doelgroep zich online beweegt

Leert van zijn online acties met behulp van web analytics

… bespaart op budget

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recruitment anno

vanaf nu

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 Werving in de 21e eeuw

 Recruitment in 21st century

 Werbung im 21. Jahrhundert

 补充在21世纪

 Рекрутство в 2його столетие

 تجنيد في ]21ست سنتثري[

  Reclutamiento en el siglo XXI

 Στρατολόγηση στο 21$ο αιώνα

 Recrutement au 21ème siècle

Relocation Recruitment

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Contact

Drempel verlagen

Sharing infoRecruitment 2.0

IRL MEETUP

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Doe wat je wil online

opeenvolging van acties zijn die leiden tot een perfect resultaat

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.......uit het werven via internet

Werving > Adverteren wordt Interactie

Recruitment > Reactief wordt Proactief

Recruiters > Embedden Social Networking

Recruiter > Meet ROI Online Recruitment Strategie

Budget > Wordt anders besteed

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Mogelijkheden

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kom bij ons

Video

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SEM  ~  Search  Engine  Marke/ng

• SEA

• SEO

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Bloggen

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Bloggen

• Om aan te geven waar hun expertise in zit

• Om jou te lokken naar hun merk

• Om jou te laten reageren

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de blog verrijkt

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Hoe meten

• Onderzoek waar over jou gesproken wordt

• Wat er over je gezegd wordt

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http://socialprecision.com

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Mobile

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Internet

Informatie

Games

Vacatures

Bellen

….

Social networking

….

Mobiel

Bellen

Games

Informatie

Social Networking….….

Vacatures

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app.lk

Web analyticsMobile web analyticsAppstore analytics

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Your jobs somewhere in their pocket

WEBSEO

VisibilityData

http://validator.w3.org/mobile/

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Your jobs in their pocket

APPS

engaging PUSH notification

Downloads intelligence

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Share

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Location positioning, context and intelligence

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For Real

TXTAPPS

IRL

Facetime

QR

http://m.

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Guerilla

For real

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For real

Check-in’s

BluetoothNFC

AR

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Text (sms) start with promoting: send #job to 4141 or push jobsMobile web: check out on m.ourcompanyjobsite.comApps: download coolestjobapp in one of the appstoresQR: post one offline and get them to your job site instantlyNFC: put your jobs in the window and let people that walk by pick ‘m upBluetooth: use it on e.g. job fairsCheckIns: post your job tips in tools like FoursquareIRL: become mobile yourself and go out and meet people in personAR: create your brand experience in Layar’s Mobile Augmented RealityFacetime: think of mobile videoGuerilla: Get out of your seat and make it happen!

If you like Innovation.. Mash up.. Create something new.. and Share!

bit.ly/mrc20

12stuff

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Adverteren

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Find outMessage

TRYAudience

tune

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CV Search in Linkedin

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Sourcing

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Boolean in .2 sec

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Favorites Google.com/historyGoogle.com/alerts

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Informatie

competition

profiletasks

department

startdate

history

title

relocation

descriptionkeywords

salary

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Waar zoeken we naar

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Cheat sheet

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Sourcing is cool

• U now know what to look for

• U now know where to find it

• U now know what you like to learn about Sourcing

• Call Gordon Lokenberg: +31 6 42121451

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Change

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Jouw banen in hun broekzak

Het oude cv gaat verdwijnen

We laten het verleden rusten

Hoe is iemand nu

Waar liggen zijn interesses

Hoe wil hij zich ontwikkelen

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24/7 met recruitment

bezig

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AanpakWie is de doelgroep?

Waar zit de doelgroep (mediagedrag)?

Wie zitten er al in mijn netwerk?

Wat heeft de afgelopen keer gewerkt?

Ga ik offline en/of online werven?

Wie doet wat en wanneer tegen welk budget?

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Begin bij het begin

Waar zit je doelgroep online?

Waar zit jij online?

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change strategy, change tools, change mentality, change job, change...

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Yep, dit was het!