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Corporate Social Responsibility

Presented byDaniëlle Dolmans,Joyce FoorthuisAnnemieke MeijeringHilda Nieland Karin Schuurman HRM students at the Hanze University Groningen

Definition: Corporate Social Responsibility(CSR) CSR: focus on people CSR and the economic crisis What can HR add to CSR? Employees and CSR Best Practices in the Netherlands: Randstad

Index

Corporate Social Responsibility (CSR): a company takes responsibility for the effects of its business activities, people and environment.

The company makes conscious choices in order to achieve a balancebetween People, Planet and Profit.

Definition: Corporate Social Responsibility

CSR: focus on people

The Peoples part relates to the people inside and

outside the company: Employees Local community and the environment Production work Combat discrimination based on gender,

colour or religion

‘do no harm’ perspective / ‘do good’ approach

Clever use of scarce and expensive raw materials saves direct costs.

Consumers have an increasing need for transparency and communication from companies.

CSR contributes to motivated staff, higher productivity etc. CSR contributes to loyalty and strong relationships with key

stakeholders of the company. Product and process innovations help organizations better

respond to social developments. A new way of working. It is important to continue investing in employee retention.

CSR and the economic crisis; 7 reasons for CSR in times of economic crisis

Creating support from employees. Committed leadership.  Competence-based recruitment of new people.  Growth and development of employees.  Providing a pleasant, safe and healthy work

culture.  Promoting diversity in the workplace.

What can HR add to CSR?

They are a source of pressure (Pull) and initiative (Push).

The result is a positive effect on morale, motivation, commitment and recruitment.

Employees and CSR

Good practices in the Netherlands

Randstad: an employment agency.Over 40 countries.The Headquarters: near Amsterdam.28,700 employees at Randstad.To employ daily over 576,000 people.A turnover of 16,224 billion in 2011

Randstad incorporated CSR, some of their good practices in the Peoples section are:

Good Practices in the NetherlandsA campaign to encourage clients to take more experienced candidates aged over 50.

In crisis you need an experienced staff, that gives its knowledge to the younger generation.

Having a diverse employee population attracts new employees who know that they can learn by

using the skills of senior colleagues.

Good practices in the NetherlandsA program to help find rewarded work for people witha physical handicap.

Dutch companies can get support for employing people with a physical handicap, this is profitable in times of crisis.

It enhances the brand image: having a divers employee population contributes to loyalty and strong relationships with all stakeholders.

We want to thank you for your attention and discuss the following theorem with

you: So our statement for the discussion is:there is no reason why a company is not able to incorporate CSR.