Hoe haal ik het meeste resultaat

uit mijn database? - Jacco Bouw

Webpower solution

All-in-one

Marketing Automation Platform Full Service

Email

Marketing

SMS

Marketing

Wechat

Marketing

Intelligent

Marketing

Creative

Design

Project

Management

Account

Management

Marketing

Consulting

Our offices

founded in

1999 originated in the

Netherlands

5.000.000.000 emails annualy

250 employees a flexible, young and

dynamic organization

9 offices in 5 countries

Client turnover Approx 28 B (2014)

Our customers

Building a smart database

1 Create (reach)

2 Enrich profiles

(engage) &

activate

3 Maximise the

revenue (leverage)

incre

ased m

ark

eting a

uto

mation

increase ROI

untargeted

• email marketing

• newsletter

targeted

• profiling

• scoring

campaign

programs

• event driven

• trigger

integrated

• data

• channels, mobile

dialogue

marketing

• Focused on

customer instead

of campaign

Dialogue marketing

Building a smart database

movies

reading

shopping

food

Amy’s personal tags

sports

Collect all clicking behavior

25

+2

+2 +1

When Sophie collects 25

points, she will be

contacted by the company

with a personal offer

Email & Landingpages

AIDA of toch net iets anders??

Boost your

customer

retention

Onboarding

Subscriber emails

Promotional

emails

Transactional

emails

Behavioral

emails

Persuasion

social proof liking authority

commitment scarcity reciprocity

Persuasion principles according to Cialdini

IQ IQ, or intelligence quotient, is the score derived

from one of several standardized tests designed

to assess an individual's intelligence.

IQ vs EQ

EQ, or emotional quotient is defined as an

individual's ability to identify, evaluate,

control, and express emotions. EQ

Email marketing

Sending the right message,

at the right time,

to the right person,

on the right device,

With the right argument

PersuasionAPI on email subjectline

authority

“Exclusive hotel deals hand-picked by our experts.”

“Top deals from us- the world's #1 website for booking hotels.”

scarcity

“Our lowest rates are here, grab them before they're gone.”

“Last chance, these deals are going, going… almost gone.”

social proof

“The latest deals in this week's trending cities.”

“Millions of people are choosing deals in these cities.”

PersuasionAPI in email and landingpages

Setting up Persuasion API is as easy as 1-2-3

Create persuasion texts

And watch as your results improve

Writing

persuasive

content

Any

questions?

You can download the

whitepaper on our website,

under resources.

Let’s connect