Heineken 180 Dagen Op Facebook

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    Heineken

    180 dagen op Facebook

    Datum

    6 Januari 2012

    Versie

    1.0

    Auteur

    Denis Doeland

    Bronnen

    Socialbakers Engagement Analytics

    Dit inzicht is gerealiseerd door

    DDMCAKeizersgracht 330-b1016 EZ Amsterdam

    Telefoon: +31204272880

    Email: [email protected]: @denisdoeland

    Heineken 180 dagen op Facebook 2011 |

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    Facebook Page Report

    Time range: Jul 1, 2011 - Dec 31, 2011

    Heineken

    Key Performance Indicators

    Growth Rate

    3 171 834

    (171 %)

    Page Score

    62 % (4 %)

    Average ER

    0,10 % (0,03 %)

    Country Reach

    N/A

    Total Fans Summary

    Fans total

    5 016 441

    Change of Fans

    3 172 253

    Total Fans

    http://analytics.socialbakers.com/page/28663/?time_from=01.07.2011&time_to=31.12.2011&group=wwwwww&totalFans=on&totalFansSummary=on&totalFansChart=on&fansGrowth=on&fansGrowthSummary=on&fansGrowthChart=on&storyTellers=on&storyTellersSummary=on&storyTellersChart=on&dowFansGrowth=on&dowFansGrowthSummary=on&dowFansGrowthChart=on&weekFansGrowth=on&weekFansGrowthSummary=on&weekFansGrowthChart=on&pagePosts=on&pagePostsSummary=on&pagePostsChart=on&userPosts=on&userPostsSummary=on&userPostsChart=on&postTypes=on&postTypesSummary=on&postTypesChart=on&latestPosts=on&topPosts=on&engagement=on&engagementSummary=on&engagementChart=on&totalEr=on&erTypes=on&erTypesSummary=on&erTypesChart=on&hourInteractions=on&hourInteractionsSummary=on&hourInteractionsChart=on&hourDowEr=on&interactions=on&interactionsSummary=on&interactionsChart=on&likesComments=on&typeInteractions=on&typeInteractionsSummary=on&typeInteractionsChart=on&responseRate=on&responseRateSummary=on&responseRateChart=on&responseTimeBlock=on&responseRateQ=on&responseRateQSummary=on&responseRateQChart=on&responseTimeQ=on&button_export=1
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    Fan Growth Summary

    Max Change of Fans on

    Sep 02,2011

    34 228

    Low change on

    Jul 19,2011

    3 229

    Avg. Change per Week

    121 542

    Fan Growth

    People Talking About Summary

    People talking about weekly

    162 650 (13 881)

    Minimum of weekly people talking

    about on

    Dec 14,2011

    122 070

    Maximum of weekly people talking

    about on

    Dec 22,2011

    182 098

    People Talking About

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    Fan Growth by Week Day

    Summary

    Mon

    447 485

    Tue

    449 411

    Wed

    460 796

    Thu

    479 456

    Fri

    483 470

    Sat

    434 173

    Sun

    416 281

    Fan Growth by Week Day

    Fan Growth by Week Summary

    Week 27

    44 222

    Week 28

    48 734

    Week 29

    56 873

    Week 30

    107 947

    Week 31

    99 603

    Week 32

    139 071

    Week 33

    125 919

    Week 34

    116 798

    Week 35

    156 054

    Week 36

    151 857

    Week 37

    125 390

    Fan Growth by Week

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    Week 38

    139 118

    Week 39

    137 592

    Week 40

    137 776

    Week 41

    158 488Week 42

    186 329

    Week 43

    176 348

    Week 44

    180 557

    Week 45

    163 867

    Week 46

    110 011

    Week 47

    111 695

    Week 48

    83 464

    Week 49

    83 652

    Week 50

    118 435

    Week 51

    109 903

    Week 52

    90 400

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    Posts Made by Admin

    Summary

    Total posts

    122

    Avg. posts per Week

    5

    Max posts on

    Nov 13,2011

    13

    Posts Made by Admin

    Posts Made by Fans Summary

    Total posts

    9 388

    Avg. posts per Week

    361

    Max posts on

    Dec 23,2011

    120

    Posts Made by Fans

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    Published Post Types by Admin

    PHOTO

    34 (16,92 %)

    ALBUM

    6 (2,99 %)

    LINK

    16 (7,96 %)

    ACTIVITY

    134 (66,67 %)

    STATUS

    11 (5,47 %)

    Published Post Types by Admin

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    Latest posts

    Sat Dec 31,2011 12:13Happy New Year, to the first sunrise of 2012. Share your first #mysunrise moment with theworld. http://bit.ly/mysunriseDetail

    Post type: photoER: 0,12Likes / Comments: 5 561 / 289

    Fri Dec 30,2011 22:49

    Detail

    Post type: activityER: N/ALikes / Comments: 0 / 0

    Wed Dec 28,2011 16:00Heineken's very own Yin and Yang? Create and connect #yourfuturebottle design in ourcompetition http://on.fb.me/LtdEdDetail

    Post type: photoER: 0,14Likes / Comments: 6 702 / 366

    Tue Dec 27,2011 15:04A great track for a great night. Celebrate until the break of dawn in moderation with theAudrey Napoleon track #mysunrise http://bit.ly/uLJEozDetail

    Post type: linkER: 0,06Likes / Comments: 2 922 / 109

    Fri Dec 23,2011 15:23All this bottle wants for Christmas is you. Enter our bottle design competition.http://on.fb.me/LtdEdDetail

    Post type: photoER: 0,15Likes / Comments: 7 103 / 298

    Wed Dec 21,2011 18:07

    Light up the longest night of the year.Detail

    Post type: photo

    ER: 0,13Likes / Comments: 6 136 / 290

    Mon Dec 19,2011 15:08@AnibalBalera experience sounds like one for the books. Tweet your amazing #mysunrisephoto or experience and put yourself on the My Sunrise map http://on.fb.me/mysunriseDetail

    Post type: photoER: 0,13Likes / Comments: 5 941 / 305

    Mon Dec 19,2011 12:15

    Detail

    Post type: activityER: N/ALikes / Comments: 0 / 0

    Fri Dec 16,2011 19:02Time to say sade to Flavia from Sao Paolo the 500,000th person through the doors of theHeineken Experience in Amsterdam in 2011.Detail

    Post type: photoER: 0,06Likes / Comments: 2 760 / 202

    Thu Dec 15,2011 19:20

    Detail

    Post type: activityER: N/ALikes / Comments: 0 / 0

    http://facebook.com/7174672354/posts/10150497896237355http://facebook.com/7174672354/posts/10150496729397355http://facebook.com/7174672354/posts/10150492200882355http://facebook.com/7174672354/posts/225949334148104http://facebook.com/7174672354/posts/10150482100382355http://facebook.com/7174672354/posts/10150478396842355http://facebook.com/7174672354/posts/10150474120077355http://facebook.com/7174672354/posts/10150473873762355http://facebook.com/7174672354/posts/10150468775217355http://facebook.com/7174672354/posts/10150466908252355http://facebook.com/7174672354/posts/10150466908252355http://facebook.com/7174672354/posts/10150468775217355http://facebook.com/7174672354/posts/10150473873762355http://facebook.com/7174672354/posts/10150474120077355http://facebook.com/7174672354/posts/10150478396842355http://facebook.com/7174672354/posts/10150482100382355http://facebook.com/7174672354/posts/225949334148104http://facebook.com/7174672354/posts/10150492200882355http://facebook.com/7174672354/posts/10150496729397355http://facebook.com/7174672354/posts/10150497896237355
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    Most favorite posts

    Fri Oct 28,2011 15:00Happy scary hour! Mouahahaha!Detail

    Post type: photoER: 0,41Likes / Comments: 15 952 / 543

    Fri Aug 05,2011 15:00Have you seen this?Detail

    Post type: photoER: 0,28Likes / Comments: 5 696 / 496

    Fri Nov 11,2011 15:00

    6 cheers for 11.11.11! Time to get your bartenders attention.Detail

    Post type: photo

    ER: 0,26Likes / Comments: 10 689 / 502

    Thu Dec 01,2011 18:08Could you design the Heineken bottle of the future? Step this way http://on.fb.me/LtdEdDetail

    Post type: photoER: 0,24Likes / Comments: 10 383 / 789

    Fri Jul 08,2011 15:28What one thing can bring you together - and set you apart from the crowd?Detail

    Post type: photoER: 0,24Likes / Comments: 4 242 / 364

    Fri Nov 04,2011 15:00Creative recycling.Detail

    Post type: photoER: 0,24Likes / Comments: 9 411 / 305

    Fri Oct 14,2011 15:00Wheres your Heineken taking you?

    Detail

    Post type: photoER: 0,22

    Likes / Comments: 7 148 / 721Fri Jul 01,2011 16:38An ace or a Heineken, what's your perfect serve?Detail

    Post type: photoER: 0,22Likes / Comments: 3 597 / 413

    Fri Nov 25,2011 15:55Bottoms up for Thanksgiving.Detail

    Post type: photoER: 0,21Likes / Comments: 8 946 / 480

    Thu Aug 04,2011 17:57That's dedication showing you'll go to extraordinary depths for a Heineken. Thanks forsharing Voluntaris.Detail

    Post type: photoER: 0,20Likes / Comments: 4 079 / 230

    http://facebook.com/7174672354/posts/10150375792772355http://facebook.com/7174672354/posts/10150275530757355http://facebook.com/7174672354/posts/10150395311712355http://facebook.com/7174672354/posts/10150434279627355http://facebook.com/7174672354/posts/10150248431737355http://facebook.com/7174672354/posts/178268802261770http://facebook.com/7174672354/posts/231909546866540http://facebook.com/7174672354/posts/10150242271822355http://facebook.com/7174672354/posts/10150421245567355http://facebook.com/7174672354/posts/241530225880730http://facebook.com/7174672354/posts/241530225880730http://facebook.com/7174672354/posts/10150421245567355http://facebook.com/7174672354/posts/10150242271822355http://facebook.com/7174672354/posts/231909546866540http://facebook.com/7174672354/posts/178268802261770http://facebook.com/7174672354/posts/10150248431737355http://facebook.com/7174672354/posts/10150434279627355http://facebook.com/7174672354/posts/10150395311712355http://facebook.com/7174672354/posts/10150275530757355http://facebook.com/7174672354/posts/10150375792772355
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    Daily Engagement Rate

    Summary

    Avg. Engagement Rate

    0,10 (-0,03 %)

    Total Interactions

    220 517

    Facebook Likes

    207 588 (94,14 %)

    Facebook Comments

    12 929 (5,86 %)

    Engagement Rate

    Evolution of Avg. Engagement Rate

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    Most Engaging Post Types

    Summary

    PHOTO

    0,14

    ALBUM

    0,06

    LINK

    0,06

    STATUS

    0,12

    Most Engaging Post Types

    Total Interactions by Hour

    Summary

    Most interactions

    15:00 - 16:00

    121 832 (54,69 %)

    Least interactions

    1:00 - 2:00

    990 (0,44 %)

    Total Interactions by Hour

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    Engagement Rate by hour / week day

    Daily Interactions Summary

    Total Interactions on Page

    220 517

    Total likes

    207 588 (94,14 %)

    Total comments

    12 929 (5,86 %)

    Avg. Interactions per Week

    8 328

    Max Interactions on

    Oct 28,2011

    16 495

    Interactions

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    Facebook Likes and Comments

    Interactions by Post Type

    Summary

    PHOTO

    78,65 %

    FB Likes

    163 370 (94,20 %)

    FB Comments

    10 067 (5,80 %)

    ALBUM

    4,06 %

    FB Likes

    8 603 (96,02 %)

    FB Comments

    357 (3,98 %)

    LINK

    15,58 %

    FB Likes

    32 968 (95,99 %)

    FB Comments

    1 379 (4,01 %)

    ACTIVITY

    0,00 %

    FB Likes

    0

    FB Comments

    0

    STATUS

    Interactions by Post type

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    1,71 %

    FB Likes

    2 647 (70,16 %)

    FB Comments

    1 126 (29,84 %)

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    General Response Rate

    Summary

    Total posts

    9 388

    Responded posts

    407 (4,34 %)

    Most posts responded

    12 - 24 hrs

    109 (26,78 %)

    Avg. Response Time

    13 h 50 min

    General Response Rate

    General Response Time

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    Response Rate for Questions

    Summary

    Total questions

    1 252

    Responded questions

    161 (12,86 %)

    Most questions responded

    12 - 24 hrs

    47 (29,19 %)

    Avg. Response Time

    14 h 39 min

    Response Rate for Questions

    Response Time for Questions