Guest Lecture Minor Entrepreneurship (partly in Dutch)

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Gastcollege Minor Ondernemerschap

Diderik van Wingerdenwww.think-innovation.com

Ik maak producten voor een betere wereld.

digitale

innovatieve

Ik heb een passie voor Open Source.

Wat is een Minimum Viable Product?

The minimum amount of effort you have to do to complete exactly one turn of the Build-Measure-Learn feedback loop.Eric RiesMVP is an experiment with the goal of achieving validated learning about customers.

Build/Talk Measure Learn

/TALK

3 Types of MVP

Problem Exploration

Product Pitch

Concierge

Problem Interview

MVP for Problem Exploration

Interview Points:

Have you ever had [insert problem]? (If they answer no, end the interview at this point)

Can you tell me about the last time that happened?

Why was that hard?

What, if anything, have you done to solve that problem?

What dont you love about the solutions youve tried?

Always ask for referrals!

MVP: Product Pitch

An attempt to sell the product to a customer in exchange for some form of currency: time, money, or work.

Tactics:

Decreasing Discount

Innovator

Better Alternative

Meta

Is dit een goede vraag?

Zou je dit product gaan kopen?

Is dit een goede vraag?

Zou je dit product gaan gebruiken?

Is dit een goede vraag?

Hoeveel zou je voor dit product betalen?

Is dit een goede vraag?

Welke features moeten erin zitten?

Is dit een goede vraag?

Hoe los je dit probleem nu op?

You want commitment!

Ideally, they give you money

If not, the conversation needs to advance

Permission to contact again

Clear next meeting

Introduction to decisionmaker

Commitment to run a trial

Pre-purchase

MVP: Concierge

Delivering the product as a service to the customer to see if the delivery matches the customers expectations.

Tactics:

One Use Case

Real Life Simulation

Not everyone is your customer

Find Early Adopters

Has the problem

Is aware of having the problem

Has been actively looking for a solution

Has put together a solution out of piece parts

Has or can acquire a budget

BMC vs. Lean Canvas

Ectual

Why Lean Start-up?

The fundamental reason and your #1 priority as entrepreneur:

Understand and reducerisk