Assignment of Business ResearchOn “Comparative

Consumer Perception Of Indigo vs. Go Air”

Submitted to :- DR. S.L.GUPTA Submitted by :- Abhyank sinha

(MBA/15054/13) Manish Jaiswal

(MBA/15025/13) Pushkar Ranjan (MBA/15026/13)

BirlaInstitute of Technology

Mesra (Patna)

AVIATION INDUSTRYOne of the fastest growing industries in the world.

India has the private airlines as its key players and 75% of the market share is owned by the private sector.

Problems that the Indian aviation industry is facing are:

High rising prices of the ATF. The cost of labour is rising in our country. Shortage of skilled labour. Infrastructure constraints.

Collection of data

• The source of data collection begins after a research problem has been defined and research plan chalked While deciding about the method of data collection to be used for the study. The research should be kept In mind. There are two type of data given

Primary data Secondary data

Sample size

In choosing the sample size stability of information has to kept in mind, keeping in view time, factor budget And other resource population of the study of all these people who travel Indigo or Go Air in patna.BasedOn convenience sampling method, fifty (50) respondents has been selected from the heart of Bihar which is Which is commercial hub

Market Share of indigo and go air

83%

1%

15%

Sales

OtherGo Air Indi Go

Ticket price

indi go Go Air

Patna to Delhi (source makemytrip.com)

Responsiveness of flight attendants

Indi Go Go Air0

10

20

30

40

50

60

Researcher may also recommend some suggestion, such as;

Indigo (must be recondition of old aircraft (for instance, B737-300, B737-400, and B737-500) as anticipating strategy of low cost expanded domestic market share and implementation of open sky policy in India;

Improving sustained competitive advantage by recondition of old wide body aircraft as well as preparing for international routes expansion

The study can also include notes on: ratio analysis, regarding the profitability, liquidity and financial

stability of Go Air for the years 2009 – 13. The report will comment on the prospects of the company and

make recommendations that would improve Go Air ’ current performance. These observations do have

limitations which will be noted.

Objective Of ResearchTo Know the Consumer Perception of Indigo and Go Air To find the satisfaction level of consumer of Indigo and Go Air To identify the consumer criteria on selection the Indigo and GO AirTo Obtain suggestion for improvement of Indigo and Go Air

 

• Only 1/4 of business travelers and 1/5 of leisure travelers limited their search to their preferred airline.

• In fact, nearly 1/3 of business travelers and ½ of leisure travelers did not limit their consideration set at all.

1 2 to 3 4 to 5 no limit0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

26%

39%

4%

31%

19%

33%

4%

44%

businessleisure

Factors mostly considered while selecting an airline:

price

safety

scheduling convenience

non stop flights

reservation convenience

baggage handling

on-time arrival

connecting flight convenience

customer service

check in convenience

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

leisurebusiness

Percentage of Flights on an Airline for which Consumer had a Frequent Flier Membership

0-20% 20-39% 49-60% 60-79% 80-99% 100%0

100

200

300

400

500

600

8040 45 60

135 125

275

75110

180

320 360 leisurebusiness

Thank You

Presented by:Abhyank SinhaManish JaiswalPushkar Rajah