Gebruik van social analytics om het manifest moment studiekeuze te ontdekken
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1 Gedrag van studenten tijdens het cruciale studiekeuzemoment: KERST
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Transcript of Gebruik van social analytics om het manifest moment studiekeuze te ontdekken
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Gedrag van studenten tijdens het cruciale
studiekeuzemoment: KERST
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WIE ZIJN WIJ?
Online Communicatie-expert
NosCura
ROB SPEEKENBRINK
Hoofddocent Communicatie
Hogeschool Rotterdam
KOMALA MAZERANT
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SOCIAL ANALYTICS
Luisteren - Interactie - Contentcreatie
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TITLE OF YOUR PROJECT
Entrepreneurial activities differ substantially depending on the type of organization and creativity
AWESOME
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TITLE OF YOUR PROJECT
Entrepreneurial activities differ substantially depending on the type of organization and creativity
AWESOME
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TITLE OF YOUR PROJECT
Entrepreneurial activities differ substantially depending on the type of organization and creativity
AWESOME
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TITLE OF YOUR PROJECT
Entrepreneurial activities differ substantially depending on the type of organization and creativity
AWESOME
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Our Philosophy
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element One
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Two
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Three
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale
Element Four
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities
Juiste content op het juiste moment
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We are Prism!Entrepreneurial activities differ substantially depending on the type of
organization and creativity involved. Entrepreneurship ranges in scale
from solo, part-time projects to large-scale undertakings
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WRITE THE NAMEOF YOUR PROJECT
WRITE THE NAMEOF YOUR PROJECT
WRITE THE NAMEOF YOUR PROJECT
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WRITE THE NAMEOF YOUR PROJECT
WRITE THE NAMEOF YOUR PROJECT
WRITE THE NAMEOF YOUR PROJECT
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WRITE THE NAMEOF YOUR PROJECT
WRITE THE NAMEOF YOUR PROJECT
WRITE THE NAMEOF YOUR PROJECT
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We are Prism!Entrepreneurial activities differ substantially depending on the type of
organization and creativity involved. Entrepreneurship ranges in scale
from solo, part-time projects to large-scale undertakings
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TEXT
Entrepreneurial activities differ
substantially depending on the
WORDS
Entrepreneurial activities differ
substantially depending on the
SOMETHING
Entrepreneurial activities differ
substantially depending on the
AWESOME
Entrepreneurial activities differ
substantially depending on the
NIELSEN TOP 100
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VAN DE BRAND POSTS VALT ONDER EEN MAPPED OF MOUNTING MOMENT17%
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Inhaken loont, vooral op ongeplande gebeurtenissen
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WAAROM KERST-
VAKANTIE?
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De helft van de uitvallers heeft zich in de laatste twee weken van april aangemeld
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Zorgvuldigheid (student en instelling) bij studiekeuze
heeft significant invloed op studiesucces.
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Schrijf een advies hoe hogescholen content kunnen
inzetten op social media gedurende de kerstperiode,
gebaseerd op het huidige gedrag van scholieren en
studenten en de hogescholen zelf.
DE OPDRACHTMet behulp van studentlicentie OBI4Wan
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5 HOGESCHOLEN
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Alles valt of staat met een goede zoekopdracht
1.
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TEXT
Entrepreneurial activities differ
substantially depending on the
WORDS
Entrepreneurial activities differ
substantially depending on the
SOMETHING
Entrepreneurial activities differ
substantially depending on the
AWESOME
Entrepreneurial activities differ
substantially depending on the
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Leer duiden! De uitdaging zit in de relevante data over te brengen naar je collega’s
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Mis niet de boot! Social media heeft geen vakantie...
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Ga aan de slag!4.
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BEDANKT VOOR JULLIE AANDACHT!
@ROBSPEEKENBRINK LINKED.COM/IN/ROBSPEEKENBRINK
@KOMALADUBOISLINKEDIN.COM/IN/KOMALAMAZERANT
