Fm2022 yanan zhao

Transcript of Fm2022 yanan zhao

FM2022

Project 2: Fashion Film

Name: Yanan Zhao

Student No.: 20624837

Deadline:05/05/2016

FM2022

Name: Yanan Zhao

Deadline:05/05/2016

FM2022

Name: Yanan Zhao

Deadline:05/05/2016

FM2022

Name: Yanan Zhao

Deadline:05/05/2016

This work is to improve our fashion brand familiar-ity and improve our extracurricular practice ability. We need to make the film using our understand-ing of fashion brands. Film needs to have a com-plete story, a reasonable clip, and the promotion of the process, so that the film can be more com-plete. We need to find a model, select clothing,

we need to have some of the details of the lens to describe our understanding of the fashion brand

process, the film's content also needs to be edited complete.

Supreme is a skateboarding shop/clothing brand established in N

ew York C

ity in April 1994.

The brand was originally founded by Jam

es Jebbia. Although he was born in the U

S, he lived in England from until he w

as nineteen. The first Suprem

e store opened on Lafayette Street in downtow

n Manhattan in 1994. It w

as designed with skaters in m

ind, with a unique design on

the store layout; the clothes arranged around the outside of the store with a large space in the m

iddle. This meant that skaters w

ith back-packs on could skate right into the store, and still feel com

fortable. In 2004, a store was opened on N

orth Fairfax Ave in Los Angeles, Califor-

nia, which is alm

ost double the size of the original New

York store and also includes an indoor skate bowl. There are other stores in Paris,

London, Tokyo (Harajuku, D

aikanyama & Shibuya), N

agoya, Osaka, and Fukuoka. These m

odern stores still try to emulate the original La-

fayette Street store design.

Supreme is a skateboarding shop/clothing brand established in N

ew York C

ity in April 1994.

The brand was originally founded by Jam

es Jebbia. Although he was born in the U

S, he lived in England from until he w

as nineteen. The first Suprem

e store opened on Lafayette Street in downtow

n Manhattan in 1994. It w

as designed with skaters in m

ind, with a unique design on

the store layout; the clothes arranged around the outside of the store with a large space in the m

iddle. This meant that skaters w

ith back-packs on could skate right into the store, and still feel com

fortable. In 2004, a store was opened on N

orth Fairfax Ave in Los Angeles, Califor-

nia, which is alm

ost double the size of the original New

York store and also includes an indoor skate bowl. There are other stores in Paris,

London, Tokyo (Harajuku, D

aikanyama & Shibuya), N

agoya, Osaka, and Fukuoka. These m

odern stores still try to emulate the original La-

fayette Street store design.

The brand caters to the Skateboarding, Hip hop and Punk rock cultures, and the youth culture at large. They make clothes and accessories, but also manufacture skateboards that are collected like modern art. Supreme has released skateboard decks featuring the artworks of Rammellzee, Ryan McGinness, KAWS, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari. They have also collaborated with other photographers, artists, and designers such as Marilyn Minter, Takashi Murakami, Daniel Johnston, Peter Saville (graphic designer), Futura 2000, Adam Kimmel, Bad Brains and H. R. Giger.

The brand caters to the Skateboarding, Hip hop and Punk rock cultures, and the youth culture at large. They make clothes and accessories, but also manufacture skateboards that are collected like modern art. Supreme has released skateboard decks featuring the artworks of Rammellzee, Ryan McGinness, KAWS, Larry Clark, Jeff Koons, Richard Prince, Christopher Wool, Nate Lowman, Damien Hirst, and John Baldessari. They have also collaborated with other photographers, artists, and designers such as Marilyn Minter, Takashi Murakami, Daniel Johnston, Peter Saville (graphic designer), Futura 2000, Adam Kimmel, Bad Brains and H. R. Giger.

Unlike other clothing brands, who release their new collections all at once, Supreme releases a small number of items at a time, typically five to fifteen. This "drop" occurs online at 11 am EST and 8 am PST. This strategy maintains the aura of "hype" that the brand creates. Their shoes, clothing, and accessories create a big secondary market for supreme clothing, because items are produced to a very limited quantity and also because there are only ten stores worldwide. Supreme has a line of collaborations with brands such as Nike, Air Jordan, Vans, Clarks, The North Face, Hanes, Play-boy, Levi's, Timberland, Comme des Garçons, Stone Island, UNDERCOVER, White Castle as well

as many more. Fashion photographer Terry Richardson has produced some of the most notable pieces which include photographs of Michael Jordan, Kermit the Frog, Three Six Mafia, Lou Reed,

Lady Gaga, Neil Young, and Morrissey.

Unlike other clothing brands, who release their new collections all at once, Supreme releases a small number of items at a time, typically five to fifteen. This "drop" occurs online at 11 am EST and 8 am PST. This strategy maintains the aura of "hype" that the brand creates. Their shoes, clothing, and accessories create a big secondary market for supreme clothing, because items are produced to a very limited quantity and also because there are only ten stores worldwide. Supreme has a line of collaborations with brands such as Nike, Air Jordan, Vans, Clarks, The North Face, Hanes, Play-boy, Levi's, Timberland, Comme des Garçons, Stone Island, UNDERCOVER, White Castle as well

as many more. Fashion photographer Terry Richardson has produced some of the most notable pieces which include photographs of Michael Jordan, Kermit the Frog, Three Six Mafia, Lou Reed,

Lady Gaga, Neil Young, and Morrissey.

Customer Profile

Name: Taylor

Age: 23

Location: Japan

I study in Japan, and I think i am very lucky, be-cause in Japan has the most Supreme retail

store. But it still difficult to buy everytime. I like street style, its make me feel free.

befoer we looked for the model for our fashion film, I did some research about which style s model they always

use officially

Clothes we use in our fashion film

Clothes we use in our fashion film

hAIR AND MAKE UPBefore we do take video, we did the research about the model who is working with Supreme and the customer of Supreme.

Most of them, not with make up and special hair style. Just do what they want, simple and normal.

So our model are not with strong make up and strange hair style.

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Leafing through a swathe of statistics on the subject, I'm hard pressed to find any indicator that doesn't suggest rapid growth.

With online video quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril.

Video is the future of content marketing. That is, if it's not the here and now. Various studies show more than half of com-panies are already making use of the medium – a figure that's predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.

small business network Join the Guardian Small Business NetworkSign up for free to gain access to best practice resources, expert advice, live Q&As and entrepreneur blogs.Click hereWhen it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that's a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?

The success stories of videos that have gone viral are legend. A recent campaign from Volkswagen, for example, saw a trio of its videos viewed a combined 155 million times. If such numbers seem out of reach for companies without 12-figure revenue streams, they at least demonstrate video's inherent shareability. Engage viewers and they will share the video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.

It is naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester's researchers. Little wonder then that Axonn Research found seven in 10 people view brands in a more positive light after watching interesting video content from them.

But is video really possible for small businesses? Absolutely. Production costs have fallen significantly in recent years and you no longer need to be a technical whiz to work out how to use it. Apps such as Twitter's Vine, with its six-second maximum clip length, have dramatically increased the opportunity for businesses on a limited budget to get stuck in. Nevertheless, if you're to realise a decent return on your investment, you will need to bear the following in mind.

Always consider the audience you are trying to reach and ensure the video is relevant to them. If it's not the most appropri-ate means of getting your message across, you are probably wasting your time.

Do not neglect social media and be sure to promote across multiple channels. If you want to fully realise video's potential, you must make it easy for users to find and share it. Don't neglect mobile either. Ooyala has claimed a tenth of all video plays happen on mobiles and tablets, and it's an increasingly important segment, with mobile phones holding 41% more share of video consumption at the end of June 2013 than at the start of that year.

Finally, be creative, not only with the videos themselves but in the campaign strategy you build around them. As my head of marketing likes to say, creativity wins over the cost of production every time. Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you.

Impack of video

The story idea for our fashion film ( idea comes from mike and i ): Lesley (our model) is a man whose job is customer service for a website, his life is boring, nothing interesting and he doesn't like his job. But he doesn't have the courage to quit this job and to find a new one, because its to hard to find a job in nowa-days. One day, he makes a mistake, his boss is so angry with him, throw the file in his face and scold him very loudly, but he has no choice, the only thing he can do is keep Silent and keep say sorry to his boss, because he don't want be fire. After he finish the work, he saw there are 3 boys who is wearing the Su-preme and talking with their friend happily, they are playing the Skateboarding, they look freedom and happy. This scenario let Lesley remember his life before have this job, he likes playing the skateboard, and also really like supreme's clothes and accessories, he run to his home very fast, he burst into the ware-house, start to looking for his skateboard and the supreme Tee he weired before, pout the supreme on him , stand front of the mirror. another day, he wake up early, wearing his supreme and go to the company where he works with the skate board. put the Resignation Letter on his boss's table then leave that company.

Story board 2

Story board 3

Photo by Yanan

Photo by Dave

Portfolio--------Yanan Zhao

Portfolio--------Yanan Zhao

To develop a 2 week social strategy/campaign for the brand Graze. Graze are looking primarily at creating a buzz around the contents of

the boxes, the campaign needs to show the boxes as EXCITING, RELEVANT, and obviously tasty.

We have design the package with a lots consider. We need know the point about Graze: Promotion, aim and type of food. We need to

follow the Graze’s style to deisgn.

Before design, we need to do alots research about this brand.

Discuss with our group memeber, talk to each other about the per-sonal deisgn idea, and tell everyone: why you think this idea is nice

for Graze.

The following has to be created:• Project/campaign objective (keep creativity and originality at the

for-front)• Timeline (outline of delivery - 2 weeks Max)• Visuals (to communicate look and feel of the campaign) • Research to support the design and campaign decisions• Presentation (a way of communicating the outcomes profession-

ally)

MINI BRIEF--GRAZE

Different types of boxes you can choose: (1) Variety box: Maximum variety and the best way to explore all the snacks graze has to offer---£3.99

(2) Dips and dippers box: Get dipping with their perfectly paired dips and dippers---£3.99

(3) Bakery box: A box full of wholesome treats from the graze bakery---£3.99

(4) Jerkey box: Their locally sources beef and pork jekies, each paired with a flavoursome dip---£4.99

(5) Chocolate box: You can Treat yourself with inventive snacks balancing chocolate with wholesome ingredients---£3.99

(6) Flapjack box: Their range of unique rusitc flapjacks, handmade to a family recipe---£3.99

(7) Light box: All of their lowest fat calorie snacks, each under 150 calories---£3.99

(8) Protein box: A selection of over 25 snacks, each a source of protein, to fuel your busy life---£3.99

(9) Sugar count box: With every snack under 10% of your reference intake of sugar, it is easy to keep sugar under control---£3.99

(10) Pure Box: Their stictest selection of pire and nutrient dense snacks packs a nutritional punch---£3.99

(11) Savoury box: expolre just their savoury snacks, inspried by tastes from around the world---£3.99

(12) Sustain box: Get through your day with just their most substantial snacks. picked for their protein or firbre---£3.99

(13) Aromatic broths box: Authentic street food recipes you can enojoy anywhere---£3.99

(14) Popcore box: 6 bags of popping corn under 130 calories, just waiting to be freshly popped---£5.99

(15) Protein topup box: A box of 12 bite sized protein top ups the perfect fuel for avtive days---£4.99

(16) Tea box: A whole box of their unquie afternoon blend individually wrapeed for freshness---£2.99

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