ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz...

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Prof. Rui Santos Cruz [email protected] ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia de Telecomunicações e InformáLca Master Degree (MSc) in TelecommunicaLons and InformaLcs Engineering Engenharia de Serviços Services Engineering

Transcript of ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz...

Page 1: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

[email protected]

ERICSSON“MeettheAgileOperator-BSS/OSS”Eng.DécioSantos

MestradoemEngenhariadeTelecomunicaçõeseInformáLcaMasterDegree(MSc)inTelecommunicaLonsandInformaLcsEngineering

Engenharia de Serviços Services Engineering

Page 2: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Décio Carranquinha dos Santos CD OSS/BSS

Page 3: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 2

The agile Operator Ericsson’s mission in OSS/BSS is to empower

Page 4: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 3

EXPERIENCE Agility means to directly and proactively inform, offer, activate and resolve to make customers feel in control

EFFICIENCY Agility means streamlining and automating processes to save money and free up resources for value creation

INNOVATION Agility means making it simpler and faster to detect new needs and launch new services, tariffs and devices

The Agile Operator manages experience,

efficiency & innovation. All at once.

Agility requires a unified approach

Page 5: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 4

OUR VISION

Page 6: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 6

ERICSSON VALUE ARCHITECTURE

Page 7: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 7

Portfolio designed for agility

Page 8: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 8

Ericsson solutions – BSS view

CATALOG MANAGER

TELECOM CRM MULTISCREEN SELF-CARE

ORDER CARE

MULTI MEDIATION

CUSTOMER & PARTNER MANAGEMENT

BILLING AND FINANCE

ONLINE RATING & BALANCE MANAGEMENT

Customer Product/Order Revenue

CHARGING & BILLING IN ONE

SPENDING LIMIT MANAGEMENT

Page 9: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Catalog driven architecture Optional components

Core components

T-CRM Self-care

Catalog Manager Order

Management

Order Negotiate

Charging System BSCS iX

Multi-Mediation

Centralized Product Catalog • Offer Creation based on Templates • Eligiblity and Availability Rules

Centralized Order Care • Order Negotiation • Catalog Driven Order Orchestration

Consolidated 360 ° Customer view

Convergent Charging & Blling

Mixed Deployment options

Real-time Open and Modular

Page 10: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Ericsson Telecom CRM 2.0

Page 11: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 14

The telecom CRM challenge LET YOUR STAFF

WORK MORE EFFICIENTLY

Reduce operating costs while giving staff more

time to sell

HOLISTIC CUSTOMER UNDERSTANDING

Make excellent customer interaction

your differentiator

REDUCE THE RISK

Telecom-specific CRM with seamless BSS

integration

Removing the obstacles to customer experience

Page 12: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 15

Top IT priority for CIOs

Single view of customer is the single most important customer experience IT objective Source: Ovum

Page 13: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 16

customer interaction - your positive differentiator

Poor customer service is responsible for 73% of churning customers

Genysis/OVUM

55% of customers will pay a premium for supperiod customer services

Genysis/OVUM

Customers tell 9-15 people about a bad experience. 13% tell more than 20

White House Consumer Agency

70% of buying experience is related to how the customer is treated

McKinsey

83% of customers would prefer a more proactive approach to customer care

Genysis/OVUM

Page 14: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 17

Meet the daily challenges faced by your staff

Troy G. Miller, Eric P. Gist, “Selling in Turbulent Times” Accenture Study

“Our people do not follow our defined sales processes.”

“Our applications are just too cumbersome to use.”

“Our sales people do not have access to the information they need to succeed.”

“Our people don’t have time to sell.”

Hello

41% of telesales people said they spend of their time on non-

selling administrative tasks 40%

Page 15: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 18

Only 9% of operators believe they

have a

holistic view of their customers

Economist Intelligence Unit

barriers to good customer experience

Data fragmentation across systems Lack of business process consistency

Lack of personalized service

Lack of common view of customers

Too many inefficient silos

Page 16: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 19

360 Degree Plus

Case Management

End-to-end telecom-specific functionality

MARKETING EFFECTIVENESS SALES PRODUCTIVITY CUSTOMER CARE

• Task tracking • Campaign planning and budgeting • Campaign wizards, templates, docs • Message personalization • Campaign execution • Campaign response capture, track and

analyze • Instant conversion of responses into

leads • Automated task distribution to teams and

individuals • Measure campaign KPI

• Auto-associate emails with leads • Lead to opportunity qualification • Embedded document mgt capabilities • Contact and account mgt • Activity tracking • Sales pipeline management • Sales analytics, KPI dashboards, forecasts • Sales collaboration and sharing • Sales Order Capture and Management

Business Interaction Framework (Pre-defined work flows) Enquiry Request Complaint

Eric

sson

Te

leco

m

Verti

cal

Mic

roso

ft D

ynam

ic

CR

M 2

013

Order Capture

Product Offering Catalog

Knowledge Base Browser

Global Search

Activity

CSR toolbox Case management

Subscriber Management Individuals Large Accounts

Retail Management

Page 17: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 20

Customer Care

Sales Productivity

Marketing Productivity

Business Integration Layer

BSCS, CBiO & Other (Billing) Systems

Ericsson Integration Translation Layer (SID based) Microsoft Dynamics CRM

Ericsson Telecom Vertical

Pre-built GUI Elements

Ericsson Telecom CRM

Telecom CRM 2.0 architecture

Page 18: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 21

IDEA TO IMPLEMENTATION & lead to service

Page 19: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Assemble Proven Components for Faster Time-to-Revenue Ericsson Catalog Manager & Ericsson Order Manager

Page 20: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 23

80% reduction in missed due dates

95% service order flow through

Threefold increase in work items

managed

Over 30% staff reduction

96% reduction in order processing time

90% reduction in work item handling time

How do we help?

Speed Up Service

Fulfillment

Reduce Operational

Costs

Provide Consistent Customer

Experience

Page 21: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 24

› Quickly, systemically turn ideas into realized offerings

How do we REDUCE TTM AND INCREASE FULFILLMENT RELIABILITY?

› Align information: product, service, resource

› Unify sales channels and third-party providers

› Real-time order accuracy for fast, right-first-time fulfillment

Reusable Components

Federated, Consistent View of

All Offerings

Catalog-Driven Order

Orchestration

Page 22: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 25

Ericsson catalog MANAGER

Components

Product Catalog Commercial and business definitions, relationships and rules Ericsson

Catalog Manager

Product Lifecycle Designer Manages lifecycle of products, services, offers and resources

Service Catalog Technical information for provisioning and service order management

Velocity Studio Graphically create and manage data models, business rules, workflow, user/system interfaces,

› Defines, introduces, manages, and retires product and service offerings across distributed environments

– Comprehensive catalog functionality – Component and rule creation – Process orchestration enablement

Page 23: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 26

› Process optimization – Pre-order processing – Order decomposition rules – Process federation across

all systems

Ericsson catalog MANAGER

Catalog Functionality

›–––

›––

Page 24: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 27

Bring consistency to PRODUCTS and processes

Ericsson Catalog Manager

Streamline product lifecycle to reduce time/cost of introducing and managing products

Use a centralized catalog of reusable components to change existing offerings faster

Assure consistency of offers, workflows, business rules across all sales channels

Tie products to resources and workflows to reduce order failures

Present offer bundles − yours and from business partners, to targeted customers/markets

Page 25: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 28

Product B Product C

QUICK LAUNCH OF NEW SERVICES

Then dynamically assemble and execute new product offerings from these proven components Product A

Idea to implementation

ENABLE Prepare to offer service

Lead to cash

ACQUIRE Connect customers and bill

Trouble to resolution

Billing

Assurance

Fulfillment

Catalog

Billing

Assurance

Fulfillment

Catalog

Create building blocks for every part of the service lifecycle:

RETAIN Assure customer services

Billing

Assurance

Fulfillment

Catalog

Page 26: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 29

Catalog-driven order management

MO

BILE

EXP

ERIE

NC

E

MOBILE OPERATOR

ADMINISTRATION

CUSTOMER

• Basic offer contents • Network dependencies • Available personalization • Billing implications • Customer eligibility

• Account selection • Offer selection • Personalization • Billing • Activation

• Offer customization • Available personalization • Billing implications • Customer eligibility • Subscription type • Catalog structure

Create

Customize

Choose

Create mobile services for customers

Customize template, create offer, publish to catalog

Select bundle, personalize, and order

Page 27: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 30

ADDRESSING Operational challenges – LEAD TO SERVICE

Complex order negotiations, particularly

for enterprise services

Inconsistent offer understanding, delayed quotes

Manual Coordination with

Third-Party systems

Inconsistent workflows

cause errors and delay

Manual handing of order fall-out with

little oversight

Solution scalability issues

Uncertainty of resource

availability

Page 28: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 32

Ericsson Order Care Key Components

› Readily offer pricing, availability, multi-featured bundles, discounts

› Validate even the most complex order prior to provisioning

Order Negotiations

Order Management

› Velocity Studio – advanced graphical configuration tools for creating data models, business rules, workflow, user/system interfaces and more

› Automate, track, route, manage all orders for unprecedented flow-through

› Handle all manual work, exceptions, jeopardies with efficiency

Page 29: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 33

Ericsson Order Care FUNCTIONAL VIEW

CRM

Service Networks Inventory

Other OSS

Billing

Other BSS

Call Centers

Customer Care

IT/Business Analysts

Work Centers/

Operations

Self-Service

Order Management

Order Negotiations

Ericsson Order Care

Prov/ Activation

Ericsson Catalog Manager

Flows/ Business

Logic

Third-Party Partners

Order Cash

Page 30: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 34

CENTRALIZED ORDER MANAGEMENT

Billing Billing triggered by

CRM after sucessfulll completion

Save Order Retrieve parameters Resource allocation

Circuit provisioning etc.

Inventory/ Catalogues

Technician

Equipment configuration Work Order Handling

TT

Central error Mgmt Jepoardy & Error Mgmt

Service Orders

CRM

Workforce Management

EMS

NE NE

Provisioning through legacy system

Provisioning System 1, 2, ..n

Other Order Entry

Systems Service Orders

Order management integrate to SUPPORT KEY PROCESSES

IT SDP

Page 31: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 35

More options – Single provider – Support any device – Easy access to plans – Personalization

More control – Single provider – Support any device – Easy access to plans – Personalization – Defined quality-of-service – Cost control

CONSUMER

Enterprise ERICSSON

MULTI ACTIVATION

ERICSSON ORDER CARE

ERICSSON CATALOG MANAGER

2G 3G LTE Wifi IMS

Service Catalog

Product Catalog

Pre-integrated SI-ready

Agent Desktop

Order Management

Mobile Order ManageMENT SOLUTION OVERVIEW

Page 32: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 36

› Pre-populated › Pre-configured › Pre-integrated › SI-ready

Ready to go from lead to service

ERICSSON MULTI ACTIVATION

ERICSSON ORDER CARE

ERICSSON CATALOG MANAGER

2G 3G LTE Wifi IMS

Service Catalog

Product Catalog

Agent Desktop

Order Management

ERICSSON CHARGING AND BILLING

IN ONE

ERICSSON SERVICE ENABLEMENT

PLATFORM

Self-Care

Pre-integrated

SI-ready

Roadmap

Core Solution

Extended Solution

Mobile Order Management SOLUTION OVERVIEW

Page 33: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 41

SERVICE TO CASH

Page 34: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Charging system 16

Commercial presentation

Page 35: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 43

AGENDA

INTRODUCTION − WHAT IF

BUSINESS REQUIREMENTS

IN SUMMARY

VALUE PROPOSITIONS

PRODUCT/SOLUTION OVERVIEW

Page 36: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 44

Charging & policy – the heart of bss

Controls credit

Customer experience

Provides control

Real-time charging Real-time customer interaction

Packaging and bundling

Charging & Policy

Efficient Service Creation Short time-to-market

!

Page 37: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 45

AGENDA

INTRODUCTION − WHAT IF

BUSINESS REQUIREMENTS

IN SUMMARY

VALUE PROPOSITIONS

PRODUCT/SOLUTION OVERVIEW

Page 38: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 46

Business Requirements

I would like to customize

my service so it fits my personal needs

and what I actually use*

AGILITY IS REQUIRED FOR CONTINUOUS SUCCESS

Monetize the growth

10X Growth in data traffic 2013->2019

Target and personalize Compete and partner Achieve cost-efficiency

Page 39: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 47

Customer demands

Student

Business man 10 GB browsing WiFi hotspot Roaming 2 GB TED talks

Blue Collar 5 GB browsing News service 5 movies

Music Lover Unlimited streaming of music

2 GB browsing YouTube Gaming package

’Socializer Social Media package

Facebook Twitter

10 devices 20 MB data 10 movies 500 min voice 1000 SMS

DAD MOM

The corporation Shared Plan

FROM SERVING MANY USERS TO SERVING MANY DIFFERENT NEEDS

Page 40: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 48

new consumer Needs arise

Source: Ericsson ConsumerLab 2013

Consumers in Control

Enhanced Togetherness

Assisted Productivi

ty

The connected lifestyle creates new consumer needs

Instant Access

Everywhere

Location based me

Customize my World

Switching - off

(with the help of technology)

Page 41: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 49

AGENDA

INTRODUCTION − WHAT IF

BUSINESS REQUIREMENTS

IN SUMMARY

VALUE PROPOSITIONS

PRODUCT/SOLUTION OVERVIEW

Page 42: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 50

Charging system positioning and architecture

Key Features & Functionality

Positioning & Scope

core option others

› Market leading online charging system for spending & credit control › Enables monetization of broadband and legacy services › Integrated Policy & Charging for personalized offers with fast TTM

giving superior user experience › Enabling business with OTT partners – increase user QoE and

revenues › Catalog Enabled – pre-integrated with Ericsson Catalog Manager › Cloud enabled and Native HA deployments

Service Agnostic Online Rating and

Balance Management

Dynamic Service Control

Integrated Policy & Charging

Catalog Enabled Personalized Products Shared & Multi Device Bundles

Partner Interaction Cloud Enabled Yield Optimization

Architecture and associated functions

Activation

Mediation

Network Interfaces

Self Service Interfaces

Charging System

Real-time Rating & Balance Mgmt

Policy Management

Product Creation Toolkit

Customer Management

User Comm. & Self-Care

Reporting Down-stream applications

Bonus and Loyalty

Order Management

Product Catalog

CRM Multi-screen Self-care &Storefronts

Dynamic Tariffing Engine

Page 43: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 51

Ericsson charging system pre-integrated ocs for true end-2-end

OCS

NETWORK

PCEF

PCRF Service Enablement

CUSTOMER INTERACTION

CHARGING

POLICY

ENFORCEMENT CU

STO

ME

R E

XP

ER

IEN

CE

2G LTE FIXED 3G WI-FI

PRODUCT AND ORDER MANAGEMENT

Page 44: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 52

AGENDA

INTRODUCTION − WHAT IF

BUSINESS REQUIREMENTS

IN SUMMARY

VALUE PROPOSITIONS

PRODUCT/SOLUTION OVERVIEW

Page 45: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 53

FOR YOUR CUSTOMER, FOR YOUR BUSINESS

FOR TOMORROW’S BUSINESS. TODAY

Charging system value proposition

WITH A TRUSTED SYSTEM FROM A

TRUSTED PARTNER

Page 46: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

For your customer, for your business

Page 47: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 55

User in control SMS

USSD APP

IVR

...over the right channel!

The right information...

in the right time...

Portal

Pop-up MMS

Any device

Page 48: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 57

Self-care whitelabel available

FAST TIME-TO-MARKET OF A BETTER CUSTOMER EXPERIENCE

• Self-care Starter Pack includes • Services, Products, Offers • Provider, Agreements

• Technical configuration • Portal pages including navigation

structure, system services and modules • Android app with initial user experience

already in place • Other usage scenarios are documented in

CPI

Page 49: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 58

MORE ADVANCED PRODUCT OFFERINGS

Drive data uptake

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Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 59

Personalized services

OFF

ON

100101 011001 110100

10010 11100 1001

speed

Voice

Messages

Social

Movies

Volume

YES Throttle

50 MBit

60 GB

2000 Min

500 SMS

100 0 50

Unlimited 0 50

Unlimited 0 2500

Unlimited 0 2000

€ 1 / day

€ 30 / Month

Purchase

Purchase

OFF

100101 011001 110100

10010 11100

1001 speed

Voice

Messages

Social

Movies

Volume

Throttle

100 MBit

75 GB

Unlimited

Unlimited

100 0 50

Unlimited 0 50

Unlimited 0 2500

Unlimited 0 2000

€ 5 / day

€ 60 / Month

Purchase

Purchase

NO

OFF

Page 51: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 60

Holy trinity of real-time

CHARGING INFORMATION ABILITY TO ACT

Page 52: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 61

Bill-shock prevention

Change roaming limit, current: €25

€50 €100 Custom: € ___

?#@*&%!

From agony .

.to full control

Page 53: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 62

Time restrictions

Location service

Content restrictions

Family and parent demands

Unlimited SMS

500 MIN VOICE

3 GB DATA

Shared Plan Parental Control

Content/OTT service

FAMILY PACKAGE

Page 54: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 63

enterprise demands

Cost Control and Optimization

Easy Administration

Flexibility in adjusting to fluctuating

demands

Page 55: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 64

convergence

ACCESS SERVICE PAYMENT

ALL ACCESSES, ALL SERVICES, ALL PAYMENT METHODS – ONE SINGLE RATING

Page 56: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 65

BSCS iX 16 Commercial Presentation

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Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 66

BUSINESS REQUIREMENTS

IN SUMMARY

VALUE PROPOSITIONS

PRODUCT OVERVIEW

Agenda

What if you had a single, easy-to-

integrate system that managed billing,

finance and customer care for your entire

business?

Page 58: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 67

Business requirements Business requirements Business requirements

Page 59: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 68

Enable Personalized Experiences

Innovate in Your Enterprise Business

Harness the Value of Your

Partner Business

What SHOULD YOU EXPECT FROM YOUR BILLING SYSTEM?

Leverage the Value of Multi-

tenancy Operational

Models

Enable Operational Consoldiation and Efficiency

Facilitate Easy Integration

Page 60: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 69

Product OVERVIEW

Page 61: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 70

Simple and open architecture

)

)

)

SOI SOI SOI

TAP/ASCII UDS/ XML TAP XML

XML XML ASCII ASCII ASCII

Billing document export

Event notifcations

Payment transaction import

Payment order export

General Ledger Export

Usage data import

Usage and balance data export

Partner charging data export

Rate plan data import/ export

Data Transmission Aplication (DaTA – message queue)

Internal Order Management EAI/ESB

Component Integration Layer (CORBA & Web Services)

Billing

Rating

External application web clients

External Commercial Catalog and Order

Management

Page 62: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 71

Introducing BSCS iX 16 End-to-end business support

End-to-end billing, finance and customer management

Powerful marketing platform

Simple, scalable and open convergent architecture

Supports any network technology or service

Page 63: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 72

• Flexible pricing for customers and

partners • Flexible partner revenue sharing • LTE charging for end customers and

roamers • Flexible business scenarios • Private groups (VPN, CUG) • Flexible free unit definition • Balance driven promotions and

discounts • Usage monitoring and triggering of

external applications • Re-rating • Alternative plan options

• Flexible promotions packaging

• Relative and absolute discounts

• Usage based/ conditional awards

• Minimum commitments

• Display promotion details in invoice

• Flexible charge aggregation

• Parallel billing for corporate hierarchies

• Split billing between any customer

• Re-pricing based discounts

• Management of contracts and

services • Direct assignment of free units • Bonus point / loyalty program status • Manual assignment of promotions • Set-up billing account • Set-up charge assignment (split bill) • Assignation of “Friend and Family”

numbers • On-line accounting transactions • Triggering of immediate invoice • Number portability

A powerful Marketing platform

Personalized Tariffs

Flexible Invoicing

Responsive Customer Care

Page 64: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 73

Personalize Personalized, convergent bundles

Enable personalized experiences

Inform Flexible billing gives

customers the information they need

Page 65: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 76

End-to-end billing, finance and customer management

Optional or integrated components

BSCS iX 16 – Functional Overview

Customer Care Partner Care

Billing Orchestration Resource Admin.

Customer and Partner Management

Convergent Billing and Finance

Real-time & batch billing

Billing promotions

Partner settlements

General Ledger Accounts payables & receivables

Convergent Rating Rating Usage Based

Promotions

Activation Network Access

User Notifications

Tariff Man. Wholesale Retail

CRM

Debt Management

Bill Presentment

All Market Segments / Network Technologies

Partner

Mediation

Business Intelligence and Reporting

Advanced Interconnect

Multiscreen Self-care

Commercial Catalog

Page 66: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 77

End-to-end financial Management iX Collections Option Extends BSCS iX Finance Functionality

General Ledger

Accounts Receivable/

Payable

Tax Management

Interface to Financial Systems and Companies

Cycle based

Threshold based

Immediate

On-demand

Invoicing Accounting BSCS iX

Debt Collection Process Automation

Debt Collection

Pre-configured Telecoms Processes

Task and Action and Management

iX Collections

Page 67: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 78

Example: split billing

TEXT

Business Invoice

Personal Invoice

Voice (Non-Business Hours):

SMS (Non-Business Hours):

€27.00

€3.50

Data

SMS (8.00 – 17.00)

Voice (8.00 – 17.00)

Monthly Fee

€90.00

€1.10

€29.90

€39.99

Monthy Fee

Data

Voice

SMS

Page 68: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 79

Example: best option plan

Basic

Flex

Flex Plus

Rating Billing

All Tariffs Calculated Apply best option tariff

Apply promotions

Invoice Basic: €120

Flex: €130

Flex Plus: €115

Total Due: €115 (Flex Plus)

Page 69: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 80

Example Payment Terms:

> Target Payment Term = 30 days

> Payment within 2 days = 5% discount

> Payment within 10 days = 2% discount

> Overdraft period facility

Incentivize Prompt payment

Page 70: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 81

Harness the value of your partner based business

Flexible revenue sharing Complex taxation support

Billing on-behalf Company specific accounting

Roaming Interconnect Collections Agencies MVNO OTT/ Content

Multi-party charging

End-to-end billing documents

Page 71: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 82

Your Invoice

Your Mobile Operator, Herriotstr, Frankfurt am Main

Invoice Number: 123456 Billing Period: 01.01.15 - 31.01.15 Due Date: 15.02.15

Example:Personalized Billing Experience

Mr C Brown, 65 Mill Road, Cambridge, CB1 8QT

Account. No: 123456

› Delivery in multiple languages and to different addresses

Your support center

0800 747 380

› Contact data of account manager or customer service center

Mobile Fixed Internet TV › Intuitive visualized product usage

Usage Summary Mobile: €27.90 Fixed: €29.99 TV & Entertainment: €14.99

› Intuitive account summary

News! Anytime, any place: Sign-up to your self-care APP

› Personalized news

Sign up to our exclusive live coverage of the World Nordic Skiing Championships for just €9.99 inlcuding data charges

› Event based action items

Promotions

Example: personalized Billing experience

Offers for you in January!

NETFLIX: Movies Unlimited One Month Free Trial.

› Individualized cross-selling offerings

Page 72: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Ericsson Multi Mediation

Multi-Purpose mediation

Page 73: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 84

ONE mediation FOR ALL NEEDS

Billing

Analytics

Revenue assurance

One administration GUI

Ericsson Multi Mediation

CO

LLECTIO

N

PRO

CESSIN

G

DISTR

IBUTIO

N

TOOLBOX

One environment for all mediation needs Real-time & file-based mediation Service & resource mediation

Real-time charging

Fraud detection

Service launch profitability

Information orchestration

Traditional Mediation

Evolved Mediation

Any network

Page 74: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 85

Converged IT mediation

Cumbersome, time-consuming,

expensive service launches

No way to evaluate profitability of new

campaigns

Limited, delayed, inconsistent

reporting

Revenue loss risk from inaccurate 3rd party data reconciliation

Drivers

Processing up to 150 million DRs daily

Technical and business reports in

hours vs. days

Total visibility into rating, charging,

reconciliation inconsistencies

Simplified operation for

lower opex

Pakistani Warid Telecom puts information to work

Results

Ericsson Multi Mediation

Charging Network Switching

Distributed Database

Marketing Revenue Assurance Rating & Billing

Fraud Business Intelligence Customer Care

CDR

DR DR DR DR DR DR DR

Page 75: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 86

Enabler OF it systems interworking

Capability to readily bridge IT systems

interworking

Interworking disparities between next-gen IT

and legacy applications

Ericsson Multi Mediation for IT

interoperability and message orchestration

CHALLENGE

NEEDED

SOLUTION

JMS SOAP HTTP REST

Web Applications

Account Finder

Number Portability

Subscriber Accounts

Legacy Applications

LDAP

DNS

XML RPC

Data Records

CRM and Self-care Portals

Data Warehouse

Message Bus

Next-Gen Applications

ERICSSON MULTI MEDIATION

Bridging IT systems in OSS/BSS transformation

Page 76: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 87

Driving service to cash

Drivers

Need to interconnect

numerous systems that need specific

information

Specialized SW applications driving up operational costs

Cumbersome point-to-point integrations driving operational

complexity

Multi Mediation acts as a central component in the

revenue flow

Solution built on out-of-the-box functionality

One integration platform for fast TTM with high

solution flexibility

North American Operator

Results

Page 77: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia

Meet the Agile Operator | Commercial in confidence | © Ericsson AB 2015 | 2015-12-17 | Page 88

PROMOTES Revenue assurance

Monitoring & Screening Process

Enrichment Aggregation Downstream Collection Normalization

Post Processing (e.g. Fraud)

Post Processing (e.g. Billing)

Reports

Suspended & Rejected Suspended

& Rejected Aggregated

Metadata

Log Data

Discarded & Rejected Discarded

& Rejected

Billing flow assurance increases earnings

Log points in the flow detect billing inconsistencies

Advanced monitoring capabilities assists assurance

Page 78: ERICSSON “Meet the Agile Operator - BSS/OSS” · PDF fileProf. Rui Santos Cruz rui.s.cruz@ ERICSSON “Meet the Agile Operator - BSS/OSS” Eng. Décio Santos Mestrado em Engenharia
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AnyQuesLons? 79