ERG Theory

5/20/2018 ERG Theory

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Presented By: Swetha Didela (15)

Riddhi Dave (13)Rajesh Chauhan (10)

Parth Dave (12)

ERG THEORY OF

MOTIVATION


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What is Motivation???

The processes that account for an individualsintensity, direction, and persistence of efforttoward attaining a goal.

Key Elements

1. Intensity: how hard a person tries2. Direction: toward beneficial goal

3. Persistence: how long a person tries


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ERG THEORY

Clayton Paul Alderferborn

September 1, 1940

in Pennsylvania isan American psychologist w

ho further

developed Maslow's

hierarchy of needs bycategorizing the hierarchy

into his ERG theory

(Existence, Relatedness

and Growth).


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ERG THEORY (Continued..)

To bring Maslows need hierarchy theory

of motivation in synchronization with

empirical research, Clayton Alderferredefined it in his own terms.

His rework is called as ERG theory ofmotivation.


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He recategorized Maslows hierarchy of

needs into three simpler and broader

classes of needs:

Existence needs

Relatedness needsGrowth needs


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Relationship of Maslows hierarchy to E.R.G.

Theory.


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Existence needs:

These include need for basic material

necessities. In short, it includes anindividuals physiological and physical

safety needs.


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Relatedness needs:

These include the aspiration individuals

have for maintaining significantinterpersonal relationships (be it with

family, peers or superiors), getting public

fame and recognition. Maslows socialneeds and external component of

esteem needs fall under this class of

need.


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Growth needs:

These include need for self-

development and personal growth andadvancement. Maslows self-

actualization needs and intrinsic

component of esteem needs fall underthis category of need.


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Terms related to ERG Theory:

Satisfaction-progression: move upthe hierarchy as needs are satisfied

Frustration-regression: move down

the hierarchy when a need is frustrated


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Difference between Maslow Need Hierarchy

Theory andAlderfersERG Theory

ERG Theory states that at a given point

of time, more than one need may be

operational.

ERG Theory also shows that if the

fulfilment of a higher-level need issubdued, there is an increase in desire

for satisfying a lower-level need.


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According to Maslow, an individual remains at

a particular need level until that need is

satisfied. While according to ERG theory, if a higher-

level need aggravates, an individual may

revert to increase the satisfaction of a lower-

level need.

This is called frustration- regression aspect of

ERG theory.

For instance- when growth need aggravates,then an individual might be motivated to

accomplish the relatedness need and if there

are issues in accomplishing relatedness

needs, then he might be motivated by the


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While Maslowsneed hierarchy theory is

rigid as it assumes that the needs follow

a specific and orderly hierarchy andunless a lower-level need is satisfied, an

individual cannot proceed to the higher-

level need. ERG Theory of motivation is very

flexible as he perceived the needs as a

range/variety rather than perceivingthem as a hierarchy.

According to Alderfer, an individual can

work on growth needs even if his


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Implications of the ERG Theory

Although not fully tested, ERG theory

seems to explain the dynamics of

human needs in organizations

reasonably well. It provides a less rigid explanation of

employee needs than Maslows

hierarchy. Human needs cluster more neatly

around the three categories proposed by

Alderfer than the five categories in


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The combined processes of satisfaction-

progression and frustration-regressionalso provide a more accurate

explanation of why employee needs

change over time.

Overall, it seems to come closest to

explaining why employees haveparticular needs at various times.


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Any Questions???

ERG Theory

Documents

Transcript of ERG Theory