Enterprise Social Networking, the perspective of socialising the enterprise

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Winkwaves Conceptbureau voor social networking en kennisdeling Dr. René M. Jansen [email protected] Het perspectief van de “socialised enterprise”

description

A presentation on the history and future of social networking and the value of social networking for organisations, knowledge managent en CRM.

Transcript of Enterprise Social Networking, the perspective of socialising the enterprise

Page 1: Enterprise Social Networking, the perspective of socialising the enterprise

WinkwavesConceptbureau voor social networking en kennisdeling

Dr. René M. Jansen

[email protected]

Het perspectief van de “socialised enterprise”

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Winkwaves Chaos is non-understood order

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Hoe het begon...

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Wat web 1.0 ons heeft gebracht

“Vindbaarheid en Transparantie”

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Wat web 1.0 ons verder heeft gebracht

“Stroomlijning en toegankelijkheid van diensten en transacties”

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Wat web 2.0 daar aan toevoegt

“Sociale leven, groepen vormen en identiteit”

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Wat web 2.0 daar verder aan toevoegt

“Jezelf ontwikkelen, meningsvorming en reflectie”

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Imagine...

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(Syrian tablet, 2800 B.C.) 

“The earth is degenerating these days. Bribery and corruption abound.

Children no longer mind parents. And it is evident:

the end of the world is approaching fast.” 

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Houvast...

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Iedereenop loopafstand

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Communicatie en betekenisgeving...

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Mobiliteit bracht vrijheid

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en afstand...

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“mediated communicatie”

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Massa communicatie

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Meta trend: individualisatie en weak ties

Stephen J. Williams

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Opkomst social networking

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om weak ties terug te vinden...

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Social Networking in brede zin...

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...te onderhouden, of om nieuwe weak ties aan te gaan...

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17 ?

Looser!!!!Primaire drijfveer volgens SCP:

“Eigen marktwaarde, persoonlijke welvaart, individueel welzijn”

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N:M als aanvulling op 1:1 communicatie

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Creëert binding en groepsgevoel, en nodigt uit tot werkelijke contacten...

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Iedereen eigen plek(ken) op internet...

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Digitale afspiegeling van ons leven

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Impact op organisaties?

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The new digital divide2.0 believers

2.0 believers in organisaties(die niet weten hoe het in hun organisatie te organiseren...)

De rest...

SCP: “Individuele mensen zijn de motor van verandering, en worden vaak meer gehinderd dan geholpen door instituties en organisaties”

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Minder behoefte aan zekerheid leidt tot veel ZZP-ers - laag risico hoog rendement -

Zegt ook iets over inefficiëntie traditionele organisatievormen?

Enterprise 2.0

Kennismanagement 2.0

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Winkwaves

Spotlight: “Boeien en binden” via radio 2.0

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Concept

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Case: Plein66

Enterprise social networking and knowledge sharing

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Social Networking

Search on name, expertise or relevance (who should I drink coffee with today...)

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Extensive and dynamic user profiles

Factual information

Knowledge Card CV

Dynamic Tag Cloud describing areas of activity

Expert Profiling

Visit as well this users...

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All kind of subjects for conversations...

Social Bookmarking

Document Management

Q&A Smart Forum

Group Blog

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Form and engage in groups

Social Groups

Communities of interest

Open, closed or even secret places to meetup and share knowledge

Department groups

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Winkwaves

Is it about functionality or sociality?

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20 technically equal platforms...

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... trigger completely different behaviour...

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Geregistreerde Lurker

Responder

Eendagsvlieg

Blogger

Bookmarker

Tipper

Storyteller

Profileerder

Observation: Expectation of actors directs role behaviour

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Winkwaves

Cast of characters

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Registered Lurker“I’m here for inspiration”

Blogger“Increase my Google page rank”

Responder“Conversation with interesting people”

Tipper“Bumped into this. Interesting 4u?”

Story teller“I like to share my vision”

Profiler“Profiling as a subject matter expert”

One day fly“Nice. But just checking out...”

Bookmarker“Efficiënt for myself”

Design for roles by understanding objectives, attitude and behavior Persona’s

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Maar, waarom komen mensen uit hun stoel?

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Belangrijkste omslag voor organisaties

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Sociality = 1. Seeking companionship 2. Forming or extending social groups

Foto: Lennart Woltering

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Example: What does it mean for “Bank 2.0”?

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Design question: What is the social object where sociality evolves around?

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Ontwerpen voor “sociality”

Mazzled by the maatschap - Universiteit van Amsterdam

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Vertaling naar burgerparticipatie?

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Overheidscommunicatievia verhalen van weak ties

die raken...

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Internet als infrastructuur voor verhalen van weak ties

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“een” concept voor

overheidscommunicatie 2.0

Reinout

Reinout Traffic

Thema settingFacilitering

Ambassadeurschap

Bannering - Massamedia

WidgetsThematerrassenen voorlichting

Heldere scheidingOverheidscommunicatie en

verhalen van mensen

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Waarom doen “Reinouts” mee?

Hoge matevan betrokkenheid, anderen

hiervoor behoeden?

1500 clicks of fame?

16 miljoen minister presidenten:

Als ik Jan Peter zou zijn, dan zou ik...

Maar wie luistert er naar me?

Ze doen het al...?

Reinout

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Waarom doen “Fatima’s” mee?

Steun aan hun eigen strong en weak ties?

Mensenworden geraakt door mensen?

Ze doen het al...?

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Risico’s?Azijnpissers?

Verzonnen verhalen?

Zelfreinigend vermogen door koppeling aan eigen identiteit

Zijn óf niet authentiek (en raken dus niet) of zijn effectief om aandacht te vragen voor thema

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Haalbaarheid?

Verhouding met aantal bezoekers “wordtgeenslaaprijder.nl”?

Aanname: Als 5% zijn verhaal deelt, zijn er 50 verhalen

Als 50% van strong ties hierdoor geraakt is, zijn er 5000 ambassadeurs

Als 10% van weak ties hierdoor geraakt is, zijn er 100.000 ambassadeurs

Als 10% van hun weak ties bezoekt, zijn er 2.000.000 “bereikt”

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Help, de klant praat terug!

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Geweldig, de klant praat terug!

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Co-design en co-creation

Herbal Garden 2.0

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Maatschappelijk nut

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Museum stimuleert online sociale binding

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Niet-lokale soul mates vinden elkaar

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The Long Tail - Chris Anderson

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Communities: betekenisgeving in ontzuilde samenleving

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Zuilen vervangen door Affiniteit, Commitment en Aandacht

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Pfff, zijn er niet gewoon 3 gouden tips voor een

constructief online gesprek?

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Tip for constructive co-creation 1:

Building identity

The power of opportunism and transparancy

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Tip for constructive co-creation 2:

Social control

Ability to report and power to change

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Tip for constructive co-creation 3:

Context

Create street lights in a dark tunnel...

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Tip: Focus on people instead of technology

Most frequently used scenario Enterprise 2.0 scenario

Spending time and money on ICT Spending time with people who matter

NB: What happens when an employee leaves the company?

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Summary: “wa’k zegge wou!”

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Winkwaves

Case design for sociality: Nabuur.com

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Online community for Online Volunteering

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Winkwaves 62Bron: Bouman et al, 2007

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Exercise Nabuur

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What kind of sociality?

What can you say about practice and identity?

How should you improve the website

to better enable the practice

to better mimick reality

to better facilitate the building of identity

to better facilitate the actualising of self

For all your answers: explain why...

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Treating humans as humans in the digital environment...Winkwaves - Concept agency for social networking and knowledge sharing

Dr. René M. Jansen

[email protected]

The perspective of the socialized enterprise

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