Edelman Trust Baromater

7/25/2019 Edelman Trust Baromater

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2015EDELMANTRUSTBAROMETERGLOBAL RESULTS


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2

EDELMANS 15thAnnualTRUST BAROMETER METHODOLOGY

Informed Public

500 respondents in U.S.

and China, and 200 in

other countries

Ages 25-64

College-educated

In top 25% of household

income per age group in

each country

Report significant media

consumption and

engagement in businessnews and public policy

15 years of data

General Online Population

1,000 respondents per

country surveyed

Ages 18+ 4 years in 25+ markets

Online Survey in 27 Countries

33,000 respondents

7 years in 20+ markets

10 years in 10+ markets


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3

TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS, 2014 VS. 2015

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution todo what is right using a nine-point scale, where one means that you do not trust them at all and nine means that you

trust them a great deal. (Top 4 Box, Trust) Informed Publics in 27 -country global total.

THE EVAPORATION OF TRUST:NGOS, BUSINESS, MEDIA ALL DECLINE

BUSINESS

66% 63%

2014 2015

#1

53% 51%

2014 2015

3

59%57%

2014 2015

2

45% 48%

2014 2015

4

GOVERNMENTMEDIA

NGOS

Informed

Public


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4

THE NEWTRUST DEFICIT:

TRUST

ERS

NEUTRA

L

DISTRUSTERS

2015

GLOBAL 55

Italy 48

S. Africa 48

Hong Kong 47

S. Korea 47

U.K. 46

Argentina 45

Poland 45

Russia 45

Spain 45

Sweden 45

Turkey 40

Ireland 37

Japan 37

UAE 84

India 79

Indonesia 78

China 75Singapore 65

Netherlands 64

Brazil 59

Mexico 59

Malaysia 56

Canada 53

Australia 52

France 52

U.S. 52

Germany 50

Informed

Public

The Trust Index is an average of a countrys trust in theinstitutions of government, business, media and NGOs.

27-country global total.


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5

DEFICIT NEARLY 10

POINTS LOWER AMONG

GENERAL POPULATION,WITH AN AVERAGE 3

POINT DECREASE IN

TRUST ACROSS ALL

COUNTRIES

THE NEWTRUST DEFICIT:

TRUST

ERS

NEUTRA

L

DISTRUSTERS

2015

GLOBAL 55

2015

GLOBAL 46

Italy 48

S. Africa 48

Hong Kong 47

S. Korea 47

U.K. 46

Argentina 45

Poland 45

Russia 45

Spain 45

Sweden 45

Turkey 40

Ireland 37

Japan 37

UAE 84

India 79

Indonesia 78


Netherlands 64

Brazil 59

Mexico 59

Malaysia 56

Canada 53

Australia 52

France 52

U.S. 52

Germany 50

India 68

UAE 68

Indonesia 67


Malaysia 53

Canada 52

Netherlands 52

Mexico 51

Brazil 50

Hong Kong 47

U.S. 44Argentina 43

Australia 42

Germany 42

Italy 42

S. Africa 42

Russia 40

U.K. 39

France 38

S. Korea 38

Sweden 37

Poland 36

Spain 36

Turkey 35

Japan 34

Ireland 32

Nearly 2/3

of countries are nowDISTRUSTERS

among the GeneralOnline Population

But not Indonesia

Informed

Public

General

Population

The Trust Index is an average of a countrys trust in theinstitutions of government, business, media and NGOs.



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6

Lower/Equal Trust in 19 CountriesIncreased Trust in 8 Countries

50%

TRUST IN NGOS, 2014 VS. 2015

Q11-14. [NGOs IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust thatinstitution to do what is right using a nine-point scale where one means that you do not trust them at all and nine

means that you trust them a great deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

TRUST IN NGOS:

STILL MOST TRUSTED BUT NOW WANING

2014 2015

Informed

Public

% Trust

66

7673

6462 61 62 59

47

75 74

84

76 76

70

75

6770

77

67 66 69

58

67

58

41

47

37

63

8177

71 7065 64

63 58

74 73 72 71 7168 67 67 66

63 62 61 5957

5148

38 37

29


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Lower/Equal Trust in 15 CountriesIncreased Trust in 12 Countries

50%

TRUST IN MEDIA, 2014 VS. 2015

TRUST IN MEDIA:

60% OF COUNTRIES DISTRUST MEDIA

2014 2015

Informed

Public

Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust thatinstitution to do what is right using a nine-point scale where one means that you do not trust them at all and nine

means that you trust them a great deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

% Trust

53

78

70 71

60

4548

40 40

35

42

30

19

79

70

61 6355

58 5954

48

63

54

4144

3740

51

80 7976

62

51 5048 47

44 43 42

20

77

59 57 5652

47 46 45 43 41 4038

34 3431


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67%

63%65%

62%

52%

50%

53%53%

45%43%

45%

48%

62%

60%

63%

64%

43%42%

44%

47%

2012 2013 2014 2015

Q178-182. When looking for general news and information, how much would you trust each type of source for generalnews and information? Please use a nine-point scale where one means that you do not t rust it at all and nine means

that you trust it a great deal. (Top 4 Box, Trust) Informed Publics, 20-country global total.

TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION

MEDIA SOURCES:

SEARCH ENGINES NOW MOST TRUSTED

Online Search Engines 72% (+8)

Traditional Media 64% (+2)

Hybrid Media 63% (+10)

Social Media 59% (+11)

Owned Media 57% (+10)

Informed

Public

Millennials Are Even MoreTrusting of Digital Media


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FOUR KEY FACTORSAFFECT TRUST IN BUSINESS

COUNTRY OF ORIGIN

INDUSTRY SECTOR

LEADERSHIP

ENTERPRISE TYPE

BUSINESS

All are showing similar patterns of a post-recovery increase in trust,

followed by new declines in the last 12 18 months


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50%

80%77%

72%

66% 67% 66%63% 64%

61% 61% 61%57%

53% 54%

52%

78%75%

71%67% 67% 66%

63% 63%61% 60% 60%

57%54%

53% 51%

TRUST IN INDUSTRIES 2014 VS 2015, DECLINES COMPARED TO 2014

INDUSTRY SECTORS:

TECHNOLOGY-BASED INDUSTRIES DECLINEInformed

Public

Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what isright. Again please use the same nine-point scale where one means that you do not trust them at all and nine means

that you trust them a great deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

2014 2015

More Trust Less Trust

70% 74% 67%

*% of countries in which trust decreased

* * *


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TRUST IN COMPANIES WITH HEADQUARTERS IN DEVELOPED (U.S., U.K., GERMANY,

FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL)

Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please

indicate how much you trust global companies headquartered in the following countries to do what is right. Use thesame nine-point scale, where one means that you do not trust them at all and nine means that you trust them a great

deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

COUNTRY OF ORIGIN: DEVELOPINGCOUNTRY MULTINATIONALS CHALLENGED

Companys

Country of Origin Type of Market

Percent in Market

Who Trust the Company

DEVELOPINGCountry Multinational

Doing Business

in a Developing Country 57%

in a Developed Country 22%

DEVELOPED

Country Multinational

Doing Business

in a Developing Country 77%

in a Developed Country 58%

Informed

Public


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44% 45%

72%

64%

75%

69%

TRUST IN DIFFERENT TYPES OF BUSINESS, DEVELOPED (U.S., U.K., GERMANY,FRANCE, JAPAN) VS. DEVELOPING COUNTRIES (CHINA, INDIA, RUSSIA, MEXICO, BRAZIL)

ENTERPRISE TYPE:

DEVELOPING COUNTRIESMORE OPEN TO BIG BUSINESS

Informed

Public

Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of businessto do what is right using a nine-point scale, where one means that you do not trust them at all and nine means

that you trust them a great deal. (Top 4 Box, Trust) Informed Publics, 27-country global total.

Edelmans 2014 Summer Trust

Supplement found that, in most

emerging markets, large family-owned

businesses were the most trusted

company type whereas small family-

owned businesses were significantly

less trusted.

Note that this distinction betweenlarge and small family-owned

companies used for the Summer

Report makes direct comparisons with

the 2015 Barometer not possible.

DEVELOPED COUNTRIES DEVELOPING COUNTRIES

State-owned Big Business Family-ownedState-owned Big Business Family-owned


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TRUST AND

INNOVATION

IN BUSINESS


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THE PACE OF DEVELOPMENT AND CHANGE IN BUSINESS AND INDUSTRY TODAY IS

Q349-351. Below are a number of statements. For each, please think about the pace of development and change inbusiness and industry today and select the response that most accurately represents your opinion. (Not Enough, Too

Much) Informed Publics, 27-country global total.

TRUST IN BUSINESS INNOVATION:

PACE IS TOO FAST BY A 2-TO-1 MARGIN

51% Too Fast28% Too Slow

Informed

Public

19% Just Right


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24%

30%

35%

54%

66%

70%

Make the World a Better Place

Improve People's Lives

Personal Ambition

Greed/Money

Business Growth Targets

Technology

DRIVERS OF CHANGE IN BUSINESS AND INDUSTRY TODAY ARE PERCEIVED TO BE:

INNOVATIONS PERCEIVED AS DRIVEN BY TECHNOLOGY,BUSINESS TARGETS AND GREED/MONEY

Informed

Public

Q353. From the list below, what do you believe are the top three drivers of change in business and industry today?

Informed Publics, 27-country global total.


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16

25

35

45

55

65

75

85

95

25% 35% 45% 55% 65% 75% 85%

T

RUSTINI

NSTITUTIONS

(TRUSTINDEX)

TRUST IN RECENT BUSINESS INNOVATIONS (AVERAGE)

Data from Table 574

RELATIONSHIP OF TRUST IN INSTITUTIONS (TRUST INDEX) AND AVERAGE

TRUST IN RECENT BUSINESS DEVELOPMENTS

Q355-359. Below are a number of recent developments in business and industry. To what degree do you trust each of

these recent developments? Informed Publics, 27-country global total. Q11-14. Below is a list of institutions. For eachone, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that

you do not trust them at all and nine means that you trust them a great deal. Informed Publics, 27-country global total.

TRUST AND BUSINESS INNOVATION: HIGHER TRUSTCREATES THE OPPORTUNITY FOR FASTER INNOVATION

UAE

IND

BRA

MAL

SING

MEXGLOBAL

US

ARG

ITA

S.KO

NETH

GER

JAP

FRACAN

AUS

SWE

IRE

TURPOL

S.AF

HK

SPAU.K.

Informed

Public

RUS

INDO

CHI


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2015EDELMAN

TRUSTBAROMETERINDONESIA RESULTS


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TRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT,

BUSINESS, MEDIA AND NGOS IN INDONESIA, 2014 VS. 2015

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that youdo not trust them at all and nine means that you trust them a great deal. (Top 4 Box Trust) General Population in Indones ia.

PEAK JOKOWI? THE FRAGILITY OF TRUST

BUSINESS

GOVERNMENT

MEDIA

NGOS

62% 64%

2014 2015

#3

69% 68%

2014 2015

#2

68% 70%

2014 2015

#1

49%65%

2014 2015

#

4

General

Population

THE BIG CHANGE: Trust among Indonesians towards government

in general has rocketed with a 16% increase


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PG 19

56%49%

2014 2015

#3 GOVERNMENT

GOVERNMENT

53%

82%

2014 2015

1

53%72%

2014 2015

#2GOVERNMENT

TRUST IN GOVERNMENT IN INDONESIA AND INDIA

VS. AUSTRALIA AND JAPAN

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to dowhat is right using a nine-point scale, where one means that you do not trust them at all and nine means that you trustthem a great deal. (Top 4 Box Trust) Informed Publics.

THE EFFECT OF AN ELECTION

GOVERNMENT

Informed

Public

45%40%

2014 2015

#4


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4 YEAR OVERVIEW: TRUST IN INSTITUTIONSTRUST IN THE FOUR INSTITUTIONS OF GOVERNMENT, BUSINESS, MEDIA AND NGOS IN

INDONESIA, FROM 2012-2015

Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale, where one means that youdo not trust them at all and nine means that you trust them a great deal. (Top 4 Box Trust) General Publics in Indonesia.

0%

10%

20%

30%

40%

50%

60%

70%

80%

2012 2013 2014 2015

NON-GOVERNMENTAL ORGANIZATIONS BUSINESS IN GENERAL MEDIA IN GENERAL GOVERNMENT IN GENERAL

General

Population


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21

Q178-182. When looking for general news and information, how much would you trust each type of source for general news andinformation? Please use a nine-point scale where one means that you do not trust it at all and nine means that you trust it a great

deal. (Top 4 Box, Trust) General Population, in Indonesia.

TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION IN INDONESIA

MEDIA SOURCES

75%75%

77%

72%

69%

71%

72%

69%69% 68%

69%

71%

78%

76%

80%80%

62%

67%69%

67%

2012

2013

2014 2015

Traditional Media

Online Search Engines

Social Media

Hybrid Media

Owned Media

General

Population

THE BIG CHANGE: A 5% decline in trust towards media


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22

TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES,

CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES IN INDONESIA

MEDIA SOURCES

TELEVISIONNEWSPAPERS ONLINE SEARCH

The First Source for

General InformationThe First Source for

Breaking News

Source Used Most to

Confirm/Validate News

Q183. On a typical day, what is the first source that you go to for general information about business? Informed Publics, General

Population, in Indonesia.Q184. What is the first source you go to for breaking news about business? General Population, in Indonesia.

Q185. Which of the following sources do you turn to MOST often to confirm/validate information on breaking news about business?General Population, in Indonesia.

23% 19%

15%

30%26%

23%

31%33%

36%

2013 2014 2015

13% 14% 11%

17% 15% 17%

46%

50%

47%

2013 2014 2015

25%24%

18%

26%

21%24%

27%31%

29%

2013 2014 2015

General

Population

Online search now used as the first source for general information, breaking news and the source

used to validate news with declines for traditional newspapers mirroring the global trend


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23

44%

51%

63%

State-owned Big Business Family-owned

GLOBAL INDONESIA

TRUST IN DIFFERENT TYPES OF BUSINESS, GLOBAL VS. INDONESIA

ENTERPRISE TYPE

66%

74%70%

State-owned Big Business Family-owned

Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do what is ri ght using a nine-point scale,

where one means that you do not trust them at all and nine means that you trust them a great deal. (Top 4 Box, Trust) General Population, in Indonesia and


General

Population

THE DIFFERENECE: Big business is much more trusted in Indonesia than the global average. Business

continues to play a central and trusted role in Indonesian society


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24

Q387-396. Thinking about the information you consume on social networking sites, such as Facebook, MySpace, LinkedIn, Meebo, Orkut, Qzone,RenRen, how much do you trust the information posted from each of the following authors or content creators? (Top 4 Box, Trust) Informed Publics, inIndonesia.Q397-406. Thinking about the information you consume on content sharing sites, such as YouTube, how much do you trust the information posted from

each of the following authors or content creators? Informed Publics, in Indonesia.Q407 - 415 Thinking about the information you consume on online-only news and information sources, such as The Huffington Post, Buzzfeed,Techcrunch, etc., how much do you trust the information posted from each of the following authors or content creators? Informed Publics, in Indonesia.

53%

58%

64%

67%

74%

75%

80%

80%

85%

89%

Celebrities

Brands I dont use

Elected officials

Employees of a company

A well-known online personality

A company CEO

A journalist

Companies I use

My friends and family

An academic expert

Informed

PublicACADEMIC EXPERTS ARE THE MOST TRUSTED CONTENT CREATORS FOLLOWED BY FRIENDS

AND FAMILY, COMPANIES AND JOURNALISTS. CELEBRITIES ARE THE LEAST TRUSTED.

TRUSTED

NEUTRAL

CONTENT CREATORS

This question looks at trust in information created by each author on social networking sites,

content sharing sites and online-only information sources in Indonesia

As well as the top four, we

also see high trust towards

CEOs in Indonesia, further

demonstrating Indonesianspositivity towards business,

but also an opportunity for

business leaders to lead in

shaping the national

conversation


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PG 25

Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from each person, how credible would the information beextremely credible,

very credible, somewhat credible, or not credible at all? (Top 2 Box, Very/Extremely Credible) Informed Publics, Indonesia.

70%76%

66%62%

58%54% 53%

31% 34%

42%

30%

75% 75% 71%

65%

57% 56%

49%

40% 38%33% 32%

Academic orIndustry Expert

CompanyTechnical

Expert

A Person LikeYourself

Financial orIndustry Analyst

Entrepreneur CEO Board of Directors

GovernmentOfficial orRegulator

NGORepresentative

RegularEmployee

Blogger

2014 2015


MOST TRUSTED SPOKESPEOPLE

Notable changes year on year show a 9 trust rise

for government officials and an interesting9 drop

in trust

for regular employees

Informed

PublicWHEN LOOKING AT THE CREDIBILITY OF SPOKESPEOPLE, ACADEMIC OR INDUSTRY EXPERTS

AND COMPANY TECHNICAL EXPERTS ARE THE MOST TRUSTED.


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26

31%

40%

50%

38%

43% 43%41%

38%

53%

50%

47%

55%54%

56%

50%

Global

Indonesia has significantly more trust in CEOs than the global average, with a 15% lead.CEOs are seen as credible and trusted spokespeople in Indonesia

LEADERSHIP

Indonesia

Informed

Public

Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about acompany from each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not

credible at all? (Top 2 Box, Trust) Informed Publics, 20-country global total and Indonesia.

2009 2010

2011

2013

2014

012

2015

CREDIBILITY AS A SPOKESPERSON, GLOBAL VS. INDONESIA


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27

50

88%85% 83% 83% 81%

78%

74% 74%66%

75% 71% 70% 71%

63%

33%

86% 85%82% 81%

78% 78%75% 75%

72% 72% 72% 71% 70%

64%

32%

TRUST IN INDUSTRIES 2014 VS 2015, INDONESIA

INDUSTRY SECTORS

Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Againplease use the same nine-point scale where one means that you do not trust them at all and nine means that you trust them a

great deal. (Top 4 Box, Trust) General Population, 27-country global total.

2014 2015


General

Population

Technology, Automotive and Telecommunications are the highest trusted industry sectors in Indonesia, but all

rank above 50% trust. The only exception is Brewing and Spirits, which suffers a trust deficit in Indonesia

The results are largely unchanged year on year, apart from for Consumer Health Companies which see a 6% rise


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TRUST IN SUB-SECTORS, INDONESIA

FINANCIAL SERVICES

Q61A-64A. [SPLIT SAMPLE] Now thinking about specific sectors within the Financial Services industry, please indicate how much you trust

businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you donot trust them at all and nine means that you trust them a great deal. General Population, Indonesia.

General

Population

Trust in the financial sectors in Indonesia has increased year on year. Trust in the industry is generally high,

with banks the most trusted and insurance remaining the least, but all have an above 50% trust rating

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Financial services Industry

BANKS

FINANCIAL ADVISORY/ASSET MANAGEMENT

CREDIT CARDS/PAYMENTS

INSURANCE

2014 2015


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BUILDING

TRUST TRUST BUILDING ATTRIBUTES GLOBAL


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2015 EDELMAN TRUST BAROMETER GLOBAL RESULTS 011315| PG 30

26%

25%

25%

22%

26%

26%

28%

30%

33%

28%

28%

31%

31%

28%

29%

29%

35%

35%

38%

34%

45%

44%

50%

41%

58%

50%

54%

57%

57%

54%

54%

55%

Delivers Consistent Financial Returns To Investors

Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired

Has Highly-Regarded And Widely Admired Top Leadership

Partners With NGOs, Government And Third Parties To Address Societal Issues

Addresses Society'S Needs In Its Everyday Business

Creates Programs That Positively Impact The Local Community

Works To Protect And Improve The Environment

Is An Innovator Of New Products, Services Or Ideas

Offers High Quality Products Or Services

Communicates Frequently And Honestly On The State Of Its Business

Places Customers Ahead Of Profits

Listens To Customer Needs And Feedback

Treats Employees Well

Has Transparent And Open Business Practices

Takes Responsible Actions To Address An Issue Or A Crisis

Has Ethical Business Practices

TRUST BUILDING ATTRIBUTES GLOBAL

BUSINESS IMPORTANCE VS. COMPANY PERFORMANCE

OPERATIONS

PURPOSE

PRODUCTS

INTEGRITY

ENGAGEMENT

Gap

-26

-25

-26

-26

-26

-26

-22

-25

-11

-22

-18

-19

-12

-13

-10

-9

Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is not

at all important to building your trust and nine means it is extremely important to building your trust in a company. General Population, 27 Country Global Total.

Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means theyare "performing extremely poorly" and nine means they are "performing extremely well. General Population, 27 Country Global Total.

*Excludes dont know responses

General

Population

GLOBALLY, HIGH QUALITY PRODUCTS FOLLOWED BY TREATS EMPLOYEES WELL AND LISTENS TO

CUSTOMERS ARE RANKED AS MOST IMPORTANT

1

2

2

3

TRUST BUILDING ATTRIBUTES INDONESIA


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2015 EDELMAN TRUST BAROMETER GLOBAL RESULTS 011315| PG 31

37%

38%

31%

35%

41%

42%

43%

41%

48%

41%

40%

44%

44%

41%

41%

42%

46%

44%

36%

43%

57%

58%

59%

52%

63%

57%

57%

60%

59%

56%

58%

58%

Delivers Consistent Financial Returns To Investors

Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired

Has Highly-Regarded And Widely Admired Top Leadership

Partners With NGOs, Government And Third Parties To Address Societal Issues

Addresses Society'S Needs In Its Everyday Business

Creates Programs That Positively Impact The Local Community

Works To Protect And Improve The Environment

Is An Innovator Of New Products, Services Or Ideas

Offers High Quality Products Or Services

Communicates Frequently And Honestly On The State Of Its Business

Places Customers Ahead Of Profits

Listens To Customer Needs And Feedback

Treats Employees Well

Has Transparent And Open Business Practices

Takes Responsible Actions To Address An Issue Or A Crisis

Has Ethical Business Practices

TRUST BUILDING ATTRIBUTES INDONESIA

BUSINESS IMPORTANCE VS. COMPANY PERFORMANCE

OPERATIONS

PURPOSE

PRODUCTS

INTEGRITY

ENGAGEMENT

Gap

-16

-17

-15

-15

-16

-17

-16

-15

-11

-16

-16

-16

-8

-5

-6

-9

Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is not

at all important to building your trust and nine means it is extremely important to building your trust in a company. General Population in Indonesia.

Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means theyare "performing extremely poorly" and nine means they are "performing extremely well". General Population in Indonesia.

*Excludes dont know responses

General

Population

IN INDONESIA, HIGH QUALITY PRODUCTS FOLLOWED BY LISTENS TO CUSTOMERS, TREATS

EMPLOYEES WELL AND WORKS TO PROTECT THE ENVIRONMENT ARE THE MOST IMPORTANT

1

2

3

3


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CONTACT

Stephen Lock,

CEO Edelman Indonesia

& Head of Public Affairs, Southeast Asia

Email: [email protected]

Phone: +62 21 721 59000

Edelman Trust Baromater

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