eCdemy Overview
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Creating eBusiness Managers and Entrepreneurs
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Transcript of eCdemy Overview
Creating eBusiness Managers and Entrepreneurs
Introduction to eCdemyIndia’s first eBusiness education program. Structured, in-class training program of 6 months/900+ hours in duration
Program developed by eCommerce industry experts, life long marketers, and ePath Consulting who deliver the eBusiness Management Course at the #1 University in Canada
Faculty of instructors with a combined experience of 45 years in training and development; classroom-trained and certified by ePath Consultants.
Preparing T-Shaped Managers, highly needed for success in the obeseness environment
Graduates are certified as Online Marketing Certified Professionals (OMCP); OMCP is the most reputed certification in digital marketing globally
6 months of campus learning and 6 months of internship
eCdemy Courses
1. Fundamentals of eBusiness and eCommerce
1. Web Analytics (85 hours)
2. Tools and techniques of eBusiness and eCommerce
3. Management of eBusiness and eCommerce
eBusiness and eCommerce Course - Comprehensive course aimed at creating general managers and
entrepreneurs
Digital Marketing Courses - Rated as the best globally
2. Search Engine Optimization (54 hours)
6. Content Marketing (11 hours)
3. Pay Per Click (55 hours)4. Social Media Marketing (55 hours)
5. Mobile Marketing (50 hours)
7. Display Marketing (15 hours)
8. Conversion (CRO) (50 hours)
10. Foundations (40 hours)
9. Email Marketing (16 hours)
eCdemy Graduate ProfileKnowledge of trends in eCommerce and eBusiness and their role in modern business strategy
Knowledge of key technical, strategic and operational elements required in an online business
Familiarity with the key concepts, tools and trends of eMarketing
Exposure to the process of starting and operating an online business
Hands-on experience with the most common and important eCommerce/eBusiness tools, including SEO, Social Media Marketing, PPC, Conversion, Web Analytics, Mobile Marketing, Email Marketing, and Display Marketing Techniques
Experience with web-based market research tools and techniques
Exposure to customer experience management approaches
Familiarity with the process of designing a website
Practical education in the best practices to produce superior business results in the management of eBusiness and eCommerce
Experience in tools for designing and managing an online marketing program
Understanding of the key management concepts and the strategic, operational and resource requirements of eBusiness management
Understanding of the skills required on an eBusiness teamUsage of Key Performance Indicators to measure and manage eBusiness performance
Experience working as part of a collaborative team to address eBusiness management issues
eCdemy provides expert level competence in 5 skills and overview in 2 skills that businesses are seeking to
hire.
Ready for Global Businesses
eCdemy graduates are readily employable or ready
to be entrepreneur!
Education of the Present and the FutureKey components of virtually every business, eBusiness (conducting business using the
Internet technology) and eCommerce (buying and selling over the Internet) are today the fastest growing sectors of the
economy in India and abroad.
No university in India offers a comprehensive eBusiness course.
Certifications
eCdemy & ePath Consulting Certification (ePath and University of
Toronto jointly certify the candidates at UofT)
OMCP Certification - The best global certification for digital marketers
Our Digital Marketing courses are recognized by OMCP®, the emerging standard of excellence in the Digital Marketing Industry
❖ OMCP Certification is the industry’s premier certification for online marketing professionals who have extensive training, verified experience, and have demonstrated knowledge of concepts and best practices related multiple digital marketing disciplines
❖ OMCP is a professional certification that recognizes training from a growing, vetted list of the online marketing industry’s best known educational institutions
❖ When you are OMCP certified, your customers, co-workers, and partners are assured that you are committed to staying at the top of your game by maintaining ongoing professional development through the industry’s top training providers, organizations, and industry events.
❖ eCdemy, discipline specific certification courses make you OMCP Certification ready.
❖ Graduates of eCdemy receive an eCdemy Certification on successful completion of our demanding training. You can proudly display your eCdemy Certification alongside the OMCP Certification on your website, social media profiles, and email signatures.
Get a Competitive Edge with eCdemy’s eBusiness Corporate Training Program
It’s time to Invest in your team. Invest in your future
Two-Day Intensive TrainingOffers Business Executives and Entrepreneurs insights into key components, of eCommerce and eBusiness enabling them to make their business a greater success.
Multi-Model Training DeliveryOur Multi-Model Approach enables us to train your team through on-Location, our-Location and online Delivery, resulting in increased return on investment for your eBusiness
Subjects Covered1. Introduction to the World of online business2. Technology of eCommerce and eBusiness3. Embracing Omni-channel Commerce4. Online business strategy5. Customer experience and website design6. eCommerce Platforms7. eMarketing and demand generation8. ePerformance management9. 10 different digital marketing modules overview and online access
We can also deliver customized
training programs for your team. Email us
to find out more.
The Campus - The Himalayan foothills!Over 4,000 sq. yards of space
Residence space to accommodate upto 100 students
Most acclaimed local chef managing the campus cafeteria
Sports facility within walking distance - badminton, table tennis, lawn tennis, swimming and gymnasium
Shopping complex and INOX theatre - 500 meters from the facility
24/7 Security with living space divided between girls and boys
Punit Sindhwani, Co-Founder eCdemy Learning SolutionsCo-Founder Erevu in 2001 - acquired by Aladdin Enterprise in 8 months.Founder and CEO Paxcel - IT outsourcing firm with over 150+ smart engineers.Co-Founder and CTO MirchiMart - E-commerce store in Delhi since 2011, performing strongly on marketplaces.Founder and CEO Paxcom - A comprehensive multi-channel platform and ERP solution for Indian Businesses to go online.In the last 12 years. Punit has personally trained and coached his team on the latest technologies impacting our lives and holds many Intellectual Property Rights of Softwares being utilized globally across Financial Institutions, Healthcare companies and Big Data and Analytics Businesses.
Punit is passionate about sharing his knowledge and helping create Entrepreneurs.
Deepak Malik, Co-Founder eCdemy Learning SolutionsDeepak is an entrepreneur with more than 20 years of experience with global brand like Teleperformance, TELUS and John Keells in managing Operations and Sales and Marketing Initiatives for the US, UK, and APAC markets. He Has spent most of his career building high performing leadership team in operations, sales and marketing. Deepak has been certified by ePath Consultants in Canada to deliver the eCdemy courses and has been passionate about learning and teaching since his early days at Teleperformance.
Deepak believes Digital Marketing KPOs will outshine the BPO industry in India and people will have day jobs for Tier II and Tier III Cities in India.
Lead Instructors - Renowned eBusiness ProfessionalsAxel Kuhn, MBA, eCdemy Knowledge PartnerAxel Kuhn has pioneered eBusiness solutions since the mid-90’s for leading companies – both multinational and SMB – across North America and Europe.He is a serial entrepreneur, having founded and led several businesses in the Internet technology and technology services markets, including Canada’s top-ranked technology marketing firm.Axel holds a B.A.Sc. from the University of Toronto, an M.B.A. from the Queen’s School of Business, and an M.B.A (with distinction) from the S.C. Johnson Graduate School of Management at Cornell University. He holds the IW Smith medal for Creative Engineering from the Canadian Society for Mechanical Engineering.
Axel currently teaches eCommerce and eBusiness to business professionals at the University of Toronto.
John Foreman, P.Eng. MBA, eCdemy Knowledge PartnerJohn has been involved in the world of eBusiness for almost 20 years, including roles as a corporate executive, consultant, entrepreneur and educator.John served as Vice-President Corporate Marketing for CGI Group Inc., Canada’s largest IT services company. He is also the founder of the Technology Marketing Resource Centre, a consulting firm focused on helping companies accelerate their growth through more effective market development strategies. He works with companies in the areas of enterprise performance management, change management and innovation.John has an engineering degree from the University of Toronto and an MBA from the Ivey Business School.
John currently teaches eBusiness and Web Marketing to business professionals at the University of Toronto.
Visiting Instructors - Renowned eBusiness Professionals from CanadaBlair De Jong, Principal - bDot Inc
Blair de Jong is an e-commerce and digital marketing strategist with over 14 years experience working with B2C, B2B and SaaS companies. He is passionate about helping businesses grow their web traffic and sales online. His pragmatic, analytical approach gives him the unique ability to solve problems with compelling, turnkey solutions.
Blair has helped companies generate thousands of new customer acquisitions yielding $25M in new incremental revenue ranging from startup to large corporations including Getty Images, iStockphoto, TELUS, Optimal Payments, Live Out There, Car & Driver, Quirky and CloudSponge amongst others.
Kelly Lynch, Leadership Coach. Principal - Kelly Lynch and Associates
Kelly's leadership roles inside some of the world's largest organizations inspired her to build a professional coaching practice that helps individuals identify, integrate and actualize their natural strengths as leaders. A certified leadership coach, Kelly leverages our brain's neuroplasticity, as a primary vehicle for re-wiring for greater success, well-being and creativity. Kelly enhances individual and team performance and productivity through the lens of nature, neuroscience and mindfulness combined with the ancient teachings of indigenous wisdom.
Kelly is drawn to coaching and leadership models that are grounded in the latest neuroscience including a deep curiosity into the emerging field of neuroaesthetics – looking at how our brain responds to art, beauty, and creativity. One of Kelly's passions is deeply rooted in a creative leadership exploration that examines the aesthetic brain in nature this includes experiential, nature-based programs and retreats.
