2011-01

2011-01

( )

(SK )

( )

2011 11 30 1

100-750 33 12

(02) 2001-7892 (02) 2001-7890

www.kpf.or.kr

/ ()

121-869 571-17 3

(02) 7474-001 (02) 736-5047

www.commbooks.com

.

, 2011

ISBN 978-89-8711-311-0

.

01 1

02 41. 6

2. 13

3. 25

4. 42

03 561. 56

2. 58

3. 87

4. 92

04 PC 1151. 115

2. PC 117

3. PC 146

4. PC 151

05 1681. 169

2. 176

3. 185

4. 188

06 1921. 192

2. 196

201

2010 4 8

TV 19

2006 3 26

M/S 27

(20082015) 29

34

57

58

59

60

61

63

64

65

1 68

70

71

72

73

74

75

76

77

78

SNS 80

81

DMB/ 82

// 83

/ 84

/ 85

e-book 86

87

88

90

91

93

94

96

97

/

98

( 1 ) 100

101

- 103

- 104

- 105

109

110

111

PC 116

PC 117

PC 119

PC 120

PC 122

PC 123

PC 124

1 PC 127

PC 129

PC 130

PC 131

PC 132

PC 133

PC 134

PC 135

PC 136

PC 137

PC SNS 138

PC 139

PC / 140

PC e-book 141

PC DMB/ 142

PC // 143

PC / 144

PC 145

PC 146

PC 148

PC 149

PC 151

PC 152

PC 157

PC 162

PC 163

PC 164

TV 20

TV 21

22

OS (20072013) 28

6 OS 28

2011 2 30

30

30 33

(13, ) 35

37

PC 38

40

e-book 41

2010 45

e-Press 50

e-Press 51

53

2009 : vs 54

59

62

66

67

89

95

1 99

102

106

107

108

112

113

114

PC 118

PC 121

PC 125

PC 126

PC 147

PC 153

PC 1 155

PC 158

PC 159

PC 160

PC 161

PC

165

PC 166

PC 167

01 1

01

.

.

(Youtube), (blog), (Twitter), (Facebook)

.

,

. 2008

2011

.1)

1) 2009 248 28.6% . 2010

227 8.2% , 2005

2010 . 2000

1 1,519 2009 9,181

(www.naa.org). 2009 6,739 18.6%

. 2010 6,396 5.1%

2005 2010

(www.pressnet.or.jp).

2

2007 6 29

.

2 2009 11 28 3GS .

.

,

.

OS

. ,

OS ,

.

OS .

OS OS

.

OS

OS

. 2010 4

PC , .

. 2009 276 (

) 227 , 2010

257 ( ), 258 , 2011

246 , 285 .

2010 5( 38.5%, 13.3%, 4.6%,

5.7%, AOL 3.4%) 65.6% , 5

(www.eMarketer.com).

01 3

, ,

TV .

OS MS

OS

.

.

,

N .

,

.

. , ,

.

4

02

?

. (Homo

Informaticus, )

.

. (Information

Technology)

.

.

.

, .

(Carr, 2008).

,

.

02 5

,

.

.

.

.

,

. TV

.

?

,

(transforming)

?

. 1

, 2

. 3 .

4

.

6

1.

.

. .

2010 9

.

.

.

.

2010 9 , (The Guardian),

(Daily Telegraph), (The Independent)

, (Halliday, 2010).

.

.

1995 9 ,

(Daily Star) 15

(Daily Mail) (Mirror)

(Peterson, 2010).

,

.

,

02 7

.

10 20%

.2)

.

, . .

. 1995 16

20, 24 2000 48

.

1624 .

,

.

. 2010

10 29, 49

5% (Bensinger & Pulley, 2010).

2009 10 2010 3

8.7% 2010 49

.

.

(Wall Street

Journal) 1.8%

2) .

Independent

30% . (2008) .

(2009) .

8

UV

(18 )( : 1,000)

(%)0 ( : , )

PV( : )

10 105,250 61.8 3,238 3,992

11 106,720 62.9 3,416 4,180

12 103,903 61.3 3,496 4,126

4/4 105,291 62.0 3,383 4,099

: Comscore(2011.1)

2010 4

. .

25 49

1.8% , 0.25%

(Dallas Morning News) .

,

.

2010 12 (NAA: Newspaper Association of America)

(Kaplan, 2010).

3 5.39% ( 5.55%) 2007 1

(4.8%) . 3

10.7% , 13.9% ,

7.11% 7.62%

. (Jeff Sigmund, 2011. 1)

3 11%

10 2/3(1 520 )

02 9

.

.

.

. 2010

. 2011 3, 2010

285 1985 252

(Pornpeo, 2011. 6). 2010

8% 228 ,

11% 30 .

.

,

.

.

. ,

.

(outlier) .

, .

.

.

10

. (eMarkter) 2010

, 6.6%

257

13.9% 258

(Hallerman, 2010). 2010

2007 .

.

.

(ZenithOptimedia, 2011. 4)

24

4.6% 4.2%

. TV

.

,

.

2012

,

5.25.8%

.

, 2013

TV 2

. 2013

.

PWC(PricewaterhouseCoopers, 2011)

. PWC

02 11

.

& 20112015(Global Entertainment

and Media Outlook 20112015)

TV

. PWC

2010 150 2015 460 3

. PWC

,

. PWC 2010 4,260

2015 3,500

,

.

2010 30 2015 44

.

.

.

(Google),

(Facebook)

.

.

.

3)

12

(medium) ,

.

IT (Internet Evolution)

5

(Raynovich, 2010). ,

(www.craigslist.org)

(classified ads) .

,

.

(Internet-phobia).

.

.

1

.

.

.

.

.

3)

.

02 13

(Business Insider)

(Shirky, 2010).

(Financial Times) 2011 4

.

2.

.

.

.

.

.

3

,

(syndication) (production) .

. , IPTV

,

.

Big 4 . ,

.

14

Big 4 (Apple), (Google),

(Facebook), (Amazon)4).

. (iTunes)

,

.

SNS ,

e-book

.

UX .

(Contents Provider)

. .

,

. ,

.

.

.

Big4 (mash-up)5)

4) MS

, Twitter

.

5) . .

.

.

02 15

.

UI UX .

.

Big4

.

. 1

.

, ,

.

(positioning) .

, .

.

,

.

. .

.

.

, .

. Big4

.

16

. 2

. 2 ,

(paper book) .

2

.

.

(iPad)

.

,

(One-Source Multi Use: OSMU)

.

.

.

,

.

(Virgin) (News

Corporation).

2011 99, 4 25

. (The Daily). (Virgin

Group) .

(Rupert Murdoch) 2011 4,000

5% 200

(Richmond, 2011).

(Murdoch) .

02 17

, 3 .

(Wall Street Journal)

,

. ,

(Project)6) 2010

11 .

. 3

.

.

TV

,

.

2010 9 22 (Harris Interactive)

. 2,095

67%

, .

55% 10

(Harris Interative, 2010).

. 10

.

.

6) Virgin iPad Project.

18

. 25%

, 23% .

28% 1

.

.

(OTT: Over-the-Top)

,

.7)

TV .

TV TV

. 1950 4 45

TV 2009 8 21 .

TV ,

2000

TV

.

.

7)

(2011) .

02 19

1

10

1950 4:35 - - - -

1955 4:51 - - - -

1960 5:06 - - - -

1965 5:29 - - - -

1970 5:56 - - - -

1975 6:07 - - - -

1980 6:36 - - - -

1985 7:10 - - - -

1990 6:53 3:51 4:28 3:15 3:18

1995 7:17 4:02 4:38 3:02 3:07

1996 7:11 3:58 4:34 2:49 2:59

1997 7:12 3:56 4:33 2:54 3:03

1998 7:15 3:57 4:33 2:58 2:57

1999 7:26 4:02 4:40 3:02 2:58

2000 7:35 4:11 4:46 3:04 3:07

2001 7:40 4:19 4:51 3:04 3:12

2002 7:44 4:22 4:58 3:09 3:10

2003 7:58 4:29 5:05 3:07 3:14

2004 8:01 4:26 5:07 3:07 3:16

2005 8:11 4:31 5:17 3:19 3:19

2006 8:14 4:35 5:17 3:22 3:26

2007 8:14 4:39 5:19 3:24 3:27

2008 8:21 4:49 5:25 3:27 3:28

2009 8:21 4:54 5:31 3:26 3:31

: Nielsen NTI

TV (: /)

20

: Nielson(2011)

TV

(Comscore, 2010) .

1 8 ,

85% .

380 , 1 200

. 1 13

.

, TV

.

TV

. (Nielson, 2011)

TV

.

TV

. 2010 4

02 21

: Nielson(2011)

TV

TV 262 . 2011 1

.

TV

. TV .

2010 4 577.8, 2011 1 598.

TV 5

3 3.8. 14.5 18.8 .

TV

.

2010 4

2011 1 TV .

.

22

: Comscore(2010). TV Everywhere Survey

VOD .

69% ,

.

57%, 42%. TV

9% .

, VOD

. 2008 , The Council for

Research Excellence(2009)

02 23

.

.

. ,

.

46% , TV

, 35% , 31%

TV .

, 42%

.

(Harris Interactive)

TV

,

.

.

.

.

(One Source Multi Use)

.

24

IP

,

.

.

,

UX

.

. 2010 9

e-book

2030

.

.

,

. ,

.

. ,

.

(Virgin Group)

(Project) . ,

, 2.99

.

02 25

IT

(Wired) (GQ) (Outside)

. iOS 4.3

API

. ,

.

(critical mass) .

3.

.

, PC, TV .

,

. PC

TV .

.

1) , ,

. (Metrics) 2006 7

2.0%, 6.6%, 5.8% .

26

/

/

2.0 54.6 50.8 22.8 22.3 16.1 8.8

6.6 39.7 20.9 47.3 23.0 24.8 9.1

5.8 22.3 18.9 33.7 15.5 19.9 7.7

3.4 39.1 23.0 45.7 12.0 18.7 15.1

: Metrics(2006), Ryan(2006. 7. 10)

2006 3 (: %)

/ ,

.

.

.

OS (Symbian) .

/

(RIM)

.

, 20062007 OS .

2006 3 54.6%

, (RIM) 7.5%,

6.3% . 2007 2

2007 3 3.7%

02 27

3Q06 4Q06 1Q07 2Q07 3Q07

M/S

M/S

M/S

M/S

M/S

Nokia 10.40 54.6 11.11 46.8 11.77 48.0 13.86 48.9 16.00 49.2

RIM 1.43 7.5 1.80 7.6 2.18 8.9 2.73 9.7 3.29 10.1

Motorola 1.20 6.3 1.64 6.9 1.30 5.3 1.17 4.1 2.18 6.7

Apple 0.00 0.0 0.00 0.0 0.00 0.0 0.27 1.0 1.19 3.7

Fujitsu 0.64 3.4 0.96 4.0 1.08 4.4 1.73 6.1 1.85 5.7

Sony

Eriosson0.65 3.4 1.07 4.5 0.76 3.1 0.63 2.2 1.21 3.7

Sharp 0.66 3.5 1.27 5.3 1.37 5.6 1.95 6.9 1.10 3.4

Panasonic 0.70 3.7 1.21 5.1 1.19 4.9 1.20 4.2 1.00 3.1

HTC 0.21 1.1 0.31 1.3 0.28 1.1 0.35 1.3 0.82 2.5

NEC 0.94 4.9 1.13 4.8 1.08 4.4 1.19 4.2 0.80 2.5

Others 2.25 11.8 3.25 13.7 3.24 14.4 3.24 11.4 3.05 9.4

Total 19.06 100.0 23.74 100.0 24.54 100.0 28.32 100.0 32.49 100.0

: IDC. Merrill Lynch Estimates

M/S (: , %)

.

.

, 13%

2007 OS

.

OS

.

28

: Gartner(2010)

OS (20072013)

: Nielsen(2011)

6 OS

02 29

2008 2009(e) 2010(e) 2011(e) 2012(e) 2013(e) 2014(e) 2015(e)

3,887 4,420 4,854 5,219 5,565 5,895 6,222 6,548

245 324 416 515 614 707 798 887

6.3% 7.3% 8.6% 9.9% 11.0% 12.0% 12.8% 13.5%

: Credit Suisse(2011. 3)

(20082015) (: )

.

20% . 3% 43% .

OS

.

(Credit Suisse, 2011. 3) 2015 8 8 7

, 13.5%

.

2011 3 1

, 2 .

20%

.

.

.

,

. 2011 8 ABI , 2011 2

25% 1

30

: ABI

: ABI

2011 2

02 31

21%, LG 7%, 6%, ZTE 5% .

(RIM) 4%, HTCTCL/

3% . Top5

.

2011 2 2010 4 3 9,000

3,000 3 5,970

380 1 390

. 2009 2 4,130, 2009

4 5,490 , 2010 2 6,340 ,

2010 4 1 .

2009 2 15.3%, 2009 4 16.5%, 2010 2 19.7%,

2010 4 25.7%, 2011 2 28.9% .

1

, LG, , ZTE Top5

. 1

2011 1 1,200

, 2,000 2

15% 2011

8% , 1

2 ,

, 2011 2

85 500

500% . 3

LG

2011 2 LTE

32

3D

. 4 Top5

, 2011 4

4S 2011

. Top 5 ZTE

2011

1,200 .

.

.

.

.

.

,

.

.

.

OS

.

. PC

.

02 33

: Nielsen(2011)

30

.

.

.

.

. .

. GPS

34

10 5.94 79.3Daum

(&

)

(

)

(

)

Playmap

(

/)

MBC

iKorway

(

)

20 6.26 84.4

spDial

(

)

Playmap

Whatsap

p

(

)

Skype

30 6.33 87.5 spDial PlaymapWhatsap

pSkype

40 5.96 84.0 spDial navigatorMBC

6.26 85.5 spDial PlaymapWhatsap

pSkype

: KT(2010)

.

.

(2011)

, SNS . 39%

.

.

2010 KT

.

6.3 86

02 35

: (2011. 7), 2011

(13, ) (: %)

, , ,

.

SNS .

80% 1 1

, 52%

. ,

36

. 52%

,

.

. 13

10 66.2% .

.

, ,

, .

2) PC ,

(SA: Strategy Analytics) 2011

4 19 2015 490

. 2015 2010

8 1 4,900 , TV PC

4

. PC 2010 1,700 ,

1,480 , 87% .

4 11,

2015 774 ,

2 2 9,400 .

2015 47%

, OS PC 2010 24% 2015

39% .

PC ,

02 37

: Gartner (2010. 10. 15)

,

. PC PC

. ,

( ), LG(

), (), RIM() , HP

, , 20 100

.

. 2

100 , 100

.

PC

38

: Morgan Stanley (2011)

PC

.

, OS PC

.

PC .

PC PC . ,

PC

. ,

PC PC

.

. PC

.

02 39

. PC PC

.

. PC

, .

.

PC PC

.

. 1 2

5%

. .

. TMT

1.7% . 60

.

. 5.1%

. 2014 20%

.

(early adopter)

(bigmouse)

. PC

. PC

PC PC .

.

PC

. (Forrest Research)

40

: Nielsen(2010), Tweney(2010. 10. 26)

. HP PC

PC PC

.

PC

? 91%

.

. , , ,

.

.

PC e-book . PC

02 41

: (2011. 4.20)

e-book

,

. 2011 1/4

PC .

2010 1 PC

, 1/4 59%

.

1/4 6.4

(, 2011). 2006

500 .

PC ? ,

PC ,

.

57% , PC 56%

, PC .

, 4,227,

3,819 ,

42

PC 4,520.

, PC .

2011 400

. 2011 PC

. 2010 4

2011 100 PC

. , 24,

.

,

.

?

4.

,

.

2 50

, .

TV

. .

ABC (Washington Post)

02 43

, (Huffington Post)

. ABC , ,

,

. ABC

,

, , ,

, , .

.

.

.

. 1

,

. ,

.

.

.

, Big 4

,

.

.

.

.

44

. ,

.

.

.

.

,

.

.

.

(Gannett) USA(USA Today)

,

.

.

.

.

(Steve Jobs)

,

.

.

?

Yes No .

(Apple) PC

02 45

: Brill(2011. 5)

2010

, .

(ABC) ,

6

.

(Wired) , 6 10

, 10 11 2 2,000, 2

3,000 . ,

.

810

4 .

1/2

.

46

.

.

. 1.99

5 . 4

.

e-book

(Kindle)

. 2 (Electronic Arts: EA)

(Scrabble) 9

e-Book ,

(Solitaire)

.

. e-Book

.

. (Screen Digest)

60

, 6 .

.

.

02 47

. 2010 4 3 2010

6 1 , 2011 1 6 .

2011 6 10 . 10

12 .

. ,

.

OS .

(shop in shop) .

(Digital News Stand).

. .

(Book).

, RSS Feed

.

.

.

.

(Apple) (shop in shop)

48

.

.

.

.

,

.

(iAd)

, 70:30

,

.

2010 10 , 2011

2 2011 6

.

, 2011

.

.

.

2011 6 30 (ePresse)

(ePresse) .

.

(Chief Technology Officer: CTO), , 3

02 49

.

.

,

.

. (Zinio)

,

(Relay.com), (LeKiosque.fr)

. 2011

.

.

(ePresse) (Filloux)

.

, , , ,

. .

,

. ,

.

.

.

2010 12 .

8 (Orange) GIE

(Digital Kiosk Cross Platform)

. GIE

50

e-Press

(Le Figaro), (Liberation), (Le Parisien),

(LEquipe), (Les Echos),

(LExpress), (Le Nouvel Observateur),

(Le Point) 8.

(Le Monde)

.

(e-Presse Premium)

,

.

(e-Reader) 30%

1015% .

Actu 24/24 (Orange) e-Reader

&(Read&Go) 8

, (Orange)

. (Filloux)

02 51

e-Press

.

.

2009 6 (7 7,680 )

.

2011 7 17

(eClips) .

NLA(Newspaper Licensing Agency) 2 (eClips)

52

.

(Guardian.co.uk), (Mail Online), (Telegraph),

(Mirror.co.uk), (Independent.co.uk)

(Google News) 11%

. NLA (third party)

20%

.

NLA 1996 8

. NLA 2010

. PR

NLA

11 ,

. (High Court)

NLA

. .

. NLA

. NAL

, NAL

. , NLA

.

.

2011 3, UBM(United Business Media) (David

02 53

: Andrews(2010)

Levin, CEO)

. (Andrews, 2011).

. (Levin)

,

.

,

.

, (iTunes)

,

. .

54

: Andrews(2011. 3)

2009 : vs

.

.

(Financial Times)

.

02 55

20 7,000

, 1 50% . 1,000

, 1 30% .

2011 3 UK(PaidContent UK)

2009

. 2009

1

.

(Assoicated) (North-

cliffe) A&N Media (Associated)

(Northcliffe) , Associated

Northcliffe Digital(AND)

.

A&N Media (Mail Online:

dailymail.co.uk)

. (News International)

(Sun bingo: sunbingo.co.uk)

.

(Independent.co.uk) 2009

, 2010

. 2009

.

56

03

1.

PC

,

PC 4 .

2011 7 14

25 .

.

OS

. ,

,

, ,

, , ,

, ,

.

03 57

630 59.0%

438 41.0%

1068 100.0%

10 45 4.2%

20 315 29.5%

30 421 39.4%

40 199 18.6%

50 88 8.2%

1068 100.0%

iOS 319 29.9%

719 67.3%

30 2.8%

1068 100.0%

.

() . 1

10 59

.

, ,

,

. , 1,068

.

59.0%, 41.0%. 10 4.2%, 20

29.5%, 30 39.4%, 50 8.2%. OS iOS 29.9%,

OS 67.3%, OS 2.8%.

58

3

3 6

6 1

1 2

2

1015 17 12 1 0 45

33.3% 37.8% 26.7% 2.2% .0% 100.0%

2063 68 123 57 4 315

20.0% 21.6% 39.0% 18.1% 1.3% 100.0%

3065 76 172 99 9 421

15.4% 18.1% 40.9% 23.5% 2.1% 100.0%

4040 37 77 39 6 199

20.1% 18.6% 38.7% 19.6% 3.0% 100.0%

5017 15 30 23 3 88

19.3% 17.0% 34.1% 26.1% 3.4% 100.0%

200 213 414 219 22 1068

18.7% 19.9% 38.8% 20.5% 2.1% 100.0%

=34.715, df=16, p

03 59

3

3 6

6 1

1 2

2

98 112 249 151 20 630

15.6% 17.8% 39.5% 24.0% 3.2% 100.0%

102 101 165 68 2 438

23.3% 23.1% 37.7% 15.5% .5% 100.0%

200 213 414 219 22 1068

18.7% 19.9% 38.8% 20.5% 2.1% 100.0%

=30.339, df=4, p

60

15

15 30

30 1

1 2

2

103 2 5 9 26 45

6.7% 4.4% 11.1% 20.0% 57.8% 100.0%

2017 13 46 58 181 315

5.4% 4.1% 14.6% 18.4% 57.5% 100.0%

3060 35 101 89 136 421

14.3% 8.3% 24.0% 21.1% 32.3% 100.0%

4052 24 52 36 35 199

26.1% 12.1% 26.1% 18.1% 17.6% 100.0%

5029 15 24 15 5 88

33.0% 17.0% 27.3% 17.0% 5.7% 100.0%

161 89 228 207 383 1068

15.1% 8.3% 21.3% 19.4% 35.9% 100.0%

=180.006, df=16, p

03 61

15

15 30

30 1

1 2

2

101 3 8 10 23 45

2.2% 6.7% 17.8% 22.2% 51.1% 100.0%

2031 13 46 64 161 315

9.8% 4.1% 14.6% 20.3% 51.1% 100.0%

30110 37 89 89 96 421

26.1% 8.8% 21.1% 21.1% 22.8% 100.0%

4077 29 48 30 15 199

38.7% 14.6% 24.1% 15.1% 7.5% 100.0%

50

37 16 19 14 2 88

42.0% 18.2% 21.6% 15.9% 2.3% 100.0%

256 98 210 207 297 1068

24.0% 9.2% 19.7% 19.4% 27.8% 100.0%

=223.553, df=16, p

62

( : )

35.9%, 1 2

19.4% . OS iOS 75.5

, OS 62.8, OS

36.5

. 60.8, 73.1

.

55.8

10 .

1

52.9% , 2

27.8%, 1 2 19.4% .

OS iOS 66.4,

OS 52.3, OS

03 63

15

15 30

30 1

1 2

2

106 4 12 8 15 45

13.3% 8.9% 26.7% 17.8% 33.3% 100.0%

2038 35 63 84 95 315

12.1% 11.1% 20.0% 26.7% 30.2% 100.0%

3084 35 89 109 104 421

20.0% 8.3% 21.1% 25.9% 24.7% 100.0%

4061 22 48 36 32 199

30.7% 11.1% 24.1% 18.1% 16.1% 100.0%

50 39 9 21 10 9 88

44.3% 10.2% 23.9% 11.4% 10.2% 100.0%

228 105 233 247 255 1068

21.3% 9.8% 21.8% 23.1% 23.9% 100.0%

=77.897, df=16, p

64

15

15 30

30 1

1 2

2

108 5 10 7 15 45

17.8% 11.1% 22.2% 15.6% 33.3% 100.0%

2055 28 65 69 98 315

17.5% 8.9% 20.6% 21.9% 31.1% 100.0%

30111 45 96 89 80 421

26.4% 10.7% 22.8% 21.1% 19.0% 100.0%

4090 14 40 37 18 199

45.2% 7.0% 20.1% 18.6% 9.0% 100.0%

50 49 5 19 10 5 88

55.7% 5.7% 21.6% 11.4% 5.7% 100.0%

313 97 230 212 216 1068

29.3% 9.1% 21.5% 19.9% 20.2% 100.0%

=109.433, df=16, p

03 65

( )

()

1029 14 2 45

64.4% 31.1% 4.4% 100.0%

20137 172 6 315

43.5% 54.6% 1.9% 100.0%

30185 210 26 421

43.9% 49.9% 6.2% 100.0%

4097 93 9 199

48.7% 46.7% 4.5% 100.0%

50 50 34 4 88

56.8% 38.6% 4.5% 100.0%

498 523 47 1068

46.6% 49.0% 4.4% 100.0%

=21.179, df=8, p

66

. 43.4, 52.3

.

,

.

.

.

95.6%

, 4.4%

. 20

, 10 .

. OS

, iOS 1.6%, OS 4.7%,

OS 26.7% .

03 67

.

30 ,

20

.

.

3.5(5

) ,

3.3, 3.2

. 2.8

.

68

(%)

()

885 82.9 13.7

700 65.5 5.9

698 65.4 4.6

680 63.7 6.0

652 61.0 5.6

627 58.7 5.8

625 58.5 4.1

508 47.6 3.2

445 41.7 3.6

SNS 435 40.7 7.9

416 39.0 6.7

DMB 333 31.2 3.0// 316 29.6 4.0

/ 239 22.4 5.5

/ 237 22.2 3.5

e-book 155 14.5 3.1

131 12.3 2.8

1

.

.

3.9(5 ) .

3.7 .

03 69

.

4.1, 3.7

, 3.8, 3.6

. 3.5, 3.2

.

20 4.0, 10 3.8 ,

10 4.3, 20 4.0 .

.

82.9%

, 13.7

. 65.5% ,

5.9. , , , ,

65.4% .

, SNS 7.9

, 6.7

.

58.7% ,

5.8 .

, , SNS,

.

(,

, , , )

, / e-book

.

/

70

1038 7 45

15.984.4% 15.6% 100.0%

20287 28 315

18.191.1% 8.9% 100.0%

30351 70 421

12.883.4% 16.6% 100.0%

40148 51 199

8.474.4% 25.6% 100.0%

5061 27 88

9.169.3% 30.7% 100.0%

885 183 1068

13.782.9% 17.1% 100.0%

=36.724, df=4, p

03 71

1038 7 45

6.784.4% 15.6% 100.0%

20233 82 315

5.974.0% 26.0% 100.0%

30303 118 421

6.372.0% 28.0% 100.0%

40101 98 199

4.650.8% 49.2% 100.0%

5025 63 88

3.928.4% 71.6% 100.0%

700 368 1068

5.965.5% 34.5% 100.0%

=97.726, df=4, p

72

1016 29 45

3.635.6% 64.4% 100.0%

20182 133 315

4.857.8% 42.2% 100.0%

30296 125 421

4.570.3% 29.7% 100.0%

40144 55 199

4.572.4% 27.6% 100.0%

5060 28 88

5.368.2% 31.8% 100.0%

698 370 1068

4.665.4% 34.6% 100.0%

=34.825, df=4, p

03 73

1029 16 45

8.564.4% 35.6% 100.0%

20203 112 315

5.964.4% 35.6% 100.0%

30274 147 421

6.265.1% 34.9% 100.0%

40127 72 199

5.463.8% 36.2% 100.0%

5047 41 88

5.753.4% 46.6% 100.0%

680 388 1068

6.063.7% 36.3% 100.0%

=4.464 df=4, p=n.s

6.6, OS 63.7%,

5.4. OS 40.0%, 7.3

.

, , , ,

40 72.4%

. 30 70.3%, 50 68.2%

. 10

35.6% .

50 5.3 . .

66.8%, 63.2% .

5.0, 4.0. OS

, iOS 65.5%, OS

74

1031 14 45

8.868.9% 31.1% 100.0%

20208 107 315

6.466.0% 34.0% 100.0%

30262 159 421

5.062.2% 37.8% 100.0%

40111 88 199

5.255.8% 44.2% 100.0%

5040 48 88

4.045.5% 54.5% 100.0%

652 416 1068

5.661.0% 39.0% 100.0%

=16.025, df=4, p

03 75

1015 30 45

4.933.3% 66.7% 100.0%

20146 169 315

6.046.3% 53.7% 100.0%

30264 157 421

6.062.7% 37.3% 100.0%

40141 58 199

5.670.9% 29.1% 100.0%

5061 27 88

5.569.3% 30.7% 100.0%

627 441 1068

5.858.7% 41.3% 100.0%

=50.775, df=4, p

76

1029 16 45

4.264.4% 35.6% 100.0%

20215 100 315

4.368.3% 31.7% 100.0%

30237 184 421

4.056.3% 43.7% 100.0%

4098 101 199

4.049.2% 50.8% 100.0%

5046 42 88

4.052.3% 47.7% 100.0%

625 443 1068

4.158.5% 41.5% 100.0%

=22.271, df=4, p

03 77

1014 31 45

3.131.1% 68.9% 100.0%

20135 180 315

3.142.9% 57.1% 100.0%

30213 208 421

3.350.6% 49.4% 100.0%

4098 101 199

3.049.2% 50.8% 100.0%

5048 40 88

3.054.5% 45.5% 100.0%

508 560 1068

3.247.6% 52.4% 100.0%

=11.177, df=4, p

78

1021 24 45

4.746.7% 53.3% 100.0%

20133 182 315

3.742.2% 57.8% 100.0%

30204 217 421

3.848.5% 51.5% 100.0%

4059 140 199

3.029.6% 70.4% 100.0%

5028 60 88

3.231.8% 68.2% 100.0%

445 623 1068

3.641.7% 58.3% 100.0%

=23.825, df=4, p

03 79

54.2%, OS 45.6%, OS

23.3% . iOS 3.8,

OS 2.8, OS 3.3 .

.

10, 20, 30 46.7%, 42.2%,

48.5% , 40, 50

29.6%, 31.8% .

. 41.7%,

41.6% . 3.8, 3.4

. OS iOS 48.3%,

OS 39.8%, OS 16.7% .

iOS 3.7, OS 3.6, OS

4.4 .

.

, SNS

20 50.8% , 40 31.2%

. 10 9.5 , 40

5.4 . 44.7%,

37.9% .

8.3, 7.3 . OS

, iOS 52.4%, OS

36.6%, OS 16.7% .

iOS 8.3, OS 7.7, OS

80

1021 24 45

9.546.7% 53.3% 100.0%

20160 155 315

9.050.8% 49.2% 100.0%

30154 267 421

7.536.6% 63.4% 100.0%

4062 137 199

5.431.2% 68.8% 100.0%

5038 50 88

7.643.2% 56.8% 100.0%

435 633 1068

7.940.7% 59.3% 100.0%

=24.652, df=4, p

03 81

109 36 45

5.720.0% 80.0% 100.0%

20101 214 315

5.432.1% 67.9% 100.0%

30172 249 421

7.940.9% 59.1% 100.0%

4087 112 199

6.543.7% 56.3% 100.0%

5047 41 88

5.753.4% 46.6% 100.0%

416 652 1068

6.739.0% 61.0% 100.0%

=23.360, df=4, p

82

1014 31 45

2.831.1% 68.9% 100.0%

2068 247 315

2.921.6% 78.4% 100.0%

30137 284 421

2.832.5% 67.5% 100.0%

4066 133 199

3.733.2% 66.8% 100.0%

5048 40 88

2.754.5% 45.5% 100.0%

333 735 1068

3.031.2% 68.8% 100.0%

=36.627, df=4, p

03 83

102 43 45

1.54.4% 95.6% 100.0%

2079 236 315

3.125.1% 74.9% 100.0%

30141 280 421

4.033.5% 66.5% 100.0%

4064 135 199

5.332.2% 67.8% 100.0%

5030 58 88

3.634.1% 65.9% 100.0%

316 752 1068

4.029.6% 70.4% 100.0%

=21.297,df=4, p

84

103 42 45

2.36.7% 93.3% 100.0%

2054 261 315

4.617.1% 82.9% 100.0%

30100 321 421

5.823.8% 76.2% 100.0%

4055 144 199

5.527.6% 72.4% 100.0%

5027 61 88

6.230.7% 69.3% 100.0%

239 829 1068

5.522.4% 77.6% 100.0%

=18.486, df=4, p

03 85

1010 35 45

4.622.2% 77.8% 100.0%

2064 251 315

4.120.3% 79.7% 100.0%

3095 326 421

2.922.6% 77.4% 100.0%

4054 145 199

4.227.1% 72.9% 100.0%

5014 74 88

3.115.9% 84.1% 100.0%

237 831 1068

3.522.2% 77.8% 100.0%

=5.504, df=4, p=n.s

/

. iOS 26.0%, OS

20.6%, OS 20.0%. 3.8,

3.3, 4.7 .

e-book

. 10 20.0%

40 10.1%

. 40 4.1

, 40 e-book

. 14.4%, 14.6%

86

109 36 45

3.820.0% 80.0% 100.0%

2056 259 315

3.117.8% 82.2% 100.0%

3057 364 421

2.813.5% 86.5% 100.0%

4020 179 199

4.110.1% 89.9% 100.0%

5013 75 88

2.614.8% 85.2% 100.0%

155 913 1068

3.114.5% 85.5% 100.0%

=7.319, df=4, p=n.s

e-book

, 3.6, 2.4

. OS iOS 16.6%, OS

13.8%, OS 10.0% .

10 17.8% . 40

9.5% . 50

13.6% 30, 40 .

10 4.6 , 20 2.4 .

12.2%, 12.3% ,

03 87

108 37 45

4.617.8% 82.2% 100.0%

2044 271 315

2.414.0% 86.0% 100.0%

3048 373 421

3.011.4% 88.6% 100.0%

4019 180 199

2.79.5% 90.5% 100.0%

5012 76 88

2.913.6% 86.4% 100.0%

131 937 1068

2.812.3% 87.7% 100.0%

=3.931, df=4, p=n.s

3.0, 2.7 . OS iOS

17.6%, OS 9.7%, OS 16.7%

. iOS 2.7,

OS 2.8, OS 5.4 .

3.

OS

88

107 38 45

15.6% 84.4% 100.0%

2088 227 315

27.9% 72.1% 100.0%

30151 270 421

35.9% 64.1% 100.0%

4042 157 199

21.1% 78.9% 100.0%

5017 71 88

19.3% 80.7% 100.0%

305 763 1068

28.6% 71.4% 100.0%

=23.911, df=4, p

03 89

5 3.4 .

3.0, / 2.9,

2.3.

.

3.3, 3.6 .

3.1, 2.8,

3.4, 3.2, /

3.0, 2.8

.

. 10, 20 3.9,

3.7 . , , /

.

1,068

823 78.5% .

90

N (%)

()

838 78.5 2.1

823 77.1 6.2

/ 601 56.3 2.4

597 55.9 2.0

553 51.8 2.0

SNS 545 51.0 2.0

536 50.2 3.0

// 519 48.6 2.7

512 47.9 2.4

506 47.4 2.3

424 39.7 3.0

422 39.5 1.9

/ 405 37.9 3.4

361 33.8 1.5

/ 354 33.1 2.1

e-book 290 27.2 2.3

DMB 216 20.2 1.4

6.2 .

47.4% .

.

305.

123

. 101

03 91

N N

()N

()

123 101 2.0 4,178 48 2.3 3,537

47 32 1.7 3,999 22 1.8 3,718

/ 42 39 2.2 10,235 10 1.4 3,050

33 25 1.7 2,620 14 1.9 2,422

32 24 1.2 2,112 15 1.5 2,466

23 17 1.4 2,382 13 2.2 3,162

/ 23 19 1.5 5,642 10 1.3 3,520

19 9 1.9 1,947 14 1.9 1,823

/17 10 1.9 6,200 13 1.9 2,215

16 10 1.5 1,900 11 1.6 1,818

DMB /

16 13 1.2 1,977 11 1.6 3,164

16 11 1.5 2,282 10 2.2 2,200

e-book 15 12 1.4 2,783 8 2.6 4,564

15 8 1.5 1,562 13 1.7 1,765

//

14 8 1.9 2,353 13 1.9 2,131

SNS 13 9 1.4 1,733 9 3.4 3,444

e-mail 9 6 2.3 2,466 8 1.9 1,975

4,178.

(full version) 48

3,537.

92

/

39 10,235

. /

10 6,200 .

e-book

8 4,564 .

15 .

1,562,

1,765

.

e-mail

9

, .

/,

.

4.

.

718

67.2% .

03 93

1019 26 45

42.2% 57.8% 100.0%

20180 135 315

57.1% 42.9% 100.0%

30300 121 421

71.3% 28.7% 100.0%

40156 43 199

78.4% 21.6% 100.0%

5063 25 88

71.6% 28.4% 100.0%

718 350 1068

67.2% 32.8% 100.0%

=42.436, df=4, p

94

N

10 19 33.4 22.7 30.4

20 180 40.6 29.8 37.5

30 300 48.3 29.0 42.8

40 156 43.9 23.6 38.1

50 63 37.2 26.7 34.2

718 44.1 27.7 39.4

( : )

1 44.1,

27.7 . 30

48.3 . 20

29.8 . 10, 20

10 , 30

40 20 .

46.1, 27.4, 1 40.8

, 40.4, 28.1, 1

36.9 . OS iOS 49.3,

33.4, 1 44.8, OS

41.4, 25.0, 1 36.7

. OS 53.5, 32.6, 1

47.6.

.

03 95

5 (1: , 5: ) 3.6

.

3.5.

2.5

.

.

10

3.8(5 ) , 20

3.6, 30 3.5, 40 50 3.2

.

3.4, 3.6

.

96

1010 2 5 2 0 19

2.052.6% 10.5% 26.3% 10.5% .0% 100.0%

2070 43 29 27 11 180

2.338.9% 23.9% 16.1% 15.0% 6.1% 100.0%

30106 75 72 35 12 300

2.235.3% 25.0% 24.0% 11.7% 4.0% 100.0%

4032 53 39 23 9 156

2.520.5% 34.0% 25.0% 14.7% 5.8% 100.0%

507 17 21 17 1 63

2.811.1% 27.0% 33.3% 27.0% 1.6% 100.0%

225 190 166 104 33 718

2.431.3% 26.5% 23.1% 14.5% 4.6% 100.0%

=46.948, df=16, p

03 97

108 5 2 3 1 19

2.142.1% 26.3% 10.5% 15.8% 5.3% 100.0%

2067 49 30 25 9 180

2.237.2% 27.2% 16.7% 13.9% 5.0% 100.0%

30105 90 55 37 13 300

2.235.0% 30.0% 18.3% 12.3% 4.3% 100.0%

4035 51 45 21 4 156

2.422.4% 32.7% 28.8% 13.5% 2.6% 100.0%

506 17 17 17 6 63

3.09.5% 27.0% 27.0% 27.0% 9.5% 100.0%

221 212 149 103 33 718

2.330.8% 29.5% 20.8% 14.3% 4.6% 100.0%

=41.024, df=16, p

98

109 4 3 3 0 19

2.047.4% 21.1% 15.8% 15.8% .0% 100.0%

2060 46 36 30 8 180

2.333.3% 25.6% 20.0% 16.7% 4.4% 100.0%

3097 79 63 44 17 300

2.432.3% 26.3% 21.0% 14.7% 5.7% 100.0%

4037 47 40 26 6 156

2.523.7% 30.1% 25.6% 16.7% 3.8% 100.0%

508 18 16 19 2 63

2.812.7% 28.6% 25.4% 30.2% 3.2% 100.0%

211 194 158 122 33 718

2.429.4% 27.0% 22.0% 17.0% 4.6% 100.0%

=24.251, df=16, p=n.s

/

. , 10

2.0 . 50

2.8 . OS

. 10 1.6, 20 2.0, 30

1.8, 40, 50 2.1 .

1 .

584 ,

, YTN, . YTN

03 99

1 (: )

100

10 20 30 40 50

19 152 255 116 42 584

3.3% 26.0% 43.7% 19.9% 7.2% 100.0%

MBC6 23 61 36 19 145

4.1% 15.9% 42.1% 24.8% 13.1% 100.0%

YTN1 24 72 51 31 179

0.6% 13.4% 40.2% 28.5% 17.3% 100.0%

4 14 32 28 21 99

4.0% 14.1% 32.3% 28.3% 21.2% 100.0%

2 22 46 19 9 98

2.0% 22.5% 46.9% 19.4% 9.2% 100.0%

4 20 45 26 22 117

3.4% 17.1% 38.5% 22.2% 18.8% 100.0%

2 23 42 39 18 124

1.6% 18.6% 33.9% 31.5% 14.5% 100.0%

3 29 50 38 20 140

2.1% 20.7% 35.7% 27.1% 14.3% 100.0%

CNN2 13 21 14 8 58

3.5% 22.4% 36.2% 24.1% 13.8% 100.0%

43 320 624 367 190 1544

2.8% 20.7% 40.4% 23.8% 12.3% 100.0%

( 1 )

179 , 140

. 117

.

1

03 101

12

559

68 59

10

1159

12259

3559

6859

9

1159

102 5 5 6 4 7 6 35

5.7% 14.3% 14.3% 17.1% 11.4% 20.0% 17.1% 100.0%

2011 60 33 43 38 70 44 299

3.7% 20.1% 11.0% 14.4% 12.7% 23.4% 14.7% 100.0%

304 128 66 60 56 121 74 509

.8% 25.1% 13.0% 11.8% 11.0% 23.8% 14.5% 100.0%

407 53 42 32 23 57 24 238

2.9% 22.3% 17.6% 13.4% 9.7% 23.9% 10.1% 100.0%

502 16 16 15 20 15 7 91

2.2% 17.6% 17.6% 16.5% 22.0% 16.5% 7.7% 100.0%

26 262 162 156 141 270 155 1172

2.2% 22.4% 13.8% 13.3% 12.0% 23.0% 13.2% 100.0%

.

. 10, 20, 30

. 40, 50

, 20, 30

. 40, 50

.

102

6 8 59 22.4%, 6 8 59

23.0% 10%

.

. 20, 30, 40

. 10 6

8 59 20.0% ,

12 2 59, 9 11 59

. 50 3 5 59

22.0% .

3.9(5 ) .

3.8

. 3.0

, .

03 103

101 1 4 10 3 19

3.7 5.3% 5.3% 21.1% 52.6% 15.8% 100.0%

205 9 47 95 24 180

3.7 2.8% 5.0% 26.1% 52.8% 13.3% 100.0%

3017 43 76 136 28 300

3.4 5.7% 14.3% 25.3% 45.3% 9.3% 100.0%

409 36 39 68 4 156

3.1 5.8% 23.1% 25.0% 43.6% 2.6% 100.0%

505 18 19 19 2 63

2.9 7.9% 28.6% 30.2% 30.2% 3.2% 100.0%

37 107 185 328 61 718

3.4 5.2% 14.9% 25.8% 45.7% 8.5% 100.0%

=52.497, df=16, p

104

101 0 2 8 8 19

4.2 5.3% .0% 10.5% 42.1% 42.1% 100.0%

206 12 35 100 27 180

3.7 3.3% 6.7% 19.4% 55.6% 15.0% 100.0%

307 31 79 145 38 300

3.6 2.3% 10.3% 26.3% 48.3% 12.7% 100.0%

402 17 41 80 16 156

3.6 1.3% 10.9% 26.3% 51.3% 10.3% 100.0%

501 2 21 33 6 63

3.7 1.6% 3.2% 33.3% 52.4% 9.5% 100.0%

17 62 178 366 95 718

3.6 2.4% 8.6% 24.8% 51.0% 13.2% 100.0%

=30.429, df=16, p

03 105

101 2 4 9 3 19

3.6 5.3% 10.5% 21.1% 47.4% 15.8% 100.0%

205 12 53 91 19 180

3.6 2.8% 6.7% 29.4% 50.6% 10.6% 100.0%

304 39 112 119 26 300

3.4 1.3% 13.0% 37.3% 39.7% 8.7% 100.0%

409 23 67 51 6 156

3.1 5.8% 14.7% 42.9% 32.7% 3.8% 100.0%

503 8 32 19 1 63

3.1 4.8% 12.7% 50.8% 30.2% 1.6% 100.0%

22 84 268 289 55 718

3.4 3.1% 11.7% 37.3% 40.3% 7.7% 100.0%

=40.791, df=16, p

106

.

3.6 ,

3.4, 3.3

. ,

2.9, 2.7 ,

2.3 .

3.6, 2.9

, /IT 3.3, 2.7,

03 107

3.7, 3.2 .

3.3, 3.0,

3.3, 3.0. 2.9, 2.6

.

3.6(5 )

.

3.4,

2.7 . ,

.

3.6(5 )

, 2.9

2.8

.

.

108

(scroll) 3.0

, 3.3

.

.

3.1

. .

3.5, 3.7.

.

10 4.0, 20 30 3.7, 40 50

3.4

.

.

03 109

102 17 19

10.5% 89.5% 100.0%

2030 150 180

16.7% 83.3% 100.0%

3064 236 300

21.3% 78.7% 100.0%

4046 110 156

29.5% 70.5% 100.0%

5022 41 63

34.9% 65.1% 100.0%

164 554 718

22.8% 77.2% 100.0%

=15.041, df=4, p=n.s

164 22.8% .

50

34.9% .

(Fox News) U-Report

.

55 7.7% .

50 14.3% ,

.

10, 20 50

110

101 18 19

5.3% 94.7% 100.0%

2012 168 180

6.7% 93.3% 100.0%

3021 279 300

7.0% 93.0% 100.0%

4012 144 156

7.7% 92.3% 100.0%

509 54 63

14.3% 85.7% 100.0%

55 663 718

7.7% 92.3% 100.0%

=4.500, df=4, p=n.s

, 7.7%

.

.

. 2.3(5

) . 20

2.1 .

50 2.9, 10 2.6

,

03 111

106 3 2 8 0 19

2.631.6% 15.8% 10.5% 42.1% .0% 100.0%

2069 48 38 20 5 180

2.138.3% 26.7% 21.1% 11.1% 2.8% 100.0%

30103 87 60 39 11 300

2.234.3% 29.0% 20.0% 13.0% 3.7% 100.0%

4046 37 35 29 9 156

2.529.5% 23.7% 22.4% 18.6% 5.8% 100.0%

507 18 19 15 4 63

2.911.1% 28.6% 30.2% 23.8% 6.3% 100.0%

231 193 154 111 29 718

2.332.2% 26.9% 21.4% 15.5% 4.0% 100.0%

=36.777, df=16, p

112

.

. 20

3.3, 50 3.0, SNS

20 3.3,

10 3.4,

50 3.2, 10

3.5 .

.

.

.

03 113

.

, 2.2

(5 ) .

, 2.5

.

3.0(5 )

.

2.1 ,

2.5 .

/ 2.4, 2.1

. / 40 2.6,

50 2.7 .

/ 40 2.4, 50 2.6

. /

10 2.4, 50 2.5 .

114

10 2.8, 50 2.7

. 40, 50

.

04 PC 115

04PC

1.

PC PC

PC .

PC 2011 7

14 25 . PC

PC

.

PC OS PC

. PC

, PC ,

, ,

, ,

, , ,

.

.

116

172 70.8%

71 29.2%

243 100.0%

10 7 2.9%

20 61 25.1%

30 108 44.4%

40 41 16.9%

50 26 10.7%

243 100.0%

iOS 127 52.3%

OS 113 46.5%

3 1.2%

243 100%

PC 48 19.8%

PC 195 80.2%

243 100.0%

PC

() .

1 PC 10 59

. PC

, ,

, .

, 243

. 70.8%, 29.2%.

04 PC 117

103 4 0 7

42.9% 57.1% .0% 100.0%

2027 32 2 61

44.3% 52.5% 3.3% 100.0%

3065 43 0 108

60.2% 39.8% .0% 100.0%

4018 22 1 41

43.9% 53.7% 2.4% 100.0%

5014 12 0 26

53.8% 46.2% .0% 100.0%

127 113 3 243

52.3% 46.5% 1.2% 100.0%

=9.137, df=8 p=n.s

PC

10 2.9%, 20 25.1%, 30 44.4%, 40 16.9%, 50

10.7%. PC 52.3%,

46.5%, PC

1.2%.

2. PC

2010 4

PC .

118

PC ( : )

PC 20

44.3%, 52.5%, 30 60.2%,

39.8%, 40 43.9%, 53.7% .

PC .

PC 2008 8 50, 45

(, 2011. 8. 8).

OS

.

PC

65.0. 30 69.0

, 50 57.9 .

68.1, 61.7,

66.1, 62.3.

04 PC 119

15

15 30

30 1

1 2

2

100 0 4 1 2 7

.0% .0% 57.1% 14.3% 28.6% 100.0%

201 10 15 18 17 61

1.6% 16.4% 24.6% 29.5% 27.9% 100.0%

3011 4 20 37 36 108

10.2% 3.7% 18.5% 34.3% 33.3% 100.0%

403 2 13 16 7 41

7.3% 4.9% 31.7% 39.0% 17.1% 100.0%

504 2 7 8 5 26

15.4% 7.7% 26.9% 30.8% 19.2% 100.0%

19 18 59 80 67 243

7.8% 7.4% 24.3% 32.9% 27.6% 100.0%

=26.454, df=16, p

120

15

15 30

30 1

1 2

2

100 0 3 2 2 7

.0% .0% 42.9% 28.6% 28.6% 100.0%

201 5 17 17 21 61

1.6% 8.2% 27.9% 27.9% 34.4% 100.0%

3013 4 20 39 32 108

12.0% 3.7% 18.5% 36.1% 29.6% 100.0%

405 3 8 15 10 41

12.2% 7.3% 19.5% 36.6% 24.4% 100.0%

504 1 7 7 7 26

15.4% 3.8% 26.9% 26.9% 26.9% 100.0%

23 13 55 80 72 243

9.5% 5.3% 22.6% 32.9% 29.6% 100.0%

=14.3204, df=16, p=n.s

PC

4.4% .

PC 1

2 32.9% .

, 15 30

5.3% .

2 35.4% , 1 2

29.1%, 30 1 25.2% . 15

5.5%, 15 30 4.7% .

1 2

37.2% , 2 23.9%, 30 1

04 PC 121

PC ( : )

20.4%, 15 12.4%, 15 30

6.2% . 1 2

34.9% , 2 29.1% .

2 31.0% , 1 2

28.2% .

PC

77.3 .

30 81.2 .

74.3, 79.8

. 76.2, 79.9

.

PC

. 1

2 30.9% ,

2 30 1

122

15

15 30

30 1

1 2

2

102 1 1 2 1 7

28.6% 14.3% 14.3% 28.6% 14.3% 100.0%

206 5 13 22 15 61

9.8% 8.2% 21.3% 36.1% 24.6% 100.0%

3010 7 28 30 33 108

9.3% 6.5% 25.9% 27.8% 30.6% 100.0%

404 3 13 13 8 41

9.8% 7.3% 31.7% 31.7% 19.5% 100.0%

505 3 6 8 4 26

19.2% 11.5% 23.1% 30.8% 15.4% 100.0%

27 19 61 75 61 243

11.1% 7.8% 25.1% 30.9% 25.1% 100.0%

=10.509, df=16, p=n.s

PC

25.1% . 15

11.1% , 15 30

7.8% .

30 1

27.6% , 2 26.0% . 1

2 22.0%, 15 30

12.6%, 15 11.8% . 1

2 39.8% , 2 , 30

1 23.9%, 23.0% . 15

10.6%, 15 30 2.7% .

04 PC 123

15

15 30

30 1

1 2

2

102 0 2 1 2 7

28.6% .0% 28.6% 14.3% 28.6% 100.0%

206 3 14 19 19 61

9.8% 4.9% 23.0% 31.1% 31.1% 100.0%

3016 7 23 36 26 108

14.8% 6.5% 21.3% 33.3% 24.1% 100.0%

409 4 7 13 8 41

22.0% 9.8% 17.1% 31.7% 19.5% 100.0%

506 4 4 7 5 26

23.1% 15.4% 15.4% 26.9% 19.2% 100.0%

39 18 50 76 60 243

16.0% 7.4% 20.6% 31.3% 24.7% 100.0%

=11.434, df=16, p=n.s

PC

PC

.

15 16.0%

11.1% .

1 2 31.3% .

.

PC

34.6% .

124

.

104 1 2 0 7

57.1% 14.3% 28.6% .0% 100.0%

2013 24 22 2 61

21.3% 39.3% 36.1% 3.3% 100.0%

3032 33 43 0 108

29.6% 30.6% 39.8% .0% 100.0%

4018 13 8 2 41

43.9% 31.7% 19.5% 4.9% 100.0%

509 6 9 2 26

34.6% 23.1% 34.6% 7.7% 100.0%

76 77 84 6 243

31.3% 31.7% 34.6% 2.5% 100.0%

=18.659, df=12, p=n.s

PC

. PC

2.5% .

, 40

. 52.0%

,

29.1%, 18.9% .

46.0% ,

33.6%.

15.9% . 37.2%

04 PC 125

PC

, 28.2% .

PC

.

3.8(5 )

.

3.4, 2.9

. PC

2.8, 3.1

.

3.1, 3.6

.

. 10 2.4, 20

2.7, 30 2.9, 40 3.2, 50

3.3 .

PC .

126

PC

PC .

4.0(5 )

. 3.5, 3.4

. .

3.0 0.4 .

. ,

3.3, 3.6

, 2.7, 3.3

. 4.0

.

PC

. PC

.

67.1% .

04 PC 127

(%)

163 67.1% 6.0

158 65.0% 5.3

144 59.3% 11.5

132 54.3% 4.8

132 54.3% 3.8

128 52.7% 6.3

122 50.2% 3.9

118 48.6% 4.7

113 46.5% 3.2

SNS 99 40.7% 6.3

94 38.7% 3.2

/ 79 32.5% 6.3

e-book 69 28.4% 3.1

DMB/ 69 28.4% 2.9

// 67 27.6% 3.2

/ 66 27.2% 3.5

47 19.3% 2.7

1 PC

65.5% PC

.

65.0% .

58.7%

. PC

, , , , /

, e-book, /, . e-book

128

28.4% 14.5%

. / PC 27.2%

, 22.2% .

PC

, , , , ,

, DMB, //

. SNS .

PC 59.3%

82.9% .

PC 54.3%

65.4% .

PC 54.3% 61.0%

. PC

, , e-book,

.

PC

.

. 20 30

70.5%, 74.1% 74.0%, 72.0%

. 50

.

68.0%, 64.8%

. 66.1%,

69.0% .

04 PC 129

106 1 7

8.385.7% 14.3% 100.0%

2043 18 61

7.370.5% 29.5% 100.0%

3080 28 108

6.174.1% 25.9% 100.0%

4022 19 41

4.753.7% 46.3% 100.0%

5012 14 26

2.546.2% 53.8% 100.0%

163 80 243

6.067.1% 32.9% 100.0%

=12.315, df=4, p

130

102 5 7

5.528.6% 71.4% 100.0%

2029 32 61

5.247.5% 52.5% 100.0%

3076 32 108

5.570.4% 29.6% 100.0%

4030 11 41

5.173.2% 26.8% 100.0%

5021 5 26

5.480.8% 19.2% 100.0%

158 85 243

5.365.0% 35.0% 100.0%

=17.675, df=4, p

04 PC 131

104 3 7

4.557.1% 42.9% 100.0%

2045 16 61

14.473.8% 26.2% 100.0%

3065 43 108

12.360.2% 39.8% 100.0%

4020 21 41

7.548.8% 51.2% 100.0%

5010 16 26

4.638.5% 61.5% 100.0%

144 99 243

11.559.3% 40.7% 100.0%

=11.895, df=4, p

132

106 1 7

4.385.7% 14.3% 100.0%

2035 26 61

5.357.4% 42.6% 100.0%

3061 47 108

5.156.5% 43.5% 100.0%

4020 21 41

4.248.8% 51.2% 100.0%

5010 16 26

2.638.5% 61.5% 100.0%

132 111 243

4.854.3% 45.7% 100.0%

=6.356, df=4, p=n.s

PC

PC . 57.5%,

52.8% ,

4.9, 4.7 .

PC , , , ,

54.3% .

65.4% PC 10%

.

. 55.8%,

50.7% ,

4.0, 3.4 . PC

04 PC 133

106 1 7

4.385.7% 14.3% 100.0%

2031 30 61

3.550.8% 49.2% 100.0%

3059 49 108

4.054.6% 45.4% 100.0%

4018 23 41

4.143.9% 56.1% 100.0%

5018 8 26

3.269.2% 30.8% 100.0%

132 111 243

3.854.3% 45.7% 100.0%

=7.209, df=4, p=n.s

PC

53.5% ,

55.8% .

3.5, 4.2

.

PC

PC 52.7% ,

39.0% 13.7% . 30

63.0% , 20 37.7%

. 59.2%

50.0% .

134

101 6 7

1.014.3% 85.7% 100.0%

2023 38 61

6.837.7% 62.3% 100.0%

3068 40 108

7.363.0% 37.0% 100.0%

4020 21 41

3.848.8% 51.2% 100.0%

5016 10 26

5.161.5% 38.5% 100.0%

128 115 243

6.352.7% 47.3% 100.0%

=15.276, df=4, p

04 PC 135

104 3 7

8.857.1% 42.9% 100.0%

2029 32 61

4.647.5% 52.5% 100.0%

3059 49 108

4.054.6% 45.4% 100.0%

4019 22 41

2.246.3% 53.7% 100.0%

5011 15 26

2.442.3% 57.7% 100.0%

122 121 243

3.950.2% 49.8% 100.0%

=2.047, df=4, p=n.s

PC

4.6, 30 4.0, 40 2.2

. 54.7%,

39.4% .

4.1, 3.3 .

56.7%, 43.4%

.

PC

PC 48.6% ,

63.7% 15.1% .

30 51.9% , 20

136

103 4 7

4.742.9% 57.1% 100.0%

2031 30 61

6.050.8% 49.2% 100.0%

3056 52 108

4.551.9% 48.1% 100.0%

4020 21 41

4.248.8% 51.2% 100.0%

508 18 26

2.530.8% 69.2% 100.0%

118 125 243

4.748.6% 51.4% 100.0%

=3.980, df=4, p=n.s

PC

50.8%, 40 48.8% .

20 6.0 .

49.4%, 46.5% ,

5.0, 4.1 .

PC 44.1%, 54.0%

, 5.2, 3.8

.

PC

PC 46.5% .

58.5% 12.0% .

04 PC 137

104 3 7

2.357.1% 42.9% 100.0%

2029 32 61

4.247.5% 52.5% 100.0%

3053 55 108

3.249.1% 50.9% 100.0%

4013 28 41

2.231.7% 68.3% 100.0%

5014 12 26

1.953.8% 46.2% 100.0%

113 130 243

3.246.5% 53.5% 100.0%

=4.803, df=4, p=n.s

PC

, 20

4.2 .

46.5% ,

3.1, 3.2 . PC

46.5%, 46.9%

.

2.9, 3.3

.

PC , SNS

PC 40.7% .

138

103 4 7

4.742.9% 57.1% 100.0%

2029 32 61

5.947.5% 52.5% 100.0%

3047 61 108

7.743.5% 56.5% 100.0%

4013 28 41

4.131.7% 68.3% 100.0%

507 19 26

4.026.9% 73.1% 100.0%

99 144 243

6.340.7% 59.3% 100.0%

=4.969, df=4, p=n.s

PC SNS

SNS 40.7% . 20

47.5% . 30 7.7

. 43.7%, 39.5%

. 6.5, 6.1

. PC 43.3%,

38.9% .

6.6,

6.1 .

PC , , , ,

04 PC 139

103 4 7

3.042.9% 57.1% 100.0%

2018 43 61

4.329.5% 70.5% 100.0%

3051 57 108

3.247.2% 52.8% 100.0%

4014 27 41

1.934.1% 65.9% 100.0%

508 18 26

3.430.8% 69.2% 100.0%

94 149 243

3.238.7% 61.3% 100.0%

=6.579, df=4, p=n.s

PC

PC 38.7% .

, 30

47.2% . 20

4.3 .

42.4%, 29.6% .

3.2 .

PC 40.7%,

37.0% , 3.7,

2.8 .

PC , ,

140

101 6 7

4.014.3% 85.7% 100.0%

2015 46 61

8.324.6% 75.4% 100.0%

3043 65 108

7.139.8% 60.2% 100.0%

4012 29 41

3.529.3% 70.7% 100.0%

508 18 26

2.930.8% 69.2% 100.0%

79 164 243

6.332.5% 67.5% 100.0%

=5.662, df=4, p=n.s

PC /

PC

32.5% .

22.4% 10.1% . 30

39.8% , 20 8.3

. 36.6%, 22.5%

14.1% . 7.1,

3.1 . PC

34.6%, 30.1%

. 6.9,

5.8 .

04 PC 141

102 5 7

3.528.6% 71.4% 100.0%

2018 43 61

2.929.5% 70.5% 100.0%

3034 74 108

3.331.5% 68.5% 100.0%

4011 30 41

2.926.8% 73.2% 100.0%

504 22 26

1.515.4% 84.6% 100.0%

69 174 243

3.128.4% 71.6% 100.0%

=2.757, df=4, p=n.s

PC e-book

PC e-book

PC 28.4% .

14.5% PC 13.9%

. 30 31.5%

. e-book 29.1%,

26.8% .

3.2, 2.8 .

PC 33.9%,

22.1% .

3.2, 2.8

142

102 5 7

4.028.6% 71.4% 100.0%

2017 44 61

3.427.9% 72.1% 100.0%

3024 84 108

2.522.2% 77.8% 100.0%

4015 26 41

2.336.6% 63.4% 100.0%

5011 15 26

3.642.3% 57.7% 100.0%

69 174 243

2.928.4% 71.6% 100.0%

=5.860, df=4, p=n.s

PC DMB/

.

PC DMB

PC 28.4% .

31.2%

. 30 22.2%

. 40

2.3 . 29.6%,

27.9% ,

3.0, 2.8 .

46.9%, 11.8%

04 PC 143

100 7 7

-.0% 100.0% 100.0%

2014 47 61

3.623.0% 77.0% 100.0%

3032 76 108

3.329.6% 70.4% 100.0%

4012 29 41

2.329.3% 70.7% 100.0%

509 17 26

3.134.6% 65.4% 100.0%

67 176 243

3.227.6% 72.4% 100.0%

=4.251, df=4, p=n.s

PC //

. 3.1, 2.3

.

PC

PC 27.6% .

29.6%

. 2030

. 20 3.6

. 29.1%, 23.9% .

3.2, 3.0

. PC 27.6%,

144

104 3 7

3.857.1% 42.9% 100.0%

2017 44 61

3.327.9% 72.1% 100.0%

3030 78 108

3.227.8% 72.2% 100.0%

408 33 41

2.819.5% 80.5% 100.0%

507 19 26

5.626.9% 73.1% 100.0%

66 177 243

3.527.2% 72.8% 100.0%

=4.430, df=4, p=n.s

PC /

28.3% , 3.7, 2.6

.

PC

PC 27.2% .

22.2% PC

5.0% . 3.5

3.5 .

27.3%, 26.8% .

3.7, 2.8

. PC 30.7%,

04 PC 145

102 5 7

4.028.6% 71.4% 100.0%

2012 49 61

3.819.7% 80.3% 100.0%

3023 85 108

2.521.3% 78.7% 100.0%

406 35 41

1.814.6% 85.4% 100.0%

504 22 26

1.215.4% 84.6% 100.0%

47 196 243

2.719.3% 80.7% 100.0%

=1.494, df=4, p=n.s

PC

23.9% .

3.4, 3.5 .

PC ,

PC

19.3% .

12.3% PC 7.0% .

20.3%, 16.9%

. 3.3, 2.5

. PC

23.6%, 14.2%

146

102 5 7

28.6% 71.4% 100.0%

2020 41 61

32.8% 67.2% 100.0%

3042 66 108

38.9% 61.1% 100.0%

4011 30 41

26.8% 73.2% 100.0%

505 21 26

19.2% 80.8% 100.0%

80 163 243

32.9% 67.1% 100.0%

=4.698, df=4, p=n.s

PC

.

2.7, 2.6

.

3. PC

PC ,

OS . PC

. PC

.

04 PC 147

PC

PC

32.9% .

28.6% PC .

37.2%, 22.5%

. PC

42.5%, 23.0%

.

PC . 80

3.5(5 )

. 3.4

. /

3.4 .

3.4 2.9

, /

148

(%)

()

191 78.6% 7.3

163 67.1% 2.1

146 60.1% 3.0

132 54.3% 2.9

131 53.9% 3.3

130 53.5% 2.4

SNS 129 53.1% 2.2

117 48.1% 1.6

114 46.9% 3.2

110 45.3% 1.8

e-book 110 45.3% 4.1

/ 107 44.0% 4.4

105 43.2% 1.5

PC 104 42.8% 1.9

// 104 42.8% 2.7

/ 101 41.6% 2.2

DMB/ 60 24.7% 1.3

PC

PC .

3.3 3.0 . ,

PC

, /

.

PC

04 PC 149

N N()

(/)

N()

(/)

41 35 3.6 10,820 13 1.9 3,507

/ 20 18 3.0 11,222 2 1.5 1,950

13 11 1.7 4,864 5 1.0 1,100

e-book 13 11 3.2 8,227 4 1.5 1,275

/ 12 11 1.6 9,181 1 1.0 2,125

11 7 2.0 5,071 5 1.2 1,740

10 6 1.3 1,516 9 1.3 2,733

9 7 1.1 2,000 3 1.3 1,333

9 7 1.4 4,500 5 1.6 2,400

// 7 5 1.4 1,800 4 1.0 1,625

7 5 1.0 1,880 4 1.5 1,500

7 6 1.2 1,183 1 2.0 2,000

SNS 7 6 1.7 1,700 1 1.0 1,000

5 4 1.0 2,000 3 1.3 2,517

5 4 1.0 1,000 2 1.0 1,000

DMB/

4 1 1.0 1,000 4 1.5 1,750

PC 4 2 1.0 1,000 2 1.0 1,000

PC

7.3 . 78.6%

. 60.1%

47.4%

.

150

PC

. 243

41

16.9% .

35,

13.

7.

/ 18

, 11,222

. 2

.

/

. 10,820

. /

9,181, e-book 8,227,

5,071, 4,864,

4,500

.

.

3,507 .

2,733 . e-book

.

04 PC 151

103 4 7

42.9% 57.1% 100.0%

2035 26 61

57.4% 42.6% 100.0%

3081 27 108

75.0% 25.0% 100.0%

4033 8 41

80.5% 19.5% 100.0%

5023 3 26

88.5% 11.5% 100.0%

175 68 243

72.0% 28.0% 100.0%

=14.866, df=4, p

152

10 3 33.3 52.0 38.7

20 35 52.3 53.3 52.6

30 81 52.5 38.9 48.6

40 33 52.7 38.2 48.6

50 23 82.2 71.7 79.2

175 56.1 46.2 53.2

PC ( : )

PC 1 1

175 72.0%

.

, PC

.

79.1%, 54.9% . PC

75.2%, 70.1%

.

PC 53.2

39.4 .

56.1 46.2

9.9 .

56.2 42.9 .

58.6, 50.1.

47.1, 32.4.

04 PC 153

PC

. PC

51.0, 46.8, 49.8

. 61.1, 44.1,

56.3 ,

.

PC

5 (1:

, 5: ) 3.5

.

.

3.5, 3.6

.

154

2.9 3.0

.

2.3. ,

PC 2.7, 2.5

. PC 2.7

, 2.4.

PC 2.6, 2.3

. PC 2.3

, 2.0.

40 3.2, 50 3.5 40 50

3.0

. 40 3.1, 50

3.2 .

40 3.0

.

.

,

3.6, 3.3 .

3.0, 2.6

. 2.8

, 2.4 .

2.8, 2.4

. PC

,

04 PC 155

PC 1 (: )

156

3.4, 3.7

. 2.7

, 2.4 .

3.0, 2.8

.

.

,

.

0.6 ,

PC

.

.

PC

.

PC 1 .

. .

2010 4

70 .

PC

. PC

6 8 59

22.8% , 6 8 59

04 PC 157

12

559

68 59

10

1159

12259

3559

6859

9

1159

100 1 0 0 0 2 1 4

.0% 25.0% .0% .0% .0% 50.0% 25.0% 100.0%

200 13 6 9 5 8 6 47

.0% 27.7% 12.8% 19.1% 10.6% 17.0% 12.8% 100.0%

303 32 22 15 10 23 29 134

2.2% 23.9% 16.4% 11.2% 7.5% 17.2% 21.6% 100.0%

400 13 6 9 7 12 12 59

.0% 22.0% 10.2% 15.3% 11.9% 20.3% 20.3% 100.0%

501 5 9 6 5 9 2 37

2.7% 13.5% 24.3% 16.2% 13.5% 24.3% 5.4% 100.0%

4 64 43 39 27 54 50 281

1.4% 22.8% 15.3% 13.9% 9.6% 19.2% 17.8% 100.0%

PC

19.2% .

.

PC

. PC

3.9(5 )

.

3.8,

3.7 ,

.

158

PC

3.5

, 3.2

,

.

.

.

PC ,

3.9,

3.6 .

PC

.

PC

.

.

04 PC 159

PC

4.0(5 )

, 3.7

. 3.5

, 3.4, 3.4

. 2.6

. 3.0,

2.9 ,

2.6 . ,

, /IT ,

160

PC

. ,

.

PC

3.5(5 )

,

3.4, 3.2

.

2.7 PC

. , PC

.

. PC

3.3,

3.1 ,

3.4,

3.6 . PC

04 PC 161

PC

.

PC

3.7(5 ) .

2.7 3.0

. (scroll)

3.3

.

,

3.5, 3.2 .

PC

3.4, 3.2

,

3.4, 3.2

162

100 3 3

.0% 100.0% 100.0%

205 30 35

14.3% 85.7% 100.0%

3017 64 81

21.0% 79.0% 100.0%

409 24 33

27.3% 72.7% 100.0%

509 14 23

39.1% 60.9% 100.0%

40 135 175

22.9% 77.1% 100.0%

=6.327, df=4, p=n.s

PC

.

. PC

22.9%

22.8% . 26.5%,

10.3% . PC

25.8%, 20.0%

.

.

04 PC 163

100 3 3

.0% 100.0% 100.0%

205 30 35

14.3% 85.7% 100.0%

308 73 81

9.9% 90.1% 100.0%

403 30 33

9.1% 90.9% 100.0%

502 21 23

8.7% 91.3% 100.0%

18 157 175

10.3% 89.7% 100.0%

=1.080, df=4, p=n.s

PC

PC

10.3% 7.7%

. 20

. 11.8%,

5.1% . PC

11.2%,

9.4% .

PC

. wi-fi 3G

.

,

164

103 0 0 0 0 3

1.0100.0% .0% .0% .0% .0% 100.0%

2011 7 10 7 0 35

2.431.4% 20.0% 28.6% 20.0% .0% 100.0%

3022 28 23 7 1 81

2.227.2% 34.6% 28.4% 8.6% 1.2% 100.0%

406 13 10 3 1 33

2.418.2% 39.4% 30.3% 9.1% 3.0% 100.0%

501 6 8 8 0 23

3.04.3% 26.1% 34.8% 34.8% .0% 100.0%

43 54 51 25 2 175

2.424.6% 30.9% 29.1% 14.3% 1.1% 100.0%

=1.578, df=16, p=n.s

PC

,

.

PC 2.4(5

) .

1.1%, 14.3%

.

2.7, 2.3

.

PC

04 PC 165

PC

.

. ,

, 3.3(5 )

, SNS ,

, ,

3.2 .

.

2.8

. PC ,

.

PC

166

PC

.

2.6(5 )

, 2.4

.

2.4 2.6

.

PDF

,

.

, PC

.

04 PC 167

PC

. 2.6

(5 )

. 2.2

. 2.2 2.6

.

, PC

.

168

05

PC

, .

.

(a)

(b)

(c)

(d)

(e)

(f)

(g)

(h)

(i)

05 169

(j)

, ,

, ,

.

1.

1)

.

.

.

PC

, ,

+ ,

.

.(a)

170

.

,

. ,

. , PC

.(c)

,

. PC

5

.(d)

() ,

. ,

12

,

.

,

() .

, ,

() .(e)

05 171

.

, ,

.

.

.(f)

, , PC

.

.

.

.......

12

.

.

.(h)

12

.

. PC .

172

,

.

.

,

( )

.(j)

,

.

(a)

.

(c, e, f, h, i).

.

, B2C

,

(c, e, f, g, j).

(a).

05 173

2)

.

,

.

.

.

. .

, .(a)

.

.(b)

.

. ,

,

.(c)

174

, ,

,

.

.

, --

.(d)

510 , 23

,

. , ()

, .

, (

) SNS

,

.

,

.(e)

.

DB

CRM .

.

.

05 175

.(f)

,

.

,

.

.

.(h)

.

.

,

.

.

, B2C(

+ ), B2B( )

.(i)

()

176

,

.

,

.

. ,

.

.(j)

.

,

.

.

, ,

,

.

2.

,

05 177

,

.

.

.

.

1)

.

.

3 PC

, ,

70% 30

. IT .

, , , , , ,

.

.(a)

,

,

.

178

.(c)

6

.

--DB

. ,

, (,

SNS) -

.

.(d)

,

.

.

.

, .

, . 8

, , .(f)

. OS

05 179

.

. ,

,

. ( )

.

.

()

.

.

.(h)

(, , ,

)

.

.

.

,

, PC, TV

.(i)

180

,

,

.

.

,

.

.

HTML5

. ,

.

HTML5

.(b)

12

.

,

,

.

.

, iOS

, HTML5

05 181

.(g)

,

,

.(i)

.

.

.

, .

.

2)

.

.

,

.

.

.

182

.

,

. (a)

,

.

5%

.(b)

,

.

,

.

,

, .(c)

, , PDF

.

.

. ,

. (:1 5 +

05 183

) .(d)

. (PDF)

.

.

. 10

.

.

12

.

.

, .(f)

.

.

DB

. , iOS ,

QNX

.(g)

UI

. , PC, TV

.

184

. ,

.(i)

.

, ,

.

PDF ,

. ,

.

,

.(j)

(a, b, c, d, g, i).

.

05 185

3.

.

.

(a, b, c, i).

(f).

.

PC

.

. .

.

.

.

.

,

.

.(a)

.

, , ,

186

. ,

.(c)

.

.

, DB

.

.

.

.

. ,

.

.(f)

, OS

. 130

, 20 .

/

.(g)

http://m.daum.net

.

,

05 187

.

6040

. A

1

4 , 6 .

()

.

(, )

.

.(h)

.

.

,

, SP(Service Provider)

. , ,

.(i)

,

.

188

.

. ,

TV

.

,

.(j)

4.

.

.

,

.

,

.

,

.

05 189

,

.

.

.

,

.

.(e)

. ,

.

.

.

,

.

.

.

.

, .

.

190

. ,

. .

.

DB. DB .

.

.

, .

,

, .(f)

( ,

, )

. ,

.

.(g)

B2C

. B2B B2G .

. ,

.

. PC

NIE

.(h)

05 191

,

, .(i)

.

, -

.(d)

,

.

.

. , ,

, ,

.(j)

.

,

,

B2B, B2G .

.

192

06

1.

.

.

,

.

. PC

.

.

(The Daily) .

.

06 193

,

.

(News stand)

,

.

.

.

PC

.

.

.

,

.

.

.

.

,

. 1,068 PC

243

. PC

194

.

1 63.0 1 51.8

.

, ,

, , ,

.

28.6%

. , , /

.

15 .

.

67.2% ,

39.4

.

.

.

,

, .

.

. ,

,

.

PC

. PC 1 65.0

06 195

, 77.3. PC

, .

32.9% .

PC 72.0% ,

53.2.

,

.

.

, , /IT

.

.

PC

. ,

, ,

.

.

.

, ,

,

.

,

196

.

2.

,

.

,

.

, .

,

, .

.

, , ,

.

,

. ,

.

. ,

.

06 197

, .

,

.

2015 1 ,

.

,

. N

.

. ,

,

.

.

, .

,

, , .

,

.

, , ,

.

.

,

.

198

.

.

,

.

5% .

67.2%,

PC 72.0% .

1.4% PC 2.9%

.

PC 4050

. .

, ,

.

,

.

,

.

.

,

06 199

. , (ePresse)

.

.

.

.

.

, .

.

.

, .

. .

PC

.

,

200

.

.

,

.

.

.

,

.

.

201

(2011. 8. 8). ?.

http://www.hankyung.com/news/app/newsview.php?aid=2011080

33972g&intype=1

(2011). : . : .

(2008, 1). . , 118

122.

(2009. 5. 21). :

. . .

(2011.4.20). PC .

http://review.chosun.com/site/data/html_dir/2011/04/20/201104200

0797.html

(2011. 7). 2011 .

Andrews. R.(2010. 8. 30). Financial Times Apps Finally Pulled From iOS.

http://paidcontent.co.uk/article/419-apple-has-finally-pulled-financi

al-times-from-ios/

Andrews, R.(2011. 3. 16). Updated: Which Papers In The UK Are Winning

The Digital Revenue Race?

http://paidcontent.co.uk/article/419-which-papers-are-winning-the-

digital-revenue-race/

Andrews. R.(2011. 5. 18). Many Tablet Publications Are Hopeless, UBMs

Levin Says.

http://paidcontent.co.uk/article/419-many-tablet-publications-are-h

opeless-ubms-levin-says/

Bensinger, G., & Pulley, B.(2010. 10. 25). U.S. Newspaper Circulation

Decline Slows to 5 Percent. Bloomberg.

http://www.businessweek.com/news/2010-10-25/u-s-newspaper-cir

culation-decline-slows-to-5-percent.html

202

Brill, M.(2011. 5). Keep Taking the Tablets: iPad and iPad magazine sales

statistics.

http://txt4ever.wordpress.com/2011/05/01/1245/

Carr, N.(2008. July/August). Is Google Making Us Stupid? What the Internet

is doing to our brains. The Atlantic.

http://www.theatlantic.com/magazine/archive/2008/07/is-google-m

aking-us-stupid/6868/

Credit Suisse(2011. 3). Mobile Phone: A New way of Paying.

Gartner(2010. 10. 15). Worldwide Media Tablet Sales on Pace to Reach 19.5

million Units in 2010. Gartner Press Release.

http://www.gartner.com/it/page.jsp?id=1452614

Gartner(2011. 4). Worldwide Mobile Communications Device OS sales to

End User.

Hallerman, D.(2010. 12). US Ad Spending: Online Outshines Other Media.

eMarketer Report.

Halliday, J.(2010. 10. 28). ABCes: Independent.co.uk Scores Biggest

Monthly Rise. MediaGuardian.

http://paidcontent.co.uk/article/419-abces-independent.co.uk-score

s-biggest-monthly-rise/

Harris Interative(2010. 10. 28). Troubles for Traditional Media - Both Print

and Television.

http://www.harrisinteractive.com/NewsRoom/HarrisPolls/tabid/447

/mid/1508/articleId/604/ctl/ReadCustom%20Default/Defau