& cross-border strategy

A giant leap forward inconsumer electronics retail .

Our mission.refurbished

Making great products accessible to more people, for less.

& reducing our customers’ and suppliers’ ecological footprint.

Our strength.We do not compete on lowest price, but on best qualityand service. Same as you normally expect from Apple.

Refurbishment by Apple Certified Technicians

In-house repair service

Comprehensive warranty

Personal support

Local stores and service

leapp & cross-border strategy .

Webshop only

2011

1st store in NL

1st store in BE and DE

5 stores 6 stores 16 stores

21 stores in 3 countries

May2016

35 stores

Since 2015 leapp is active inBelgium and Germany, actingas stepping stones into foreign markets.

First steps abroad.

Challenges.

Same language, but a different shopping culture.

Belgium.

Antw

erpe

nHa

ssel

tGe

nt

Just across the border, yet a whole different world.Requires a completely different approach.

Germany.

Düss

eldo

rfDu

isbur

gAa

chen

Lessons learnt.

• Try it out small-scale• Do your homework• Cooperate with local experts• Be ready to adjust your ambitions

When going abroad.

“When overseas you learn more about your own

country, than you do the place you’re visiting.”

– Clint Borgen

Thank you.

Rogier van CampCEO leapp Group International BV