Een praktijkcase voor online retailers

Dynamic pricing bij Wijnvoordeel.nl

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Owner @ DynaPrice & Arenoe Marketing Intelligence

Nov. 2007 – Present (9 years)

Senior Research Fellow @ Hotelschool The Hague

Feb. 2012 – Mar 2014 (2 years)

Consultant @ Accenture Marketing Sciences

Dec 2006 – Dec 2007 (1 year)

Marketing Science Specialist @ Research International

Dec 2003 – Dec 2007 (2 years)

Spreker: Bjorn Arenoe

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Dynamic pricing

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Dynamic pricing is hot!

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De aanleiding

Centrum voor Wiskunde & Informatica

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Dynamic pricing bij Wijnvoordeel.nl

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De uitdaging

Kan dit nu niet op

een slimmere

manier?

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Het resultaat

Verbetering van marges Inzicht in prijseffecten

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Bestaande pricing tools

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1.Onvoldoende prijsvariatie

2.Absolute verkopen

3.Bewerkelijkheid

Problemen met historische data analyse

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Het prijsexperiment

Experiment Validatie Analyse

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Cutting edge science!

Experimenteren Implementeren

Convergeren

Popt.

Popt.

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1.Prijsvariatie

2.Absolute verkopen

3.Bewerkelijkheid

Problemen met historische data analyse

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Conversie-optimalisatie

Bestel nu! Bestel nu!

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Homepage visit Category listing / search

Product page visit

Thank-you page visit

Conversie

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1.Prijsvariatie

2.Absolute verkopen

3.Bewerkelijkheid

Problemen met historische data analyse

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Dedicated process

Algorithm

(SAAS)

Webshop Tag Manager

CMS

Adviesprijzen

Geïmplementeerde

prijzen

Acties van bezoekers

Sessies

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‘Google Analytics voor dynamic pricing’

Arenoe Marketing Intelligence

Zwanendaal 84

2914 RS Nieuwerkerk a/d IJssel

+31(06) 507 498 33

info@arenoe.nl

www.arenoe.nl

Arenoe Marketing Intelligence

Zwanendaal 84

2914 RS Nieuwerkerk a/d IJssel

+31(0) 6 507 498 33

info@arenoe.nl

www.arenoe.nl