#DFB2B 2015 - Gertie Arts, Het succes van inbound marketing voor colt international

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“ People feel better in Colt conditions” | www.coltgroup.com Welkom Telefoon 06 12 96 45 25 [email protected] www.linkedin.com/in/gertiearts Gertie Arts Colt International www.coltinfo.nl

Transcript of #DFB2B 2015 - Gertie Arts, Het succes van inbound marketing voor colt international

“ People feel better in Colt conditions” | www.coltgroup.com

Welkom

Telefoon 06 12 96 45 25 [email protected]

www.linkedin.com/in/gertiearts

Gertie Arts Colt International

www.coltinfo.nl

“ People feel better in Colt conditions” | www.coltgroup.com

Regisseren van toneelstukken

“ People feel better in Colt conditions” | www.coltgroup.com

5 W’s

“ People feel better in Colt conditions” | www.coltgroup.com

5 W’s

“ People feel better in Colt conditions” | www.coltgroup.com

Van theorie naar praktijk

“ People feel better in Colt conditions” | www.coltgroup.com

“ People feel better in Colt conditions” | www.coltgroup.com

Colt International

“ People feel better in Colt conditions” | www.coltgroup.com

Een technisch bedrijf vertelt verhalen

“ People feel better in Colt conditions” | www.coltgroup.com

Jaren 70

“ People feel better in Colt conditions” | www.coltgroup.com

Jaren 90

“ People feel better in Colt conditions” | www.coltgroup.com

Content is King

“ People feel better in Colt conditions” | www.coltgroup.com

We moeten iets online doen

“ People feel better in Colt conditions” | www.coltgroup.com

We beginnen gewoon…toch?

De uitdaging

“ People feel better in Colt conditions” | www.coltgroup.com

Doelen: •  Profileren als kennisleider

•  Innovatief marketingbeleid

•  Meer leads/gericht bezoek

•  Klant actief benaderen in social media

De uitdaging

“ People feel better in Colt conditions” | www.coltgroup.com

De uitdaging

Taken: •  Doelgroepen (persona’s)

definiëren

“ People feel better in Colt conditions” | www.coltgroup.com

Taken: •  Doelgroepen (persona’s)

definiëren

•  Zoektermen onderzoek

“ People feel better in Colt conditions” | www.coltgroup.com

Taken: •  Doelgroepen (persona’s)

definiëren

•  Zoektermen onderzoek

•  Social media accounts

opzetten

De uitdaging

“ People feel better in Colt conditions” | www.coltgroup.com

Taken: •  Doelgroepen (persona’s)

definiëren

•  Zoektermen ondersoek

•  Social media accounts

opzetten

•  Content creëren

De uitdaging

“ People feel better in Colt conditions” | www.coltgroup.com

Taken: •  Doelgroepen (persona’s)

definiëren

•  Zoektermen ondersoek

•  Social media accounts

opzetten

•  Content creëren

•  Content verspreiden

De uitdaging

“ People feel better in Colt conditions” | www.coltgroup.com

To blog or not to blog

“ People feel better in Colt conditions” | www.coltgroup.com

To blog or not to blog

Wil je snelle gegarandeerde en (relatief) voorspelbare

marketing resultaten blijf dan bij koude acquisitie, direct mail

of pay per click. Kostbaar, maar je weet wat je krijgt

“ People feel better in Colt conditions” | www.coltgroup.com

De uitdaging

Taken: •  Doelgroepen (persona’s)

definiëren

•  Zoektermen ondersoek

•  Social media accounts

opzetten

•  Content creëren

•  Content verspreiden

•  Gezien worden

“ People feel better in Colt conditions” | www.coltgroup.com

Het eerste succes

“ People feel better in Colt conditions” | www.coltgroup.com

Het eerste succes

“ People feel better in Colt conditions” | www.coltgroup.com

Het eerste succes

“ People feel better in Colt conditions” | www.coltgroup.com

Het echte werk

“ People feel better in Colt conditions” | www.coltgroup.com

•  Whitepapers

•  Website aanpassen

•  Landingspagina’s

•  LinkedIn company

page

•  Twitter

Het echte werk

“ People feel better in Colt conditions” | www.coltgroup.com

•  Page performance

•  Keywords analyses

•  Concurrentie

analyses

Waarom een automated marketing systeem

“ People feel better in Colt conditions” | www.coltgroup.com

Leadnurturing

“ People feel better in Colt conditions” | www.coltgroup.com

Nog steeds

“ People feel better in Colt conditions” | www.coltgroup.com

Wie kennis en verantwoordelijkheid durft te delen, zal ook in het

succes delen.

Durf te delen!

“ People feel better in Colt conditions” | www.coltgroup.com

Bedankt

Telefoon 06 12 96 45 25 [email protected]

www.linkedin.com/in/gertiearts

Gertie Arts Colt International

www.coltinfo.nl