Design thinking 101

25
C7. DESIGN THINKING 101 Workshop Design Thinking, De Pijp Groningen, Februari 2017
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Transcript of Design thinking 101

Page 1: Design thinking 101

C7.

DESIGN THINKING 101

Workshop Design Thinking, De Pijp Groningen, Februari 2017

Page 2: Design thinking 101

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Page 3: Design thinking 101

C7.Feit

“In 70% tot 80% van de gevallen waarin een

nieuw product faalt komt dat niet door

gebrek aan technologie maar door een

gebrek aan inzicht in de

gebruikerswensen.”

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Erich von Hippel, An Emerging Hotbed of User-Centered Innovation (Harvard Business Review)

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Bron: How Design Thinking transformed Airbnb from faiing startup to billion dollar business

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Bron: The Innovation Method behind Swiffer Madness

Page 6: Design thinking 101

C7.

GEBRUIKER ORGANISATIE

TECHNIEKSTARTHIER

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Page 7: Design thinking 101

UNDERSTANDUnderstanding ends in insight.

C7.

CREATECreation ends in ideas.

DELIVERDelivery ends in reality.

EMPATHY DEFINE IDEATE PROTOTYPE TEST

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Page 8: Design thinking 101

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DESIGN IS AN ACTOF EMPATHY.

Workshop Design Thinking, De Pijp Groningen, Februari 2017

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C7.

WE IS SMARTERTHAN ME.

Workshop Design Thinking, De Pijp Groningen, Februari 2017

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FAIL OFTEN TO SUCCEED SOONER.

Workshop Design Thinking, De Pijp Groningen, Februari 2017

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Page 12: Design thinking 101

C7.Vertrouw het proces

Interview.2 x 4 minuten.

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Page 13: Design thinking 101

C7.Vertrouw het proces

De diepte in.2 x 3 minuten.

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Page 14: Design thinking 101

C7.Vertrouw het proces

Vastleggen bevindingen.1 x 2 minuten.

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Page 15: Design thinking 101

C7.Vertrouw het proces

Standpunt bepalen.1 x 2 minuten.

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Page 16: Design thinking 101

C7.Vertrouw het proces

Vijf ideeën verzinnen.1 x 5 minuten.

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Page 17: Design thinking 101

C7.Vertrouw het proces

Feedback verzamelen.2 x 5 minuten.

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Page 18: Design thinking 101

C7.Vertrouw het proces

Oplossing schetsen.1 x 3 minuten.

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Page 19: Design thinking 101

C7.Vertrouw het proces

Prototype maken.1 x 7 minuten.

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Page 20: Design thinking 101

C7.Vertrouw het proces

Pitch time.N x 1 minuten.

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Page 21: Design thinking 101

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MEER WETEN?

Workshop Design Thinking, De Pijp Groningen, Februari 2017

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www.concept7.nl/design-thinking/

Page 24: Design thinking 101

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“ We spend a lot time designing the bridge, but not enough time thinking about the people who are crossing it.

- Dr. Prabhjot Singh

Page 25: Design thinking 101

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@stefanwobben

Workshop Design Thinking, De Pijp Groningen, Februari 2017